EDU 702 – RESEARCH EDU 702 – RESEARCH METHODOLOGY

METHODOLOGY (OUTLINES)(OUTLINES)BY : SITI NURAINI HAYATI AHMAD SHABRI2014752079

INTRODUCTION & RESEARCH PROBLEM

• INTRODUCTION– English nowadays has been widely used– Become the world’s medium of communication.– Influence people, especially non-native

speakers to code mix• RESEARCH PROBLEM– In multiracial Malaysia, there is a diversity of

languages but English continues to command considerable respect and prestige (Rajadurai, 2004)

RESEARCH OBJECTIVES

i. To identify the various categories for code mixing in Malay language advertisements;

ii. To examine on how Malaysian consumers react about code mixing usage in advertisements;

iii. To determine the preference of Malaysian consumers for code-mixing usage in advertisements.

RESEARCH QUESTIONS

i. What are the categories in which English terms are found most frequently in Malay language advertisements?

ii. How do Malaysian consumers react to the use of English terms in Malay advertisements?

iii. What are the preferences of Malaysian consumers in relation to the use of code mixing?

RESEARCH DESIGN & INSTRUMENTATION

0Mixed method approach0 Survey0 Unstructured interview regarding the

samples’ preferences.0 A set of questionnaire consisting the

targets’ preferences of code mixing will be distributed

SAMPLINGS

0Simple Random Samplings will be used to collect data

0100 respondents for data collection