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Education

German-Saudi Business Magazine January 2013

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Editorial

German foreign trade policy

AHK Saudi Arabia

Vocational Education and Training

iMOVE

Exporting Dual Vocational Training

Advanced Training

Vivantes International Medicine

Charité University Hospital

Didacta

gpdm

Codiplan

Lucas-Nülle

Bildungswerk

HBZ

Qualification made in Niedersachsen

Eckert Schools

DHKT

TÜV Nord:

Technical Trainers College

Yanbu College of

TUV Rheinland

Glowork

Saudi Institute of

Alhamrani Fuchs

HHA-Education

Krauss Maffei Group

KSB Pumps

AHK Services

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Disclaimer:German–Saudi Business Magazine(GSBM), Issue January 2013

Editor-in-Chief Andreas Hergenröther

Head of Public RelationsFlorian Mader

Responsible for PrintingAHK Saudi Arabia © Copyright GSBM 2013. All rights reserved.

No part of this magazine may be reproduced without GSBM’s written permission.The opinions expressed in GSBM do not necessarily reflect the views of the German Delegation of Industry and Commerce forSaudi Arabia and Yemen (AHK Saudi Arabia).GSBM is not responsible for the validity of contents in articles written by external authors.

AHK Saudi Arabia

the Fraunhofer Approach

Applied Technology

German Technology

& Training in KSA

der Baden-Württembergischen Wirtschaft e.V.

Qualification leads progress

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German - Saudi Business Magazine

AHK Saudi Arabia - www.saudiarabien.ahk.de

Andreas HergenrötherDelegate of GermanIndustry & Commercefor Saudi Arabia and Yemen

Editorial

Andreas Hergenröther

Dear readers,

According to the Kingdom’s 9th Development Plan “Manpower and the Labor Market” have the highest priority in forming Saudi Arabia’s future. It is the overall objective to build up a knowledge-based society that is capable of contributing to the diversification of Saudi Arabia’s economy that is foreseen to ensure theemployment of Saudi Arabian nationals. Furthermore, the Saudi Arabiangovernment is investing large amounts to support efforts in order to realize a balance between outputs of the education and training systems and therequirements of the labor market. The 2012 budget allocates 45 Billion USD expenditure on education and training, representing 24 percent of the Fiscal Year 2012 and an increase of 13 percent to the previous year. In April 2012 KingAbdullah bin Abdulaziz al-Saud launched the first phase of university campus projects in different regions and laid the foundation for its second phase worth 21.8 Billion USD. The lighthouse projects of the Saudi education sector are the King Abdullah University of Science and Technology (KAUST), which is a globally renowned graduate research university, and the Princess Nora bintAbdulrahman University (PNU), the world’s largest women-only university.

With the King Abdullah Foreign Scholarship Program (KASP) the Saudigovernment actively encourages Saudi students to gain knowledge all over the world, also in Germany. According to the German Ministry of Foreign Affairs, some 600 Saudi Arabian students have come to Germany in recent years to study on grants provided under the King Abdullah Scholarship Programme, which awards a total of 120,000 scholarships in recent years. “Educating our youth is not only beneficial to our economy but makes us proud of these young men and women who will equip newer generations with high quality education andexperience,” Abdullah Bin Abdul Aziz Al-Mousa, Undersecretary at the Saudi Ministry of Higher Education for Cultural Missions Affairs, said in September 2012 about the outcomes of the scholarship program and expectationstowards the KASP students. The German economy in the Kingdom of Saudi Arabia shares this opinion und is willing to contribute to the further development of Saudi Arabia.

The standards for technical and vocational training as well as various kind of support for continuous education and training of the national labor force have been developed during the last years according to state of the art methods and technologies. The measurements taken by the Saudi government also affect German companies that are dealing with Saudi Arabia. An example is the Nitaqat System – a regulation that defines the quota of Saudi employees in companies based in Saudi Arabia according to their field of activity. The introduction of the so called Saudization and the Nitaqat System were not only a challenge to German companies but also an opportunity to build up advantages on the high competitive Saudi market. Due to their experiences in German Dual Vocational Training German companies contribute successfully to the goal of the 9th Development Plan by on-the-job training of Saudi citizens in their facilities in Saudi Arabia and in Germany. The current edition “Education Made in Germany” of the German-Saudi Business Magazine presents various German companies and their portfolio in education, research and vocational training in Saudi Arabia. Besides, it isalso presenting new ideas and programs “Made in Germany” that can easily be used to achieve the overall goal of a strong Saudi economy relying on a knowledge-based society.

The Delegation of German Industry & Commerce for Saudi Arabia and Yemen (AHK Saudi Arabia) has been founded in 1978 under the name of German-Saudi Arabian Liaison Office for Economic Affairs (GESALO). AHK Saudi Arabia is part of the German Chamber Network. With 120 locations in 80 countries around the world, the members of the German Chamber Network (AHKs) offer their experience, connections and servicesto German and foreign companies.AHKs are located in all countriesof particular importance toGerman companies. With a staff of 20 permanent employees, AHK Saudi Arabia supports Saudi and German companies with its services.

AHKs are closely connected to theChambers of Industry and Commerce (IHKs) in Germany. Together, they support German companies with building up and extending their business relations to foreign countries representing in total 3.6 million companies in Germany. The umbrella organization of the IHKsis the German Association of Chambers of Industry and Commerce (DIHK), which also coordinates and supportsthe AHKs. Furthermore, thecooperation with various Germantrade associations strengthensthe link from AHKs to business and markets.

HISTORY HISTORY

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The official representation of the German economy in Saudi Arabia

German - Saudi Business Magazine German - Saudi Business Magazine

AHK Saudi Arabia

German foreign trade policyGerman-Saudi economic relations have a long tradition. German global players like Siemens or Mercedes have been active in the Kingdom for more than 75 years. The transfer of know-how and technology has also been supported as an expression of political and economic partnership by government representatives in both countries. For instance the first President of the Federal Republic of Germany, Theodor Heuss, met with Saudi Arabia’s King Saud ibn Abd al-Aziz during his term

The Delegation of German Industry and Commerce for Saudi Arabia and Yemen is the official representation of the German economy in Saudi Arabia and carries out the tasks of an AHK in Saudi Arabia and Yemen.

AHKs fulfil three main tasks in their locations:

1. Official Representation of German CompaniesAHKs are the key players of German foreign business development on behalf of the Federal Republic of Germany. They represent German business interests abroad and they inform about and promote Germany and the partner country as a business location.

2. Member OrganizationsAHKs are member organizations for companies actively involved in bilateral business relations. These members give them the authority needed wheninteracting with politics, business and administration in terms of promoting the bilateral business relations.

3. Service Providers to CompaniesUnder the brand “DEinternational” AHKs provide services to companies both from Germany and their host countries in order to support their foreign business activities. These services includeconducting market studies and providing sector information, matchmaking, business consulting, organisation and representation of trade shows, issuing

business publications, legal information and vocational training, etc.

The AHK – being officially acknowledged as an instrument of German foreign trade policy - has of course also a pivotal role in terms of advocacy and dialogue with the government in its endeavour to improve and strengthen the terms of business, investment and commerce.

AHK Saudi ArabiaMore than 30 years ofexperience

German-Saudi Arabian business relations follow a long tradition. In 1978 the Joint German-Saudi Economic Committee composed by representatives of the German Ministry for Economics and the Saudi Ministry of Finance decided to establish a German foreign tradecommission in Saudi Arabia. On August 22nd 1978 was the inauguration of the first office for German–Saudi economic relations, which has been established by Royal Decree. The first years AHK Saudi Arabia shared the office with the German consulate in Riyadh – since in 1985 the German embassy moved from Jeddah to Riyadh. First Delegate of German Industry and Commerce in Saudi Arabia was Dr. Gerhard Fischer (1978-82), who had at that time just one employee – his secretary. His successor Marc Landau (1982-86) shaped the name German Saudi Arabian Liaison Office for Economic Affairs and his short form GESALO. From the beginning the office was not just responsible for Saudi Arabia but also for the economic relations to Bahrain, Kuwait, Qatar and Yemen. Delegate Dieter Mankowski (1986-1991) intensified the work of AHK Saudi Arabia in the Kingdom. As trade fairs are crucial instruments in foreign trade promotion and Germany is the world’s number one venue for organizing international trade fairs it was a logical step to found an own trade fair department. Saudi businessmen are informed about the opportunities.

Establishing AHK-services

His successor Dr. Rainer Herret (1991-1998) put the focus on a second issue, which is of high importance for the bilateral economic relations: With the implementation of a legal department

AHK Saudi Arabia was able to assist German companies regarding legal questions like customs regulations, taxes and the legal framework of launching branches, founding a Joint Venture with a Saudi company or establishing a liaison office. Since then Saudi businessmen are able to get assistance in the visa process for Germany via the AHK office when they are to visit or exhibit on trade fairs or need to travel for business trips. AHK Saudi Arabia acts also as a mediator in cases of commercial disputes between German and Saudi business partners with the aim to solve disputes without harming the long term business relations. Under the lead of Michael Tockuss (1998-2001) AHK Saudi Arabia ameliorated its services for German companies in the region. Since then today’s longest tenured employee, Mohammed Faleel, is in charge for the promotion of business to business development. Due to his knowledge about the market and his connection to Saudi decision makers AHK Saudi Arabia was able to create an infrastructure to provide German companies services like market information, address research, business partner research and the organization of business trips. In the time of Mr. Tockuss a second branch in Jeddah has been opened to serve the companies based in the former capital. For delegate Manfred Rothgänger (2001-2005) the times were difficult as the Kingdom faced terrorist attacks against governmental institutions as well as foreigners in the country. The Jeddah office had to get closed again due to the uncertain circumstances.Nevertheless Saudia Arabia recovered and paved its way to participate in the World Trade Organization (WTO), which can be seen as a great success. In the term in

office of Delegate Gerd Doepner(2005-2010) the boom in the United Arab Emirates and the foundation of the German Emirati Joint Council for Industry & Commerce (AHK UAE) led to restructuring the market. Since 2009 German business relations with Bahrain, Kuwait and Qatar is organized byAHK UAE.

Current Challenges

Since October 2010 AndreasHergenröther is the new Delegate of German Industry and Commerce for Saudi Arabia and Yemen. Under his lead the German-Saudi business relations tightened even more and many projects are on the way to deepen these relations. In December 2010 the first German-Saudi Arabia Desk has been established at the Bielefeld Chamber of Industry and Commerce. It functions as an information platform about Saudi Arabia for all German companies. Especially the Saudi private sector will benefit from the network AHK Saudi Arabia is offering. Under the lead of Mr. Hergenröther more than 75 events in Germany and Saudi Arabia have been organized by AHK Saudi Arabia in order to promote German-Saudi business relations. With its services for German and Saudi companies AHK Saudi Arabia is in a key position for the bilateral economic relations. Every businessman, who is interested in doing business in Saudi Arabia or in Germany will find an individual concept for entering the market, promoting its business through trade fairs and find the perfect business partner from the other country.

in office. German chancellors like Helmut Schmidt or today’s chancellor Angela Merkel followed suit and tried to express Germany’s close relation to Saudi Arabia. AHK Saudi Arabia has been established as a bridge between Germany and Saudi Arabia and in the meantime it is part of the German foreign trade policy.

The foreign trade policy system of Germany has a very unique structure. Beside the economic sections of the


embassies and Germany Trade and Invest the AHK network, consisting of theChambers and Delegations of Industry and Commerce abroad, is officially assigned to promote German economic relations outside of Germany. With the additional support of the German Federal Ministry of Economics and Technology this makes AHKs the officialrepresentation of German economy abroad.

Dr. Olaf Berlien, Andreas Hergenröther, Sheikh Khaled Juffali, Dr. Fahd as-Sultan at the inauguration of the new AHK Saudi Arabia office in October 2011.

9AHK Saudi Arabia - www.saudiarabien.ahk.de


“Only 9 percent of one age cohort will graduate with a vocational profession, while the OECD average is 45 percent”, said the Saudi Arabian Labor Minister Adel Fakeih on the sixth GlobalCompetitiveness Forum in January 2012 in Riyadh. This is showing that the education sector in Saudi Arabia, especially the part of vocational education and training, is facing major changes and challenges. By introducing an employment quota system (Nitaqat) for the so called Saudization of the labor market theimportance of education and training will also increase.

The Kingdom has to respond to the rapid population growth and associated demographic changes in order to strengthen its own economic power on the one hand and to offer the young population a perspective on the other hand. More than 50% of the Saudi popula-tion is younger than 16 years. Every year more than 430,000 school and university graduates are leaving into the labor market. The lack of suitability for the actual needs of the labor market is criticized among graduates of universities and technical training courses. About 50% of the registered unemployed haveonly enjoyed a school education. The proportion of foreign workers in technical occupations is 95 percent.

