Shriya Boppanashriyaboppana.comshriyaboppana@gmail.com703.231.7565

EDUCATIONCarnegie Mellon UniversityBS in Business AdministrationConcentration: Marketing Minor: PsychologyGPA 4.0 | Class of 2022

PROFESSIONAL EXPERIENCEPublic Sector Marketing Intern, World Wide TechnologyMAY 2019-CURRENTo Enhanced brand awareness through media kit guideline introduction to Public Sector Marketing team and content creation support under design leado Spearheaded campaign outreach and documentation of leads, contacts, and connections with over 100 new campaigns on Salesforceo Orchestrated event planning and coordination for press releases, radio interviews, panels, conferences, and internal executive meetingsMarketing Intern, Fondin WellnessJULY 2017-AUGUST 2017o Designed logo, media kit, sponsorship packages, and website for increased customer and investor accessibilityo Incorporated branding into social and digital media platformso Secured corporate sponsorship gain from Wholefoods and The Chopra Center o Increased social media campaign outreach for audience by 5,000+ viewsOperations Intern, Fairfax County GovernmentMAY 2017-JUNE 2017o Facilitated day-to-day operations of Dranesville District Supervisor, John Fousto Modified presentation and pitch decks for viewer comprehensibilityo Evaluated research methodologies and initiated new research on development plans in child populated areas on harmful effects of tarp and sustainable alternatives

NON-PROFIT EXPERIENCEPublic Relations Chair, Legends Bollywood Dance ChampionshipJUNE 2018-CURRENTo Remodeled and streamlined social and digital media outlets for cohesive brand identityo Transformed viewership experience of show and show platforms with interactive and adaptive information release using motion and still graphic content on social platformso Strengthened presence of organization in national and international outlets through increased media coverage with local Chicago newspapers and popular streaming services, FlowersTV and Hotstar

AWARDSDeloitte StartUP CMU Case Competition|3rd Place - BusyBusDECA International Career Development Conference|21st Place- Retail Merchandising

SKILLSDesignAdobe Creative Cloud • Sketchbook Pro • Pixlr • WordPress • SiteBuilder • WixBusinessMicrosoft Office Suite • Salesforce • Tableau • Mailchimp • Smartsheet • Google AdsTechnicalPython • HTML • CSS

DigitalYouTube Insights • Facebook Insights • Instagram Insights • • LinkedIn Insights

CERTIFICATIONSUniversity of PennsylvaniaViral Marketing and Contagious CraftHarvard UniversityTechnology Entrepreneurship: Lab to Market

WORK EXPERIENCEResearch Assistant, Business Leadership Endeavor 1 70-104MAY 2020-CURRENTo Created mentorship curriculum for freshmen to develop networking, mentorship, goal creation, and speaking skillsTeaching Assistant, Business Leadership Endeavor 2 70-204AUGUST 2020 [FUTURE]Teaching Assistant, Acting for Business 70-350AUGUST 2020 [FUTURE]

PROJECTSBusyBus, Deloitte StartUP CMU Case Competition|3rd PlaceAPRIL 2018o Along with a team, created a plan (including models, business structure, wireframes, marketing plan, and financial projections) for a database and mobile application that would make the bus network in Pittsburgh, as well as riding the bus, more efficient by fixing overcrowding in cities with an influx of new users with unpredictable riding patternsORIGIN Bootcamp, Cornell University Entrepreneurship CompetitionMAY 2020 - PRESENTo Along with a team, created a software prototype and business plan (including models, business structure, marketing plan, financial projections, scalability projections, and real-world applicability model) for a database and mobile application that uses automated passenger tracking and real-time technology to track bus avaliability for social distancing needs during COVID-19

Uncleharvey.com, Neurosurgery HubAPRIL 2020 - PRESENTo Founding member of organization that offers one-stop shop for services and resources for those involved in the field of Neurosurgeryo Headed marketing and created brand identity, media kit, website, and sponsorship packet

LINKSLinkedIn: /in/shriyaboppanaDesign Portfolio: shriyaboppana.com/design-portfolio

University Email:sboppana@andrew.cmu.edu

Undergraduate Student SenateAdvocacy Chair|Tepper senator

Carnegie Mellon Business Association Vice President of Marketing

CMU Women in Business Vice President of Internal Affairs

American Marketing AssociationVice President of Communications

Sahara Dance TeamSocial Media Chair|dancer

ORGANIZATIONS