Education UK Exhibition

November 2009

East India Briefing

East India – geographical area

East India: States and key Cities

West Bengal KolkataDurgapurAsansolSiliguri

Jharkhand JamshedpurRanchi

Bihar Patna

Orissa Bhubaneswar/Cuttack

North-East GuwahatiShillongAizawlTezpur

Sikkim Gangtok

• Undergraduate: 20%

• Postgraduate: 75%

• Other: 5%

East India: Market size by level

East India: Popular Subjects

Business Studies (Finance, Accounts, MBA)

Information Technology (Computers, Electronics)

Engineering

Science & Technology (Biotechnology)

Media & Communications

Hospitality & Tourism Management

English Literature

Law

Economics

East India: Market Trends

• Increase in interest in studying in the UK as evidenced by the latest visa figures

• There have been teething problems with the new Tier 4 system

• Several career fairs and education fairs – both local and by competitor countries. (US Education week starting 16 November)

• Bhubaneswar in Orissa is emerging as an education hub for the region. (New IIT and Central University)

East India: Promotion for the Exhibition

• Slogan contest in our target schools, Classes 11 & 12

• E-flyers sent out to our database of students, library members and IELTS exam candidates.

• Posters and flyers sent out to schools and colleges, agents and popular hang-outs.

• Media adverts and radio spots every day for one week preceding the exhibition.

• Taj Bengal is sending out flyers to its corporate database.

• Publicised during our weekly briefings in-house

• Billboard opposite the venue.

• Showcasing a study bedroom as an innovative way to interest media and visitors – press releases have highlighted this.

• Mobile sms marketing and web banners on popular portals.