The government has counteracted these factors with a comprehensive training program for its local population. The 2012 budget will allocate 45 Billion USD expenditure on education and training, representing 24 percent of the Fiscal Year 2012 and an increase of 13 percent to the previous year. The new budget will be used to implement 742 new school projects (in addition to 2,900 schools are currently under construction, more than 900 schools were completed in FY 2011 and 2,000 existing school buildings have been rehabilitated). For higher education, the new budget includes the opening of 40 new colleges and the completion of on-going projects. In April 2012 King Abdullah bin Abdulaziz al-Saud launched the first phase of university campus projects in different regions and laid the

foundation for its second phase worth 21.8 Billion USD. The Technical and Vocational Training Corporation (TVTC), responsible for all fields of technical and vocational training in the Kingdom, is running 36 Colleges of Technology, 14 Higher Technical Institutes for Girls and 63 Industrial Vocational Institutes, that are accommodating more than 90,000 students. In the past year the TVTC initiated 22 new projects. This trend will continue in 2012. The TVTC plans to invest 400 Mio EUR into new projects. Together with the Human Resources Development Fund and the Ministry of Labor, the TVTC provides the financial basis for the new institutes. By the year 2015 TVTC will create 55 new colleges for additional 150,000 students. The TVTCis therefore very interested in thecooperation with providers of technical and vocational education and trainingas well as in companies, which arealready experienced in building up theseinstitutions.

AHK Saudi Arabia did a market survey in commission of iMOVE (International Marketing of Vocational Education), an initiative of the Federal Ministry ofEducation and Research (BMBF), designed to promote and support the export of German vocational education and training, that was published inFebruary 2012. According to this study, the aim of the Saudi Government is to improve the provision of huge investment programs, the quality of education, to create sufficient capacity and train and hire appropriate teachers. This results in excellent business opportunities for international education providers, as

Saudi-Arabia is dependent on foreign expertise and knowledge. Germancompanies in this area have an excellent reputation in Saudi Arabia. However, there is a fierce international competition. The importance of private institutions in the education sector will grow in the Kingdom despite the current dominance of public institutions. In particular, approaches to train-the-trainer courses will meet with increasing interest. Special attention is paid to cooperation with practical relevance, especially with the local industry. Here, foreign partners are required, which do not only sell their products and services, but also engage for a long-term period.

German companies already contribute to the Saudi demand for education. For instance, the German Didacta Association that represents the interests of the education industry, its businesses and organizations has intensive relations with partners in the Kingdom of Saudi Arabia. In particular the collaboration with the Technical and Vocational TrainingCorporation in the Kingdom of Saudi Arabia led to an exclusive exhibition of German companies at the Sixth Saudi Technical Conference and Exhibition (STCEX) in Riyadh in 2011. Another example of German-Saudi cooperation is the International Services department of the Gesellschaft für InternationaleZusammenarbeit (GIZ IS) that has set up the “Technical Trainers College” (TTC) in Riyadh. Commissioned by the TVTC the GIZ is responsible for the management, the design of pedagogical concepts and teaching arrangements.

Vocational Education and Training

Vocational Education and Training in Saudi Arabiashaping the future

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A constantly recurring and prospective field of interest in many parts of the world is education and vocational training. Facing huge challenges in their efforts to provide the young generation with a qualified education, Germany and the Arab World are investing in large projects to create new job opportunities and guarantee a high educational standard. To establish and to expand this dynamic sector in the Arab countries, the realization of manyflourishing bilateral projects has already been initiated. Beyond that, the dynamic field of education offers a lot morepromising opportunities for Arab-German cooperation.

Thus, iMOVE and the Ghorfa Arab-German Chamber of Commerce and Industry have recently hosted the 4th Arab-German Education and Vocational Training Forum from November 28 - 29 in Berlin. The Forum was held under the auspices of H. E. Prof. Dr. Annette Schavan, Federal Minister of Education and Research.

iMOVE (International Marketing of Vocational Education) is an initiative of the Federal Ministry of Education and Research (BMBF), designed to promote and support the export of German vocational education and training. Since 2001, iMOVE supports German service providers in accessing international markets with a comprehensive range of services. Using the brand “Training – Made in Germany”, iMOVE promotes German competence in vocational education and training abroad.

At this year’s conference, officials of Arab countries and Germany discussed the possibilities of transferring existing education frameworks and how countries can learn and benefit from each others’ systems. The speakers highlightedinternational cooperation projects in education and the opportunities and risks of exporting a model like the German Dual System to Arab countries. The focus was on success stories and best practice examples as well as on generating new ideas and perspectives for adequate training measures. The specific needs of Arab

Securing and qualification of skilledwork force gain global importance forall economies. They are the basis for productivity, innovation, competitiveness as well as for economic growth, employ-ment and social peace all over the world.

For German companies abroad finding and securing skilled employees is one of the major challenges. For this reason they are seeking solutions to deal with the shortage of qualified workers efficiently.

Regarding this, vocational training is the factor that is fundamental and therefore the demand for Dual Vocational Training “Made in Germany” has risen significantly as it is proven that it qualifies on a high level and fuels the labor market. Thecombination of theory and practical training on site is appreciated as a big advantage towards systems based only on education in schools. Vocational Training “Made in Germany” has an excellent reputation and is seen as an important advantage for Germany’s competitiveness.

Recent figures prove that Germancompanies are among the world’s mostcompetitive companies. More than 60% of the companies employ their trainees immediately after their graduation. Thanks to the Dual Vocational Training youth unemployment stands at 7.9%, which is very low, especially when it is compared to other European countries like France (21.8%), Poland (26.7%), Italy (35.9%) and Spain (51.1%). Additionally, the statewide harmonized content of vocational training ensures that employees can be installed successfully in enterprises of all kind. An industrial mechanic for instance, can likewise work for a major company like Siemens or for a small metallurgical enterprise in the middle of the Thuringian Forest.

Due to the high interest in dual vocational training of German companies abroad and the particular interest by partner countries all over the world the export of education and vocational training by the Association of German Chambers of Industry and

training systems and of Arab industries within their societal framework were also on the agenda.

Regarding the transition from school to work, experts held the view that the education system needs to become more equal, permeable and sustainable. The links between vocational and academic education require improving. Main topics of this session were education chains and the necessity of life-long-learning as prereq-uisite for long-term success, not only of individuals, but also of companies and international cooperation projects. Representatives of German institutions reported on the way, children in German preschools and schools receive information about the labor market already in school, for example by participating in apprentice-ships in companies. Another topic was how the state helps young people to find an occupation matching their competences. If pupils were to know at an early stage which occupation they would like to train for upon graduating from school, the schools would be able to adapt their teaching in a

more targeted manner and transition periods between school and a professional career could be used more appropriately.

Training providers presented current pilots for Arab-German cooperation projects. Many international training cooperations have outgrown the planning stage and are already well underway. Their results can serve as a basis for further exploring the necessary prerequisites of successful training measures. Frameworks, personal experiences as well as difficulties and learning processes during the cooperation period were pointed out. The conference also focused on business opportunities with regard to current developments in the Arab world. In order to set out for new goals, the results which have been achieved so far need to be assessed with regard to chances and risks they offer for further elaboration. Experts commented on the multiple chances to export German training services and how both partners can benefit from the current developments in the Arab countries.

Additionally, it is coordinating regional audit committees, which are able to hold examinations.

Especially in regard to the demand of German companies abroad, the DIHK, the IHKs and AHKs are doing huge efforts to satisfy the high interest in the German system of vocational training. Therefore, it is the aim to offer a service package with high recognition value according to the demand of the member companies of an IHK or an AHK. This service will be expanded in quantity and quality and shall be established at AHKs all over the world. For this reason, the term Dual Vocational Training “Made in Germany” has to be jointly defined so that it can be protected as an own brand. This brand could be useful for the qualification of the Saudi youthin order to strengthen the Saudiprivate sector.

The organization of DIHK, the IHKs and the AHKs is highly aware of this topic’s meaning. Currently, a common global strategy with an action plan is elaborated accordingly.

RA Steffen Gunnar Bayer, Head ofDepartment Export of Vocational Training at DIHK Yorck Sievers Head of Department AHK Projects Vocational Training at DIHK.

Commerce (DIHK), the Chambers of Commerce and Industry in Germany (IHKs) and its representations abroad (AHKs) supports two strategic aspects:

1. The promotion of German foreign business by securing and qualification of skilled work force. 2. Systemic Vocational Training Consultancy services abroad in order to introduce dual vocational training in a partner country.

In this context, IHKs, AHKs and the DIHK are the first contact and competent key partners. Various projects implemented by AHKs prove that the promotion of “vocational training” can be set up and developed as a story of success.

With an experience of more than 30 years the AHK in Portugal is one of the lighthouse projects regarding vocational training. Another story of success is the AHK Shanghai, which has been offering vocational training services for more than ten years. AHK Shanghai is the overall representation of all German education initiatives in China. It consults and assists training companies, promotes thedevelopment of partnerships between Chinese official institutions, education providers and companies and has a vocational training committee that is build up according to German standards.

Exporting Dual Vocational TrainingiMOVE

iMOVE: Training – Made in Germany

From left to right: Dr. Thomas Bach, President of the Ghorfa, H.E. Prof. Dr. med. Ossama bin Abdul Majed Shobokshi, Ambassador of the Kingdom of Saudi Arabia and Doyen of the Arab Diplomatic Corps, Prof. Dr. Friedrich Hubert Esser, President of the Federal Institute for Vocational Education and Training, at the Arab-German Education and Vocational Training Forum.

Exporting Dual Vocational Training “Made in Germany”

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Germany has an excellent reputation in the field of export, e.g. cars, machines and chemical products. Germany also has a good reputation as a country of education. This for example due to the system of dual vocational training and also due to the top export product „Deutsche Auslandsschu-len“. But frankly speaking, Germany is still on it´s way to become one of the interna-tional players in the world of Continuing Education. Offers are still being built up.

International leaders of advanced training follow the scheme of provider and customer relationship. „Provider“ is the offered course and/or professor, „customer“ is the learner. According to economic perceptions the learner ought to judge the quality of the learning offer. In this regard it is crucial in Germany to achieve the right thinking in terms of the interaction within „teacher-learner“ and in terms of the topic „motivation“. In England and America the learner states and assesses whether the teaching (of the professor) is good or not satisfying. The

cannot yet compete with the best in the world. But we consider the best players as benchmarks and as incentives to improve still further.

The Fraunhofer Academy is the Fraunhofer-Gesellschaft’s specialist provider for continuing education and part-time training for people in employ-ment. The training is an offer for business leaders and experts of Fraunhofer´s customers. The Academy provides excellent courses of study, certificate courses and seminars for specialists and managers based on the research activities of the Fraunhofer institutes in collabora-tion with selected and prestigious partner universities. The trainings are a unique offer of knowledge transfer from Fraunhofer research to business enterprise. The latest findings from applied research and innovation topics are channeled directly into the teaching content.

Moreover, with the large supply of education measures the Fraunhofer

publication list and the research achieve-ments are not the only crucial points. In Germany we still stick to an old system: the learner´s feedback and requests for learning content and/or modification are not relevant for the professor´s success. Learner oriented teaching is still missing. There is a lack of „international spirit“ and education formats in English.

The lack of advanced international education measures in Germany is recognized by others who are setting up successful offers of continuing education in the German landscape. In particular, there are Harvard and Open University which enjoy an excellent reputation in the educational system. Using methodic-didactic concepts like supported distance learning, modular constructions, case studies and the learner oriented approach has lead them to succuss – worldwide!

It will take some time, but Germany will develop step by step into an international provider of continuing education. We

Dr. Larissa RognerBildungsreferentin/Executive EducationFraunhofer AcademyHansastraße 27c, 80686 MünchenTel.: +49 89 1205-1510Fax.: +49 89 1205 77 1510mailto:[email protected]://www.academy.fraunhofer.de

Advanced Training the Fraunhofer Approach

Academy adresses the shortage of experts in Germany.

Learners can choose from fivethematic areas:1. Technology and Innovation2. Energy and Sustainability3. Logistics and Production4. Production and Testing Technology5. Information and Communication.

Fraunhofer Academy has so far been known as a national institution for adavanced training. But the Academy is successfully taking first steps into transna-tional education. There is a concrete demand from all over the world for Fraunhofer trainings on the senior expert level, especially in regards to innovation management and conducting executive education about the Fraunhofer Model. The Academy already cooperates with international partners, starts to provide programs in English and focuses more and more on blended learning to simplify participation and reach. The Academy reacts on the increasing request to custom-ized training programs. In preparing qualifi-cation programs, Fraunhofer Academy

tailors the content of it´s training courses to meet the company´s and learner´s specific needs.The international education strategy and its implementation can be illustrated by some examples:

1. JOSEF (Joint Strategy and Technology Education Facility): a virtual research institute and fictional organization; conveys basic knowledge about the Innovation and Technology management fields, based on an e-learning platform. The learner plays the role of a new consultant, who starts working at JOSEF. Therefore he goes through different departments and works on some tasks that help him to get familiar with basic concepts. Created for potential management staff from emerging countries. Past participants: people from Latin America and many Asian Countries.

