edc whitley county, indiana presentation - delivering the american dream

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DELIVERING THE AMERICAN DREAM

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This presentation discusses the need for the economic development profession to adopt a "Resident is Boss" paradigm in order to better serve the business community.

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Page 1: edc Whitley County, Indiana Presentation - Delivering The American Dream

DELIVERING THE AMERICAN DREAM

Page 2: edc Whitley County, Indiana Presentation - Delivering The American Dream

Ed [email protected]

www.StrengtheningBrandAmerica.com• BA – State University of New York @ Potsdam in

Mathematics• MBA – Syracuse University in Innovation Management

and Marketing • Retired P&G Marketing Director with 33 years of

successful brand building experience resulting in lifetime appointment as a Harley Procter Marketer

• Retired Executive Director, Ohio Business Development Coalition – Started the 501 c(3) at the Governor’s request in 2005 and then Ohio won the Site Selection Magazine Governor’s Cup in 2006, 2007, 2008, 2009 and 2011.

• CEO and Manager, The Burghard Group LLC – Creator of the Strengthening Brand America Project

• Retired Member of the Association of Ohio Commodores• Nemacolin Energy Institute Founding Board Member• American Dream Composite Index Advisory Board

Member• Nonresident Fellow, Maxine Goodman Levin College of

Urban Affairs, Cleveland State University

Page 3: edc Whitley County, Indiana Presentation - Delivering The American Dream

First Question

Does focusing on year-over-year job growth make sense?

Page 4: edc Whitley County, Indiana Presentation - Delivering The American Dream

NOJob Growth Impacts Only

3% Of Indiana’s Residents

• Unemployment in Indiana is 6.8%• National Analysis Suggests –

– 12% are unemployable– 48% are marginally employable– 10% employable– 30% highly employable

Source: http://cjonline.com/blog-post/mrwednesdaynight/2013-06-07/unemployed-or-unemployable-lets-consult-mwn-employability

• New Jobs Directly Impact Only 2.7%

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Page 5: edc Whitley County, Indiana Presentation - Delivering The American Dream

Second Question

Do CEOs want help from economic development

professionals to create jobs?

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Page 6: edc Whitley County, Indiana Presentation - Delivering The American Dream

They Want Help In Getting Access To Top Talent.

For the first time in American history, the number of younger workers entering the labor market will not replace those who are leaving (source NC Office of State Personnel Presentation).

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NO

Page 7: edc Whitley County, Indiana Presentation - Delivering The American Dream

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Page 8: edc Whitley County, Indiana Presentation - Delivering The American Dream

Third Question

Do economic development professionals believe they

create jobs and should have their performance measured based on year-over-year job

growth?

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Page 9: edc Whitley County, Indiana Presentation - Delivering The American Dream

They Want To Be Accountable For

Facilitating Community Strategic Planning .

• 97% agree employers create jobs. Only 2% felt economic development professionals.

• 30% felt year-over-year job growth was not a good performance measure (only 24% indicated it was).

• 85% feel strongly – definitely economic development professionals should be facilitating community strategic planning.

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NO

Page 10: edc Whitley County, Indiana Presentation - Delivering The American Dream

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Fourth Question

If It Is Not About Jobs, What Is It Really About?

Page 11: edc Whitley County, Indiana Presentation - Delivering The American Dream

Job Growth Is Only One Piece Of The

Puzzle

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It’s Really About Enabling Indiana Residents To Better Achieve Their American Dream.

And by doing so, you will attract/retain the talent your companies want and need.

Page 12: edc Whitley County, Indiana Presentation - Delivering The American Dream

The American Dream Composite Index™ powered by dunnhumby Was Created By a Team of Xavier

University Professors

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Page 13: edc Whitley County, Indiana Presentation - Delivering The American Dream

1,000 Respondents/month provide feedback on 139

statistically derived statements

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Statistically Validated Measure

Of How Well Residents Feel

They Are Achieving Their American

Dream

35 Dimensions (or unique dreams within the dream)

5 American Dream sub-indexes

American Dream Composite Index

Page 14: edc Whitley County, Indiana Presentation - Delivering The American Dream

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General Description Of The American

Dream

Page 15: edc Whitley County, Indiana Presentation - Delivering The American Dream

Summary Index

Measured Dimensions

Economic Financial SecurityMaterial ProsperityAccess to EducationDestinations in LifeJob BenefitsHealth Care

Freedom of ChoiceGenerational ProgressHome OwnershipJob Environment

Well-Being Family SupportSupport of FriendsHappinessFreedom of ExpressionFruits of My LaborEntrepreneurial Spirit

Leisure ActivitiesSocial StatusPersonal HealthSatisfaction with ResidenceOptimism

Societal Trust in GovernmentTrust in BusinessJust SocietyTrust in People

Education QualitySafety in TravelSafety in CommunityCivic Participation

Diversity Melting Pot – NeighborhoodMelting Pot – Personal Differences

Melting Pot – DiversityPolitical Freedom

Environmental

Pollution – air, food, water, land

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The American Dream Can Be

Quantified Based On 5 Dimensions

Page 16: edc Whitley County, Indiana Presentation - Delivering The American Dream

ADCI 64.5 DOWN

Economic 63.1 DOWN

Well-Being 69.9 DOWN

Societal 52.5 DOWN

Diversity 75.2 DOWN

Environmental 68.8 DOWN

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Residents Are Not Feeling They Are Fully Achieving Their American

Dream

According to FutureBrand’s 2012-13 Country Brand Study – The US is ranked #8 in the world down 2 places versus year ago.

