Logos from left to right

Afterparty: Logo event night based in Ibiza

Virtual Forge: Digital communications company

Child of Eden: Logo concept for computer game

Printed editions: Art buying company brand identity

Candy: New artist logo for Ross Candy and his band

Logos from left to right

Atamaya: Restaurant logo

Yorkshire Tourist Board: Logo pitch idea for Visit Yorkshire

Quils: T-shirt company

RDD: New brand identity

Wrecks: 50th birthday logo

Logos from left to right

Princes and Rogues: Logo for a geek-chic boyband

Glass Pear: Pitch for Crown Music Managements new project

Inky: Logo for a three piece girl group

Charlie Finn Music: Solo artist identity

Avenue: X-Factor boyband logo

Channel 4 / i-dent for Summer spin off show called Generation Next. The program

sought to find the best new writers,directors and on screen talent across comedy,

drama, documentaries and news.

MOBILE APPS

Horse App / Video based app supporting the needs of Horse owners and how to

maintain their horses. The use of imagery and video plays a huge part in the look

and feel. Imagery and video are the main bulk of this application.

The Virtual Forge / Digital magazine. The concept was

drawn up in Mag+, a programme and plug-in for indesign

to create interactive and fluid digital magazines. This issue

featured interactive games connected to social media, as

well as and the ability to upload and play videos.

MOBILE APPS

Story Box / Storybox was an interactive social-networking game where stories could be created by friends, 150 characters at a time. The UI was designed with bold colours, reflecting a broad target demographic. Connecting to existing networks was a very important way of advertising for the client.

Eco Boutique / A London-based creative clothing brand

combining urban style with ethics. I designed a ‘one-off’

iPad magazine that featured video content and example

t-shirts from their featured artist Calum Macdiarmid.

MOBILE APPS

Mission / A rewards based app for iOS. This was initially presented to Addidas.

The aim of the app is to complete missions by uploading pictures, audio, video

and text, thus resulting in a financial reward for the user to spend in store. Unique

features, such as analytics and live data feeds, provide the user with a detailed

description of their progress.

Afterparty /A club night based in London and Ibiza. The brief was to design a logo

and posters/flyers to advertise the night. The brand had to represent the genre of the

music and appeal to its target demographic

House Affairs / A prestigious night club event, in the heart of Mayfair, London. With

a huge emphasis on international DJs making appearances, the branding had to be

sexy, yet sophisticated for the clubs up-market clientele.

Diesel / Personal pitch idea for 2007’s Diesel’s Annual Report and Performance report.

These were examples of the front and contents page.

David Lloyd Leisure Club / Here is an example of the October Corporate Campaign

poster and the direct mail 4-page flyer that accompanied it. Other work included

micro websites, small direct mails and banners (internal and external).

188BET / Program and magazine press ads. ‘Moments that changed a game’

campaign in conjunction with The Mirror’s image bank Mirrorpix. All classic

images were derived from those clubs sponsored by 188BET.

The Camden Crawl / A broad programme of live music, arts & activities. The Crawl

festival has set up camp for the 9th time across Camden Town’s two mile stretch of

high street for the May Bank holiday 2010.

Here are examples of the creative from the last 4 years.

Luke Johnson / A successful entrepreneur responsible for Pizza Express, Strada,

Giraffe and many more businesses. He is also the chairman of Channel 4 and a

Dean for the University of Arts. I pitched to re-design his website. Above is the

chosen design.

www.lukejohnson.org

re.fresch / re.fresch provides the skills and savvy needed to build and grow a thriving

business. Building programmes, models and tools that lay foundations for the future.

The website aim was to encompass the nature of the company through the copy,

keeping the pages simple. Some cool features include the ‘where are we’ contact page

and the ever growing blog. This site is run by wordpress.

www.refresch.co.uk

Studio.refresch / Currently working for studio@ -it is a creative factory for all things

re.fresch and refresching ventures. We like to help soloists, groups and companies

to shape and share their stories by creating and deploying media, websites, brand

strategies, digital campaigns. This simple one page site, is a small snippet into a very

large creative studio with great talent.

studio.refresch.co.uk

Famous / A company that specialises in enhancing creative ideas through

performance. This website had to be vibrant and convey a sense of movement

and fluidity. The contrast of colours on black brought the site and the brand to life.

www.wearefamous.co.uk

PEAK Mileage Capture / Uses GPS technology to accurately track business

journeys. The website follows the latest in-website design with muted flat

colours and iconography. The complicated technology of the Peak device

has been simplified by these elements, and the use of video allows for an

integrated experience.

www.peakmiles.com

Maryah Island / A unique hospital currently being built in Abu Dhabi City.

It is to provide the region’s best complex cardiovascular and neurological care.

This touch screen and web based interactive platform, allows visitors to explore

what facilities the hospital will have on offer. 360 degree imagery, video galleries

and 3D mapping tools are some of the unique features it showcases.

EE / This was an app store concept for the mobile company EE. They wanted

a portal internally where applications such as Salesforce and a few products

designed by The Virtual Forge could be accessible and downloaded.

Chelsea Group of Children / This dashboard is part of a much bigger ‘Nerve’ system

that this special needs school is putting in place to create a much more seamless and

easier way of handling day to day admin. From reporting systems to CPD facilities,

this system is designed to engage admin, staff and parents in connecting with each

other for the benefit of the children’s progress.

Sherwin Hoss / International rights company for Hoss LLC, Houston - manufacturer

of patented horizontal pump systems to the oil and gas industry. Clients include

Chevron, Occidental and Apache.

www.sherwenhoss.com

Haddins / A gym with a difference, Haddins ethos is to help make exercise a

sustainable part and way of everyday life. This was a concept design for the

launch of their new gyms in the UAE.

Avocet Consult / Project management firm specialising in large-scale commercial

development including Heathrow Terminal 2 and Design & build programmes on

behalf of IHG in North Africa.

www.avocetconsult.com