«L a n c ô m e » «H e r m è s »«Pr a d a » «B i o t h e r m h o m m e » «I s s e y M i y a ke » «Ve r s a c e »«Va n C l e e f & A r p e l s »

«From Armani to Yves Saint Laurent»

«Shanghai Night», «Risingwave Free»

APRIL/MAY 10

«Almond has a pure soul!»

PERFUMER Story SPECIAL Edition«shanghai world exposition»

Thomas Crabalona

SYMBOLIC Trend«China is blooming into flowers»

HOUSE : Giorgio Armani GROUP : L’Oréal FRAGRANCE : «Acqua di Gioia» LAUNCH DATE : June 2010

HOUSE : Yves Saint Laurent GROUP : L’OréalLAUNCH DATE : September 2010

COMING nextMélanie ThierryNew Yves St LaurentFragance «image»

HOUSE : Paco Rabanne GROUP : Puig beauty & fashion group LAUNCH DATE : July 2010

HOUSE : Bvlgari GROUP : Bu lgar i par fums & cosmét iques LAUNCH DATE : September 2010

HOUSE : Lancôme GROUP : L’Oréa lFRAGRANCE : «Ô d’azur» LAUNCH DATE : June 2010

H O U S E : L a n c ô m e G R O U P : L’ O r é a lF R A G R A N C E : «Tr é s o r i n L o v e » L A U N C H DAT E : A p r i l 2 0 1 0B OT T L E D E S I G N E R : C h a r l e s B o u s s i q u e t - A r e c a

IN THE Air

C O N C E P T :

Lancôme writes a new page of its history with Trésor in Love, inspired by an iconic legend of the brand, Trésor (1990). A Contrasting fragrance, Trésor in

Love is the perfume for love à la française. The scent of this new “precious moment” (l’instant précieux in French) is composed of Nectarine, Pear and Bergamot in top for a fruity start, implying youth and modernity, Jasmine, Rose and Violet marry together in a luminous bouquet at the heart, while the fond features Cedarwood and woody notes. A willowy figure, the modern tender pink coloured bottle is adorned with a smart black satin rose.

OLFACTIVE FAMILY :

Floral, fruity, green, musky

H O U S E : H e r m è s G R O U P: H e r m è s g r o u pF R A G R A N C E : «Vo y a g e d ’ H e r m è s »L A U N C H DAT E : A p r i l 2 0 1 0B OT T L E D E S I G N E R : P h i l i p p e M o u q u e t – H e r m è s

IN THE Air

The luxury house Hermès pays a new tribute to its history with this «Voyage d’Hermès», as a direct link to its first venture, saddlery. The scent has a uni-

versal vocation, for both men and women. It starts in the freshness of citrus and Angelica leaves, the heart features the slightly bitter note of Juniperberry, the woody signa-ture marries Sandalwood and Cedarwood with a musky touch. The ad campaign embodies the brand, starring a galloping horse and a white bird. In the movie, both animals go through great landscapes under the direction of Eric Valli.

C O N C E P T :

OLFACTIVE FAMILY :

Citrus, spicy, woody, ginger

H O U S E : Pr a d a G R O U P: Pu ig beauty & fa sh ion groupF R A G R A N C E : « I n f u s i o n d e V é t i v e r »L A U N C H DAT E : A p r i l 2 0 1 0B OT T L E D E S I G N E R : Fabien Baron

IN THE Air

Prada Infusion de Vetiver is the masculine counterpart to the equally new Infusion de Tubéreuse in the seasonal Ephemeral collection for 2010. Infusion

de Tubéreuse for women is a blend of notes of Petitgrain bigarade, Sevillan Orange and Dynamone in top, Tuberose, Rose, Orange blossom in heart, Sandalwood and transparent Musk in fond. Prada Infusion de Vetiver for men is featuring notes of Tarragon and Tangerine, Cedarwood and Vetiver, Madagascan Pepper and Ginger. The more geometrical masculine packaging relies on hexagons of nuanced dark colours, while the feminine one is based on an old print from the Prada textile archives.