2. “Software Engineering For Embedded Systems”: a Master course, to be studied part-time via distance learning; offered by the Fraunhofer Institute for Experimental Software Engineering (IESE) and the Distance and International Studies Center

(DISC) of the Technische Universität Kaiserslautern. The course is geared to international participants and is therefore conducted entirely in English. Pastparticipants: people from eight countries in Europe, among others Netherlands, Turkey, France and Romania; and currently request from Brazil.

3. MOT: Master of Technology at the Chonnam National University in Korea. The Academy developed a field study trip to Germany as a customized training program. Learning topics: “Development and Transfer of Technology”.

Contact/Author of the article:

Screenshot from the interactive e-learning program JOSEF - here: Entrepreneurship Support

Fraunhofer Academy finds itself at a successful starting point regarding the international activities in advanced training.And the next steps are already envisioned. Education Made in Germany is on it´s way

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German medical servicesfor the world

The Vivantes Netzwerk für Gesundheit GmbH is one of the biggest public academic hospital groups in Europeand the leading one in Germany. The future-oriented and highly efficienthealthcare company employsinternationally renowned medical and management experts at 9 different locations with a capacity of more than 5.000 beds under the guidance of one central management in Berlin.

The hospitals offer best medical care in addition to professional and human support of the patients. Our consequently quality-focused philosophy represents the foundation of the company and has led to increasing numbers of patients for years. Also the following figures reflect the potential of Vivantes Netzwerk für Gesundheit GmbH:

• 5.300 beds capacity• Approx. 13,500 members of staff• 1,500 physicians• 500,000 patients per year• 9 hospitals with approx. 100 medical departments and institutes• 12 nursing facilities• One outpatient rehabilitation institute• A turnover of 850 million € (2010)

Vivantes as the leading hospital group in Berlin provides medical care for one third of the patients of the capital in its nine hospitals. Our company offers a wide range of medical services for almost every medical indication.

The Vivantes daughter company, Vivantes International GmbH, support



international patients are being introduced to our medical experts and are being supported and accompanied by us during their hospital-stay.

We moreover offer the product fields Education and Visiting Experts in addition.

The Vivantes International GmbH, a 100% affiliate of the Vivantes Netzwerk für Gesundheit GmbH offers furthermore worldwide healthcare consulting and management services.

Vivantes International Medicine and the Vivantes International GmbH will thus be your partners in manifold respect. We gladly offer additional or individually customized services on request.

Vivantes International Medicine enables – in addition to the healthcare program – also a wide spectrum concerning knowledge-transfer and further training and education in the field of healthcare.

healthcare-projects from A-Z. Vivantes International performs highly complex projects, e.g. the conception of hospitals, their repositioning or reorganization and management.

Vivantes International Medicine

Vivantes International Medicine has been established in order to provide alsointernational patients and partners with our extensive medical structures, efficient processes, latest medical technologies and innovative research, i.e. in addition to our patients from Berlin and Germany.

Vivantes International Medicine is an internationally recognized partner within much cooperation. Our international patients appreciate the innovation and reliability of a leading German healthcare-company.

The main task of our multilingual,interculturally trained team lies in the field of the Patient Therapy Program at which

Hospital Group Hospital Group

Vivantes International MedicineEducation made in Germany

As regards our Education- and Visiting-Programs, we can purposefully access and pass on the extensive know-how of the Vivantes Netzwerk für Gesundheit GmbH particularly in respect of the medical field and the management-sector.

We offer these programs and options as follows:

Education Program

Vivantes is the biggest provider of health-care education in Berlin. Our 9 hospitals are also academic teaching hospitals which currently train approx. 500 physicians. Many of our doctors also teach asprofessors at renowned Germanuniversities. You can thus benefit from our worldwide accepted post-gradual training and further training within 30 different medical specialist fields! We offer three different accordant Education Programs:

1. Philosophy: 1-3 months trainings – integrated into the normal hospital operation – without direct patient-contact in order to learn about western medical standards with the experience of diagnostic and therapeutic methods and procedures.

2. German Facharzt: 5 years oftheoretical and practical training within the desired specialist field, completely integrated into the normal hospital operation and according to the regulations of the German Medical Association (German language skills are required).

3. Individual: Customized intensive training of 6 months to 2 years in order to sub-specialize e.g. in keyhole-surgery or intensive therapy (English language skills are required).

Visiting Experts

In the context of our Visiting Experts Program, we are organizing and coordinat-ing international projects in the field of medical teaching and practice for you. The

content and the extent of the activities are consequently adapted to your wishes and needs. We will choose the appropriate expert for you and your team from our 13,500 members of staff resp. from our 1,500 physicians according to the required professional qualification and the scope of time of the project. This expert will then support your project at your location (on-site) or from Germany (off-site).

Our services include among other things:

• Medical advice / coaching of your specialists (on- or off-site)• Medical support in cases of complex diagnostics (on-site)• Medical performance of special therapies (on-site)• Telemedical activities (off-site)• Emergency case support (on-site, transports)

Vivantes International Medicine combines the latest medical developments with the advantages of the German capital.

We look forward to support you and to welcome you and your accompanying people to Berlin!

The International Office is gladly at your disposal for an uncomplicated contacting

and guarantees an individual and optimal service.

Kind regards

Dr. Andreas SchmittMedical and Regional Director

Contact

Vivantes Region NorthDirector Vivantes International MedicineAm Nordgraben 213509 BerlinPhone: 0049 (0)30 130 12 1091Fax: 0049 (0)30 130 12 1082

Nizar MaaroufVice Director VivantesInternational [email protected]

www.vivantes-international.comwww.vivantes-international.aewww.vivantes-international.ru

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German medical education and the German health care system have a global reputation for maintaining excellence. For this reason Germany has been animportant partner of the Arab world in the field of medical specialist training for many years.

German universities and hospitalshave realised that internationalcooperation provides great chances. Internationalisation is a key instrument in reaching a global standard of medical education and medical treatment, and particularly in the Arab countries, there is a growing interest in training domestic medical specialists in Germany.

To meet the demands of both sides, the Charité Berlin and the German Academic Exchange Service (DAAD), twointernationally leading and highly recognised institutions, have joined forces. A structured programme for medical

specialist training has been developed with the support of the German Federal Ministry of Health, explicitly directed to interested parties in the Gulf region.

The Charité is one of the largest university hospitals in Europe where medical research and treatment is carried out with excellence and expertise. More than half of Germany’s Nobel Prize winners in the field of medicine originate from this renowned institution which is comprised of more than 100 specialised clinics and institutes. With its 13,000 employees and an annual turnover of around 1 billion Euros, the Charité is one of the greatest entrepreneurs in Germany’s capital and its agglomeration.

The DAAD is the world’s largestscholarship organisation and the most important German player in international academic cooperation. The DAAD has administered scholarship programmes for foreign governments and institutions for many years and has acquired tremendous experience in mentoring, supporting and supervising foreign students and scholars during their stay in Germany.

Medical specialist training in Germany poses a great challenge to trainees from abroad. Not only do they have to master a foreign language, they also have to meet the rigorous demands of the German education system and adapt to a largely different hospital culture. The programme takes these challenges into consideration offering its candidates solid preparation and support throughout the duration of the training. The concept of the programme developed by the Charité and the DAAD focuses on structuring the whole process of medical specialist training, starting from the selection and preparation in the aspirant’s home country to the final examination in Germany. A continuous monitoring by independent experts will guarantee quality and allow a steady adjustment.

Charité University Hospital Berlin

Dipl.-Päd. Ulrike ArnoldHead of Charité InternationalCooperation (ChIC) and ofCharité International Academy (ChIA)

Contact:Dipl.-Päd. Ulrike ArnoldHead of Charité InternationalCooperation (ChIC) and ofCharité International Academy (ChIA)

Charitéplatz 110117 Berlin, GermanyTel: +49 30 450576 031Fax: +49 30 450576 900E-mail: [email protected] www.charite.de/chic http://chia.charite.de

Medical Specialist Trainingat the Charité University Hospital Berlin

The duration of the programme depends on the chosen specialisation and is divided into the following six stages:

Stage 1: Selection and preparation of candidates in their home country

Stag 2: Language and intercultural preparation of the candidates at the Charité International Academy

Stage 3: Placement at qualification hospitals

Stage 4: Mentoring, support, andsupervision of candidates duringmedical training

Stage 5: Preparation for final examitions

Stage 6: “Community building” and alumni activities

More detailed information can be found under the following link: http://chia.charite.de/en/agenda/

A strong relationship for a better education

www.codiplan.de

Codiplan GmbHConcept, Dialogue, and Planning

IQuL GmbHInstitute for Quality Management

in Teaching and Trainingwww.iqul.de

in education

Codiplan GmbH

• customized concepts• individualized consulting• intercultural solutions

IQuL GmbH

• e-administration• e-assessment• e-examinations • written • oral • practical• e-analysis

and all this ...

in our all-in-one Q[kju:]-platform

18 19



A country´s wealth and prosperity is dependent on its industrial and economic development. It’s for sure that this development presupposes education. Germany´s high level of prosperity and excellent economic position are an example for the return on investment it has achieved in general education and in vocational training.

In Germany the Didacta Association represents the interests of the education industry, its businesses and organizations. The Didacta Association has more than 240 members supplying state-of-the-art products and solutions. They cover the entire spectrum of lifelong learning, from early childhood education to further education as well as vocational education and training. The framework of lifelong learning embraces the idea that the acquisi-tion of knowledge and competences occurs throughout one´s lifetime and is not confined to childhood or classrooms.

Didacta acts as an intermediary between its members, their clients and policy makers, liaising to enhance the business of its members and to influence the education policy.

As global markets are becomingincreasingly important for Germany´s education industry, the DidactaAssociation always work from aninternational perspective. For a long time now, Germany´s reputation for producing outstanding quality has also applied to the

education concepts and products developed in Germany. Didacta will therefore strive to further strengthen its standing, while tapping into new markets.

To make this possible, the “Didacta International” committee was founded that actively helps members position themselves abroad. Didacta International activities orients on the requirements for training and educational technology worldwide. Providing a huge network of associated companies, institutions and organizations Didacta International is bridging the international demand and makes a significant contribution to the development of international educational systems.

For the past ten years Didacta is working intensively in and also in closecollaboration with partners from the Arab world. In 2012 the Didacta Association facilitated the participation at the Gulf Educational Supplies and Solutions Show in Dubai for the fifth time in a row in cooperation with the German Federal Ministry of Economics and Technology and the Association of the German Trade Fair Industry. By participating in the accompanying congress, the German education industry is drawing increasing attention to the quality of its productsand services.

The intensive cooperation with partners in the Kingdom of Saudi Arabia started in 2010 after a delegation of the German

Ministry of Education to the Kingdom and the German-Arab Business Forum in Germany organized by the Arab-German Chamber of Commerce and Industry. In particular the collaboration with the Technical and Vocational TrainingCorporation in the Kingdom of Saudi Arabia led to an exclusive exhibition of German companies at the Sixth Saudi Technical Conference and Exhibition (STCEX) in Riyadh in 2011. Didacta International not only organized this exhibition at the STCEX, but wasalso involved with a significantcontribution to the conference on“Effective Equipment Procurement Strategies for TVT Institutions”.

The Didacta Association and itsinternational partner network highly believe that a close cooperation in the educational sector between Germany and the Kingdom of Saudi Arabia will further enhance the relationship betweenboth countries and benefit theiryoung generation.

For further information please contact:

Didacta Verband e.V.Association of the Education IndustryRheinstrasse 9464295 Darmstadt, GermanyPhone: +49 6151 319141E-mail: [email protected]

Association of the Education Industry – Everything for EducationDidacta

Supply and Demand

As an internationally-active consultancy with a focus on vocational education and training, we constantly hear from our customers how successful the German exports are, particularly in the areas of traditional industrial export segments such as automobiles, machines, chemical products and heavy electrical machinery, which depend upon the availability of qualified skilled workers.

Knowhow is necessary at all points of the value creation chain; not just for produc-tion, but also for application, maintenance, purchasing and for the distribution via resellers in the target country.

Particularly in the fast-growing markets, education and training standards are not developing in line with the rate of growth in the economy. Many German export target countries, such as Saudi Arabia, are not yet able to offer education and training systems which can cover the existing and ever-increasing demands for high-level qualifications.

Systematic Support with the Modernisation of the Saudi Education & Training System

As part of the Educational Export Projects of the gpdm, there was a lively exchange with the TVTC, the Saudi authorityresponsible for vocational training.Explicit guidance regarding thequalification of the existing teaching staff, but also the integration of the new trained workers in the local labour market, as well as the improvement in quality of the existing training centres including organised workshop management, resulted in approaches which were worked onand developed by the gpdm in thetime that followed.

gpdm

Educational Export

Projects of the gpdm

Germany is still at the beginning of its development as regards the realisation of vocational education export on a global scale. In particular the qualification of suitable skilled workers remains far below expectations and is, regrettably, way behind the actual requirements.

Vocational education and training must therefore become an integral part of any comprehensive export project. It isa vital and determining factor of equalimportance for companies, regions and countries. The availability of skilled workers is decisive for the performance and innovation capabilities in thetarget country and in global competition. Particularly for participants in education and training, an appropriate qualification for a workplace leads to economicand societal advancement, thuseducation becomes a stabilising force for entire regions.

