SECOND ANNUAL

EDGEWOOD COLLEGE SCHOOL OF BUSINESS CONFERENCE & EMPLOYER SHOWCASE

THIS EVENT IS FREE FOR EVERYONE!

CONFERENCE THEME:“Advancing Business Opportunities and Knowledge Through

Education, Networking, and Community Engagement”

1000 EDGEWOOD COLLEGE DRIVE, MADISON, WI 53711

SATURDAY, SEPTEMBER 238:00am TO 4:00pm

PREDOLIN HUMANITIES CENTER, FIRST FLOOR

UPCOMING EVENTSEMPLOYERS’ SHOWCASE Edgewood College – School of Business ConferenceSaturday, September 23, 2017 (8:00 – 11:30am AND 12:30 – 4:00pm)Location: Predolin Humanities Center (Rooms 118 and 122)The Employers’ Showcase is part of the Edgewood College – School of Business Conference, and will take place on Saturday, September 23, 2017 from 8:00am to 11:30am AND from 12:30pm to 4:00pm in Predolin Humanities Center (Rooms 118 and 122). The Employers’ Showcase will provide hiring companies with the opportunity to recruit talented prospective job seekers from local colleges and universities (including Edgewood College students/alumni) for business internships and full-time jobs. Participating companies at the Employers’ Showcase may choose one of two time slots (8:00am to 11:30am OR 12:30pm to 4:00pm). More information about online registration for participating companies will be provided at a later date.

Hiring companies that wish to participate in the Employers’ Showcase should contact Dr. Stevie Watson (Dean of the School of Business at Edgewood College; E-mail: swatson@edgewood.edu) to learn more about this opportunity. Space is limited. There is a $100 fee for participating companies to have a recruitment table at the School of Business Conference: Employers Showcase. Employers will be provided with one table and two chairs, and will be responsible for bringing their own table cloth (with organizational logo). Two free boxed lunches will be provided to representatives from each participating company at the Employers’ Showcase as part of the School of Business Conference.

THE EMPLOYERS’ SHOWCASE IS FREE TO ALL PROSPECTIVE JOB SEEKERS, WHICH INCLUDES ALL COLLEGE/UNIVERSITY STUDENTS AND ALUMNI AS WELL AS THE GENERAL PUBLIC. ALL STUDENTS ARE ENCOURAGED TO ATTEND THE EMPLOYERS’ SHOWCASE ON SATURDAY, SEPTEMBER 23rd!

EDGEWOOD COLLEGE – CAREER WEEKSponsored by the Career Development DepartmentMonday, September 25, 2017 through Friday, September 29, 2017The Career Development Department partners with the Alumni Office and academic units to offer classroom presentations, mock interviews, networking events, etiquette dinners, and other opportunities to help students in their career development. Hiring companies and students should contact Mrs. Sara Hanson (Director of Career Development) via e-mail at SaraHanson@edgewood.edu or call (608) 663-2329 for more information.

Additional information on Edgewood College – Career Week can be found on the following websites: • careers.edgewood.edu/ • careers.edgewood.edu/Current-Students/Events

EXECUTIVE SPEAKER SERIES (FALL 2017 SEMESTER)Sponsored by Edgewood College – School BusinessPlanned dates and times for the Executive Speaker Series are below. More information will be provided at a later date.

Thursday, October 12, 2017 (4:30 – 6:00pm – Panel Session; 6:00 – 7:00pm – Reception)Location: Anderson Auditorium; Reception in Predolin 118

Thursday, November 16, 2017 (4:30 – 6:00pm – Panel Session; 6:00 – 7:00pm – Reception)Location: Panel Session in Anderson Auditorium; Reception in Predolin 118

To learn more about previous discussion topics at the School of Business’ Executive Speaker Series, please go to the following websites: • wiseye.org/Video-Archive/Event-Detail/evhdid/11143 • host.madison.com/news/local/govt-and-politics/panelists-say-real-dollars-needed-to-combat-unemployment-in-african/article_71172e3b-42f3-

5d01-90df-7f8753d777c4.html • issuu.com/edgewoodcollege/docs/magazine_-_spring_2017 (page 21) • edgewood.edu/executive-speaker-series • wpr.org/edgewood-college-school-business-executive-speaker-panel-session-perspectives-value-and-quality

CONFERENCE OVERVIEWCONFERENCE THEME: Advancing Business Opportunities and Knowledge Through Education, Networking, and Community Engagement

Welcome to the School of Business at Edgewood College. Edgewood College alumni and students are the business leaders of today and tomorrow. With this in mind, the purpose of the School of Business Conference is fourfold:

1. To discuss the keys to starting a successful business with aspiring and beginning entrepreneurs.2. To educate current and prospective Edgewood College students about internship/career opportunities, industry trends and challenges in various

business and business related fields. 3. To provide networking opportunities for Edgewood College students, alumni, faculty and staff with business executives and managers, nonprofit

organizations, and hiring companies.4. To further advance business education, networking opportunities, and community engagement between Edgewood College and greater Madison.

