ec_vi_jntuworld.ppt

7/24/2019 EC_vi_JNTUWORLD.ppt

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E COMMERCE

Term:2008-2009

B.Tech IV/CSE IInd semester

Unit-VI PPT Slides

Text Boos: !. "rontiers o# electronic commerce $%&l&&t&'(hinston' Pe&rson.

2. E-Commerce' S.)&is*&l $ +&l,oti&

E-COMMERCE 1


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S.NO TOPIC NAME Lecture no Slide nos

!. Coror&te i,it&lir&r1

! -3

2. oc4ment ir&r1 ! 8-!!

. i,it&l doc4mentt1es

2 !2-!9

5. Coror&te &t&

*&reho4ses

20-2

6. 7dertisin, &nd&retin,

5 25

. In#orm&tion B&sed&retin,

6 26-23

3. 7dertisin, onInternet

28

8. ;nline m&retin,rocess

3 29-2

9. &ret


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S.=o Toic =&me ect4re =o Slide =o

!


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THE CORPORATE DIGITAL LIBRAR

IE=SI;=S ;" T>E I=TE


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DIMENSIONS O! THE INTERNAL ELECTRONICCOMMERCE SSTEM

These &re the #ollo*in, dimensions #or intern&l electroniccommerce or,&ni@&tion:

"ser #odelin$ %nd inter%ction&

User models &re interose et*een the 4ser inter#&ce &ndin#orm&tion so4rces to Alter the &&il&le in#orm&tion&ccordin, to the needs o# the t&s &nd 4ser.

It &ssoci&tes *ith e&ch t&s or e&ch erson is & 4ser &,entor set o# 4ser &,ents.

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T&ss o# 4ser &,ents &re:

- &int&inin, o# model c4rrent st&te o# the t&s- eterminin, o# in#orm&tion #or e&ch ste o# the t&s

- 7rori&te cominin, o# in#orm&tion *ith 4ser.

7ddressin, the iss4e o# disl&1in, in#orm&tion to the 4ser.

Considerin, o# *ide r&n,e o# disl&1 deices.

eterminin, the most &rori&te methods #or disl&1.

In this 4ser &,ent t&cle t*o iss4es:

!. +ener&tion o# doc4ments

2. Present&tion o# doc4ments.

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E'ecti(e utili)%tion o* in*or#%tion

;r,&ni@&tion decision m&in, c&nnot e s4orted *ith &sin,le tool' & set technolo,1 tools &re re4ired #or eDectie4tili@&tion o# in#orm&tion.

;r,&ni@&tion need online $tr&ns&ctions #or desi,n

'rod4ction' lo,istics &nd roAt&ilit1.

T+,es o* On-line tr%ns%ction&

T*o t1es o# on-line tr&ns&ction &re :

!.;n-line tr&ns&ction rocessin,;TPF.

2.;n-line &n&l1tic&l rocessin,;7PF.

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;TP inoles the det&iled 'd&1-to-d&1 roced4res s4ch &sorder entr1 order m&n&,ement.

;7P re#ers to the &ctiit1 inoled in se&rchin, the *e&ltho# d&t& residin, thro4,ho4t &n enterrise #ortrends'oert4nities.


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N%(i$%tin$ te in*o s,ere

It inoles t*o el&ted &ctiities:

- In#orm&tion se&ch'discoer1 &nd retrie&l.

- Present&tion o# retrieed In#orm&tion.

Se%c/Disco(er+ %nd Retrie(%l:This ie* is ch&n,in, in three *&1s.

!.Ch&r&cteri@&tion o# &ccessile in#orm&tion

2.Se&rch concets #rom this in#orm&tion.

.eeloment o# in#orm&tion Alter

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Present%tion or (isu%li)%tion:

It is 4sed #or e&s1 4nderst&ndin, o# in#orm&tion.

;r,&ni@&tion m4st redeAne r4les #or is4&li@&tion.

This rocess *ill hi,hli,ht the tro4le sots &nd &re&o# oort4nities.

Present&tion incre&ses the #&llo*in, t&ss o#in#orm&tion :

!. 7ccessin, &ilit1 o# in#orm&tion.

2. Collectin, o# in#orm&tion.

. G4e4e o# in#orm&tion.

5. ;r,&ni@in, o# in#orm&tion.


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Di$it%l Li0r%r+ L%+er

&n1 or,&ni@&tions m&n,e their in#orm&tion thro4,h coror&telir&r1' i# it roide the &rchitect4re to model' m&' inte,r&te in#orm&tion in di,it&l doc4ments is c&lled di,it&l lir&r1.