Training Centres

A trick to guarantee the sustainability of export projects and an increase in monetary returns is, for example, the integration of training centres into the

respective plants or companies. These training centres, which are partially already in a specific planning phase in Saudi Arabia, can enable German companies to establish a suitable skilled work force pool on site and can actually be used as a selling point by the Saudi partner companies as they will lead to a positive evaluation of the company as part of the Nitaquat Programme for an increase in the number of Saudi workers.

Training centers are very efficient when it comes to requiring explanation high-tech exports, which are typical for the German foreign trade. Due to the specific of German vocational education (e.G. the action-orientation of teaching and the high practical inputs during the vocational training) the training centers should be designed as a total solution concept. There-fore our portfolio ranges from the needs analysis and feasibility studies, the creation of the training centre layout, the equipment design to the development of curricula in accordance with therequirements, operation plans, training of trainers and support and consulting of school operation.

The Expectations

Societies expect their educationalinstitutions to provide competent and contemporary training for young people that are relevant to both their working and social lives. Moreover, the economy (entire industries, manufacturers, and service companies) expect quite apart from general knowledge, social, and theoretical competences the mastering of practical skills which can be applied in a work context.

Confirmation that the educational-institutions adequately meet theseexpectations is provided purely through

20 21

assessments and examination. These may be written, oral or practical.

Such performance measurements require strict performance norms and criteria from the institutions and are defined in terms of individual curricula and, to a large extent by the subjective attitudes and perceptions of teachers. The final certificates formally claim the rather abstract usefulness of an individual student for society or the economy.

“Adjusting-Screws” For Quality Management

It is a fact that since the early days of

teaching, the selection of the topics, content, and methods have been determined by the demands ofexaminations. That is assessment drives learning. Accordingly, examinations can be identified as the first fundamental“adjusting screw” for improving the quality of teaching and learning.

However, true education requires pupils and students as well as teachers to be highly motivated.

Motivation itself depends to a certain degree on success. In educational processes this comes from the results of tests, assessments and examinations.

Therefore, how teachers perceive, appraise, and influence studentperformance, is of utmost importance.

It is because of this crucial role played by teachers, that the validation-process leading to certificates is dominated by their subjectivity.

Besides of taking into account the measurements of content, skills conveyed, and learning objectives met, quality management in education-institutions and of education-processes must therefore objectify the attitudes of the teaching body, by now identified as the second fundamental “adjusting-screw” for quality management in education.

Levers for ImprovingEducation Processes

Objectified measurements in assessments and examinations on the one-hand and methods for accurately measuring teacher performance on the other hand are the main levers by which both, a precise appraisal of institutional performance and quality management can be achieved. Not until computerized data collection tools are available, can such measurementsbe undertaken routinely. The useof electronically-based examinations (written, oral and practical) and the constant evaluations of teacherperformance open totally new fields for quality-measurement, control and –improvement based on facts.

The Codiplan-IQuL-Approach

Structuring Teaching, Learning and Assessment

The expectations of societies and the economy of the qualifications, compe-tences, and skills of graduates and alumni are normally expressed in the form of curricula. The institutions and their teachers then break them down into content and practical exercises.

Therefore, it is an essential element of all attempts to measure quality in the educational process, to strictly link content as well as examinations andassessments to the learning objectives

specified in the curricula. Only modern data-base tools facilitate such information management.

E-Administrationas a Requirement forStructured Mobile Learning

Modern education can and should take full advantage of the potential of web-based information- and interaction- technologies. By linking course content, self-assessment-, and examination tasks, both teachers and students are enabled to gather constant feedback of their efforts, and by using this information may develop and improve their skills.

E-Examinationsand e-Evaluations

Electronically supported assessment and examinations (e-assessments) combined with routinization offer very substantial additional value, compared to traditional methods. Not only is the correction process shortened to a fraction of the usual time, so that assessments can be carried out more frequently and students receive constant feedback about their level of knowledge and understanding, e-assessments and e-evaluations also improve the quality of teaching, leading to a higher level of assessment equity. This enables a genuine and meaningful assess-ment of competences, often leading to a perceivable change in teaching effort.

VisionsCodiplan GmbH

It is the vision of the Codiplan, to support institutions on their way to quality control of and improvement in the education process. This is done predominately by carefully evaluating the institutions present situation, their future demands based on their objectives and then creating precise individualized concepts forachieving their aims.

IQuL GmbH

It is the vision of the IQuL to makethe advantages of a systematicallyadministered education process and continuously performed e-assessments and e-evaluations available to all areas of

higher education (high school, vocational, and university education).

The Q[kju:]-Online platform offers through a series of web-services all tools necessary to administer content (for both administered lessons and self-study) according to course structure and learning objectives, to organize self-assessments and e-examinations, and to arrange the data according to administrative needs. Such relevant features as pre- and post-review functions or communication tools for inter-teacher and teacher-student communication are provided also.

Accordingly, students are able tocontinually rework lessons and self-assess knowledge and competences. For their part institutions are enabled to fully and regularly assess factual and other types of student knowledge.

The main barrier to a systematic and on-going use of e-assessments is the lack of necessary infrastructure and oftechnical expertise to ensure a legally compliant assessment process. IQuL overcomes these shortcomings byproviding a mobile technical solution that is adapted to the specific infrastructure of the institutions, an administration- and assessment- platform, if needed a full service or the necessary training for the institutions stuff.

The multiple additional features (pre- and post-review process, question database, analysis functions) support both teachers and students in improving the quality of teaching and learning.

Intercultural Education

For the first time ever, the e-approach to education offers substantial opportunities to educate students according tointernational standards. Organizing content and course-structure inconformity with the specifications of the European Qualifications Framework and monitoring examination outcomes through an e-administration and e-examination structure, allows potential education partners from Europe firstly, to evaluate the required outcome and secondly, to certify students from local institutions with an internationally accepted degree and/or certificate.



Codiplan Codiplan

Framework for Quality Management in Education

How To Achieve Effective QualityManagement In EducationThe Codiplan GmbH & IQuL GmbH Approach

In 2010, they decided to expand their technical laboratory facilities. The school’s management sought out a vendor who could provide both the technical and educational understanding to equip the labs. On his first visit to the college, Christian Staab-Schmidt, CEO of Lucas-Nülle Middle East, was able to impress the school’s representative, Dr Tahir Ibrahim Al Kindi, with Lucas-Nülle’s solution concepts. A further meeting at an educational forum at Ghorfa in Berlin saw additional talks take place. ChristianStaab-Schmidt told us about his meeting with RGOTC at an educational fair, “Our multimedia systems are perfectly matched to the teaching philosophy of the RGOTC, because at the college they place a lot of emphasis on self-directed learning as part of a blended learning environment that incorporates multiple levels, just as we do.”

During the months that followed,Lucas-Nülle experts travelled to Oman to find out more about the planned expansion. Once Lucas-Nülle’s tender for equipping three electrical engineering labs, each with 16 work places, was accepted the experts set about planning the installation

in conjunction with the laboratory heads. The building’s utilities were a fundamental aspect of this, since electrical and water connections as well as furnishing would all have to be matched to the subsequent layout of the training systems. In order to offer their customer an idea of how the finished laboratory would look,Lucas-Nülle made use of a digital 3D tool to give an almost tangible sense ofthe lab itself.

Optimum times three

“With such projects it is important for us to devise an optimum solution in three areas: an optimum learning environment, optimum engineering and optimum economy. In order to guarantee that, we do not look at the building alone, but also check out the curricula in detail. We can adapt lesson times and classroom changes along with the customer in order to fully realise the potential of our training systems,” explained Staab-Schmidt.

Once the new building had been built, Lucas-Nülle exported the electrical systems from Germany to Oman and installed

them on site. The combination ofexperiment hardware and training software makes them especially flexible. “Installing the systems on site ourselves means that we can ensure that they are ready to put into operation. All the multimedia courses and the administrative tools are nowcompatible with the college’s learning management system. This makes it easier to monitor results and manage the students,” Staab-Schmidt revealed, “The fact that the installed software and all contents are available in Arabic as wellas in English is a matter of coursefor Lucas-Nülle.”

The final phase commenced in September 2012. Three employees were sent byLucas-Nülle to train the laboratory heads, the teachers and the IT staff in the use of their systems. After several weeks of training, the teachers are now so well versed that they can put the lab equipment to use in lessons of their own devising. The fact that the Lucas-Nülle service team is still on hand to answer queries and to provide rapid response in the event problems occur is a guarantee that the new semester will get off to a good start.

Lucas-Nülle

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PRODUCT CONFORMITY ASSESSMENT SAUDI ARABIAProduct Conformity Assessment facilitates the customs clearance process by eliminating bottlenecks at destination. SGS performs testing, physical inspection, factory and desk audits, documentary reviews to

■ Protect consumers’ health, safety and the environment ■ Prevent the importation of unsafe, substandard and counterfeit goods ■ Avoid risks of non - conformity for domestic markets ■ Promote the use of honest trade practices and protect the interests of local producers

We can also help you in export certifications to Algeria, Botswana, Egypt, Kenya, Nigeria, Tanzania, Iraq / Kurdistan, Kuwait and Syria. For more information do not hesitate to contact us.

SGS Germany GmbHRödingsmarkt 16D-20459 Hamburgt +49 40 30101 - 286f +49 40 30101 - 942 [email protected]/pca

SGS IS THE WORLD’S LEADING INSPECTION, VERIFICATION, TESTING AND CERTIFICATION COMPANY.

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Excellent conditions for a good start:RGOTC receives new laboratories from Lucas-NülleThe Royal Guard of Oman Technical College, RGOTC for short, is well known for its advanced training far beyond the borders of Oman itself. Its approach to education is oriented towards the job world of the future and prepares students in the best possible way for their subsequent studies. In order to maintain the high standard, teachers and management constantly work towards making improvements.

wide range of complex problem areas. The qualification of trainers lays the basis for a self-learning system. The next step involves transferring the developed educational services programme to vocational programmes at local level, which are closely tested with the respective transfer partners. This approach is intended to ensure sustainability.

3. German study and visit program for Saudi managers

GERMAN INDUSTRY – The Success Power behind it. InnovationManagement - Successful product and process developments in industry is the title for a visit and study program organized by the Educational Centre of Industry Baden-Württemberg, Incopa, Al-Rabiah & Partners Co. and German- Saudi Arabian Liaison Office for Economic Affairs.The Saudi and German industry have got a long successful history of working together. The German industry wants to strengthen the relations with Saudi compa-nies and invites managers of industrial companies for a visit to Germany.The visit will take place from the 2nd – 7th December 2012. It will provide the Saudi managers with a deep inside view of the product development and production processes of German industrial world market leaders and will enable them to build up useful contacts for their own business.The program is carried out on the highest political and industrial level. It includes the meeting with the Ministry of Economics of Baden-Württemberg as well as site visits at Mercedes, Liebherr, Voith, Kärcher, Mapal and the Applied Research Institute Fraunhofer. The Saudi managers will have the possibility to meet the CEOs and Managing Directors and will have time to discuss with them in detail the strategies for successful industrial production.As one of the outcomes of the visitmanagers can express their wishes for an appropriate co-operation partner for their own company. The organizers will enable to meet well-selected potential partners within a follow-up visit.

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1. General information onthe Educational Centre

The Educational Centre of Baden-Württembergische Wirtschaft e.V. has been the strategic education service provider for companies and their associations, schools, universities, politicians and administration since 1971. As a provider of professional further education courses, qualifications, re-training, career preparation and training, the Educational Centre is an important partner on forward-looking projects. In this capacity, the Educational Centre, together with the Academy for Personnel and Organisational Development and the two subsidiaries Apontis GmbH and BBQ Berufliche Bildung gGmbH, is an experi-enced partner for the development of seminar and further education programmes. Training courses for educators, specialists and executives are offered based on 40 years of experience in the area of human resources development. Every year, seminars and further training courses are booked for about 8,000 employ-ees, drawing on a network of over 200 trainers and coaches. The selected trainers have an international background and are able to hold training sessions in English and French. In addition, the Educational Centre also advises companies on how to optimise procedures in production, sales and service as well as on the introduction of management systems. This gives the Educational Centre access to extensive experience in the area of educational

programmes for middle management, enabling it to adapt them to the interna-tional context. As a partner to the state government of Baden-Württemberg, the Federal Agency for Labour and the Associa-tion of the Metal and Electronics Industries in Baden-Württemberg, the Educational Centre is also able to dissemi-nate project results on a corporate, associa-tion or political level. Within the scope of the community project Go.for.europe, the Educational Centre, together with European partners, has spent the past three years preparing young people for training periods in Europe and in European partner companies. In addition, the Educational Centre arranges work experience in Baden-Württemberg companies, accommodation and language courses for young workers.

