edgi investor pitch_v1
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Everyday Genius InstituteAn Education Company
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Taryn Voget, Co-Founder & [email protected] • 415-676-1273
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You’re in the bookstore….
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Would you rather get advice from an MBA, or step inside Warren’s mind?
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What We Do
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We catalog the world’s great minds and present their strategies so that Everyday people can achieve extraordinary results.We catalog the world’s great minds and present their strategies so that Everyday people can achieve extraordinary results.
Think like a GeniusGolfer.
Think like a GeniusInnovator.
Think like a GeniusCancer Survivor.
Think like a GeniusTeacher.
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Products, Services and Media
ProductsProducts Research & Training
Research & Training
MediaMedia
Catalog of Genius Strategies(Content will be repurposed in multiple formats.)
Catalog of Genius Strategies(Content will be repurposed in multiple formats.)
Physical ProductsDigital DownloadsSubscriptions
Physical ProductsDigital DownloadsSubscriptions
Classes / SeminarsLecture SeriesWebinarsResearch Projects
Classes / SeminarsLecture SeriesWebinarsResearch Projects
BlogTV ShowDocumentariesViral VideosArticlesPodcasts
BlogTV ShowDocumentariesViral VideosArticlesPodcasts
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Business Model
Distribution at major box store and online retailers:Distribution at major box store and online retailers:Distribution at major box store and online retailers:Distribution at major box store and online retailers:
.com
Direct-to-Consumer – products, training, subscriptions:Direct-to-Consumer – products, training, subscriptions:Direct-to-Consumer – products, training, subscriptions:Direct-to-Consumer – products, training, subscriptions:
Gross margin = Y%.
Gross margin = Y%.
Gross margin = X%.
Gross margin = X%.
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Underlying MagicWe use a cutting edge Behavioral Modeling Methodology to deconstruct how Geniuses are thinking.
Play Video
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Sales
•Box StoresBox Stores•Industry NichesIndustry Niches•InternationalInternational•SubscriptionsSubscriptions
Sales
•Box StoresBox Stores•Industry NichesIndustry Niches•InternationalInternational•SubscriptionsSubscriptions
Social MediaSocial Media
Marketing & Sales
Leverage PointsDistinctive brandRepeat sales Content repurposed in multiple formatsGeniuses promote at speaking events
Leverage PointsDistinctive brandRepeat sales Content repurposed in multiple formatsGeniuses promote at speaking events
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Viral Videos
Strategies of Genius Blog
Community
Advertising & PR
•SEO and SEM•Direct Response •PR
Advertising & PR
•SEO and SEM•Direct Response •PR
We will focus on:•Measurable results•High conversion rates•The 80/20 rule•Repeat sales
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Competition
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Book Series
One-Off How-To Books &Information Products
How-To Websites & Videos
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Management Team
ManagementTaryn Voget, Co-Founder & CEOTim Hallbom, Co-Founder and Behavioral Scientist (CSO)Tim Bush, Box Store Sales LeadProduct Development Lead, COO, & CMO, Open
ManagementTaryn Voget, Co-Founder & CEOTim Hallbom, Co-Founder and Behavioral Scientist (CSO)Tim Bush, Box Store Sales LeadProduct Development Lead, COO, & CMO, Open
Advisors
Mark Ahalt, Product & MktgZuher Ladak, Financial Advisor3-5 Open Spots
Advisors
Mark Ahalt, Product & MktgZuher Ladak, Financial Advisor3-5 Open Spots
Board of DirectorsTaryn VogetTim HallbomOpen
Board of DirectorsTaryn VogetTim HallbomOpen
Major InvestorsTaryn VogetYou
Major InvestorsTaryn VogetYou
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Financial Projections & Key Metrics
• COMING!!!
• Provide a five-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate.
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Accomplishments
51 Reviews 19 Reviews 24 Reviews 22 Reviews Coming Soon…
Launched website & 4 productsFrom May – Oct 2010
Launched strong, distinctive brand in 9 months with <$200K
Positive media coverage
Product being reviewed by 15+ box store retailers
$30K in revenue in first 6 mos with virtually no advertising
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Designed a profitable and rapidly scalable business
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Use of Funds
Salaries for executivesSalaries for executives
Sales, advertising
& PR
Sales, advertising
& PR
Studio space &
equipment
Studio space &
equipment
Hire key employees to
create additional products
Hire key employees to
create additional products
Content management
system
Content management
system
SEO, SEM, & website
optimization
SEO, SEM, & website
optimization
New packaging
design
New packaging
design
Inventory & POP
displays for
retailers
Inventory & POP
displays for
retailers
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$1.5 Million Needed to Fund:$1.5 Million Needed to Fund:
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Thank You.
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