ediblevalley hudson no. 42 • summer 2019...recipes recipes with distinctly local flavors every...

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LOCAL ROOTS, GLOBAL IMPACT THE WEED ISSUE Celebrating the Bounty of the Hudson Valley HUDSON VALLEY edible MEMBER OF EDIBLE COMMUNITIES NO. 42 • SUMMER 2019 MEMBER OF EDIBLE COMMUNITIES Everything Delicious, from the Hudson to the Sound WESTCHESTER edible EUGENE’S DINER AND BAR ROADSIDE STANDS FORZA FORNI OUTFITTED/GUIDED PUMPKIN DONUTS NO. 8 FALL 2019

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Page 1: edibleVALLEY HUDSON NO. 42 • SUMMER 2019...RECIPES RECIPES WITH DISTINCTLY LOCAL FLAVORS Every Edible issue offers our readers a seasonal approach to inventive recipes that draw

L O C A LR O O T S ,G L O B A LI M PA C T

THE WEED ISSUE

Celebrating the Bounty of the Hudson Valley

HUDSON VALLE Yedible

MEMBER OF EDIBLE COMMUNITIES

N O . 4 2 • S U M M E R 2 0 1 9

MEMBER OF EDIBLE COMMUNITIES

Everything Delicious, from the Hudson to the Sound

WESTCHESTERedible

EUGENE’S DINER AND BAR ROADSIDE STANDS • FORZA FORNI

OUTFITTED/GUIDED • PUMPKIN DONUTS

N O . 8F A L L 2 0 1 9

Page 2: edibleVALLEY HUDSON NO. 42 • SUMMER 2019...RECIPES RECIPES WITH DISTINCTLY LOCAL FLAVORS Every Edible issue offers our readers a seasonal approach to inventive recipes that draw

We celebrate love of food and passion for communityEdible Hudson Valley and Edible Westchester are part of Edible Communities: a network

of more than 80 individually owned publications across the US and Canada united

by a single mission: to connect food lovers to the best resources they can find in their

own neighborhoods. We help them explore where their local food comes from, how it’s

produced, and who makes it. Edible Communities believes that locally sourced, sustainably

produced food matters to our health, to our lives, to our communities, and to the future

of the world around us.

our mission

Photo by Damon Jacoby

Page 3: edibleVALLEY HUDSON NO. 42 • SUMMER 2019...RECIPES RECIPES WITH DISTINCTLY LOCAL FLAVORS Every Edible issue offers our readers a seasonal approach to inventive recipes that draw

our value

Like each of the 80+ publications in Edible Communities, Edible Hudson Valley and

Edible Westchester are dedicated to supporting the local farmers, chefs, food artisans,

fishers, vintners, brewers, home cooks, and small businesses that help feed people.

For every Edible editor, the connection to community is passionate because it’s

personal: we live and work among the people we write about and the people who read

their stories. Collectively, we comprise a powerful, hyperlocal network with a deep level

of engagement and loyalty you won’t find anywhere else.

What makes Edible unique

Page 4: edibleVALLEY HUDSON NO. 42 • SUMMER 2019...RECIPES RECIPES WITH DISTINCTLY LOCAL FLAVORS Every Edible issue offers our readers a seasonal approach to inventive recipes that draw

