ed davis and michelle walker deca inc. 1 high school competitive events as a tool to improve...
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Ed Davis and Michelle Walker DECA Inc.
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High School Competitive Events as a Tool to Improve Curriculum
Fall SymposiumSeptember 27, 2010
Ed Davis and Michelle Walker DECA Inc.
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Series Event Exam Analysis
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Item Analysis
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Instructional Areas
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Example: Comprehensive 2008
ExamAssociation National National Top 10
Mean StDev Mean StDev Min Max Mean Min Max
AAM 78.3 8.6 70.6 10.1 33.0 89.0 83.0 78.0 89.0
ACT 71.7 10.7 72.8 10.7 33.0 92.0 86.0 81.0 92.0
ADC 58.0 4.6 59.4 12.6 0.0 80.0 73.0 68.0 80.0
ASM 72.0 6.1 70.8 12.2 18.0 89.0 83.0 78.0 89.0
BLMDM 56.7 30.3 63.8 13.9 17.0 91.0 82.0 77.0 91.0
BMDM 65.0 4.9 61.6 9.7 28.0 82.0 76.0 71.0 82.0
BSM 76.3 4.0 73.2 9.8 28.0 89.0 85.0 80.0 89.0
DQB 79.0 11.3 67.2 12.1 18.0 87.0 83.0 78.0 87.0
FMS 49.0 63.5 10.8 1.0 83.0 77.0 72.0 83.0
FMDM 63.8 11.8 58.9 13.1 0.0 88.5 79.0 74.5 88.5
HLM 75.0 1.0 66.5 8.8 39.0 87.0 80.0 75.0 87.0
HMDM 76.6 9.5 61.6 14.2 0.0 82.0 78.0 73.0 82.0
MMS 79.7 5.5 71.7 8.2 49.0 90.0 84.0 79.0 90.0
QSRM 78.0 1.0 68.5 9.6 23.0 84.0 80.0 75.0 84.0
RFSM 75.7 5.1 71.6 10.8 27.0 89.0 84.0 79.0 89.0
RMS 70.5 5.2 68.6 9.7 23.0 87.0 81.0 76.0 87.0
SEM 75.3 8.7 73.3 8.6 28.0 87.0 83.0 78.0 87.0
SMDM 78.1 8.5 69.9 10.7 24.0 89.0 85.0 80.0 89.0
TMDM 67.8 28.9 66.5 14.5 0.0 86.0 82.0 77.5 86.0
TSE 71.3 10.1 64.7 11.7 27.0 83.0 79.0 74.0 83.0
Ed Davis and Michelle Walker DECA Inc.
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Comprehensive Exam Analysis• Hotel & Lodging
Management• Marketing
Management • Restaurant &Food
Service Management
• Retail Merchandising
• Sports & Entertainment
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Analyzed Comprehensive Exams
• Item analysis
• Sorted by Instructional Area
• Average scores for each instructional area
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Instructional Areas
1. Business Administration
2. Business Law
3. Compliance
4. Channel Management
5. Communication Skills
6. Customer Relations
7. Distribution
8. Economics
9. Emotional Intelligence
10. Entrepreneurship
11. Financial Analysis
12. Financial-Information Management
13. Human Resources Management
14. Marketing-Information Management
15. Interpersonal Skills
16. Knowledge Management 17. Marketing
18. Management
19. Market Planning
20. Information Management
21. Operations
22. Professional Development
23. Pricing
24. Project Management
25. Product/Service management
26. Promotion
27. Quality Management
28. Risk analysis
29. Risk Management
30. Selling
31. Strategic Management
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Hotel & Lodging Distribution
1. Business Law 2
2. Channel Management 3
3. Communication Skills 5
4. Customer Relations 1
5. Distribution 2
6. Economics 5
7. Emotional Intelligence 5
8. Financial Analysis 7
9. Human Resources Mgmt 4
10. Marketing-Information 10
11. Management 1
12. Market Planning 7
13. Information Management 5
14. Operations 11
15. Professional Development 3
16. Pricing 2
17. Product/Service management 9
18. Promotion 7
19. Selling 9
20. Strategic Management 1
Ed Davis and Michelle Walker DECA Inc.
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Hotel & Lodging Instructional Areas Above 80% Correct
Customer Relations
Emotional Intelligence
Financial Analysis
Operations
Product/Service management
Selling
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Hotel & LodgingInstructional Areas 65%- 80% Correct
Marketing Distribution
Pricing
Marketing-Information Management
Business Law Communications
Human Resources Management
Ed Davis and Michelle Walker DECA Inc.
