Educational Background

• Rowan University : BS in Mathematics with a concentration in Applied Math, Statistics and Operations Research

• Villanova University MS candidate in Applied Statistics– 6 core classes– 4 Electives– Need to pass a comprehensive exam to graduate– Offer assistantships for the Masters Program – A lot of emphasis on Pharma– Highest Degree is Master : limited selection of classes – Great teachers

Work Background Before Urban

• Telamerica Media | Business Analyst– Conduct ad hoc research projects requested by management.– Write queries in SQL Server to obtain relevant data to analyze and assist managers in

making decisions. – Develop methods of analyzing data sets such as trend analysis of cable subscribers and

monthly impression totals.– AKA A lot of excel reporting and Macro coding

• My thoughts on working full time and going to school full time …– It’s hard– Prepare to give up your social life for a year or 2– It feels nice to get paid instead of incurring loans – Get experience at the same time – Regrets????.....

• Maybe…

URBN Inc.

Urban Outfitters Campus

Benefits of working at Urban

Roles and Responsibilities of a Marketing Researcher

• Working with multiple departments on different research projects

• Weekly reports• Creating Dashboards for multiple marketing departments • It’s always a different and not mundane• Update and recalibrate existing models• DATA CLEANING/ scrubbing / hygiene

Examples of Projects

• Testing the Effectiveness of the different types of on campus events

• Create a forecasting model for online sales and sessions• Create a metric or score to determine when we should stop e-

mailing customers• Paid Search Optimization (which Terms have the bigger ROI)• Determine how many people to have on schedule at call centers• Customer scoring• Analysis of Social Media Effects

Suggestions

• Time Series And Forecasting • Operations Research• Experimental Designs• Data Mining• Programming Background • SQL knowledge• Bring class projects to your interview• Don’t do all your statistics projects on sports!!• Search for jobs with a Statistics department or

hiring statisticians

Questions….?