eden network web presence
DESCRIPTION
EDEN network web presenceTRANSCRIPT
EDEN Network Web Presence : a Collaborative Storytelling Approach
European Tourism Day (ETD)Albert Hall Complex, Brussels
27-28 Sept 2011
Aivar Ruukel, soomaa.com
Website + Blog + Social Media
Homebase, Outposts and Passports
● Website + Blog =Home Base
● Social Media areOutposts andPassports
Example of Outpost
Example of Outpost
Example of Outpost
Today We Do Miss ...
a Homebase
Why to Have a BLOG as Main Part of the HOMEBASE ?
● Classical Website has the basic and static content about EDEN Network
● Blog has regularly updated fresh content:○ gives the audience a reason to return on a regular basis○ search engines love fresh content, ○ creating new visitors to the website
● Blog is interactive, allowing visitors to leave comments, start a conversation
Network of Thousands of (Potential)
Travel Storytellers
EDEN Network :The most important network of sustainable tourism destinations in Europe
Our Mutual Strategy is
Content MarketingContent marketing is a marketing technique of creating and distributing r e l e v a n t and v a l u a b l e content to attract, acquire and engage a clearly defined and understood t a r g e t a u d i e n c e - with the objective of driving profitable customer action. www.junta42.com
We Need a Team of Co-editors● One person from each EDEN member destination:● ● collecting the Travel Stories
● designing these stories to Blog Posts on agreed style and guidelines
● and publishing according to agreed Editorial Calendarin cooperation of website editor
What Makes a Great Travel Story?
● connects Places and People
● connects Past and Present
● great story is emotional and personal
Editorial Calendar for Blog and Social Media OutpostsHelps to organize our collaborative blog, and Social Media platforms, to keep content fresh and relevant
● Daily activities○ blog posts○ updates on Facebook, Flickr, Youtube ...
● Plan for one year
How Much Time it Takes ?
● Each destination will share 4-5 stories on the Blog per year
● Recommended to invest 30 minutes per day to upgrade your online skills
● Communication with your customers online and updating your outposts is part of your daily work
How am I going to improve those skills ?
● Webinars and other learning materials will be created and shared
● Learning is supported by discussion on Google Group
Collaborative Learning has already started, you are welcome to join!
Questions please!
