educational broadcasting system 2017 · 2018. 3. 21. · educational broadcasting system (rep.of...
TRANSCRIPT
![Page 1: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/1.jpg)
2017.10Educational Broadcasting System (Rep.of Korea)
![Page 2: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/2.jpg)
1
01 / WHAT IS AN OTT(Over The Top) SERVICE?
02 / EXAMPLES OF OTT SERVICES IN KOREA & AT EBS
03 / WHAT TO CONSIDER FOR A SUCCESSFUL ADOPTION OF
OTT SERVICES IN GUATEMALA?
![Page 3: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/3.jpg)
2
![Page 4: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/4.jpg)
3
1-Seg (Japan)Terrestrial DMB (Korea)
![Page 5: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/5.jpg)
1seg (Japan)Terrestrial DMB (Korea)
4
![Page 6: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/6.jpg)
5
OTT (OVER THE TOP)
• Top = Set-top box connected to a TV
• Set-top box (Terminal) + Internet-based video service
![Page 7: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/7.jpg)
6
OTT (OVER THE TOP)
• More recently, “over-the-top” has become a general
term that refers to all internet video services provided
by broadcasters or network carriers on PCs, smartphones
as well as set-top boxes.
![Page 8: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/8.jpg)
7
ONE OF THE MOST POPULAROTT SERVICES #1 [YouTube]
• Started on February 15, 2005 (as a video upload site)
• Has a monthly user base of around 1.5 billion (as of June 2017)
• More than 50% searches come from mobile devices.
• In early days, YouTube was mainly about video clips.
• These days, YouTube is available on smart TVs and set-tops as well.
![Page 9: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/9.jpg)
8
ONE OF THE MOST POPULAROTT SERVICES #1 [YouTube]
![Page 10: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/10.jpg)
9
ONE OF THE MOST POPULAROTT SERVICES #2 [NETFLIX]
• Started on August 29, 1997 (as a DVD rental service)
• Has a worldwide user base of nearly 100 million (as of July 2017)
• Has some 42 million video titles
• Is available in the US, Canada, Mexico, Europe(Parts), Korea and Japan
![Page 11: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/11.jpg)
10
ONE OF THE MOST POPULAROTT SERVICES #2 [NETFLIX]
![Page 12: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/12.jpg)
11
※ US Prices
![Page 13: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/13.jpg)
12
Fee Structure
Main Revenue Source
Content Strategy
Free
(Part of the service is not – YouTube Red)
InVideo ads and banner ads
Amateur videos/Short video clips
YouTube Partner Program designed
to exclusive original content
Not free
(Flat monthly fees)
Monthly subscriptions (No ads)
Professional production companies/Focusing on
long-format dramas and feature films
Direct contracts with major film distributors
![Page 14: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/14.jpg)
Fee Structure
Main Revenue Source
Content Strategy
Free
(Part of the service is not – YouTube Red)
InVideo ads and banner ads
Amateur videos/Short video clips
YouTube Partner Program designed
to exclusive original content
Not free
(Flat monthly fees)
Monthly subscriptions (No ads)
Professional production companies/Focusing on
long-format dramas and feature films
Direct contracts with major film distributors
13
![Page 15: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/15.jpg)
14
![Page 16: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/16.jpg)
15
…※ Source : Measuring the Information Society Report 2016, ITU
![Page 17: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/17.jpg)
16 ※ Source : www.speedtest.net/global-index (2017.08)
![Page 18: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/18.jpg)
17
![Page 19: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/19.jpg)
18
![Page 20: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/20.jpg)
19
Terrestrial Broadcasters Cable/Pay TV Broadcasters
Telecom Operators
![Page 21: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/21.jpg)
20
Terrestrial Broadcasters
![Page 22: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/22.jpg)
21
Terrestrial BroadcastersIntro Pick your favorite topics
![Page 23: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/23.jpg)
22
Terrestrial BroadcastersMain Page Watch ON-AIR
![Page 24: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/24.jpg)
23
Terrestrial BroadcastersVOD Player Kids Zone
Low Resolution
(500Kbps)
Ultra High
(5Mbps)
Medium
(1Mbps)
High
(2Mbps)
![Page 25: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/25.jpg)
24
Terrestrial BroadcastersVOD Player Kids Zone
![Page 26: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/26.jpg)
Cable/Pay TV Broadcasters
25
![Page 27: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/27.jpg)
지상파 방송 사업자 중심
Telecom Operators
26
![Page 28: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/28.jpg)
27
![Page 29: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/29.jpg)
28
contents
![Page 30: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/30.jpg)
29
![Page 31: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/31.jpg)
30
CategoryNumber of
Telephone LinesProportion
Llíneas fijas en operación 2,454,778 11.85%
Usuarios móviles en operación 18,264,520 88.15%
Total 20,719,298 100.00%
# Number of Fixed and Mobile Telephone Lines in Guatemala
※ Source : BOLETÍN ESTADÍSTICO, 2do Semestre 2016, SIT GUATMALA
![Page 32: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/32.jpg)
CategoryNumber of
Telephone LinesProportion
Llíneas fijas en operación 2,454,778 11.85%
Usuarios móviles en operación 18,264,520 88.15%
Total 20,719,298 100.00%
# Number of Fixed and Mobile Telephone Lines in Guatemala
※ 출처 : BOLETÍN ESTADÍSTICO, 2do Semestre 2016, SIT GUATMALA
31
![Page 33: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/33.jpg)
# Average Fixed and Mobile Internet Speeds in Guatemala
※ Source : www.speedtest.net/global-index (2017.08)
![Page 34: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/34.jpg)
33
Monthly Average Price Per Capita GNI As % of GNI p.c.Monthly Data
Allowance
12.93$ 3,430$ 4.52% 1,500MB
※ Source : Measuring the Information Society Report 2016, ITU
# Mobile-broadband Prices in Guatemala (Prepaid handset based, 2015)
![Page 35: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/35.jpg)
34
CategoryNumber of
Telephone LinesProportion
Usuarios Móviles Crédito (pospago) 986,436 5.40%
Usuarios Móviles Prepago 17,278,084 94.60%
Total 18,264,520 100.00%
# Number of Pre/Postpaid Mobile in Guatemala
※ Source : BOLETÍN ESTADÍSTICO, 2do Semestre 2016, SIT GUATMALA
![Page 36: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/36.jpg)
35
![Page 37: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/37.jpg)
※ Source : station.google.comand excerpts from relevant news articles
36
![Page 38: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/38.jpg)
In the end, what matters is CONTENTS!!
• Good contents = User increase
- Convert video content that broadcasters have into digital files and categorize
them systematically
- Initial investments in building servers, developing server/client applications, etc.
• Find ways to reduce the price burden so that
more people would use the services
- To make sure that anyone can use OTT services without being
concerned about prices, you need to look for ways to minimize
the fees they have to pay for data access, etc.
Reduce the burden on users
37
![Page 39: Educational Broadcasting System 2017 · 2018. 3. 21. · Educational Broadcasting System (Rep.of Korea) 2017.10. 1 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT](https://reader034.vdocuments.us/reader034/viewer/2022051904/5ff546244c18a3071d06c00a/html5/thumbnails/39.jpg)
※ EBS’s most famous character, Bun-gae(Lightning) Man
E-mail : [email protected]
Mobile : 82-10-2329-1710