C O N C E P T :

H O U S E : Pr a d a G R O U P: Pu ig beauty & fa sh ion groupF R A G R A N C E : « I n f u s i o n d e Tu b é r e u s e »L A U N C H DAT E : A p r i l 2 0 1 0B OT T L E D E S I G N E R : Fabien Baron

OLFACTIVE FAMILY :Floral, white flowers,

green, tuberose, solar

OLFACTIVE FAMILY :Woody, citrus, grapefruit

H O U S E : B i o t h e r m h o m m eG R O U P: L’ O r é a l F R A G R A N C E : « F o r c e » L A U N C H DAT E : A p r i l 2 0 1 0B OT T L E D E S I G N E R : L u t z H e r m a n n D e s i g n

IN THE Air

Biotherm has launched Force Homme, its fragrance for men, named after the skin care range. Created to stimulate mental and physical energy, the

scent features a cocktail of effervescent citrus, with Grapefruit, Lemon, Lime, and Mandarin, mixed up with notes of Wormwood, the heart has a floral part with Neroli, a spicy touch of Cardamom, and an aquatic accord, Vetiver, Patchouli and Amber surround the dry down. The strength of the fragrance enhanced by the natural element is being translated into a TV campaign.

C O N C E P T :

OLFACTIVE FAMILY : Fougere, citrus, aquatic, fruity

H O U S E : I s s e y M i y a keG R O U P: B e a u t é Pr e s t i g e I n t e r n a t i o n a l : S h i s e i d o F R A G R A N C E : « A S c e n t e a u d e t o i l e t t e f l o r a l e »L A U N C H DAT E : A p r i l 2 0 1 0B OT T L E D E S I G N E R : A r i k L e v y

IN THE Air

TThe new flanker to A Scent by Issey Miyake (2009) comes in a light pink colour. This new fragrance is presented as an eau de toilette florale. The floral reinterpretation

is about aerial Jasmine, with a petal effect and it adds the animalic smell of the Hyacinth. The green of Galbanum still remains in the composition, married to a floral bouquet of Rose, Peony and Ylang. The longer dry down is skin-smelling Ambrox, mixed with Patchouli and Moss.

C O N C E P T :

OLFACTIVE FAMILY : Floral, green, chypre

IN THE Air

Versace, with Donatella Versace as art director, enriches the Versus collection with a new perfume called Versus. The fragrance is described as romantic but addictive.

This intense fragrance is dedicated to the woman who loves to dare. Featuring Kumquat, Lemon and Star Apple on top, the scent is a floral bouquet in heart with Orange blossom, Rose and Stephanotis, the dry down marries Patchouli, Ambrette seeds and Musk. The ad, fronted by Lara Stone, pays tribute to French 60’s icon Brigitte Bardot.

C O N C E P T :

H O U S E : Ve r s a c e G R O U P: E u r o I t a l i aF R A G R A N C E : «Ve r s u s »L A U N C H DAT E : A p r i l 2 0 1 0B OT T L E D E S I G N E R : Ve r s a c e s t u d i o

OLFACTIVE FAMILY : Citrus, floral, fruity

IN THE Air

Van Cleef & Arpels introduce their latest fragrance, called Oriens, which pays tribute to the Orient - Asia and the Middle East. The scent features fruity notes

of Mandarin, Blackcurrant and Raspberry. A heart blossoms with petals, Jasmine, Lily of the valley, water flowers while a solar accord softens the heart, the base features Patchouli and blond woods, supported with sweet gourmand aromas of Praline and Vanilla. The bottle’s designer, Joël Desgrippes, created Oriens’ flacon based on a ring design from Van Cleef & Arpels’ “Midsummer Night’s Dream” collection: an enormous tourmaline set in white gold, like a flower surrounded by diamond-studded leaves. Photos of the campaign capture sunset in orange-yellow nuances somewhere in the Far East.