PANEL SESSION 1: The Keys to Starting a Successful Business (Anderson Auditorium; 8:45 – 10:00am)According to a recent report from the Global Entrepreneurship Monitor (GEM), sponsored by Babson College and Baruch College, 27 million working age Americans or about 14 percent) are running or starting new businesses (Inc., September 2, 2015). According the same report, more than half of the working population believe that good opportunities exist for starting businesses. In this panel session, leading experts in the fields of entrepreneurship and small business development will discuss the keys to starting a successful business with aspiring and beginning entrepreneurs. Discussion topics will include the importance of writing an effective business plan, acquiring start-up capital, delivering customer value, maximizing online and social media presence, and more.

PANEL SESSION 2: Planning for Careers in Finance and Accounting (Predolin 115A & 115B; 8:45 – 10:00am)In this panel session discussion, leading business professionals will discuss how to best prepare for career opportunities in finance and accounting fields. Discussion topics will include skills and knowledge sets that job applicants in finance and accounting need to master to make themselves marketable, career job types and career paths in finance and accounting, best strategies for career advancement, the dos and don’ts in planning for career success in finance and accounting, and current career and internship opportunities at the companies of the respective panelists.

PANEL SESSION 3: Opportunities and Challenges in Pharmaceutical and Healthcare Marketing (Anderson Auditorium; 10:30 – 11:45am)This panel session will address opportunities and challenges in pharmaceutical and healthcare marketing. Various opportunities and challenges in pharmaceutical and healthcare marketing that will be discussed include product innovations and technological advancements to improve the lives of current and future customers, the ongoing health care debate, the use of direct-to-consumer advertising, career options for science and non-science majors, and shifts in customers’ communication preferences and expectations.

PANEL SESSION 4: How Diversity and Inclusion Drive Employee Engagement (Predolin 115A & 115B; 10:30 – 11:45am)More than ever, organizations seek creative, cost-effective ways to increase employee engagement. In this panel session, leading human resource and business professionals will share their perspectives on how diversity and inclusion initiatives are used to drive employee engagement within organizations. Discussion topics will include the importance of employee diversity, inclusion, and engagement in the workplace, how diversity and inclusion initiatives are used to enhance employee engagement so that organizations benefit both internally and externally, factors that impact diversity and inclusion strategies designed to increase employee engagement such as organizational culture, and more.

KEYNOTE LUNCHEON ADDRESS: (Anderson Auditorium; 12:15 – 1:45pm)The Keynote Speaker for this year’s Edgewood School of Business Conference is Joseph Koss, President and CEO, Culver Franchising System, Inc. Mr. Koss’s keynote luncheon address will focus on the conference theme “Advancing Business Opportunities and Knowledge Through Education, Networking, and Community Engagement”.

PANEL SESSION 5: The Business of Sports and Entertainment (Anderson Auditorium; 2:15 – 3:30pm)Sports and entertainment are not only important to American culture, but are also multi-billion dollar industries that impact local, regional, and national economies. In this panel session, leading executives will discuss the business aspects of running successful sports and entertainment organizations. Topics of discussion will include finance and human resource operations, customer/fan engagement, business development and growth, corporate partnerships, and how to obtain career/internship opportunities with sports and entertainment organizations.

ALUMNI NETWORKING EVENT: Edgewood College - School of Business (Predolin 115A & 115B; 2:15 – 3:30pm)All Edgewood College - School of Business (ECSB) alumni are invited to attend this free networking event to (re-)connect with graduates from our various graduate and undergraduate business programs, meet with School of Business faculty/staff and other important constituents, learn about School of Business’ events and strategic initiatives of interest to ECSB alumni, and learn about collaborative opportunities and continuing education opportunities with Edgewood College - School of Business. ECSB Alumni are asked to bring business cards and information on employment openings at their respective companies to this alumni networking event.

CONFERENCE PROGRAM8:00 – 8:45am Continental Breakfast and Opening

8:45 – 10:00am Panel Session 1: The Keys to Starting a Successful Business (Anderson Auditorium) Moderator: John Smalley, Editor, Wisconsin State Journal Mark Lange, Executive Director of Business and Entrepreneurship Division, UW-Extension Eric Ness, District Director, U.S. Small Business Administration An Nguyen, Regional Loan Officer – South Central Wisconsin, Wisconsin Women’s Business Initiative Corporation Mark Richardson, CEO at GigBlender & President at Unfinished Business Toni Sikes, Co-Founder and CEO, CODAworx 8:45 – 10:00am Panel Session 2: Planning for Careers in Finance and Accounting (Predolin 115A & 115B) Moderator: Daniel Kelly, Chief Financial Officer and Treasurer, American Family Insurance Katie Bolen-Irwin, Director of Financial Operations, Numbers 4 Nonprofits Samie Chambers, Chief Financial Officer, Ho-Chunk Gaming Madison Keith Peterson, Chief Financial Officer, Summit Credit Union Rick Vojtisek, Managing Principal, CliftonLarsonAllen (Central Wisconsin Office) Julia Voss, Group Head & Senior Vice President, Wells Fargo Commercial Banking 10:00 – 10:30am Networking Break

10:30 – 11:45am Panel Session 3: Opportunities and Challenges in Pharmaceutical and Healthcare Marketing (Anderson Auditorium)

Moderator: Holly Klawitter, MBA-Health Systems Leadership Coordinator & Lecturer, Edgewood College Ayla Annac, Chief Executive Officer and President, InvivoSciences, Inc. Dave Griffith, Vice President of Analytics & Insights, HealthGrades Glaselyn Miller, Director of Global Sales & Distribution, Lucigen Corporation Kathy Schultz, President at Wisconsin Healthcare Public Relations & Marketing Society; Senior Marketing Consultant UW Health Howard Teeter, President & Managing Partner, Anteco Pharma

