education himanshu nigam iim kozhikode

8/14/2019 Education Himanshu Nigam IIM Kozhikode

1/10

Ignite - Education

Himanshu Nigam

IIM Kozhikode

Email : [email protected]

Phone: 91 9946501244
mailto:[email protected]:[email protected]


2/10

Despite sizable Govt. spending, results in the Rural segment are limited

Close to 72% of Indias population resides in Rural areas

The Government has brought in various schemes over the years

like Sarva Shiksha Abhiyan and has sanctioned a sizable

expenditure on Education

Government school education, which is currently the major

source of education for the rural masses, is valued at less than

1/8th of what it costs the exchequer*

Despite the efforts, 41% of the population in Rural India is

illiterate

*Source : AC Nielsen ORG MARG

Source : ASER survey 2008

Percentage of adults and youth who are literate


3/10

Poor education quality being provided is the reason behind current state

Level1 : Ability to read small paragraphs

Level2: Ability to read stories Source : Annual status of Education Report :-Pratham

Traditionally Accepted

factors for dropouts

Lack of parentalMotivation

Childrenpreferring to workrather than going

to school

However, the findings of Public report on Basic Education(Submitted

to the government of India clearly mentions that these are not the

reasons for dropouts

82.3 % of rural parents feel that it is necessary for their

children to receive elementary education**

The most prominent reason for the high dropout rates is the poor quality ofeducation offered in rural schools

** Source : Public Report on Basic

Education(PROBE) - 1999


4/10

Rise of private education in Rural areas

Reasons attributed to lack of quality in Govt. schools :

Lack of quality teachers in rural schools, mainly due to poor accessibility of villages and lowsalaries of teachers.

Poor access to resources in terms of books, laboratories and reference material. Almost 20% of students in rural schools do not even have access to the prescribed text books

Libraries and Laboratories are non existent in the schools of rural India

Inefficient teaching methodologies

This is one of the main reasons behind growth of Private schools in Rural areas

Other Reasons :

Increase in number of private schools

A perception that private schools are better than government ones

Improved or enhanced disposable incomes

Thus it is not necessary that private schools are

providing better education quality in all cases, and a

lot of times it is due to other factors *Source : ASER survey 2008


5/10

As high as 28% of Rural households in India prefer to pay for private Education rather than Government

schools which offer cheaper education

With the Cabinet Advisory Board on Education (CABE) stressing on the need to take serious measures to

improve the standard of primary and more importantly secondary education in the country, the

Government is looking for opportunities in Public-Private Partnership (PPP) to meet its goal of universal

elementary education.

Eg: The Rajasthan Education Initiative launched at the India Economic Summit in November 2005 with the

World Economic Forum, Confederation of Indian Industry (CII) and the Global eSchools and Communities

Initiative of the UNICT task force (GeSCI) as partners promises

Any solution that aims at capitalizing on the rural education sector will be effective and profit making only

when it has the following attributes

The Idea

This opens up a window of opportunity for private enterprises to venture into the rural education market

Economical for the end consumer (student)

Technology driven to make it reliable and cost-effective

Localized to meet the needs of the community

Supported by results

Constantly upgraded

Novel approach to the delivery system


6/10

Integrating the above mentioned features, it is advisable to start a Public Private Partnership in order to

provide quality education at affordable prices.

The Government has the basic infrastructure in place, there is a need to provide better educational

support services to the end customer(Student)

Proposal to bring together :

Qualified Teachers

Rural Consultants

Child Psychologists

Software professionals

The proposed private package can offer

a combination of the following:

Proposed Model

VideoLectures

Resourcematerial

InteractiveSoftwareModules

Animated

Laboratorysessions

Aptitude

testingmaterial

AwarenessPrograms

Evaluationassistance

The pricing of the

package will have to be

lesser than the full time

cost of a teacher


7/10

ProposedSupport package

Supplying toschools through

coordinators

Computer

Video Projector

Basic Technology

Final educationalDelivery

Students

The initial implementation will involve targeting select regions

Initial target states :

Kerala

UP

Punjab

Reasoning : These states have the highest

Percentage Increase of Private enrollment

Ground Operations : The private partner can

supply the packages to schools at regular

intervals through a network of coordinators/

distributors and using basic technology

(computer + video projector) to deliver the

educational support to students

Source : ASER survey 2008


8/10

GovernmentSchools withcomputers

GovernmentSchools without

computers

PrivateSchools withComputers

Target segments and estimated costs

Present market in these regions can be classified

into the following segments for easiestimplementation in the beginning

Reasoning : The places having already present

infrastructure will be easiest to target in the

beginning

While there are philanthropic ventures in this domainwhich are aiming to achieve a similar aim, none of

them have achieved the reach and penetration

required to accomplish success

Estimated Costs

Only Package : INR 25,000

Package + Hardware(computer & video Projector) : INR 40,000


9/10

Retention is tough because of the following reasons :

teachers would have access to a fraction of the resource material after using our services for a year

Exit Strategy :

The low cost computers can also be sold as independent units since they have an untapped market of their

own.

Using the networks that would have been built for the model, a business can be built around these

computers which can be used for both private and commercial purposes in rural areas.

The private partner can act as a mediator for CSR activities of organizations and help them channel their

funds for the transformation of the rural education scenario by supporting our services

Retaining customers and exit strategy

Given that our service goes beyond the contents of our resource material, the probability of retaining ourclients is considerably high. With the use of expiry software, piracy can also be eliminated


10/10

Thank You

education himanshu nigam iim kozhikode

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