a hyperlocal network

Edible Alaska

Edible Allegheny

Edible Asheville

Edible Aspen

Edible Austin

Edible Berkshires

Edible Blue Ridge

Edible Boston

Edible Bronx

Edible Brooklyn

Edible Cape Cod

Edible Capital District

Edible Charleston

Edible Chicago

Edible Cleveland

Edible Columbia

Edible Columbus

Edible Connecticut East

Edible Dallas & Fort Worth

Edible DC

Edible Delmarva

Edible Door

Edible East Bay

Edible East End

Edible Finger Lakes

Edible Grande Traverse

Edible Green Mountains

Edible Hawaiian Islands

Edible Houston

Edible Hudson Valley

Edible Idaho

Edible Indy

Edible Jersey

Edible LA

Edible Long Island

Edible Louisville and the Bluegrass

Edible Lower Alabama

Edible Madison

Edible Maine

Edible Milwaukee

Edible Manhattan

Edible Marin & Wine Country

Edible Memphis

Edible Michiana

Edible Monterey Bay

Edible Nashville

Edible Northeast Florida

Edible Nutmeg

Edible Ohio Valley

Edible Ojai & Ventura County

Edible Oklahoma City

Edible Orange County

Edible Orlando

Edible Ottawa

Edible Philly

Edible Phoenix

Edible Pikes Peak

Edible Pioneer Valley

Edible Queens

Edible Reno-Tahoe

Edible Rhody

Edible San Antonio

Edible San Diego

Edible San Francisco

Edible San Luis Obispo

Edible Santa Barbara

Edible Santa Fe

Edible Sarasota

Edible Seattle

Edible Shasta-Butte

Edible Silicon Valley

Edible South Florida

Edible South Shore

Edible Toronto

Edible Tulsa

Edible Upcountry

Edible Vancouver & Wine Country

Edible Vancouver Island

Edible Westchester

Edible Western NY

Edible WOW

Targeted to affluent, sustainability-driven consumers

80+LOCALLY PRODUCED

PUBLICATIONS

Page 5: edibleVALLEY HUDSON NO. 42 • SUMMER 2019...RECIPES RECIPES WITH DISTINCTLY LOCAL FLAVORS Every Edible issue offers our readers a seasonal approach to inventive recipes that draw

our local audience

Source: GfK/MRI study, December 2015

$109KMEDIAN HHI

32 AVERAGE AGE

140KREADERS PER ISSUE

59.4 MINUTES

AVERAGE TIME SPENT READING

EACH ISSUE

our regional audience

600KREADERS PER ISSUE

MANHATTAN, BROOKLYN, HUDSON VALLEY, WESTCHESTER,JERSEY, PHILLY, FINGER LAKES, CONNECTICUT

400KSOCIAL MEDIA FOLLOWERS

77K E-MAIL SUBSCRIBERS

Page 6: edibleVALLEY HUDSON NO. 42 • SUMMER 2019...RECIPES RECIPES WITH DISTINCTLY LOCAL FLAVORS Every Edible issue offers our readers a seasonal approach to inventive recipes that draw

our local impact

Our partners. Our friends.“I advertise with Edible because I believe in the power of community. It’s thrilling to connect

with like-minded people. It’s the only print advertising I do.”

SERGE MADIKANS • SEREVAN RESTAURANT, AMENIA

“As a tremendous spotlight and supporter of all things local, Edible is our natural choice

for advertising.”

KIRBY FARMER • FARMER & SONS RESTAURANT, HUDSON

“As the owner of a small business, I know that I need to expand beyond my small community.

Advertising with Edible allows me to reach a vast pool of enthusiastic consumers that

I would not have the opportunity to meet otherwise.”

NINI ORDOUBADI • TAY TEA, DELHI

Page 7: edibleVALLEY HUDSON NO. 42 • SUMMER 2019...RECIPES RECIPES WITH DISTINCTLY LOCAL FLAVORS Every Edible issue offers our readers a seasonal approach to inventive recipes that draw

our expertise

R E C I P E S

RECIPES WITH DISTINCTLY LOCAL FLAVORS

Every Edible issue offers our readers a seasonal approach to

inventive recipes that draw on community tastes and use locally

sourced ingredients, along with cooking tips and practical DIY

advice.

STORIES

RICHLY RELEVANT STORIES FOR FOODIES

Edible Hudson Valley & Edible Westchester present world-class

journalism that resonates with local food lovers and businesses,

showcasing the best our fertile region has to offer has to offer.

CUSTOMMEDIA

CUSTOM MEDIA

Partnering with the Edible Hudson Valley and Edible Westchester

creative team on a custom print publication or custom social

media program tells your organization’s story through our high

production standards to the engaged national network of Edible

readers.

HOME &GARDEN

THE REWARDS OF HOME AND GARDEN

Edible editors provide our readers with expert advice on growing,

foraging, and preparing your own bounty. As well as how to stock

the well- appointed seasonal kitchen, pantry and larder.