10:30 – 11:45am Panel Session 4: How Diversity and Inclusion Drive Employee Engagement (Predolin 115A & 115B) Moderator: Tony Garcia, Director of Diversity and Inclusion, Edgewood College Alvin Hill, Director of Diversity and Cultural Competence, Milwaukee Center for Independence Mike Lipski, Human Resources Services Manager, City of Madison Annette Miller, CEO/Owner, EQT by Design, LLC Zach Penshorn, Vice President of Human Resources, M3 Insurance Lee Wiersma, Executive Vice President & Chief Human Resources Officer, UW Credit Union

11:45am – 12:15pm Networking Break

12:15 – 1:45pm Luncheon (RSVP; Anderson Auditorium) Introduction of Keynote Speaker: Stevie Watson, Dean of the School of Business, Edgewood College Keynote Speaker: Joseph Koss, President and CEO, Culver Franchising System, Inc.

1:45 – 2:15pm Networking Break

2:15 – 3:30pm Panel Session 5: The Business of Sports and Entertainment (Anderson Auditorium) Moderator: Dylan Rusch, Assistant Director of Camp Administration, University of Wisconsin Athletics Sally Andrist, Vice President of Human Resources, Milwaukee Brewers Baseball Club Deb Archer, President & CEO, Greater Madison Convention & Visitors Bureau and Madison Area Sports Commission Paul Baniel, Vice President of Finance & Administration, Green Bay Packers Conor Caloia, Chief Operating Officer, Big Top Baseball Jon Greenberg, President, Milwaukee Admirals 2:15 – 3:30pm Alumni Networking Event: Edgewood College - School of Business (Predolin 115A & 115B)

PANEL SESSION 2: PLANNING FOR CAREERS IN FINANCE AND ACCOUNTINGSaturday, September 23, 2017 (8:45 – 10:00am) • Predolin Humanities Center, Rooms 115A and 115B

Dan Kelly, Chief Financial Officer, American Family Insurance (Moderator)Dan Kelly is the Chief Financial Officer (CFO) at American Family Insurance, a Fortune 500 private mutual company that focuses on property, casualty, and commercial insurance as well as life, health, and homeowners coverage and investment and retirement planning products. Mr. Kelly has built an impressive career at American Family Insurance in a variety of executive management and financial related roles, which includes serving as the company’s Vice President of Human Resources prior to becoming CFO. Dan has also worked as an Auditor at Arthur Andersen & Company and as a Lecturer in the School of Business at the University of Wisconsin-Madison. Mr. Kelly received both his B.B.A. and M.B.A. Degrees in Accounting from the University of Wisconsin-Madison.

Katie Bolen-Irwin, Director of Financial Operations, Numbers 4 Nonprofits (Speaker)Katie Bolen-Irwin is the Director of Financial Operations at Numbers 4 Nonprofits. Numbers 4 Nonprofits provide cost-effective accounting solutions for nonprofit organizations regardless of size. Prior to her current job, Mrs. Bolen-Irwin held several positions at UW Credit Union, which include Senior Accountant of Financial Planning & Analysis, Senior Accountant, Staff Accountant, and Accounting Specialist. She also worked in Inventory Control at Brown Shoe Company and Famous Footwear. Katie has volunteered as Rosenberry Ambassador and Campaign Co-Chair with the United Way of Dane County. Mrs. Bolen-Irwin received her B.B.A. Degree in Finance from the University of Michigan-Flint and her Master of Science in Accountancy Degree from Edgewood College.

Samie Chambers, Chief Financial Officer, Ho-Chunk Gaming Madison (Speaker)Samie Chambers is the Chief Financial Officer at Ho-Chunk Gaming Madison, the only facility in Wisconsin dedicated to Class II gaming. Samie is a Madison Chapter Leader of Financial Executives International, which is an organization that connects senior-level financial executives by defining the profession, exchanging ideas about best practices, educating members and others, and working with the government to improve the general economy. She has participated on panel discussions such as the ‘Business of Art and the Art of Business’ at the Dane Art Buy Local Night Market. Ms. Chambers received her Associate’s Degree in Accounting from Western Technical College and Bachelor’s Degree in Accounting from Lakeland College.

Keith Peterson, Chief Financial Officer, Summit Credit Union (Speaker)Keith Peterson is the Chief Financial Officer (CFO) at Summit Credit Union, a member owned financial cooperative with more than 144,000 members and with 30 locations throughout the Madison and Milwaukee areas. Prior to his current position, Mr. Peterson served as Vice President of Economics and Statistics at the Credit Union National Association and Instructor in the Economics Department at Beloit College. Keith holds several professional designations, which include Chartered Financial Analyst (CFA), Certified in Financial Management (CFM), and Certified Management Accountant (CMA). An active participant with the Madison Heart Walk through the American Heart Association, Mr. Peterson received his B.S. Degree in Economics from Iowa State University, B.S. Degree in Accounting from Upper Iowa University, and M.S. Degree in Economics from the University of Wisconsin-Madison.