2. Supporting the creation of dual training structures

For the Educational Centre of Baden-Württembergische Wirtschaft e.V., the development and prototypical implementa-tion of self-learning educational programmes takes top priority. This initially requires the development of educational modules for competences and key qualifications at middle management level. The aim is to instil professional and methodical competence for the effective planning, coordination and management of work processes. Decisive here is the procurement of key qualifications and their application in a


The Educational Centre ofBaden-Württembergische Wirtschaft e.V.

Implant Dentistry | Laser Dentistry Clinic | Orthadontics | Cosmetic Dentistry |Root Canal Treatment | Dentistry For Children | Sport Dentistry | Oral Hygiene

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have is added to while taking your individual situation into account: the best way to get up to speed!

Print Professional offers three different training types:• Print Professional compact training (4 weeks) providing a general overview of the theoretical background of printing, desktop publishing and prepress and offset printing practice • Print Professional extended training (12 weeks) providing a solid and more detailed insight in the theoretical base together with comprehensive and intense practical training. Besides, it covers some additional topics like special machine configurations, coating, industrial standards of print production, measuring technology, trouble shooting, problems in post-press and new technologies.• Print Professional advanced training (6 month) focus on enlarged practical training and preparation to run the printing process independently; according to prior agreement, special topics can be covered.

For further information please see http://www.print-professionalacademy.de.

Metalwork We teach current controls in cutting technology and robotics

Possible subjects are: • Steel metal forming • 3D sheet metal forming processes• robotics – especially welding robot• CNC Training (e. g. Shop Mill, Shop Turn) – we are a Siemens Trainings Partner within SI-Train

We would be happy to put together an individual course designed to meet the specific requirements of the Arab partner.

Please do not hesitate to contact us.

The Chamber of Crafts and Skilled Trades Training Centre in Münster (HBZ) is one of the biggest educational establishments in Germany serving the needs of the craft trades, with approximately 2000 training places, 37 computer and class rooms, 60 workshops and 240 guest house beds.We offer a comprehensive and modern range of initial and advanced training activities, designed to give people the practical and theoretical knowledge they need to facilitate their future careers. There are many factors that make the HBZ the perfect training location: the people here live and work under the same roof and enjoy a wide selection of leisure activities, not to mention the culinary delicacies in our restaurant and the idyllic lakeland scenery of the Aasee.Our workshops are equipped with the latest technical facilities, employing highly qualified specialist personnel, and offering an individual range of consultancy and customer services. During the project FATIMA (Female Apprenticeship Training in Modern Arabia) the HBZ and partners started to develop and to establish trainingcooperations in the MENA region. Training products have been designed which on the one hand comply with German professional training standards, and on the other hand are explicitly tailored for the requirements of the MENA region.For the Arab world the Chamber of Crafts and Skilled Trades Training Centre in Münster offers a wide spectrum of information as well as advisory and training activities. Adapted to the demand of the

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target group we develop tailor-madequalifications on different levels:

• Student Summer Camp in Münster The summer camp includes a program for the leisure time with trips to different places• Vocational Trainings in Münster• Train the Trainer Seminar in Münster• Advice to set up a workshopAll activities are planned and projected in close cooperation between the HBZ and the Arab partner.Here are some examples for possible subjects:

Prosthodontics For radiantly beautiful teeth that last a lifetime possible subjects• Reading and using technical documentation• Prosthodontic planning • Creating work documents from dental impressions• Producing partial dentures• Producing full dentures• Manufacture of orthodontic equipment• Making tight-fitting dentures• Making therapeutic instrumentsThe major constituent themes are selected by consultation.

Print Professional TrainingPrint Professional takes a hands-on approach to explaining innovativeapplications and new technologies – both in the classroom and in a pressroom environment. The knowledge you already

HBZ: Training Cooperation for the Arab World

Andreas BendelEchelmeyerstr. 1-248163 MünsterPhone: +49 (251) 705-1464Fax: +49 (251) [email protected]

[email protected] | www.imove-germany.de

Developing Skills

for Employability with

German Partners

TRAINING – MADE IN GERMANY

consultants, or technical specialists. Depending on the seminar topic, the programmes may also integrate the scientific know-how, research and practical experience of universities, international consulting firms, industry associations and other third parties who can make a relevant contribution.

With its shareholder V-LINE, a well-known MRO supplier, DMAN has found a competent cooperation partner for projects in the Kingdom of Saudi Arabia. V-LINE has more than 30 years experience in spare parts procurement service in the Middle East and is a supplier to large industrial companies in the region. In Saudi Arabia, V-Line is represented through a subsidiary with offices in Jubail, Riyadh and Jeddah. V-Line’s business development managers help customers in Saudi Arabia to analyse their training requirements and to define the qualification measures they need. If appropriate, DMAN is involved in the tenders for these training projects.

In Saudi Arabia, DMAN is alsocooperating with the Niedersachsen Business Centre and with the German Chamber of Commerce.

No matter what the seminar topic is, where the participants come from or who DMAN cooperates with in a given project, the goal of all its qualification programmes always remains the same: to share best practices and expertise “made in Niedersachsen”.

To offer practice-oriented international knowledge transfer – that is the missionof Deutsche Management Akademie Niedersachsen (DMAN). Founded by the German state of Niedersachsen and shareholders from the industry in 1989, the academy supports organizations in their strategic development and promotes the foreign trade relations between Germany and its partner regions.

For 23 years now, DMAN has provided companies and public institutions in Eastern Europe, Asia and the Middle East with tailored qualification programmes that range from basic management trainings to highly customized industry-specific seminars. More than 26,000 participants have already had the opportunity to develop their expert and management know-how in DMAN programmes.

DMAN qualifies managers and experts for the success on international markets. They familiarize with the basic principles of business management, can deepen their knowledge of quality management,innovation management or personnelmanagement, and update or extend their subject matter know-how. And they gain a better understanding of international markets and cultures. Industry-specific seminars can virtually be offered for each and every business sector.

In the seminars, the participants acquire business management know-how,specialized technical knowledge and information on international markets. The knowledge transfer is rounded off with best practices, case studies and company visits. Thus, the attendees pick up valuable ideas which they can immediately put into practice in their home companies.

All DMAN programmes are characterized by a high degree of practical orientation and by their individual design. Based on the qualification targets of each single customer and his exact requirements regarding seminar scope, format and content, the DMAN programme managers develop customized training programmes that perfectly fit the customer’s needs and expectations.

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DMAN participants come from many different countries – including a growing number of seminar groups from the Middle East, and here especially from Saudi Arabia. Recent examples are training programmes which were organized for executives from the Ministry of Water & Electricity in Riyadh. These programmes covered dam construction and hydraulic design, and water and waste watermanagement, respectively.

For senior managers of the Technical and Vocational Training Corporation (TVTC) in Saudi-Arabia, DMAN designed and executed a training programme on the German dual system of technical and vocational training, which included case studies and information visits tovocational schools and training centres in Niedersachsen.

Over the years, DMAN has established a proven network of competent trainers, tutors and experts who cover a multitude of industries and subject matters. They are experienced managers, management

Qualification made in Niedersachsen

Especially for our customers abroad we created a unique product which is one-in-a-million, the “Deutscher Industriemeister International – DIMI”, the industrial master craftsmen. We are offering the field’s metal, electronics and mechatronics in which the students can get theirqualification. The duration of the training is 9 months and we are able to offer a residence permit for that time, which is unique as well. After the students graduate they will get a Chamber of Commerce and an Eckert Schools Certification.

More over we are using our profession to develop qualified teachers. Our measure “Train the Trainer” is a further training to support them in various fields of the class. Pedagogy, technology, hotel and tourism, medical care to name just a few.

The basis of economic success is qualified and skilled labor. Customized learning processes establish a set of cognitive skills for your staff members to meet current and future quality requirements.

Eckert Schools- we shape the future!

For further information, please have a look at our website www.eckert-schulen.de or get in touch with our Head of SalesInternational, Mr Karl-Ludwig Radlinger, [email protected].

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With headquarters in Regenstauf, nearby Regensburg (Bavaria), we are one of Germany´s major education private college. Approximately 5,000 students are currently participating in full-time, part-time and distance learning further educational trainings at our campus. In our 65-year-old-history we enabled 100,000 students to graduate and to improve their vocational career. As a representative of the German educational system we support various colleges and institutions all over the world, e.g. China, Malaysia, Brasilia and the Arabic countries. We count among our customers TVTC, Al Hokair, JTI and MARA.

There are two companies running our vocational education program:

- Berufsförderungswerk Dr. Robert Eckert gGmbH- Dr. Eckert Akademie gGmbH

The Berufsförderungswerk Dr. Robert Eckert gGmbH is an independent vocational training centre, awarded the status of a non-profit educationalinstitution. It tasks is to support the process of vocational rehabilitation or reorientation of disabled persons and to enable them to return to the labor market.

The Dr. Eckert Akademie gGmbH is divided into two professional schools, in further vocational education specialized in economics and engineering and in vocational training in the field of hotel business and all types of health careprofessions except for the profession of a medical doctor.

Additionally, there are two more colleges gathered under the roof of Eckert Schools:

- Fernlehrinstitut Dr. Robert Eckert GmbH- Regionales Bildungszentrum Eckert gGmH

These companies have published their educational in spate leaflets.

Fernlehrinstitut Dr. Robert Eckert GmbH hat committed itself to distance learning. Those students, who want to vocationally improve themselves while working, make use of modern learning techniques like e-learning and blended-learning. This way of studying is accompanied by seminars on the weekends, scripts sent by mail and internet-based assistance by our Web Providing Centre. Our latest achievement is a cooperation of the DIPLOMA North Hesse University of Applied Science with our college. This enables our students to graduate e.g. in business administration, commercial law, ergo therapy and physiotherapy.

Regionales Bildungszentrum Eckertg-GmbH is a network of subsidiaries connected to the operational headquarters at Regenstauf. Measures which the customer wants to have developed on site are carried out making use of the expertise and experience of the college’sheadquarters.

We here at Eckert Schools have set ourselves the goal of providing ourcustomers with customized advanced vocational training. Supporting you in fulfilling your individual educational needs is both a challenge and duty for us!

German - Saudi Business Magazine Eckert Schools

Eckert Schools we shape the future! ECKERT

SCHULEN

with SME business organizations. Many projects have covered matters of vocational education and trainings with a wide range of support carried out.

The IBEX-office of SEQUA gGmbH in Berlin (www.sequa-ibex.de) can contribute when identification and procurement of suitable suppliers of the skilled crafts organization and coordination orconcretization of customer requests are needed. IBEX (Initiative German TVET Export) offers structured networking between German skilled crafts organiza-tions and interested companies abroad. It uses a well-equipped database with more than 90 professions and teacher trainers to match the needs of international compa-nies for qualification of their staff. IBEX also offers a large network of partnerssupporting the establishment and operation of TVET centers withcurriculum development, organizationaldevelopment, quality control andinfrastructural planning.

In summary IBEX caters for the needs of TVET future investments all of a piece, thus makes it easy, comfortable and quickly achievable for international partners to benefit from German expertise.

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The education sector in the Kingdom of Saudi Arabia is facing major changes and challenges. The young generation is looking for professional education in the near future and the Kingdom wants to offer a good perspective to its young population. The government of the Kingdom is therefore highly engaged to establish possibilities of trainings for all the students of technical and vocational colleges.

Like in other countries, these vocational and educational trainings have to correspond to the demands of the labor market at hand. In Germany theoutstanding Dual Vocational Training System which combines working in the enterprise and theoretical education is the foundation for the economy to cope with the requirements of the globalization and to maintain its high performance and its international competitiveness.

A leading player when it comes toproviding training in Germany is the skilled crafts sector. The skilled crafts are the most multifaceted economic sector in Germany and form the core of the German SME segment. The small and medium-sized crafts enterprises offer a wide,differentiated and especially high-quality range of goods and services. Individual products and solutions are the focus and strength of the skilled crafts sector.

The German organizations of skilled crafts operate nearly 600 vocational training centers. They employ more than 15.000 trainers and provide a respectable amount of 100.000 courses in basic, further and advanced trainings each year according to the standards of the German Dual Vocational Training System. The reason for this sophisticated training apparatus is obvious: In order to manage quick changes in technology, economics and society, the small and medium-sized crafts enterprises need and get adequate training strategies. Therefore, the vocational services of the skilled crafts organizations combine qualified theoretical and practical content and expertise through exercise.

Moreover, skilled craft organizations are able to offer their competences to qualify skilled workers also to interested persons, companies and organizations from abroad. There is a potential to provide consulting as well as training courses in about100 commercial-technical professionsmatching the requirements of international clients. The key focus in this field lies on the construction and finishing sector plus the metal, electrical and automobile branches.

Already, for more than 20 years German skilled crafts chambers and associations have been participating in international projects worldwide, mainly partnerships


Education Made in GermanyThe Skilled Crafts Sector

DEUTSCHERHANDWERKSKAMMERTAG

Areas of training• Automobile• Aviation • Business skills• Construction & building materials• Drilling engineering• Electrical & instrument engineering• Environmental management• Health & safety• Information technology• Mechanical engineering• Marine & shipping• Oil & gas engineering• Project management• Quality management• Renewable energy• Railway industries• Security management• Value engineering

Our know-how for your successWith our long years of experience, techni-cal competence, international presence, international accreditations / recognitions / associations, we can deliver you most competent training and education services, including all sectors of business.

