Made By :Ruchika Nathani [126]

Sakshi Agarwal [133]Shivani Shah [148]

Shobna Verma [149]

Summary of case study Roopa Gupta was an

intelligent ,creative , and energetic lady. Inspite of being an M.sc in chemistry, she was a housewife. She wanted to supplement her family income, but did not want to do a job.

So she started a business of rural crafts and metal handicrafts .She started winning prizes for the same. She held many exhibitions , in one such exhibition she came into contact with an American interested in artificial jewellary.

Summary [contd] She got these fabricated through

local articians , and than she started getting consignments to the USA through an exporter. she also got involved in the export business . she expanded her business by getting loan from the bank .she floated her own exporting firm Medha international.

During her international tours she discovered that ornamental cane furniture could be another promising export item. She provided work to 60 traditional artisans and tribals .

[contd] She displayed her designs in different parts of the world and book orders directly .she did not take part in exhibitions in India nor allow , anybody to see her deigns . This eliminated any possibility of limitation and resultant in competition.

displayed her designs in different parts of the world and book orders directly .she did not take part in exhibitions in India nor allow , anybody to see her deigns . This eliminated any possibility

Q1. Identify the working environment of Roopa Gupta The working environment of Roopa Gupta

was very simple .She started from the scratch and globalised

her business . She took loan from the bank.

[Contd.]She gave employment to 60 traditional

artisans . From a small metal handicrafts business she

floated her own exporting firm.

Q2. Identify the advantages of Roopa Gupta as a woman entrepreneur?She could give time to her family .Being a woman she had interest in hand

crafted jewellary.She managed to employ 60 “satisfied”

artisans and tribals who took pride in the fact that their work travelled globally and that they contributed to country’s earnings.

Q3. Critically examine “think global and act local” ?Roopa Gupta started her business from the

scratch with limited resources , soon she expanded , rather GLOBALISED her business .

She employed local artisans to manufacture jewellery and later cane furniture.

She took orders from western customers directly , manufacture them in India and than deliver to the respective customers.

[contd.]This is how she popularised indian ethinic

designs in jewellery and cane furniture globally !!