Rick Vojtisek, Managing Principal, CliftonLarsonAllen (Speaker)Rick Vojtisek is the Managing Principal of the Central Wisconsin Office at CliftonLarsonAllen. CliftonLarsonAllen (CLA) is a professional services firm delivering integrated wealth advisory, outsourcing, audit, tax, and consulting to help clients succeed. CLA is the ninth largest accountancy firm in the United States, and was established in 2012 when two top 20 U.S. firms merged: Clifton Gunderson LLP and LarsonAllen LLP. Prior to his current position, Mr. Vojtisek served as a Principal at CLA, Partner at Jenkins & Vojtisek, S.C., and Senior Accountant at Williams, Young & Associates. Rick is the Chairman of the Racine Area Manufacturers and Commerce, Steering Committee Member of the Emerging Leaders in Transportation, Board Member of the Des Plaines Wetlands Conservancy, and At-Large Board Member of the Racine-Kenosha CPA Discussion Group. Mr. Vojtisek received his Undergraduate Degree in Accounting from the University of Wisconsin-Parkside.

Julia Voss, Group Head and Senior Vice President, Wells Fargo Commercial Bank (Speaker)Julia Voss is Group Head and Senior Vice President of Commercial Banking at Wells Fargo. Wells Fargo Commercial Banking focuses on privately held middle market companies -- businesses with annual sales above $20 million. Prior to her current position, Julia served as Vice President of Commercial Banking at LaSalle Bank (now Bank of America) in Chicago, IL. A longtime Madison resident, Mrs. Voss earned her B.A. Degree in Business from The Ohio State University and Executive M.B.A. Degree from the University of Wisconsin–Madison. She serves on the board for the Boys & Girls Club of Dane County, which she co-founded and plans the annual Shamrock Shuffle. She also is co-captain of volunteers for TREK’s annual bike charity ride.

PANEL SESSION 1: THE KEYS TO STARTING A SUCCESSFUL BUSINESSSaturday, September 23, 2017 (8:45 – 10:00am) • Predolin Humanities Center, Anderson Auditorium

John Smalley, Editor, Wisconsin State Journal (Moderator)John Smalley is Editor of the Wisconsin State Journal, the second largest daily newspaper in Wisconsin based on circulation. He started his newspaper career in 1977, working as a part-time news and sports reporter while attending college. Prior to his current position, Mr. Smalley served as Editor of the La Crosse Tribune and Editor of the Mason City Globe Gazette (Iowa). During his tenure as Editor of the La Crosse Tribune, John and his team won the Lee President’s Award for news coverage. He has been active in community service, which include the Healthy Living project, YMCA, Coulee Region Humane Society, La Crosse City Vision Foundation, Downtown Rotary, and other groups. Mr. Smalley received his Bachelor’s Degree in Mass Communications from the University of Wisconsin-La Crosse.

Mark Lange, Executive Director of Business and Entrepreneurship Division, UW-Extension (Speaker)Mark Lange has been the executive director of the Division for Business & Entrepreneurship at the University of Wisconsin Extension since 2013. He provides vision and leadership for five program units that collaborate on customer-driven approaches to enhance the value of Wisconsin one business at a time. The division serves aspiring, new and established small businesses by connecting them to resources, information and services that improve performance and increase capabilities for success. Mark came to UW-Extension after serving 14 years as executive director for the Edward Lowe Foundation, a nonprofit organization seeking to accelerate entrepreneurship and its impact on community and economic development. Mr. Lange earned his B.S. Degree in Finance and B.A. Degree in Sales and Marketing from the University of Northern Colorado.

Eric Ness, District Director, U.S. Small Business Administration (Speaker)Eric Ness is the District Director for the U.S. Small Business Administration (SBA) Wisconsin District with locations in Madison and Milwaukee. As District Director, Eric is responsible for the delivery of SBA programs throughout Wisconsin. Mr. Ness joined the SBA in 1990 as a Commercial Loan Officer where he had the opportunity to work in both processing and liquidation of loans. He has served as Finance Chief and Assistant District Director for Economic Development. In December of 2001, Eric assumed the position of Wisconsin District Director. Prior to coming to SBA, he worked for Impact Seven as a Business Analyst and was General Manager of the Western Wisconsin Development Corporation. Mr. Ness graduated from the University of Minnesota with a degree in Agricultural Engineering and later obtained his M.B.A. Degree from Southern Methodist University.

An Nguyen, Regional Loan Officer, Wisconsin Women’s Business Initiative Corporation (Speaker)An Nguyen is a Regional Loan Officer (South Central Wisconsin) at Wisconsin Women’s Business Initiative Corporation (WWBIC). WWBIC provides targeted individuals interested in starting, strengthening, or expanding businesses with access to vital resources and tools such as quality financial and business education and responsible financial products. WWBIC also works to improve the economic well-being of targeted low income individuals by building assets and advancing economic self-sufficiency. Prior to his current position, Mr. Nguyen has worked as a Business Banker at U.S. Bank, Management Trainee at Enterprise Rent-A-Car, and Financial Advisor at Waddell & Reed. He serves as a board member for Working

Capital for Community Needs. Mr. Nguyen received his B.S. Degree in Financial Management from Franklin University and is currently pursuing his M.B.A. Degree from the University of Wisconsin-Madison.

