edgeworld media roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · edgeworld media...
TRANSCRIPT
![Page 1: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/1.jpg)
![Page 2: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/2.jpg)
EdgeWorld Media Roadmap
Corey HalversonVP, Product Management
![Page 3: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/3.jpg)
Media Products
DATA & PLAYBACK
Media Services Live
MI360
Cloud Wrapper
Media Analytics
ORIGIN SERVICES
DELIVERYDownload Delivery
Adaptive Media
Delivery
BOCC
Direct ConnectNetStorage GTM
Licensed CDN Licensed Multicast
Managed CDN
Adaptive Media Player
![Page 4: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/4.jpg)
Media Product Strategy
Be the Best Performing CDNLead on Key Capabilities forMedia Businesses to Operate and Differentiate
![Page 5: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/5.jpg)
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
WE UNDERSTAND THAT IT IS HARD TO GAIN A CUSTOMER…
BUT EASY TO LOSE ONE.
![Page 6: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/6.jpg)
Multi-LayeredPerformance
On-net capacity
BBR, QUIC/H3, TFO, ECN…=> Dynamic Protocol Optimization
ICN Phase 2
Cloud InterconnectDirect Connect
PrefetchQuick Retry
Continued capacity expansion...
Player certification program
2019
![Page 7: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/7.jpg)
Akamai Global PlatformShared CapacityAkamai Managed
Customer Paid InfrastructureDedicated CapacityCustomer Managed
Customer Paid InfrastructureDedicated CapacityAkamai Managed
Licensed CDN Managed CDN Adaptive Media DeliveryDownload Delivery
Dedicated EdgeAkamai Global PlatformDedicated CapacityAkamai Managed
Continuum of Control
![Page 8: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/8.jpg)
6seconds
45+seconds
30seconds
10seconds
4seconds
2seconds
1second
LOW LATENCY RANGE
200ms
WebRTC
SUB-SECONDLEGACY LATENCY RANGE
8seconds
20seconds
BUSI
NES
S U
SE C
ASES
BROADCAST LATENCY – DTT, DTH, CABLE
DIS
TRIB
UTI
ON
TE
CHN
OLO
GY
VOICE
LIVE AUCTIONS
Live Sports and e-Sports
GAMBLING, BETTING
CHUNKED CMAF segments 1s-6s
1s segments
2s segments
6s segments
10s segments
OTT
STR
EAM
ING
W
ITH
HLS
& D
ASH
SOCIAL MEDIA – SMS/IP
Live Streaming Latency
![Page 9: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/9.jpg)
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
DISRUPTION ALWAYS SEEMS UNLIKELY...UNTIL IT
HAPPENS
![Page 10: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/10.jpg)
Built on the Akamai Platform
Client-Assisted DeliveryP2P with real traffic or explorer mode for offload & improved throughput
MulticastSupporting the migration from legacy CATV & IPTV
LTE-BAkamai edge cache passes video into the partner network and play it back via an LTE-B signal
![Page 11: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/11.jpg)
Akamai’s Content Security Capabilities
TLS Encryption
Secure Communications
AES Encryption
Encrypt content on the fly
Token Auth
Prevent Link Sharing
Access Control
Govern User Access
Geo Fencing
Geo based access controls
VPN/Proxy Detection
Identify and deny requests
Token Revocation
Revoke access midstream
Watermarking
Identify illicit access
![Page 12: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/12.jpg)
Performance & Visibility in Advertising
Akamai Advertising
Edge
DSP SSPAd Server
Browser/App/Player Bid & Performance Reporting
Ad Demand Sources
Page Header <Akamai JS/>
<Identity Js/>
![Page 13: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/13.jpg)
Game Acceleration
Our Solution:● Route Optimization Low latency through route optimization
for TCP/UDP leveraging
● Hybrid model that leverages the open internet, optimized paths, and our private network as needed
● Client SDK (Future)
Akamai’s Game Acceleration will leverage our existing proprietary routing technology and our private back bone to carry real-time traffic improving QoS metrics as an alternative to building expensive geo-diverse data centers for delivering an improved and consistent gameplay experience.
Our Goal● Is not to improve performance for every user
● Is to improve the number of users and markets that can experience a reliable gaming experience
![Page 14: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/14.jpg)
Real-Time Streaming + Gamification
![Page 15: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/15.jpg)
Roadmap Highlights
• Pre-Fetch• KPI Data Influencer Program• CMAF Low latency • Client-Assisted Delivery Explorer
Mode• Token Hardening• Enhanced Proxy Detection
• TCP Fast Open, QuickRetry• Data Access • MSL Live-to-VOD • Token Revocation • Watermarking • Azure Delivery Integrations• Cloud Wrapper• Yospace Dynamic Ad Insertion
Provisioning
• Dedicated Delivery• Distribution Manager• LTE-B• Header Bidding• GameWorks
Delivered Roadmap Roadmap Cont.
![Page 16: EdgeWorld Media Roadmap › ... › akamai-media-roadmap.pdf · 2019-12-02 · EdgeWorld Media Roadmap. Corey Halverson. VP, Product Management. Media Products . DATA ... BOCC. Direct](https://reader033.vdocuments.us/reader033/viewer/2022052723/5f0ee3657e708231d4416e12/html5/thumbnails/16.jpg)