According to the latest ADCI data - Roughly 36% of the American Dream Is Not Being Achieved.

Page 17: edc Whitley County, Indiana Presentation - Delivering The American Dream

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Fifth Question

Do CEOs Care About Enabling Residents To Achieve Their

American Dream?

Page 18: edc Whitley County, Indiana Presentation - Delivering The American Dream

They See Positive P&L Benefits.

• ATTRACTION: Executives will use the ADCI score to differentiate between locations that are finalists in the site selection decision process (63.9% likely to highly likely).

• RETENTION: Executives will be reluctant to relocate their business to a location with a lower ADCI score even if incentives were offered (31.3% unlikely to highly unlikely).

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YES

Page 19: edc Whitley County, Indiana Presentation - Delivering The American Dream

Sixth Question

Do economic development professionals want to be

evaluated on year-over-year improvement on resident’s achieving their American

Dream?

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Page 20: edc Whitley County, Indiana Presentation - Delivering The American Dream

They Find It Inspirational .

• 27% believe residents should be viewed as “the boss” (29% felt their Board should be)

• 54% feel year-over-year improvement in the ADCI score is a good measure (only 18% indicated it was not).

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YES

Page 21: edc Whitley County, Indiana Presentation - Delivering The American Dream

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Indiana Is Not In The Top 10 States For Achieving The American Dream

RANK STATE

1 New Mexico

2 Delaware

3 DC

4 Connecticut

5 Montana

6 South Carolina

7 Florida

8 New Hampshire

9 Minnesota

10 Utah

2013Based on the outlook of people who live thereTop 10 States: Living the American Dream

Page 22: edc Whitley County, Indiana Presentation - Delivering The American Dream

Indiana is Performing On Par With Mid-West

STATE ADCI 2013

RANKING

Michigan 21

Illinois 27

Indiana 29

Ohio 32

Wisconsin 33

Kentucky 47

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Page 23: edc Whitley County, Indiana Presentation - Delivering The American Dream

Indiana Performance By Sub-Index

Sub-Index ADCI 2013

RANKING

Economic 31

Well-Being 31

Societal 45

Diversity 12

Environment 33

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Page 24: edc Whitley County, Indiana Presentation - Delivering The American Dream

Indiana vs. IllinoisPOINTS OF COMPETITIVEADVANTAGE(index 105 or greater)

Melting Pot – Diversity

Job BenefitsHealth CareSatisfaction with ResidenceEducation QualityTrust in GovernmentJust SocietyTrust in BusinessTrust in People

POINTS OF COMPETITIVEDISADVANTAGE (index 95 or less)

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Page 25: edc Whitley County, Indiana Presentation - Delivering The American Dream

Indiana vs. OhioPOINTS OF COMPETITIVEADVANTAGE(index 105 or greater)

Financial SecurityHome OwnershipMaterial ProsperityCivic Participation

Job BenefitsFruits of My LaborSatisfaction With ResidenceEducation QualityTrust in GovernmentJust SocietyTrust in Business

POINTS OF COMPETITIVEDISADVANTAGE (index 95 or less)

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Page 26: edc Whitley County, Indiana Presentation - Delivering The American Dream

Indiana vs. MichiganPOINTS OF COMPETITIVEADVANTAGE(index 105 or greater)

Generational ProgressMelting Pot – Personal and Social Identity

Health CareDestinations in LifeFruits of My LaborSatisfaction with ResidenceCivic ParticipationEducation QualityTrust in GovernmentJust SocietySafety in TravelTrust in BusinessTrust in PeopleEnvironment

POINTS OF COMPETITIVEDISADVANTAGE (index 95 or less)

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Page 27: edc Whitley County, Indiana Presentation - Delivering The American Dream

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Vs. Michigan

Vs. Ohio Vs. Illinois

CompetitiveDisadvantageOverlap

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Last Question

What are you going to do about it?

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Page 29: edc Whitley County, Indiana Presentation - Delivering The American Dream

Enabling The American Dream Workshop

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Vs. Michigan

Vs. Ohio Vs. Illinois

CompetitiveDisadvantageOverlap

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Competitive Disadvantage

Dimension Definitions• Satisfaction with Residence – satisfaction

with where one lives• Education Quality – extent to which schools

are good and promote originality• Trust in Government – satisfaction with

government’s fairness and trustworthiness• Trust in Business – satisfaction with

businesses’ fairness and trustworthiness• Just Society – extent to which society is fair

and moral04/07/2023 31

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Best in Class Performers

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Page 33: edc Whitley County, Indiana Presentation - Delivering The American Dream

Index Vs. National

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Workshop Exercise

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