Mark Richardson, CEO at GigBlender & President at Unfinished Business (Speaker)Mark Richardson is President at Unfinished Business, LLC and CEO at GigBlender. Unfinished Business, LLC is a consulting company designed to help professionals prepare for, navigate, and accelerate career transition. GigBlender is five-person technology start up that created a talent and opportunity matching Application (App.). Born as a way to scale Unfinished Business, GigBlender is technology that helps people find jobs that fit them on a more personal level, and helps firms to quickly find talent that is a better fit for them. Prior to his current positions, Mark served as Vice President of Economic and Workforce Development at the Urban League of Greater Madison, Division Administrator of Housing & Community Development with the Wisconsin Department of Commerce, and Deputy Secretary at the Wisconsin Department of Tourism. Mr. Richardson received degrees in English & Humanities from Augustana College.

Toni Sikes, Co-Founder and CEO, CODAworx (Speaker)Toni Sikes is the Co-Founder and CEO at CODAworx, a global online community that showcases and celebrates design projects featuring commissioned artwork in interior and architectural spaces. She also founded The Guild Sourcebooks (a directory publishing company) and Artful Home (a pioneer e-commerce company). With over 25 years in the art industry, Ms. Sikes has become recognized as a leading expert on marketing art and is a frequent lecturer. Toni is also a General Partner in Calumet Venture Fund, which invests in the next generation of high growth technology companies in the Midwest. She was previously a Senior Advisor at Gruppo Levey & Co., a New York investment bank. She currently serves as Chairman of the Wisconsin Technology Council. Ms. Sikes received her B.S. Degree in Mathematics from the University of Alabama and her M.S. Degree in Market Research from the University of Wisconsin-Madison.

PANEL SESSION 4: HOW DIVERSITY AND INCLUSION DRIVE EMPLOYEE ENGAGEMENTSaturday, September 23, 2017 (10:30 – 11:45am) • Predolin Humanities Center, Rooms 115A and 115B

Tony Garcia, Director of Diversity & Inclusion, Edgewood College (Moderator)Tony Garcia is the Director of Diversity & Inclusion at Edgewood College. Tony has held several important positions at Edgewood College, which include Project Manager for Title IX Compliance Review, Coordinator for Inclusion Implementation, Director of the Office of Diversity & Inclusion, and Co-Director of the Center for Diversity & Inclusion. From 2005 to 2011, Mr. Garcia worked for the PEOPLE Program at the University of Wisconsin-Madison where he provided direct tutoring and mentoring to underrepresented high school students. An active member in the Madison Community, Tony was recently named the 2017 LUCES Educator of the Year for making a difference in the lives of Latino students. He currently serves on the Board of Directors for the United Cerebral Palsy of Greater Dane County. Mr. Garcia received his Bachelor’s Degree in History and Chicano/Latino Studies and Master’s Degree in Educational Leadership and Policy Analysis from the University of Wisconsin-Madison.

Alvin Hill, Director of Diversity and Cultural Competence, Milwaukee Center for Independence (Speaker)Alvin Hill is the Director of Diversity and Cultural Competence at the Milwaukee Center for Independence (MCFI), a leading provider of life-changing programs and services for children and adults with disabilities, special needs, and barriers to success since 1938. In his current role, Mr. Hill is responsible for designing, implementing, and monitoring agency wide workforce diversity programs, processes and initiatives that ensure diversity, equity and respect for all employees, as well as ensuring a high level of cultural competency throughout the organization. Alvin also serves as the Diversity Inclusion & Workflex Director for the Wisconsin State Council – Society for Human Resource Management (SHRM) and President of the National Association for African American Human Resources (NAAAHR). Alvin received his A.A.S. Degree in Marketing from Milwaukee Area Technical College (MATC).

Mike Lipski, Human Resources Services Manager, City of Madison (Speaker)Mike Lipski is a Human Resources Services Manager for the City of Madison. In his current role, Mr. Lipski manages the employment process, strategic human resources role, classification and compensation plans for the City of Madison and its 2,800 permanent full-time employees. Prior to his current position, Mike was a Compensation and Benefits Manager for the City of Madison, Field Examiner for the National Labor Relations Board (Milwaukee), and Institution Human Resource Director for the Wisconsin Department of Corrections- Southern Oaks Girls School. He served as a Past President of the Wisconsin Chapter for the International Public Management Association for Human Resources (IPMA-HR) and is a member of the National Public Employer Labor Relations Association (NPELRA). Mr. Lipski received his B.S. Degree in Business Administration-Human Resources from the University of Wisconsin-Platteville and Master’s Degree in Human Resources and Labor Relations from the University of Wisconsin-Milwaukee.

Annette Miller, CEO/Owner, EQT by Design, LLC (Speaker)Annette Miller is CEO and Owner of EQT by Design, LLC. EQT by Design helps organizations design a purposeful outreach and relationship plan to attract a more diverse and inclusive customer or community base. Prior to her current position, Mrs. Miller worked as an Emerging Markets and Community Development Manager at Madison Gas & Electric, Mayoral Aide in the City of Madison, and Policy Advisor and Planner for the State of Wisconsin. She has received numerous awards in the areas of leadership, community work, and inclusion such as the Badger Bioneer Award, Centro Hispano Roberto G. Sanchez Award, Mentoring Positives Muriel Pipkins Award, and United Way Mike McKinney Volunteer Award. Annette serves on the Board of Directors for Sustain Dane and the Allied Community Cooperative. Mrs. Miller received her B.S. Degree in English from the University of Wisconsin-Madison and Master’s Degree in Leadership, Social Innovation, and Sustainability from Edgewood College.

