edexcel - development manager - task 3
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Learning Objective 3Learning Objective 3
LO3 Be able to show managerial skills within a business and services context•3.1 lead and motivate a team to achieve an agreed goal or objective•3.2 justify managerial decisions made to support achievement of agreed goal or objective and recommendations for improvements
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Assignment BriefAssignment Brief
• For this task assume that you are working as a team leader or a project manager at Thomas Cook .
• Using an example of a specific Thomas Cook, you are required to show how you will lead and motivate a team to achieve an agreed goal or objective and to justify managerial decisions made to support achievement of agreed goal or objective and recommendations for improvements.
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Starting Task 3Starting Task 3
• Choose a specific business organisation (Thomas Cook )
• Choose a future goal• Identify the skills needed
(personal and material)• Thing how you can develop
them• Think how you can justify them
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Sample Structure (3.1)Sample Structure (3.1)
• Introduction• Chapter I Leading and
motivating(overview)• Chapter II Team Management and
Management Skills• Chapter III Your case study and your
goal
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Chapter I Leading and motivating (overview)
• Importance of leadership• Leadership approaches• Motivational theories and practical
implications
References and a good structure are essential!
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Chapter II Team Management Chapter II Team Management and Management Skillsand Management Skills
• Management theories• Management skills• Essentials of Teamwork: why is it
important?
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Chapter III Your case Chapter III Your case studystudy
(Thomas Cook)
• Introduce your case study• Introduce your chosen goal• Explain which skills are relevant in
your example
NB! Do not justify them! This goes to the next chapter!
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Sample Structure (3.2)Sample Structure (3.2)
• Chapter I Justification of your approach
• Chapter II Evaluation
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Chapter I JustificationChapter I Justification
• Explain how your approach will take you to the desired results
• Provide details about your managerial decisions
• Suggest areas of improvements
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Chapter II EvaluationChapter II Evaluation
• Evaluate your managerial decisions• Try to analyse what can go wrong in
that process• Make sure your analysis is based on
one relevant theory
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Academic LiteratureAcademic Literature
• Blythe,J.(2000) Marketing Communications. FT: Prentice Hall
• Cook, S. (2010). Customer care excellence: How to create an effective customer focus. (6th Ed.). London: Kogan Page
• Fill,C (1999) Marketing Communications: Contexts, Contents and Strategies. FT: Prentice Hall
• Forsythe, P. (1999) Communicating With Customers. Orion Business.