It roide in#orm&tion str4ct4res 1 this or,&ni@&tions *orers&ccess &st &mo4nt o# d&t& encoded in m4ltimedi& #orm&ts.

i,it&l lir&ries &re o# t*o t1es:

!.Electronic doc4ment-&sed di,it&l lir&ries.

2.&t&-&se oriented *&reho4ses.

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Docu#ent di$it%l li0r%r+&

The term doc4ment is 4sed to denote &ll nond&t& records

I.e. oos'reorts'e-Ales'edios &nd &4dios.

i,it&l lir&r1 is siml1 & distri4ted net*or o# interlinedin#orm&tion.

D%t% 1%reouses&

It is & centr&l reositories #or cominin, &nd storin, &st&mo4nt o# d&t& #rom diD so4rces.

So4rces &re m&in #r&me d&t&&se' lint-serer d&t&&se' textreortsH.etc.


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MA2ING A B"SINESS CASE !OR DOC"MENTLIBRAR

This section hi,hli,hts the role th&t doc4ments l&1 intod&1s or,&ni@&tion &nd ho* 4siness c&n etter meettheir c4stomers needs 1 imroin, doc4mentm&n&,ement s4ort.

This concet is exl&ined 1 this A,:

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Cor,or%te di$it%lli0r%r+

7cco4ntin,&nd An&nce

Serice &nds4orts

&n4#&ct4rin, &nd

rod4ction

4m&nreso4rce

s

S&les m&retin,

o,ic&l

c&ses contr&ctsC4stomers

st&e-holders

oc4ment&tion'm&n4&ls'records

+oernmentre,4l&tions

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Di$it%l Docu#ent M%n%$e#ent Issues%nd Concerns

Ad oc docu#ents&letters 'An&nce reorts' m&n4&ls &rec&lled &d hoc doc4ments' *hich &re re&red 1 m&n&,ersro#ession&ls.

Process-s,eci3c docu#ents: inoices &nd 4rch&seorders *hich &re cre&ted 'constr4cted &nd distri4ted 1s4ort ersonnel. these &re #orm &sed.

2no1led$e-oriented docu#ents: these &re technic&ldoc4ments' c&t&lo,s o# rod4ct in#orm&tion' &nd desi,ndoc4ments.

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T+,es o* Di$it%l Docu#ents

"o4r t1es o# di,it&l doc4ments &re:

Str4ct4rin, &lic&tions &ro4nd & doc4ment

inter#&ce

Str4ct4rin, interlined text4&l m4ltimedi&

oc4ments.

Str4ct4rin, &nd encodin, in#orm&tion 4sin,

doc4ment-encodin, st&nd&rds

Sc&nnin, doc4ments #or stor&,e &nd #&xin,.

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7ctie orcomo4nd

;E';enocF

istri4tedh1ertext>TF

Str4ct4reddoc4mentsS+F

Im&,in,TI""F

Technic&l

comlexit1


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Docu#ent I#%$in$

oc4ment im&,in, em4l&tes microAche &nd microAlm.

7n im&,in, s1stem &sses &e&r doc4ment thro4,h & sc&nnerth&t renders it di,it&l &nd then stores the di,it&l d&t& &s & it-m&ed im&,e o# doc4ment.

The rolem *ith the im&,in, &ro&ch is th&t the o4t4t

cont&ins onl1 im&,es not text.

The #ollo*in, im&,in, st&nd&rds &re rominentl1 4sed:

TI!!t&, im&,e Ale #orm&tF: #orm&t #or interch&n,e o# it-m&ed

im&,es.

IT"-TSSintern&tion&l telecomm4nic&tion 4nion-telecomm4nic&tion st&nd&rdi@&tion sectorF +ro4 IV T. #&csimile:

this st&nd&rd is 4sed #or comression &nd exch&n,e o# it-m&ed Ales.

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Structured Docu#ents

Str4ct4red doc4ments roides cle&r descrition o#doc4ment content.

Str4ct4red doc4ments &l1 d&t&-&se str4ct4rin,c&&ilities to indiid4&l doc4ments &nd doc4ment

collections.

St&nd&rd #or str4ct4red doc4ments &re:

S+St&nd&rd +ener&li@&tion &r4 &n,4&,eF:

It is &n IS; st&nd&rd #or interch&n,e m4lti#orm&ttin,

descrition o# text doc4ment in terms o# lo,ic&l str4ct4re.

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;7;Jce oc4ment 7rchitect4reF:

It is &n 7=SI IS; st&nd&rd #or interch&n,e o# como4ndoJce doc4ments.;7 seciAes oth content #orm&t.

C7Como4nd oc4ment 7rchitect4reF:

It deAnes set o# r4les #or content &nd #orm&t .It deAnesserices #or como4nd doc4ments.


