edward bernays’ doctrine for the public relations professional
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Edward Bernays’
Doctrine for the
Public Relations
Professional
IMAGE CREDIT:
Capt Kodak
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The counsel on public
relations must
maintain constant
VIGILANCE. IMAGE CREDIT:
VANCITYALLIE
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The counsel
on public relations
must be in a position
to deal effectively
with RUMORS
and suspicions. IMAGE CREDIT:
HORRIGANS
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IMAGE CREDIT:
LDAWEI
He does not
accept a client
whose interests
CONFLICT with
those of
another client.
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IMAGE CREDIT:
MACCA
He does not accept a client whose case he
believes to be hopeless or whose product he
believes to be UNMARKETABLE.
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IMAGE CREDIT:
Erick-Pardus
He should be CANDID
in his dealings.
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IMAGE CREDIT:
TATTOOED JJ
He functions
primarily as an
adviser to his
client, very
much as a
LAWYER does.
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IMAGE CREDIT:
THE-LANE-TEAM
The counsel on
public relations is
not an
ADVERTISING
man but he
advocates
advertising where
that is indicated.
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His first efforts
are, naturally,
devoted to
ANALYZING his
client's problems.
His next effort is to
analyze his public.
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IMAGE CREDIT:
MONJA · CON · PATINES
He is NOT
DISSOCIATED from
the client in the
public's mind.
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IMAGE CREDIT:
JCZART
His function may
include the
DISCOVERY of new
markets, the
existence of which
had been
unsuspected.
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