The recognitions / associations / accredita-tions we have include, but are not limited to the following:• NEBOSH• IOSH• CIEH• HABC• Crane Institute of America• IRCA• Cambridge International College – UK

TÜV AkademieTÜV Akademie is one of the leading premium training providers in the Middle East. TÜV Akademie provides a wide range of standard and custom made trainings to oil & gas, government, manufacturing, finance, information technology, construction & engineering sectors.

TÜV Akademie is a part of TÜV Middle East which is a Member of TÜV NORD Group. TÜV NORD is a pioneer inthe field of Industrial Inspection Services, Third Party Inspection, Plant &Equipment Assessment, Management Systems Certification, Health Safety & Environment, Consultancy and Training since 1869. TÜV NORD started more than 25 years ago in Saudi Arabia and the UAE and is present in the Middle East in the surrounded countries like Bahrain, Qatar, Kuwait, Oman, Iraq and Syria. TÜV NORD supports clients in the industries like Oil & Gas, Power Generationand distribution, Government sector, Hospitality, Logistics, Manufacturing and Service Industry since the founding date.

Most of the training courses are accredited, certified and recognized in association with reputable universities. The courses are delivered by highly competent personnel from the relevant field with theoretical and practical knowledge.

We mainly focus on technical trainings, but we run management trainings as well. Trainings are delivered as theoretical, practical, blended trainings, on-line trainings … etc.

The trainings are offered as public and in-house courses and delivered in all countries of GCC, Egypt, Yemen, Oman, Malaysia, Morocco, Europe, etc …

Its time to get ready for the coming economic upturn.

Target groupsOur trainings are aimed at all levelsof staffs within an organization, the industries cover oil and gas, construction,

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petrochemical, manufacturing, railways, aviation, basic metal etc.

Benefits Here are some of the reasons why your organization should consider providing training for your employees:• Increased Profitability: There is a clear correlation between providing your employees with the training they need to become more productive and an increase in the company's overall profitability.• Consistent Quality: Providing employees with up to date training ensures that they will be able to complete their tasks in the most efficient manner possible while providing consistency and quality for the organization.• Customer Satisfaction: Increased productivity and higher quality results in a greater level of customer satisfaction.• Employee Development: Providing employees with training allows them to develop their individual skills making them better able to contribute to the overall success of the organization.• Employee Retention: Making training available to your employees provides them with the tools to increase their skills and makes them feel more valued by the organization resulting in greater employee retention.

Qualification leads progress

www.fahss.com - www.tuvme.comwww.tuvakademie.net

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As the Saudi economy keeps growing, the demand for highly qualified technical specialists is increasing as well.

Therefore, the Saudi ArabianGovernment has initiated impressive educational reforms to provide future generations with the necessary skills. To be able to spread the technical knowledge, one key initiative is the enhancement of vocational trainers’ training.

The Saudi Arabian authority Technical and Vocational Training Corporation (TVTC) has asked the DeutscheGesellschaft für InternationaleZusammenarbeit (GIZ) GmbH to set up the “Technical Trainers College” (TTC) in the capital of Riyadh.

GIZ is responsible for the management, the design of pedagogical concepts and teaching arrangements. Applicants choose between eight possible training programs in three departments of specialization: Mechanical Technology, Electronics and Electrical Technology or Information and Communication Technology.

“It is one of the specialties of the German technical education system to integrate both theory and practice. We furthermore combine this approach with excellent training in didactics through Vocational Pedagogy.”, Dr. Michael Klees, Dean of TTC, says. The trainees test and improve their newly acquired pedagogical skills in vocational institutes or colleges oftechnology by teaching classes there. Additionally to that, they get further practical experience through compulsoryinternships in companies (Company Field Practice).

Trying to teach this knowledge andincluding it in lesson plans is one of the big but interesting challenges for trainees like Hesham Abdu Bashan. He already worked as a teacher before enrolling at TTC. “But at TTC I learned a whole new set of pedagogical skills and methods that I will definitely use in the future.” he says. Such methods include for instance group work and role plays to enable a better

understanding of the taught content and to simulate real life teaching situations. “Since the trainers at TTC come from other countries, I get many fresh ideas and new inspiration”, he continues.

Well more than 60 highly qualified lecturers – mainly from Germany –guarantee international standards in vocational training. English is the language of instruction in all departments. Just as important as the trainers in a technical trainers college is the technology and machinery: All the technical equipment is state of the art, enabling the trainees to work with some of the most sophisticated machines available on the market.

Since its inception in 2009, TTC has constantly grown. Currently, more than 1000 male trainees study here and the number of trainees still keep rising. When they graduate after six semesters, they will hold an internationally recognized degree in Bachelor of Engineering Technology (BET).

Throughout the past years, TTC constantly strengthened the cooperation with local and international companies. Among others, TTC maintains business relations with well-known German machine suppliers for its technicaldepartments workshops, i.e. Lucas-Nuelle, Festo and DMG.

Through working for a local enterprise during their Company Field Practices, trainees get a better impression of the companies needs and daily business. Later on they can pass on their gainedexperience to their own students.Furthermore, contact to the local

economy enables the local enterprises to give feedback on TTC’s training. This exchange will help TTC to tailor its study programme towards the needs and interests of local enterprises.

But not only local enterprises benefit from the Company Field Practice, as Michael Klees points out. “The CFP gives German companies the chance to get in touch with potential customers and future Saudi decision makers”, the dean explains”. Furthermore, Saudi trainees trained on equipment produced by Germancompanies will help to maintain the excellent reputation of products “made in Germany” for generations to come. It’s a win-win-situation”.

Since its inception four years ago,TTC’s number of trainees has risento over a thousand.

At TTC, trainees work with state of the art machines.

Technical Trainers College

GIZ project Technical Trainers CollegeGerman Experts train Saudi Arabia’s future vocational trainers

Jakob SteinhagenPublic Relations OfficerTechnical Trainers College (TTC)P.O.Box 2159Riyadh 11451http://ttcollege.edu.saE: [email protected]

For more information please contact

ideal teaching and learning environment that is needs-driven and operates with efficiency. There will be a strong emphasis on outreach to local industry to ensure that programmes are relevant and lead to employment.

Professional development for trainers

Over the course of the coming three years the In-Service-Training Centre at Yanbu College will provide a specific programme of courses for Saudi trainers that will allow them to acquire credit points that can count towards the degree of Masters in International Vocational Education (MIVE). The most successful trainers will have the opportunity to complete the Masters degree at one of three German universities that specializes in thepreparation of vocational trainers. This Masters programme has been specifically designed to educate and prepare future leaders of TVTC colleges and institutes.

The Yanbu concept is based on partnership at many levels. It is intended to develop professionals who are able to apply the knowledge they have gained during their undergradute studies. By encouraging the young Saudi faculty to create their own teaching and learning environment we hope to create a sense of ownership among them that is durable and can create ideas that will spread throughout the world of vocational colleges in Saudi Arabia. By Reiner Behrend

Yanbu College of Applied Technology (Yanbu CAT) is a new type of college began operations this academic year. The college, in the northern part of Yanbu Al Bahr on the Red Sea, is brand-new with excellent facilities for about 1200 trainees and will operate with a teaching staff of young Saudi trainers who have been selected from the first batch of graduates of the Technical Trainers’ College (TTC) in Riyadh.

German International Co-operation (GIZ) was awarded the contract to manage the college in Yanbu by its long-term partner TVTC, Saudi Arabia’s Technical and Vocational Training Corporation. Yanbu CAT features an In-Service Training Center (ISTC) that was designed to provide comprehensive support for its young workforce in their first posts as full-time technical trainers.

Building on the academic qualifications that the trainers achieved at theTTC Riyadh, Yanbu CAT aims to ease the transition process from student to full-time faculty member and thus contribute to sustainability in TVTC’s endeavour to educate trainers for their colleges.

English as the medium of instruction

Yanbu CAT is one of three colleges within the TVTC that has started with afoundation year based on an intensive programme of English teaching. The decision that the language of instruction at these colleges will be English is designed to increase the employability of trainees who receive a diploma. All English language teachers involved in the programme are native English speakers and are employees of Interlink, an American-basedinternational language provider.

Trainees

Yanbu CAT operates on a trimester basis with a duration of eight trimesters for the Diploma programme. All trainees go through an intensive three-trimester English language programme that prepares

them to be active learners in classes where English is the medium of instruction. Trainees choose from eight different specialisations in the fieldof Electrical/Electronic Technology, Mechanical Technology and Information and Communication Technology.

Training and Development

Under the guidance and coaching of German Heads of Departments, Saudi trainers study and learn how to prepare, conduct and evaluate lessons in their specific field. The trainers also attend workshops and seminars that are geared towards the management of a technical college.

Together with the German International Co-operation (GIZ) team in Yanbu and experts from outside the trainers will work to improve the teaching and learning environment of the college. The existing TVTC curricula will be evaluated and revised as necessary. Based on this revision, up-to-date plans to equip labs and workshops will be devised. An effective and flexible college administration will be built up. The overall goal is to create an

Yanbu College of Applied Technology

Yanbu College of Applied Technology

Trainees at Yanbu CATThe college started with 160 trainees

The college was built in a spectacular location near to the Red Sea

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Our worldwide reputation relies on our outstanding expertise in inspection services in over 60 countries worldwide. But did you know that TUV Rheinland is also one of the biggest vocational trainers in Germany and provides this service in the Kingdom of Saudi Arabia?

Technical inspection and certification is our main duty. It gives us our name as TUV Rheinland (Technical inspection Association). Through the years our experience in the industrial field has grown and involves now everythingassociated with modern industry.We test, inspect, certify, develop and advice in technical and managerial affairs. Through the years the gatheredinformation put us in the positionto collect a remarkable range and depth of knowledge throughout this field.

As TUV Training and Consultingwe are here to deliver this knowledge to our customers throughout all industrial fields in the private and governmental sector. As a center for knowledgetransfer and knowledge managementwe offer highly specialized andtailor made services for the Kingdom’s economy. Our product rangeincludes highly topical services inthe field of mechanical engineering,IT security and safety and HRdevelopment.

TUV Rheinland Vocational Training

The market in the Kingdom of Saudi Arabia is of high interest for us. As the government is planning to create a more diversified economic landscape the key to success is a skilled workforce. But education does not stop with a high

school, college or university degree. And a productive industrial sector cannot rely solely on its managers. Vocational and on the job training are the main figures to keep the pace with the economy’s demand. They ensure a highly qualified staff and at the same time guarantee employee satisfaction. Through our trainings the participants get a worldwide accepted certificate with a distinctive recognition value, assuring to any business partner a high qualification of each and every person or company certified with a TUV Certificate.

TUV Rheinland Consulting

Besides training we provide alsoconsulting services including business

process management, HR development, implementing management systems and energy consulting, being a one stop shop for a sustainable success for ourcustomers and partners.

We deliver solutions for process research and development as well as ISOcertifications for 9001, 14001, 18001, 22000 and 27001. Your partner for sustainable developmentAll our services have one goal: To make success sustainable.

You are most welcome to visit ourwebsite at www.TUV.com for further information andcontact details.

TUV Rheinland

TUV RheinlandTraining and Education Services



to take during the university education period. What we currently have in the Kingdom is the majority of our sisters having to switch majors during the second or third year which dramatically affects their mindset, and delays their graduation and some students give up!

We are not saying a small test would solve the whole employment problem, but the statistics shared on unemployment would definitely go down.

Workshops are a great tool to set up, and assists in understanding the whole concept of “Life after University”. One study Glowork is currently working on is how many females buy their CV’s. This is a key area in which I believe should be an integral part of education at university. As mentioned before, we have extremely high potential females in the society, yet they are not properly educated on how to write their own CV’s. A CV should be written by

Glowork recently conducted a study that showed the majority offemales in the Kingdom believe there are various job opportunities in the market, however the study also showed that they lacked the knowledge on how to apply for them. The Ministry of Labor has come up with several key initiatives during the past 6 months that has encouraged the private sector to start hiring more Saudis and this has led companies to consider gender equality in the workforce and start hiring more females. The Ministry set an example this past month when they announced several key openings for females in their call center.

Sounds Great doesn’t it? So What are we missing?

Well what we are missing is the lack of job searching education in our institutions. When a female graduates, all she has in mind is her GPA and her volunteer work

during her school period which she believes these items will secure her a job anywhere. However are we teaching our beloved Saudi sisters how to apply? Where to apply? What does the public and private sector expect from them? What should sheexpect from them? How to conduct interviews or do we even teach them how to write a CV?

The answer is NONE of the above.

We do have so many smart women out there with extremely high potential, yet they are not exposed to the practice of a work environment what so ever during their education and this has a snowball effect. In the west, from an early age at highschool, I remember being given a psychometric test, which basically is a 10 minute multiple choice sheet that outlines what sort of career path you would be suitable to undertake. The positives of such tests determine what majors are best

German - Saudi Business Magazine Glowork Glowork

the individual themselves because at the end of the day you have to be as genuine aspossible when conveying the words written on that piece of paper to your future employer.