Zach Penshorn, Vice President of Human Resources, M3 Insurance (Speaker)Zachary Penshorn is the Vice President of Human Resources for M3 Insurance. Working out of the Madison office, his role is to facilitate the workflow of the Human Resources and Facilities Departments. Some of the areas Mr. Penshorn focuses on are strategic human resource initiatives, talent management and development, compensation and benefits design, and employee relations. Joining M3 in 2003 as a Human Resources/Marketing Assistant, Zach then earned the title of Human Resources Generalist in 2005. He was promoted to Human Resources Manager in 2008, and served that role until he was promoted to his current role in July 2016. Mr. Penshorn received his B.S. Degree in Psychology with an emphasis on Human Resource Management from the University of Wisconsin–LaCrosse and M.B.A. Degree from Edgewood College. Zach has received his Professional in Human Resources (PHR) designation and is a member of both the Greater Madison Area Society of Human Resource Management (GMA-SHRM) and national SHRM.

Lee Wiersma, Executive Vice President & Chief Human Resources Officer, UW Credit Union (Speaker)Lee Wiersma is Executive Vice President & Chief Human Resources Officer at UW Credit Union. With assets totaling $2.5 billion, UW Credit Union is a federally insured financial institution that provides an array of consumer financial services including educational loans, mortgages, consumer loans, checking, savings and investment products, small business services, credit and debit cards, financial education, and more. Mr. Wiersma has executive accountability for the human resources and organizational development functions for the entire organization. Prior to his current position, Lee served as a Human Resources Manager at Advance Transformer and Perry Printing organizations. Mr. Wiersma received his B.S. Degree in Industrial Education from the University of Wisconsin-Stout and M.B.A. Degree from Edgewood College. He has certifications from the Society for Human Resource Management-SCP and Senior Professional in Human Resources from the HR Certification Institute (HRCI).

PANEL SESSION 3: OPPORTUNITIES AND CHALLENGES IN PHARMACEUTICAL AND HEALTHCARE MARKETING

Saturday, September 23, 2017 (10:30 – 11:45am) • Predolin Humanities Center, Anderson Auditorium

Holly Klawitter, MBA-Health Systems Leadership Coordinator & Lecturer, Edgewood College (Moderator)Holly Klawitter is MBA-Health Systems Leadership Degree Program Coordinator & Lecturer at Edgewood College - School of Business. Prior to her current position, Mrs. Klawitter worked as a Clinic Manager at Dean Clinic, Disease Management and Wellness Program Manager with the State of Wisconsin’s Department of Employee Trust Funds, Staff Nurse at the University of Wisconsin Medical Foundation, Executive Director at Harbor House Senior Concepts, and Facility Administrator at Harmony Living Centers. In addition to her health care industry experience, Holly was an Associate Business Lecturer at UW Colleges and an Adjunct Faculty member in the School of Business and Applied Arts at Madison College (Portage and Reedsburg Campuses). Mrs. Klawitter received her B.S.B.M. Degree in Management and M.B.A. Degree in Management and Operations from the University of Phoenix. She is currently pursuing her Doctorate of Education in Health Care Administration and Management from Grand Canyon University.

Ayla Annac, Chief Executive Officer and President, InvivoSciences, Inc. (Speaker)Ayla Annac is the CEO, President, and Co-Founder of InvivoSciences, Inc., a Madison biotech company engaged in the development of precision and regenerative medicine. Ms. Annac has received several awards and recognitions for her business leadership and innovativeness. She was named one of the inaugural members of InBusiness magazine’s 2015 Women of Industry, which honors forward-thinking women who have had a significant impact on their industries. She is also a recipient of the 2012 Edison Awards, an annual competition that honors excellence in new product and service development, marketing, human-centered design, and innovation. Ms. Annac received her B.A. Degree in Finance Bogaziçi University (Istanbul, Turkey), M.B.A. Degree in International Marketing and Finance from Saint Louis University, and M.S. Degree in Biotechnology from the University of Wisconsin-Madison.

Dave Griffith, Vice President of Analytics & Insights, HealthGrades (Speaker)Dave Griffith is the Vice President of Analytics & Insights at HealthGrades, a U.S. company that provides information about physicians, hospitals, and health care providers. In his current role, Mr. Griffith leads a team of 30-plus analysts that drive actionable insights for health care clients that enable marketing, brand, patient experience and loyalty strategies. Prior to his current position, Dave served as Director of Customer Analytics, Insights, and Testing and as a Customer Analytics Manager at Assurant Health. He also held several managerial positions for more than 20 years at CUNA Mutual Group, which include Director of Consumer Business Intelligence, Director of Analytics and Modeling, Modeling and Analytical Manager, and Marketing Analyst. Mr. Griffith received his B.B.A. Degree in Finance and M.B.A. Degree in Marketing from the University of Wisconsin-Whitewater.

Glaselyn Miller, Director of Global Sales & Distribution, Lucigen Corporation (Speaker)Glaselyn Miller is the Director of Global Sales & Distribution at Lucigen Corporation. Founded in Wisconsin in 1998, Lucigen Corporation offers products and services that enable life-science professionals to perform their research and testing more efficiently and effectively. Prior to her current position, Glaselyn served as the Americas Business Manager at Gilson Incorporated where she was responsible for growing sales of manual and automated liquid handling instruments. She started her career at Promega Corporation where she held such positions as Market Development Manager (Latin America), Project Manager of Channel Marketing, Channel Marketing Specialist (International), and Latin America Sales Specialist. Mrs. Miller received her B.A. Degree in Business Management Degree from Universidad Metropolitana in Venezuela and M.B.A. Degree in International Business from Edgewood College.