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H+,er Te4t Docu#ents

>1er text is & *&1 o# m&in, doc4ment-&sed in#orm&tion moremoile.


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St%nd%rds o* H+,er#edi%&

>1Time:it &dds time &sed rel&tionshis lie s1nchronis&tion'itis extension o# S+.

>T:deeloed 1 ((( to s4ort distri4ted h1ermedi&.

>E+m4ltimedi& /h1ermedi& encodin,/exertin,+ro4F:st&nd&rd #or resentin, oKects in m4ltimedi&

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Acti(e docu#ents

7ctie doc4ment reresents *h&t is no*n &s doc4mentoriented com4tin,.

7ctie doc4ment roide &n inter&ctie inter#&ce et*eendoc4ments.

7ctie doc4ments &re eseci&ll1 o*er#4l ec&4se the1comine comosition o# in#orm&tion *ith the distri4ted

n&t4re o# in#orm&tion.

Ex:sre&dsheet'*ord-rocessin,..etc


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Issues Beind Docu#ent In*r%structure

oc4ment in#r&str4ct4re &ddressed these 4estions:

(h&t is the roer &rchitect4re #or the coror&te di,it&llir&r1L

(h&t &re &rori&te modelL

(h&t rotocols re4iredL

(h&t &re the est h4m&n inter#&cesL

>o* dose one reresent &nd m&ni4l&te the in#orm&tionrocessin, &ctiities occ4rred in the di,it&l lir&r1L

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Docu#ent Constituencies&

The emer,in, doc4ment rocessin, m&n&,ementstr&te,ies m4st &ddress these constit4encies.

The1 need s1stem to &ccess distri4ted reositories tom&ni4l&te them in & n4mer o# *&1s.

Developers:

Developers need framewor and me!"odolo#$es are re%$red !o

develop do&%men!s $n or#an$'a!$on(

Do&%men! l$)rar$ans* l$)rar$ans mana#e !"e d$ssem$na!$on and

ma$n!enan&e of $nforma!$on $n do&%men!(


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Docu#ent-oriented,rocesses

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Comonents o# oc4ment-oriented rocesses &re:

oc4ment cre&tion

oc4ment medi& coners&tionit &ccet m4ltile#orms o# in4tF

oc4ment rod4ction &nd distri4tion

oc4ment stor&,e &nd retrie&l


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Docu#ent-0%sed *r%#e1or5 6o1s&

The #ollo*in, "o4r &ctiities m&e 4 the doc4ment-&sed#r&me*or Mo*:

Docu#ent #odelin$: it deAnes the str4ct4re &ndrocesses the doc4ment.

Tr%ns*or#%tion&cre&tes mod4les #or c&t4rin, &nd&lid&tin,.

S+ntesi)in$& cre&te &l4e-&dded in#orm&tion #rom thecomin&tion o# t*o or more doc4ments.

Business #odelin$: deAnes the str4ct4re &nd rocesseso# the 4siness enironment.

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Cor,or%te D%t% 7%reouses

7rchitect4re o# the d&t& *&reho4se is &s #&llo*s:

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Coror&ted&t&

*&reho4se

&t&mi,r&tion

#romoer&tion&ld&t&&se

&t&relic&ted

#romoer&tion&ld&t&&se

iddle*&re#or d&t&&ccess

client

s

client

s

G4er1monitors

se&rch &ndretrie&l


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&t& *&reho4se is 4sed store in#orm&tion o# theor,&ni@&tion.

&t& *&reho4se is needed &s enterise*ide to incre&sed&t& in ol4me &nd comlexit1.

C%r%cteristics o* d%t% 1%reouse %re&

7n in#orm&tion-&sed &ro&ch to decision m&in,.

Inolement in hi,hl1 cometitie r&idl1 ch&n,in,m&rets.

&t& stored in m&n1 s1stems &nd reresented diDerentl1.

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!unction ,er*or#ed 0+ d%t% 1%reouse %re&

7llo* existin, tr&ns&ctions &nd le,&c1 s1stems to contin4ein oer&tion.

Consolid&tes d&t& #rom &rio4s tr&ns&ction s1stems into &coherent set.

7llo*s &n&l1sis o# irt4&l in#orm&tion &o4t c4rrentoer&tions o# decision s4ort.


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T+,es o* d%t% 1%reouses

There &re #o4r t1es o# d&t& *&reho4ses:

P+sic%l d%t% 1%reouse: It ,&thers coror&te d&t& &lon, *ith the schem&s &nd

the rocessin, lo,ics.

Lo$ic%l d%t% 1%reouse& It cont&ins &ll the met& d&t& &nd 4siness r4les.

D%t% li0r%r+: This is s4 set o# the enterrise *ide d&t& *&reho4se.