How and where to apply?

This question really is a shamble. No one knows what to do when it comes to applying for jobs out there, they all hope that Vitamin (W) comes their way through a father or a relative that will assist them land their dream job. We found it abit difficult as there is no consistency out there in the market, some ask you to apply online, some say hand in your cv and some ask you to fax it to them. Imagine that males have huge problems understanding the “apply” concept, what do you think our sisters feel like? They need someone to drive them around, make their guardians take days off when an interview comes along ( hassle and more hassle). A number of young Saudi entrepreneurs (Khalid AlKhudair, Jamal Al Mansour, Khaled Al Saleh & Muna Abusulayman) came up with the concept “Glowork”. A hip and trendywebsite which basically connects the jobseeker and employer together online and its only for FEMALES!. So at the

comfort of their own home, they can browse, search and apply for free without all that hassle. The page has been live for about 1 month now, we have received full backing from the private sector, with over 40 companies signed up and over 150 vacancies posted so far purely for females.We also secured companies that offer jobs that allow our sisters to work from the comfort of their own home, part time or even as a temp. This past week we even launched a Blackberry Messenger service where we send out free broadcast messages to all those subscribed to our pin number (271E587E), to make things as simple as possible. Why did we do this? Because we love our country and we believe in our women and these are the kind of sustain-able initiatives that are required as it really helps the community and pushes a positive message to the international scene. With all this being said, we still received a number of messages saying “I registered but I didn’t get any job till now”. Uponresearching we found that 40-50% of those registered have not posted a CV and have their brief contact details and they have the mindset that they should be entitled to a job with only those brief details, andthis my friends is where the moral of our story is.

Conducting Interviews– You are a Brand

One other thing we have experienced when interviewing a female candidate is the lack of understanding of what an Employer looks for. We have experienced several candidates that have come wearing the most colourful abayas, and perfume that you can smell 8 floors down, and upon conducting the interview we ask the Question of “So what do you know about company X”, and find out that she doesn’thave the slightest clue on what the company does, or how it operates or its history and expects us to buy the “Look” rather than the intelligence. This is a key point when being called for an interview, the least one can do is a brief Google search. Linkedin is also a great tool to find out all about your next boss. Also through-out our experience we have faced ladies who come with their guardian, and we end

up having the discussion with the guardian rather than the candidate. All these points are being mentioned because we really believe women have huge potential in this country, they just lack the support from our institutions while growing up.

What Should You Expect?

You are graduating (Hoooraah!!), you consider life in the private or public sector, but don’t know much about them do you?

Well in our previous article we mentioned that it is every employee’s or prospect employee’s right to review the employee manual before joining any workforce. You can find out how many vacation days youare entitled to, maternity leaves, phone allowances, etc (Things that are not mentioned in your offer or contract). We also encourage you to open the Ministry of Labors website to see all your rights as an employee and what you can expect from the work place (GOSI Deductions, End of Service etc). The Ministry has placed them in downloadable documents and as user friendly as possible.

We can go on and on about what we currently lack, but what we do know is the government has placed a huge emphasis on women employment and thus we have Princess Nora University (The largest University in the World) and the largest budget was allocated to the education sector. At the end of the day all we say is that there should be a collaborative effort from the educational institutions, MOL and the private sector to ensure that we groom our sisters to become leaders not only in the Kingdom but across the globe.

“There is no gender in success”For more information onGlowork please visit thefollowing links

Note: The above article is fully based on Gloworks personal opinion and is written from experience to assist those that require.

40 41

www.glowork.netwww.facebook.com/glowork.netTwitter: @Glowork1Or email us on [email protected]

In 1977, E.A. Juffali & Brothers,in association with Daimler-Benz AGof Germany, decided to set up atechnology center to train young Saudis for technical assignment at variousJuffali plants. The JTC beganmodestly in that year with trainingcomprising of only two fields:Automotive Engineering and MaintnanceEngineering. At this time the numberof trainees did not exceed ninefrom various regions ofthe Kingdom.

As a result of the increasing number of Saudi trainees, there was eventually need for a larger center. In 1983 the Centre was transferred to its new premises. Since then, the scope of activities has expanded from 2 to 7 different industrial and managerial activities, the latest but not the least of which have been Automotive Electrical Electronics. The training capacity has also increased to more than 200 trainees in the main technical field.

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Furthermore, the JTC in continuous coordination with the GeneralOrganization for Technical Education & Vocational Training develops andmodernizes the training curriculumsto suit the advanced methods oftechnology. JTC also offers specialcourses for various organizations interested in raising the standardsof their technicians, such as theDepartment of Civil Defence,International Airports Projects, SCECO South and SIDF.

The idea behind the establishment of the Saudi Institute of German Technology (SIGT) comes as a result of the mutual cooperation between Technical and Vocational Training Corporation (TVTC) and E.A. Juffali & Brothers.

One of many reasons why TVTC built a strong bond with E.A. Juffali & Brothers as a private sector is the trust andcredibility which is known by the company

in the field of technical training for over thirty years.

Other reason is the big gap between education and training programs, as well as the need to cope with the rapidrequirements of the training sector.

TVTC will build the institute within its plans to support the development process in Saudi Arabia through training programs designed to provide an opportunity for Saudi youth to enroll in vocational and technical training institute in order to improve their skills and capabilities to prepare them to work in nationalorganization and companies.

SIGT will be located at Jeddah – Makkah highway on a 74,000 square meters area.It is expected to cost SR.150 million and can accommodate 700 trainees.

SIGT will be run by E.A. Juffali &Brothers as strategic partner ofthe TVTC.

German - Saudi Business Magazine Saudi Institute of German Technology

Saudi Institute of German Technology

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ALHAMRANI Fuchs is the name that keeps the world moving with everyrequirement in industrial & automotive lubricants. Being the world's largest independent supplier of Industrial lubricants and a leading player inautomotive lubricants, Fuchs applies the finest German technology to createworld-class lubricants.

The Saudi Arabian based Alhamrani – Fuchs Petroleum S. A. Ltd (AFPSA) was formed as a joint venture in 1995 between Fuchs Petrolub Germany- the largest independent producer of industrial lubricants in the world and Alhamrani United Company- a leading Saudi business group. It has Lubricants and Greases plants in Yanbu and one plant in Jeddah. The retail sector has eight regional branches for the clientele that offer a comprehensive range of high quality products along with the extensive & efficient supply network.

AFPSA believes that its most valuable assets are its employees. With this notion, AFPSA management of its blending plant in Yanbu has developed ways and means to enhance well being and skills ofits employees.

AFPSA is an accredited member of the OHSAS 18001, thereby assuring the safety and health of its employees at work. Furthermore, AFPSA being amultinational company with English as its medium of instructions, a training center was set up for Saudi employees to train them in English language.

AFPSA believes that education is acontinuous process and it does not end in academic institute. Mr. Mohammed Hanif Sattar (VP for Operations & Technical) has emphasized that AFPSA will continue to educate and hone the skills of itsemployees through technical workshops, trainings and seminars.

On the question of Saudiization, Zafar A. Talpur, President, Alhamrani Fuchs Petroleum S.A. Ltd & Fuchs Oil Middle East Ltd said they have 40 percentSaudiization and they are striving to increase the percentage as much as possible. "On the contrary, we have Saudis

on-the-job training." "It took some time for us to come to the Saudiization just for the betterment of the Saudis' career path which is most important for us," he said.

Fuchs has Saudis not only in common jobs. They have them on mid management, top management- they have Saudis also standing by the production line rather than expatriates. Human resource is the most important resource for any organization. Hiring the right people for the right job and providing training to enhance their skills is a continuous process &commitment at the AFPSA. AFPSA will continue playing its role in the economic and social development of the Kingdom of Saudi Arabia along with being a high quality excellent services “Total solution” provider to Kingdom’s sophisticated growing industry

AFPSA has a vision to become a total solution provider in the lube sector, and to deliver a combination of high quality services, with a highly motivated team. Its state-of-the-art manufacturing complex in Yanbu is the biggest lube producing facility of its kind in the Mideast and Africa regions. Fuchs Group founded as a family company in 1931, is a global group with sophisticated R&D facilities among the independent lube producers. Fuchs's current presence is in over 100 countries worldwide. The vision is focused to be a total solution provider with a total of 80 years of experience within lubricants & greases a product range that covers more than 10,000 products for a wide range of applications. Fuchs was the firstmanufacturing plant on lube and grease to get the ISO 14001 in the Kingdom and they still have it.

Besides Mr. Talpur, Fuchs is headed by a high level of executives including Stefan

Fuchs, Chairman & CEO, Fuchs Petrolub AG and Sheikh Abdullah Ali Alhamrani, Chief Executive Officer, Alhamrani Fuchs Petroleum S.A. Ltd. & Fuchs Oil Middle East Ltd.

As a continuous part of its philosophy, Alhamrani has a massive corporate and brand awareness to further promote and enhance the Fuchs products. "We have been able to transfer the Germantechnology to the Saudi market. Now we are self sufficient in it," said Zafar Talpur.

The company is in connection with a lot of car dealers to provide satellites for certain car dealing. As for the technical services, they have central technical support units in Kingdom comprising of highly technically trained staff to provide service in the Kingdom as well as in the region.

For the One Stop, Fuchs has always taken one step further and it is now called 'Fuchs One Stop – Quick lube.' AFPSA launched "One Stop" car care center in 1999 elevating the service standard in the Kingdom by offering professional car care and personalized customer services in a very clean and congenial environment. It is a matter of pride for the company that Germany actually adopted the idea from doing it now in other countries around the world including Germany, China, Eastern Europe & South America.

A network of 33 centers is covering almost all major cities and town including Jeddah, Riyadh, Dammam, Jubail, Hafuf, Khamis, Buraidah, Makkah, Taif, Yanbu and Tabuk. The main services offered at the One Stop centers include lube oils, filters, tires, batteries, brakes and some basic under-the-chassis repairs and maintenance etc.

Alhamrani Fuchs

Alhamrani Fuchs – the total solution provider

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Haji Husein Alireza & Co Ltd’s MAN Commercial Vehicle Division have a Continual Training program designed & approved in conjunction with MAN TB, to constantly asses & improve all aspects of our business, it is a Strategy that we at HHA firmly believe in, to continually Train & Educate our Most Valued & Important Asset “ Our Employees “ to help further their personal development.

Our Sales Teams attend a number of training seminars throughout the calendar year designed to improve productknowledge, competitor comparisons, communication skills & to develop the key skills required in the competitive market place that we operate in, these courses/seminars are held in our purpose built training center in Jeddah and our new training school at our newly expanded showroom & workshops in Riyadh.

We have recently completed courses at both our centers in “MAN BrandAwareness & Sales Dialogue Techniques’’, these particular courses are designed to focus our Sales Teams on the importance of the “Brand Image” and the importance of how to use that focus when negotiating with customers, to improve the customers perception of our products.

All of courses are held and presented in both Arabic and English.

As with our Sales Teams our Aftersales Team also follow a carefully planned program of training designed to keep our Technicians up to date with the everchanging technology. The MAN Service Training Academy ME currently offer a wide variety of technical face-to-face seminars from basic repairs to more advanced electronic training, E-learning programs are also offered coveringtechnical, non technical as well asmanagement courses.

HHA MAN Aftersales division will during 2012 complete a total of 51 days training which equates to approximately 4280 man hours training.. Additionally HHA with MAN Service Academy will conduct two courses for customers who service and maintain their own fleets of MAN vehicles, with plans to introduce more customer direct training during 2013.

One of the most exciting programs recently introduced by MAN ME is ProfiDrive, a driver training program that is designed to enhance a driver's practical capabilities, in conjunction with key theoretical knowledge in addition to fundamental economic driving techniques. The combined cost of fuel, tyres and maintenance make up well over half of the total cost of ownership of a truck. Therefore by adopting a driving behavior that shows an understanding of the vehicle, its driveline and engineperformance, harsh braking, harsh acceleration and over speeding are eliminated. This produces a safer operation, making a considerablecontribution to reducing operating costs. A number of HHA MAN customers have already taken advantage of this program and further ProfiDrive training dates are planned for 2012 and 2013.

At our Sister Company SAMCO “ Saudi Arabian Manufacturing Company ” Our ‘MAN TB Approved World Leading

HHA - Education & Training in KSA

Assembly Plant’ in Jeddah SAMCO uses its own on-the-job modular training programme T.R.A.I.N (Teach Record Asses Individual Needs) which gives credit to trainees for self development, showing the management each trainee's progress, serving as proof to official bodies of the employer's commitment to training staff, an objective reference for promotion, a motivational tool for both the TRAINEE and his peers, as well as being a ‘daily reminder’ that their company embraces their ‘career paths’.

All training is tested and certified by qualified Mentors to ascertain credibility and the independence and reliability of each worker. Certificates (and other incentives) are presented to the TRAINEE for each Module that is successfully completed with Bronze, Silver or Gold grading. T.R.A.I.N’s on the job development of staff ensures man hours and production downtime are converted to positive uptime-meeting customer needs and expectations.