C O N C E P T :

H O U S E : Va n C l e e f & A r p e l sG R O U P: I n t e r - Pa r f u m sF R A G R A N C E : « O r i e n s »L A U N C H DAT E : A p r i l 2 0 1 0B OT T L E D E S I G N E R : J o ë l D e s g r i p p e s

OLFACTIVE FAMILY : Chypre, fruity, gourmand

NEW WINS drom

The blue variation of Free by Risingwave is a fragrance for those who want to feel free. While romantic, attractive and sweet, the fragrance

embodies a self-confident spirit. Opening at the top with Lemon and bloody Orange, the scent associates French Rose and Lily of the Valley in the heart, while the dry down combines Musk, Cedarwood, and Sandalwood.

C O N C E P T :

H O U S E : R I S I N G WAV E G R O U P: F i t s C o r p o r a t i o n K K F R A G R A N C E : « F R E E »L A U N C H DAT E : O c t o b e r 2 0 0 9

PERFUMER:

- CHINA

Georges de Lignerolles

OLFACTIVE FAMILY : Floral, Citrus, Fruity, Musk

NEW WINS dromH O U S E : M i s s d e Fu n g o f S h a n g h a i V i v e G R O U P: S h a n g h a i J a h w a F R A G R A N C E : « S h a n g h a i N i g h t »L A U N C H DAT E : A p r i l 2 0 1 0

Shanghai Night embodies the spirit of the brand Shanghai Vive, reinterpreting the glamour of Shanghai in 1920s and 1930s with a

combination of a retro and modern style. It expresses the elegance and pride of the classic celebrities in Shanghai. The scent is a glamorous combination of Bergamot, Lime, Orange, and Peach in the top, an explosion of flowers in the heart, Jasmine, Cyclamen, Violet, and Magnolia, with a fruity touch of Litchi and a dewy accord. The dry down has mossy woody sensual notes of Oakmoss, Vetiver, white Woods, and Patchouli, slightly softened by the Tonka bean, the Heliotrope.

C O N C E P T :

PERFUMER:

- CHINA

Thomas Crabalona

OLFACTIVE FAMILY :Chypre,Woody, Floral,Musk

iIn the moodfor China...

PERFUMER’S StoryTHOMAS CRABALONA

A type of food: SIC HUAN

A fragrance family: chypre

A flower: OSMANTHUS

I like fragrance families that have a real character, especially Chypre. I like it for the richness, the sillage, the story. My mom used to wear Aromatic Elixir and I consider Coco Made-moiselle embodies femininity. When I heard someone saying that, “A raw material becomes his favorite one when it fits his needs,” I totally agreed.

Nevertheless, I have a particular fondness for Osmanthus, this tiny Spring flower, whose delicate floral fruity smell has an incre-dible diffusion. As it is my Chinese hometown, Guangzhou is also my favorite place in China. I am working hard learning Chinese, and my wife helps me a lot, not only for the Chinese language, but also for the culture, beliefs, customs, medicine and the food…

Sichuan food is my favorite, based on Sichuan pepper, a pepper that literally jumps in the mouth! It reminds me of a candy where the powder becomes sparkling in contact with the tongue. I came to China for challenges and exchanges, after 5 years there, I really enjoy building my life.

Origin of passion...

Thomas was born in Grasse,

into a family of 3 generations

working in the perfume industry.

He started to travel as a child, in order

to follow the distillation of essential oils.

OLFACTIVE trenda l m o n d h a s a p u r e s o u l ! »

Ninfeo mio Annick GoutalPure DKNYBurberry Sport womanAmande Persane Roger & Gallet

Almond milk is well known in Chinese culture to bring whiteness to the skin, and white skin symbolises sophistication, innocence, femininity and a high social level. The nut has also crept into

perfumes, into the heart, or as drydown on the skin… For a sweet or crunchy gourmand effect, it knows how to cover the skin with a veil of sensuality. Substance and style wear Almond.