Kathy Schultz, President of Wisconsin Healthcare Public Relations & Marketing Society (Speaker)Kathy Schultz is the President of the Wisconsin Healthcare Public Relations & Marketing Society (WHPRMS), a personal membership organization of the Wisconsin Hospital Association that equips its members with current knowledge and tools in healthcare marketing, public relations, and business development. Ms. Schultz is also a Senior Consultant of Marketing and Public Affairs at UW Hospital and Clinics where she serves as an account manager with the Transplant and Organ and Tissue Service Line. Prior to her current positions, Kathy worked as a Clinic Marketing Manager at UW Medical Foundation, Public Relations Specialist at Physicians Plus, Marketing Assistant and Physicians Recruitment at Physicians Plus Medical Group. She volunteers her service as Marketing Chair for Donate Life Wisconsin, a statewide non-profit organization. Ms. Schultz attended Morain Park College where she majored in Marketing and Merchandising.

Howard Teeter, President & Managing Partner, Anteco Pharma (Speaker)Howard Teeter is President and Managing Partner at Anteco Pharma, a company that specializes in the lyophilization and related processing of pharmaceutical intermediates, medical devices, and specialty food and nutritional ingredients. Mr. Teeter is the Past Board Chair at the Workforce Development Board of South Central Wisconsin, Board Member of Columbia County Economic Development Corporation, and Member at BIOforward, Inc. Howard previously worked as a Senior Vice President of Operations at Intergen Company, Vice President of Operations at Scientific Protein Labs, and Manager of Quality Assurance at Miles Laboratories (Bayer). Mr. Teeter received his B.A. Degree in Chemistry at Manchester University and M.S. in Chemistry from the University of Notre Dame.

PANEL SESSION 5: THE BUSINESS OF SPORTS AND ENTERTAINMENTSaturday, September 23, 2017 (2:15 – 3:30pm) • Predolin Humanities Center, Anderson Auditorium

Dylan Rusch, Assistant Director of Camp Administration, University of Wisconsin Athletics (Moderator)Dylan Rusch is the Assistant Director of Camp Administration at the University of Wisconsin Athletics. Prior to his current position, Mr. Rusch worked as a Sales and Business Development Intern with the Green Bay Packers, Fan Experience and Promotions Intern at The Ohio State University, Scheduling and Special Events Graduate Intern at The Ohio State University, and Student Intramural Coordinator at Edgewood College. Dylan was a four-year letterman in basketball at Edgewood College where he led the team in scoring and was named a Northern Athletics Collegiate Conference (NACC) Scholar Athlete during the 2014-2015 season. Mr. Rusch received his Bachelor’s Degree in Marketing from Edgewood College and M.S. Degree in Sport Management from The Ohio State University.

Sally Andrist, Vice President of Human Resources, Milwaukee Brewers Baseball Club (Speaker)Sally Andrist is the Vice President of Human Resources with the Milwaukee Brewers Baseball Club. Ms. Andrist joined the Brewers organization in April of 2004 and was promoted to her current position in October of 2007. Her employment specialty areas include employee relations, employment law, benefits administration, government compliance and reporting, training and development, performance management, and employment data maintenance. Prior to her current position, Sally worked as the Human Resources Director and later Vice President of Human Resources at Smiths Medical and Vice President of Human Resources at Guaranty Bank. Ms. Andrist received her B.S. Degree in Human Resources from Minnesota State University-Mankato and Executive M.B.A. Degree from Marquette University.

Deb Archer, President/CEO, Greater Madison Convention & Visitors Bureau and Madison Sports Commission (Speaker)Deb Archer is the President and CEO of the Greater Madison Convention & Visitors Bureau and the Madison Area Sports Commission. She has served as President and CEO of the Greater Madison Convention & Visitors Bureau since 1995, and was the champion behind the launch of the Madison Area Sports Commission. Mrs. Archer is responsible for setting the vision for her organizations’ work to manage the destination and grow the area’s economy by attracting leisure, sports, convention, and business travelers. Prior to her current position, Deb worked as Associate Director of Sales at CVB of Greater Kansas City and Executive Director for the Park City (UT) Chamber of Commerce/CVB. Mrs. Archer received her B.A. Degree in Hotel, Restaurant & Institutional Management with an emphasis in Tourism from Michigan State University.

Paul Baniel, Vice President of Finance & Administration, Green Bay Packers (Speaker)Paul Baniel is in his ninth year heading up the Green Bay Packers’ financial operations and is in his sixth year serving as vice president of administration for the organization. In addition to leading the daily operation of the club’s finance, facility and information technology departments, Mr. Baniel represents the Packers at the NFL level on economic issues and leads strategic initiatives of the organization. Paul was integrally involved in Lambeau Field’s $312 million expansion and renovation project. Additionally, he helped to oversee the team’s recent $55 million project to renovate the stadium’s suites and club seats. Prior to his current position, Paul served as the Chief Financial Officer of Potawatomi Bingo Casino and worked for the Milwaukee Brewers from 1986 through 2002 as the team’s Vice President of Finance, Treasurer, and Secretary. Mr. Baniel received his Accounting Degree with Honors from the University of Wisconsin-Milwaukee. He is certified as a CPA and is a member of several financial and accounting organizations.

