education profile

• An integrated communications group

• 18 years of experience in advertising

• Talent strength of above 100 across 4 offices

• With passion, we deliver ‘Result-Oriented-Innovation’

Xebec Communications is on the verge of becoming a 100 Crore company and is ready to embark upon a new journey of

excellence

About Xebec

• Vision: To be a world-class company offering cutting edge strategy and creative solutions to build profitable brands

• Mission: To think, create and build brands

Think. Create. Build.

• Taking a holistic view of the customer’s business challenge and offering 360 degree communication solutions through result oriented innovation that translates to increased brand equity and profitability

Advertising by Objective

• Inspiration and Innovation to add value• Creating new consumer trends and ensuring

Consumer Loyalty• Understanding the marketplace• Matching the variables• Applying strategic marketing processes to develop the

competitive edge

ROI- Approach

Xebec Methodology

Competitive Edge Matrix

Why Xebec?• Because we are not conventional

• Xebec is a one-stop-shop for all your marketing communication needs

• Living up to being your “BRAND PARTNER”

Xebec Divisions

Delivering communication excellence through an integrated approach

Mainline OnlineEvents &Activatio

n

Outline(Print

Production)

SportsMarketin

gFilms

Keeping up with the changing dynamics of the market place, Xebec offers a bouquet of mainline services with a 360° approach

Creative Services: Beyond images and aesthetics

Media Buying: Maximum exposure at optimum cost

Setting creative benchmarks and delivering fresh perspectives

XebecMainline

With superior technical knowledge and passionate creativity, Xebec e-Media Technologies defines and drives our client’s brands’ success on the digital frontier

Online marketing: Specialized solutions for your digital vertical

Creative execution: Converting ideas into unique brand identities

Delivering value through “Result Oriented Innovation”

XebecOnline

Events & Activation: From planning to hosting, this division prides in superior design and logistics

•Carrying your brand effectively to niche audiences

• Examples of TATA Motors and Sonu Nigam Events for Bank of Maharashtra

Generating equity and mindshare through niche brand activations

XebecEvents &Activation

Print & Production: From Coffee table books to specialized stall designing and printing, we deliver the best in Print Production

Creating an alliance between creative and execution and delivering results through first-rate printing proficiency

XebecOutline

Sports Management: Recognizing industry opportunities and developing sports properties for clients which can be monetized

•Soccernova

Establishing sports as an untapped marketing platform for clients to engage with their consumers in an unique way

XebecSports

Management

Films: From catchy jingles to TV commercials Xebec makes it creative and relevant in tune with your overall brand strategy

Ascertaining brand enrichment through the zing of audio-visuals

XebecFilms

Our Media Planning ensures the most competitive rates and most effective reach to deliver not just the results our clients want but optimum value for every rupee spent

The right combination of media at the right time, place and price

XebecMedia Buying

A great brand or important message has little value if it does not reach the target audience.

CLIENT MEDIA BUYING (IN CR)

COUNTRY CLUB 12

SYMBIOSIS 8

BANK OF MAHARASHTRA 6

SKYLARK 4

PASHMEENA 4

HOUSEFULL 3

MAXWORTH 3

FRAMEBOX 3

Our Thinking

Proprietary tools are aimed at standardization and enhancing the knowledge capital

SolutionsMarketing

TM

SeductionMarketing

TM

PrecisionMarketingT

M

•Committed account planning procedure

•Detailed market understanding

•Applying strategic marketing processes to develop the competitive edge

XebecSolution Marketin

g

Our Thinking

• Packaging- a new P in marketing

• Creating brands by blending the tangibles with the intangibles

• A calculated experiential marketing exposure

XebecSeductio

n Marketin

g

Our Thinking

• Focus on customer’s share

• Careful consumer profiling

• Exposing the communication to only those who matter

• Thereby reducing cost and increasing profitability.

XebecPrecision Marketin

g

Our Thinking

Few of our esteemed Clients in the education sector

Portfolio in Education Sector

Case in Point- SNAP 2010

• Symbiosis is one of the leading educational institutes in India imparting quality education for over 30 years.

• The key to entering any of the 14 institutes under the Symbiosis umbrella is the common SNAP test.

• The main objective was to elevate brand SNAP to the elevate of a esteemed national competitive exam and thereby augment registrations

• We devised a 360 degree communication strategy to address the challenges and achieve the objectives

• We incorporated various mediums such as print, outdoor, radio and Online

• It resulted in 26,139 registrations from the mainline campaign and 4,500 registrations from the online campaign

Print ad

Banner ads

Landing page

SNAP Study Planner

29

• On Facebook’s landing page

• Gave probable questions for SNAP

• Every click had a viral effect, thereby amplifying the message

• Activities on study planner would appear on the user’s profile page

• First time any national competitive exam had such large scale interaction using social media

• So far, 1738 users have downloaded and used the planner

Case in Point- SET 2010

• Symbiosis Entrance Test (SET) is a common written test for the admission processes of undergraduate institutes of Symbiosis International University

• SET-2010 has 5 different papers namely General, Design, Law, Engineering and Health Sciences

• The objective of the campaign was create awareness about SET, achieve desired registration and in the process develop long lasting brand equity

• We employed a integrated marketing strategy to achieve our objectives

• Through the mainline campaign 14370 students registered to SET and 13,000 registered through the online campaign

Print ads

Banner Ads

Mailer

Case in Point- Frameboxx

• Frameboxx is one of the leading Animation & Visual effects institutes in India.

• We have helped Frameboxx penetrate deeper into the market through objective specific advertisements across various media platform including print, outdoor, events, radio.

• We have helped build the sub brands of Frameboxx like Pastel, MoneyBoxx, FrameFlix.

Symbiosis Group of Institutes

Symbiosis University (SIIB)

Symbiosis University (SIMC)

Symbiosis University (SIOM)

Symbiosis University (SIHS)

Symbiosis University (SET)

Indus International School

Website

Flame Institutes

Bharti Vidyapeeth

Bharati Vidyapeeth

Delhi Public School

Singhad Institutes

SINGHAD(SIBACA)

SINGHAD (SIBACA)

•

SINGHAD (SBS)

•

Suryadutta

Suryadatta

Prudence

Students Guild

Score Plus

E mailer

SOIL

Landing Page

SOIL

MIT-SOG

Landing page

MIT-SOG

Banner Ad

India Skills

Banner Ad

Landing page

E mailer

FLAME

Banner Ad

FLAME

Banner Ad

The Xebec Team Thanks You