Background: The blue angels are starting to fly with 50/50 bio fuel , and the new fuel has been successfully tested on other military aircrafts using non-fossil fuel bio fuel. I will be designing an image that depicts the process through vector art for an editorial about the fuel.

Who is the Primary Audience? What should be avoided in talking to this audience? Any slurs, slang or in proper language What do they believe before we tell them anything? Aircrafts using bio fuel Who is the secondary audience? graphic designers, readers, students

Objectives: What objectives are you trying to achieve? I am trying to create an illustration that depicts the nature of bio fuel. What are the priorities of those objectives? Making sure people understand what the fuel is, and how it works , and what its current plans are. Can you suggest strategy or positioning to achieve the objective? Research is key

The Message: If you could get one sentence through all the clutter, what would that be? Biofuel If they asked you to prove it, how would you do that? Show them the article What other major points do you want to communicate? the military is starting to make changes with bio fuel

The Medium: What is the best way to reach this audience? vector Is there another way? traditional, motion graphics, film, mural, New York Times Magazine Are there existing pieces that this piece must work with? yes and editorial piece How will this piece be delivered to the audience? published on the web, and magazines.