DESTINATIONS

TRAVEL WITH AN EPICUREAN ACCENT

Our editors have the inside scoop on the best of local

destinations—where to shop, where to eat, where to stay—

our personal guide and the new wave of Hudson Valley tourism.

SHOP

SHOPPING SUSTAINABLE PURVEYORS

Edible Hudson Valley and Edible Westchester present our

readers with the insider’s point of view on the best local makers,

seasonal produce, farmers markets, insider tips, and maps of

local resources.

Page 8: edibleVALLEY HUDSON NO. 42 • SUMMER 2019...RECIPES RECIPES WITH DISTINCTLY LOCAL FLAVORS Every Edible issue offers our readers a seasonal approach to inventive recipes that draw

Digital, social & moreTap into our award-nominated and locally engaged websites, digital newsletters, and social

media platforms, including our expertise in custom social media.

TARGETED REGIONAL AUDIENCE: Reach a formulated regional digital audience. Easily influence

over 75,000+ email subscribers and 400,000+ social followers in the tristate area, including the

NY metro region.

PODCASTS: Align with Edible Potluck series as our editors mine their local communities to unearth

stories and trends worth sharing with food lovers everywhere.

EDIBLE INFLUENCERS: Leverage our carefully curated group of writers, editors, and publishers

across the country with loyal followings for their lively musings on food, beer/wine/spirits, and

entertaining.

CUSTOM CONTENT: Let our Edible Hudson Valley and Edible Westchester creative team translate

your brand’s message into a compelling custom print publication or engaged custom social media

content that resonates with our readers and moves them to action.

edible opportunities

Page 9: edibleVALLEY HUDSON NO. 42 • SUMMER 2019...RECIPES RECIPES WITH DISTINCTLY LOCAL FLAVORS Every Edible issue offers our readers a seasonal approach to inventive recipes that draw

edible experiences

F O O D L O V E S T E C H — E D I B L E B R O O K L Y N

This first-of-its-kind innovation expo focuses on how technology

shapes and changes the way we cultivate and consume our food.

It features immersive installations, tastings, leadership panels,

and dining experiences to explore and celebrate the future of food.

O U R F A R M S , O U R F O O D — E D I B L E B O S T O N

A benefit for American Farmland Trust, this culinary adventure

held on the rooftop deck of Fenway Park featured locally sourced,

farm-to-table dining prepared by James Beard Award nominee

Chef Matt Jennings and Fenway’s own Chef Ron Abell.

E D I B L E S M A C K D O W N — E D I B L E S A N T A F E

The annual Green Chile Cheeseburger Smackdown invites some

of the region’s favorite restaurants to compete for the distinction

of Best Burger in New Mexico. Its People’s Choice Award is

specifically designed to drive traffic to local venues.

F A R M E R S T A B L E — E D I B L E N O R T H E A S T F L O R I D A

Congaree and Penn Farm, one of the nation’s only year-round rice

millers, hosts a series of events annually ranging from its Farmers

Table soirees to Wag The Tail Wednesdays, when canines and

their owners come to drink, dine, and roam the farm.

Face-to-face connectionsEdible Communities provides an eclectic array of live experiences that connect local

food purveyors with engaged consumers. These events include dinners showcasing

local chefs and providers; intimate, family-friendly gatherings and farm dinners;

conferences that advance sustainability; and benefits that introduce food lovers to

the best their communities have to offer. Custom sponsorships enable brands to

embed their products indelibly in a positive lifestyle experience. Here are some

examples of Edible events:

Page 10: edibleVALLEY HUDSON NO. 42 • SUMMER 2019...RECIPES RECIPES WITH DISTINCTLY LOCAL FLAVORS Every Edible issue offers our readers a seasonal approach to inventive recipes that draw

contact us

CONNECT WITH EDIBLE HUDSON VALLEY AND EDIBLE WESTCHESTER:

[email protected] (518) 982-2011

Join the most vibrant sustainable food community. Connect with Edible.