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Hotel & LodgingInstructional Areas Below 65%
Channel Management
Professional Development
Information Management
Economics
Market Planning
Promotion
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Marketing Management
Distribution
1. Business Law 2
2. Channel Management 5
3. Communication Skills 3
4. Customer Relations 1
5. Distribution 2
6. Economics 5
7. Emotional Intelligence 3
8. Financial Analysis 6
9. Human Resources Mgmt 5
10. Marketing-Information Mgmt 14
11. Marketing 1
12. Market Planning 7
13. Information Management 4
14. Operations 8
15. Professional Development 2
16. Pricing 2
17. Product/Service management 14
18. Promotion 10
19. Selling 5
20. Strategic Management 3
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Marketing ManagementInstructional Areas Above 80% Correct
Professional Development
Human Resources
Marketing
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Marketing ManagementInstructional Areas 65%-80%Correct
Strategic Management Communications Skills
Financial Analysis Product/Service Mgmt
Operations Customer Relations
Business Law Economics
Information Management Selling
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Marketing ManagementInstructional Areas Below 65%
Pricing
Emotional Intelligence
Promotion
Market Planning
Channel Management
Marketing-Information Management
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Retail Management Distribution
1. Business Law 2
2. Channel Management 3
3. Communication Skills 4
4. Customer Relations
5. Distribution 8
6. Economics 6
7. Emotional Intelligence 5
8. Financial Analysis 5
9. Human Resources Mgmt 1
10. Marketing-Information Mgmt 9
11. Marketing 2
12. Market Planning 2
13. Information Management 5
14. Operations 7
15. Professional Development 6
16. Pricing 2
17. Product/Service Mgmt 10
18. Promotion 13
19. Selling 9
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Retail ManagementInstructional Areas Above 80% Correct
Pricing
Information Management
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Retail ManagementInstructional Areas 65%-80%Correct
Emotional Intelligence Financial Analysis
Marketing Promotion
Business Law Professional Development
Operations Product/Service Management
Communications Skills Selling
Human Resources Distribution
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Retail ManagementInstructional Areas Below 65%
Economics
Channel Management
Market Planning
Marketing-Information Management
Customer Relations
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Restaurant & Food Service Management Distribution
1. Business Law 3
2. Channel Management 3
3. Communication Skills 4
4. Customer Relations 1
5. Distribution 5
6. Economics 5
7. Emotional Intelligence 4
8. Financial Analysis 6
9. Human Resources Mgmt 4
10. Marketing-Information Mgmt 7
11. Marketing 1
12. Market Planning 7
13. Information Management 4
14. Operations 10
15. Professional Development 3
16. Pricing 3
17. Product/Service Mgmt 12
18. Promotion 7
19. Selling 10
20. Strategic Management 1
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Restaurant & Food Service Management
Instructional Areas Above 80% Correct Customer Relations
Business Law
Strategic Management
Marketing
Emotional Intelligence
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Restaurant & Food Service Management
Instructional Areas Below 65% Promotion
Economics
Professional Development
Communications Skills
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Sports & Entertainment Marketing Distribution
1. Business Law 2
2. Channel Management 3
3. Communication Skills 3
4. Customer Relations 1
5. Distribution 2
6. Economics 6
7. Emotional Intelligence 3
8. Financial Analysis 5
9. Human Resources Mgmt 4
10. Marketing-Information Mgmt 10
11. Marketing 2
12. Market Planning 7
13. Information Management 3
14. Operations 7
15. Professional Development 3
16. Pricing 3
17. Product/Service Mgmt 14
18. Promotion 14
19. Selling 7
20. Strategic Management 1
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Sports & Entertainment Marketing
Instructional Areas Above 80% Correct Human Resources Management
Pricing
Professional Development
Communications Skills
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Sports & Entertainment Marketing
Instructional Areas Below 65% Marketing
Selling
Economics
Distribution
Customer Relations
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Improve the Curriculum
• Look for patterns of performance across
competitive events• Identify instructional areas where improvement
is needed– 65%-80%– Below 65%
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Improve the Curriculum
• Collaborate with curriculum related staff
– Connect performance indicators and course objectives– Include in New Advisor training
• Implement experiential learning activities that extend and apply the instructional areas’ concepts and principles
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Summary• Conduct an item analysis• Identify instructional area strengths and
weaknesses• Compare to curriculum areas• Develop a system to improve weak areas
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High School
Competitive Events
as a
Tool to Improve Curriculum