Ninfeo mio Annick Goutal

Pure DKNY

Burberry Sport womanBurburry

Amande Persane Roger & Gallet

One MillionPaco Rabanne

Tonka ImpérialeGuerlain

As fresh nut, crunchy nut, milk, Almond plays with Vanilla in One Million by Paco Rabanne, with the Tonka bean in Tonka Impériale de Guerlain, surrounded by Musks in PureDKNY, Solo

in Amande Persane by Roger & Gallet, the Almond becomes fresh and green with Galbanum and Lentisc in Ninfeo Mio by Annick Goutal.

What embodies purity like Almond milk?

SPECIAL Edition From 1. May to 31. October 2010

The theme of Expo 2010 is «Better City, Better Life.»

China PavilionThe main structure of the China Pavilion, «The Crown of the East,» has a distinctive roof, made of traditional dougong or brackets, which date back more than 2,000 years. This unique structural component of interlocking wooden brackets is one of the most important elements in traditional Chinese architecture.

France PavilionThe «Sensual City»

itself is impressive with a large, classical roof

garden and a pond. The walls of the square-shaped

structure, which is made from a special concrete, are covered in plants and it looks like a white floating palace. Gardens are the centerpiece of the pavilion. The visit showcases the sights, smells, tastes, sounds and feel of France - visitors will be able to admire French gardens and paintings, smell French perfume, taste French cuisine, touch the

cool water of pools and fountains, and watch clips

from classic French films to soak up

the glamour of France.

China and is a scheduled World Expo in the grand tradition of international fairs and expositions. The World Exposition is

a gallery of human inspirations and creation. Since the beginnings, is has attained increasing prominence as grand events for economic, scientific, technological and cultural exchan-ges, serving as an important platform looking to the future. During 184 days, participants will display urban civilisation to the full extent, exchange their experiences of urban develop-ment, disseminate advanced notions on cities and explore new approaches to human habi-tat, lifestyle and working conditions in the new century. Interpreting the theme, each pavilion tries to show the force and the best aspects of its country.

shanghai world exposition

HaibaoThe mascot was created from a Chinese character, meaning people.

SPECIAL Edition

Shanghai, the perfect combination of East and West, tradition and modernity.As early as the 1920s, Shanghai was the

“Paris of the Orient”. Even now, this city is still a trend-setter in China and Asia. It is modern and cosmopolitan, yet full of oriental charm. It is also a muse for designers and artists, inspiring creations in fine fragrances, fashion, and food.

From Nanette Lepore to Yves Saint Laurent, from Chanel to Prada, luxury brands pay tribute to the rich Chinese heritage. And this year, fashion designers celebrate Shanghai with unique portraits, catwalks, handbags, jewellery, etc. And restaurants combine Shanghainese vintage food with modern food in intimate settings to reveal the local atmosphere.

Shanghai, the muse.shanghai, the muse.China’s second city is an inspired capital of style.

SYMBOLIC Trendchina is blooming into flowersAn inspired flower selection

For special events or for luck and prosperity, flowers have a strong meaning in Chinese culture. The main flowers bloom all year long.

The symbolism of these flowers comes with the seasons. While the elegant Orchid decorates the home during the Spring festival, it is delightful to walk along the lotus pond in summer, valuing the purity of heart and mind. The delicate and strong scented Osmanthus blooms in autumn and embodies glory. At the end of winter, Plum blossoms are the first flowers to come out, symbolising strength and perseverance.

As the national flower of China, the Peony is an often used pattern on Chinese chi-pao. The white Magnolia is the city flower of Shanghai, translating pure love. For an auspicious and lucky virtue, the Daffodill and Peach flower bloom all over Chinese homes.