Both HHA & SAMCO supportSaudisation and through its own “SAMCO TRAIN” programme it has now issued 92 T.R.A.I.N certificates to its Saudi Nationals and has already certified two young Saudi men who had no previous experience in truck building to become certified team leaders, with others soon to graduate.

www.iqul.de

Education& Training in KSA

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LamprechtLeadership ConsultantsWashington · Zurich · Riyadh

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Email [email protected] Web www.llcag.comTel. +41 43 488 19 00Fax +41 43 488 19 09

Lamprecht Leadership Consultants Ltd.Wyssenfl uhstrasse 118832 Wollerau Lake ZurichSwitzerland

SABIC in SaudiArabia awards major orderto Krauss Maffei Group

KSB combines innovative technology and excellent service to provide intelligent solutions. This approach means that KSB employees are close to customers on all continents, providing them with pumps, valves and systems for almost allapplications involving the transportation of liquids. A comprehensive range of services rounds off this customer-focused portfolio.

KSB has been growing continuously since it was founded in 1871. Today the Group has a presence on all continents with its own sales and marketing companies, manufacturing facilities and service operations. 15,600 employees generate annual consolidated sales revenue of two billion euros.

The range of KSB pumps covers everything from domestic rainwater harvesting to process engineering to large power stations. KSB valves are available for many applications in various designs, sizes and materials

KSB Pumps Arabia (KSB PA) - a joint venture between KSB, the worldwide German leader in Pumps and Valves and Abunayyan, also a regional leader in Water & Power - was established in 1992, located in the Second Industrial City of Riyadh and spread on a total land area of 21,000 m2 and has been one of the mostsuccessful Saudi – German Venture in the Kingdom. KSB Pumps Arabia serves the entire Saudi market through 3 Sales &

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Marketing Offices which are strategically based in Riyadh, Jeddah and Khobar.

KSB Pumps Arabia main activities consist of designing, manufacturing, distributing and servicing pumps as well as booster sets and pump assemblies for various applications such as: Water Supply, Fire Fighting, Chillers, Drainage and Sewage, Reverse Osmosis (RO), Pumping Stations, District Cooling (DC), Sewage Treatment Plants (STPs) and Lifting Stations. Pump Assemblies, Booster Sets, Submersible Pumps & Automated Control Panels (VFD, Soft Starter, and Monitoring Devices) are tested on Test Bed which ensures the Highest Quality as per German Standards.

With a total number of 175 employees, KSB Pumps Arabia has ensured asustainable growth during the years, thanks to well qualified engineers and highly skilled technicians who are regularly trained in KSB Germany, also 25 highly motivated technicians and 6 equipped cars, the Service Center offers wide range of services round the clock thatcomprises Preventive Maintenance, Troubleshooting, Installation and Testing & Commissioning as well as Submersible pumps motor Re-Winding.

On his visit German Federal Minister of Economics and Technology Philipp Rösler praised the excellent working conditions on site during his tour of the factory. “It was important for me to visit KSB Pumps Arabia as I wish to place more emphasis on small-sized and medium-sized businesses,”

Saudi Arabia has been an important market for KSB and aspires s to be leading service provider for water and waste water application. The new SalTec N System is a highly efficient hydraulic system for pressure boosting and energy recovery. All components of SalTec N System are perfectly matched to each other, achieving maximum efficiencies. KSB Pumps Arabia marketing team has been ensuringparticipation in various exhibitions and seminars thereby increasing awareness of new and innovative products introduced by KSB catering to Desalination Industry which is backbone of water resources in the kingdom.



KSB Pumps

Cross-technology expertise is the key – Order includes products by KraussMaffei and KraussMaffei Berstorff

(Munich, Riyadh, June 21, 2012) During an official appointment in Riyadh (Saudi Arabia), SABIC, one of the world's leading petrochemical companies, awarded the KraussMaffei Group a major order. The order is to equip the new SABIC Plastics Applica-tions Development Center (SPADC) in Riyadh (Saudi Arabia) with branded products from the KraussMaffei and KraussMaffei Berstorff ranges. Both companies will thus continue their long-standing and successfulcollaboration.

“We are absolutely delighted to receive from SABIC this major order. It augurs well for the future and attests to our unique selling proposition technology. We will do our utmost to fulfill as best possible the trust that SABIC has shown in us”, said Dr. Karlheinz Bourdon, Vice President Technologies, speaking on behalf of the Management of KraussMaffei and KraussMaffei Berstorff.The order to equip at the new SPADCin Riyadh includes branded high-performance and high-quality injection molding machines from theC3 and EX series by KraussMaffei as well as complete and highly durable extrusion lines for PVC tube, profile and sheet extrusion and branded twin-screw extruders from the KraussMaffei Berstorff range.

Enclosure: Pictures and more information can be found at: www.kraussmaffei.com

About KraussMaffei GroupThe KraussMaffei Group is among the world’s leading suppliers of machinery and systems for producing and processing

PM_Group_2012_01: KraussMaffei injection molding machinefrom the EX series

PM_Group_2012_02: KraussMaffei Berstorff profile extrusion line

plastics and rubber. Its products and services cover the whole spectrum of injection and reaction molding and extrusion technology, giving the company a unique position in the industry. The KraussMaffei Group is innovation-powered, supplying its products, processes and services as standard or custom solutions which deliver sustained added value along the customer’s value-adding chain. The company markets it’s offering under the KraussMaffei, KraussMaffei Berstorff and Netstal brands to customers in the automotive, packaging, medical,

construction, electrical, electronics and home appliance industries. Continuing a long tradition of engineering excellence, the international KraussMaffei Group currently employs around 4,000 people. With a global network of more than 30 subsidiaries and more than 10 production plants, supported by around 570 sales and service partners, the company is close to customers around the world.KraussMaffei has been headquarteredin Munich since 1838. (www.kraussmaffeigroup.com)

KSB Combines Innovative Technology

For Further information;Contact: KSB Pumps Arabia [email protected]

AHK Services AHK Services

Small and medium-sized companies are particularly supported by experienced partners to enter foreign markets. The AHK’s Service Brand DEinternational is present in all 120 offices of the German Chamber Network abroad. According to the services of DEinterantional, AHK Saudi Arabia offers German companies services to assist them in the market entry and Saudicompanies to get in touch with German businessmen. Important sectors like health care, infrastructure, construction,petrochemicals, metallurgical mills and plants, food industry as well as energy related topics are covered by one of our employees, who are specialized in these fields.

Market Entry

1. Individual Market AdviceThe individual market advice is our most successful service. In a close dialogue with German companies and on the basis of the documents and product samples they provide, we identify business and product specific advantages on the Saudi market and analyze their market opportunities.

2. Business Partner SearchWithin the context of the business partner search we take on the search for the right and appropriate business partners.

3. Address ResearchThe AHK Saudi Arabia offers a verified research of sectoral and address information to simplify the establishment of contacts with Saudi companies.

4. Direct Mailing ServicesWe offer you individual support in the search for interested business partners and we will take care of establishing initial contacts.

5. Business-TripsAHK Saudi Arabia offers German companies the possibility to take part in business trips of different industrial sectors to Saudi Arabia. During 3 to 4 days stay in Saudi Arabia the aim of these business trips is to give a first impression of the country and the market and to make first contact with Saudi businessmen. The main focus of an AHK-business trip lies on business to business meetings (B2B). Saudi businessmen who are interested in coopera-tion with German companies are cordially invited to contact us.

6. Catalogue Show - ExhibitionAHK Saudi Arabia and Yemen presents German companies in the most important trade- and industrial centers in Saudi Arabia. Saudi companies have the unique opportunity to see a wide range of high quality products “Made in Germany” at one spot. The

Catalogue Show is usually combined with the German breakfast. Traditionally high ranking representatives of Saudi and German economy attend the breakfast and enjoy Germany’s delicious food and beverages.

Market Information

Knowledge about the Saudi Arabian market and characteristics of its society and culture are essential for a successful market entry. Regarding this, AHK Saudi Arabia offers Quick Market Checks and Market Surveys.

In cooperation with our partner Germany Trade & Invest, we also help Saudicompanies, who are interested in business in Germany.

1. Legal Information

In order to enter a market successfully, the legal aspects should be considered carefully. For this reason it is our pleasure to provide German companies with the needed legal services in diverse business-related aspects reaching from customs and taxes to investment, import and export regulation, etc.

Services of AHK Saudi Arabia

Legal Informationand Support

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In addition, we offer extrajudicial mediation and offer our help when contacts to public authorities and/or law firms are required.

2. Health Treatment in Germany

AHK Saudi Arabia assists Saudi Arabian patients who wish to make use of health treatment in Germany.

3. Debt Collection

Long experiences with debt collection show that extrajudicial proceedings offer faster and more promising solutions than courtproceedings by civil law. AHK Saudi Arabia's experts with long term experience in the country can also help you to dissolve and avoid misunderstandings due to different perceptions of trade and business caused by cultural differences or customs. Sustainable damage of long year business partnerships can easily be avoided by the debt collection through AHK Saudi Arabia.

4. Mediation

AHK Saudi Arabia acts as a mediator in cases of commercial disputes between the German and the Saudi business partner. Our objective is to solve disputes without harming the long term business relations.

5. Visa Service

To help Saudi companies and businessmen with the visa application process we offerto provide exhibitors and visitors totrade fairs in Germany with a letter of recommendation to the German consulate/embassy. AHK Saudi Arabia assists German companies and businessmen in visa issues. We support business travelers who stay temporarily in the Kingdom in offering to act as the sponsor during their stay. AHK Saudi Arabia requests the socalled E-Number at the Ministry of Foreign Affairs and is the responsible institution during the time of the visit.

6. Translation Services

We offer translations of letters, documents, company profiles etc. in the following languages:

• German <> Arabic • German <> English

We also offer interpreting-servicesGerman <> Arabic during AHK-Events and delegations.

Trade Fair Services

AHK Saudi Arabia is the officialrepresentative of the Deutsche Messe AG, Messe Munich, Koelnmesse International, Messe Berlin GmbH, and Spielwarenmesse eG in our region. Exclusively for Saudi and Yemeni clients we offer a wide range of services as we take care of their preparation for trade fair participation as an exhibitor or visitor. These services includes selecting the suitable trade fair, according to their company profile, preparation of the application form, booth rental, etc. for exhibitors. For visitors, we are providing the admission ticket, issuing the recommendation letter for the visa process, providing info on visa application, flight and hotel booking, etc.

For further information to the services of AHK Saudi Arabia please contact:

Your service provider for sustainable businessdevelopment with one of the world’s largest economies

German-Saudi Arabian LiaisonOffice for Economic Affairs (GESALO)P.O. Box 61965, Riyadh 11575,Kingdom of Saudi ArabiaTel.: 00966 1 4050201Fax: 00966 1 4031232, Email: [email protected]


AHK Saudi Arabia

5150

Andreas HergenrötherDelegate of the German Economyfor Saudi Arabia and Yemen

[email protected].: + 966 (0) 1 405 02 01

Benjamin GodelDeputy Delegate of the GermanEconomy for Saudi Arabia and Yemen

[email protected].: + 966 (0) 1 405 02 01 Ext.115

Legal Affairs

Omar Hassan HamzaAssistant Delegate& Head of Legal Affairs,

[email protected].: +966 (0) 1 405 02 01 Ext. 106

Christian EngelsLegal Affairs

[email protected] Tel.: +966 (0) 1 405 02 01 Ext. 108

Trade Fairs

Yousef NahhasHead of Trade Fairand Export Promotion


Asif Iqbal AnsariTrade Fair Officer / Trade FairCoordinator for Visitors

[email protected].: + 966 (0) 1 405 02 01 Ext. 112

Management

Mohammed FaleelHead of Business Promotion &Business to Business Affairs


Mohamed TradDirector Energy and Environment


Tareq QamhanIntermediation of Health Services


DEinternational



Your contact personsat AHK Saudi Arabia

Your contact personsat AHK Saudi ArabiaPublic Relations & IT

Accountancy

At your Service

Florian MaderHead of Public Relations


Mohammed KhusroAccountancy


Farook HameedAddress research / Front Desk


Mohammed Riyas GulcanMessenger


Mohammed AkbarIT System Administration


Mushtaq AhmedAdministration


Faisal NalpurakkalAdministration / Front Desk


Delegation der Deutschen Wirtschaft für Saudi-Arabien undJemen (AHK Saudi-Arabien)German-Saudi Arabian Liaison Office for Economic Affairs(AHK Saudi Arabia)

AHK Saudi Arabia

Mohammed Aminul IslamFacilities

[email protected].: +966 (0) 1 405 02 01

Futuro Tower, 4th Floor, Al Ma'ather StreetP.O.Box: 61695, Riyadh: 11575Königreich Saudi-Arabien / Kingdom of Saudi ArabiaPhone : 009-661-4050201 - Fax : 009-661-4031232Mail: [email protected]: http://saudiarabien.ahk.de/

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