Conor Caloia, Chief Operating Officer, Big Top Baseball (Speaker)Conor Caloia is the Chief Operating Officer (COO) at Big Top Baseball. Big Top Baseball is the nation’s leader in summer collegiate baseball, operating four Northwoods League (NWL) franchises in the state of Wisconsin. Big Top Baseball owns and operates the Madison Mallards, Wisconsin Rapids Rafters, Kenosha Kingfish, and Green Bay Bullfrogs. Prior to his current position, Mr. Caloia served as General Manager of the Madison Mallards Baseball Club, Director of Operations for the Wilmington Sharks Baseball Club, and Director of Marketing of the Western Athletic Conference (WAC). Under Conor’s leadership, the Wilmington Sharks hosted the 2009 Coastal Plains League (CPL) All-Star Game and were named the 2009 CPL Organization of the Year. Mr. Caloia received his B.A. Degree in Strategic Communication and M.B.A. Degree from the University of Wisconsin-Madison. In addition to his responsibilities with Big Top Baseball, Mr. Caloia serves on the Board of Directors of the Boys and Girls Club of Dane County.

Jon Greenberg, President, Milwaukee Admirals (Speaker)Jon Greenberg is President of the Milwaukee Admirals, a professional ice hockey team in the American Hockey League (AHL). The Admirals are a top-level affiliate of the Nashville Predators (NHL team). Mr. Greenberg oversees the day-to-day operations of an elite Minor League hockey franchise in the American Hockey League including marketing, game operations, communications, corporate sales, ticket sales/operations, and merchandise. In 2007, Jon was named the winner of the James C. Hendy Memorial Award as Most Outstanding AHL Executive as voted on by peers. Prior to his current position, Mr. Greenberg worked as Public Relations Director with the Milwaukee Brewers Baseball Club during the development of Miller Park. Mr. Greenberg received his B.A. Degree in Mass Communication from the University of Wisconsin-Milwaukee.

KEYNOTE SPEAKER – SCHOOL OF BUSINESS CONFERENCE LUNCHEONEdgewood College, Predolin Humanities Center (Anderson Auditorium) • Saturday, September 23, 2017 (12:15 – 1:45pm)

Stevie Watson, Dean of the School of Business (INTRODUCTION OF KEYNOTE LUNCHEON SPEAKER)Stevie Watson is the Dean of the School of Business at Edgewood College. Prior to Edgewood College, Dr. Watson served as Chair and Associate Professor of Marketing in the Department of Management, Marketing, and Public Administration at Bowie State University. He has also held marketing faculty positions at the University of Dayton, Rutgers Business School (New Brunswick, NJ), St. Cloud State University, University of Wisconsin-Superior, and Medgar Evers College (CUNY). Prior to working in academia, he worked as a Co-op Engineer at DuPont Chemicals and as a Business Information Specialist, Financial Analyst, and Category Management Analyst at Bryan Foods (a Sara Lee company).

Dr. Watson’s research has been published in such academic journals as the Journal of Public Policy & Marketing, Journal of Retailing and Consumer Services, Journal of Marketing Communications, Journal of Supply Chain Management, Journal of Promotion Management, Journal of Applied Social Psychology, and Journal for Advancement of Marketing Education. A recipient of the Ernst & Young Inclusive Excellence Award for Accounting and Business School Faculty (2010) and American Academy of Advertising (AAA) Dissertation Award (2006), Dr. Watson received his B.B.A. Degree in Marketing, M.B.A. Degree (General), and Ph.D. in Marketing from Mississippi State University.

Joseph G. Koss, President and Chief Executive Officer, Culver Franchising System, Inc. Joseph G. Koss is president and chief executive officer of Culver Franchising System, Inc., the franchisor for over 600 Culver’s restaurants in 24 states with over 20,000 team members. In this capacity, Mr. Koss oversees the direction and strategy for all of Culver’s operations and maintaining mutually beneficial relationships with franchisees, suppliers, team members, guests and other stakeholders.

Mr. Koss joined CFSI in 1997 as controller. Since 2000 he held the role of chief financial officer and was named president and CEO in December 2016. During Mr. Koss’s tenure the Culver’s system has grown from 53 restaurants with system-wide sales increasing from $58 million to over $1.2 billion.

A native of Two Rivers, WI, Mr. Koss earned a Bachelor of Science degree in Business Administration with a major in Accounting from Marquette University in Milwaukee, WI. He and his wife Darcy reside in Waunakee, WI with their daughters; Addison and Julia, and son Benjamin.

Mr. Koss is a member of the board of directors for the Wisconsin Restaurant Association and the Culver’s Foundation. Outside the office he volunteers for various fundraisers and non-profits; and enjoys coaching basketball.

Culver’s is widely recognized for guest and franchisee satisfaction, innovation and leadership. In 2016 Forbes ranked Culver’s No.1 among high-investment franchises. In 2015 Culver’s ranked first in franchisee satisfaction among participating franchises in the US and Canada by Franchise Business Review. In 2011 Culver’s was recognized for culinary and operational innovation by the International Food Services Manufacturers Association. In 2008, Culver’s was recognized as one of 25 high-performing franchises in the country by the Wall Street Journal.