Decision su,,ort s+ste#8DSS9& These &re the &lic&tions 4t m&e 4se o# d&t&

*&reho4se

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M%n%$in$ d%t%

To #%n%$e d%t% *%llo1in$ ste,s %re needed&

Tr&nsl&tion

S4mm&ri@in,

P&c&,in,

istri4tin,

+&r&,e collection

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Ad(%nt%$es o* d%t% 1%reouse&

Timel1 &nd &cc4r&te in#orm&tion ecome &n inte,r&l &rt o#

the decision-m&in, rocess.

User c&n m&n&,e &nd &ccess l&r,e ol4mes o# in one

cohesie #r&me*or.

&t& *&reho4sin, h&s *ide sre&d &lic&ilit1.

It roide oint-o#-s&les reorts inste&d o# end-o# $d&1 reorts.


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Ad(ertisin$ %nd M%r5etin$ on teInternet

The ne* &,e o# in#orm&tion-&sed m&retin,.

7dertisin, on the internet.

&retin, rese&rch.

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T N A * I * i B d


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Te Ne1 A$e o* In*or#%tion-B%sedM%r5etin$

The ne* &,e o# in#orm&tion-&sed m&retin,

diDerenti&te inter&ctie m&retin, into #o4r &re&s:


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Ret%ilers (s M%nu*%cturers&

The role o#


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T%r$et %nd Micro#%r5etin$&

Electronic commerce' technolo,1 h&s 4t t&r,et &ndmicrom&retin, *ith in the rese&rch o# sm&ll 4siness.

It ,ies in#orm&tion to the micro m&reters not onl1&o4t its o*n 4siness 4t &lso cons4mers in#orm&tion.

Cons4mer t&r,et is t*o-*&1 Mo* o# comm4nic&tionet*een seller &nd 41er.

irect m&il &nd telem&retin, &re t*o #&st ,ro*in, *&1s

to micro m&ret.

Technolo,1 is &n essenti&l tool in microm&retin,.

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Tere %re t1o #%in t+,es o* #icro#%r5etin$&

irect-rel&tionshi microm&retin,:is &imed &t stim4l&tin,s&les &t ret&il est&lishments thro4,h direct cont&cts*ith cons4mers.

irect-order microm&retin,: is #oc4sed on sellin, rod4ctsdirectl1 to cons4mers in their homes or 4sinesses.


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S#%ll (s l%r$e& Tre%d %(oid (s $oli%ts+ndro#e

The e1 distinction et*een sm&ll &nd l&r,e 4siness

rem&ins &ccess to n&tion&l &nd intern&tion&l m&retin,#or &dertisin, 4roses.

Tod&1 'exorit&nt &dertisin, cost reresent the &rrierto re&chin, the c4stomer eDectiel1. Internet &nd other

net*ors l&1s ,ood role in &dertisin,.

The m&Kor diDerence et*een the internet &nd other I-*&1 &dertisin, medi& &re o*nershi &nd memershi#ees.

4e to the emo*erin, eDect o# internet-#&cilit&ted&dertisin, ho*eer' the &l&nce o# o*er et*een l&r,e&nd sm&ll com&nies m&1 ch&n,e in #4t4re.

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Ad(ertisin$ on te Internet

The notion o# &dertisin, &nd m&retin, ec&meineit&le ter !99! *hen the internet *&s oened #orcommerci&l tr&Jc.

There &re er1 ,ood re&sons #or emr&cin, theineit&ilit1 o# ,ro*in, o# commerci&l &dertisin, onthe internet:

- 7dertisin, cone1s m4ch needed in#orm&tion

- 7dertisin, ,ener&tes si,niAc&nt reen4e

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2e+ co#,onents *or #%5in$ internet %d(ertisin$e'ecti(el+ %re&

7dertisin, rocess

Core content

S4ortin, content

&ret &nd cons4mer rese&rch


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On-line %d(ertisin$ ,%r%di$#s&

T*o diDerent &dertisin, &r&di,ms &re emer,in, in theon-line *orld' the1 &re:

!. 7ctie or 4sh-&sed &dertisin,

2. P&ssie or 4ll-&sed &dertisin,

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Acti(e or ,us-0%sed %d(ertisin$&

7ctie or 4sh-&sed &dertisin, is o# t*o t1es the1 &re :The ro&dc&st model:

Bro&dc&stin, mess&,e roides & me&ns #or re&chin, &,re&t n4mer o# eole in short eriod o# time.

It mimics the tr&dition&l model' in *hich c4stomer idexosed to the &dertisement d4rin, TV ro,r&mmin,.

It &sic&ll1 4se direct m&il' sot telision'c&le

teleision.

Text-&sed ro&dc&st mess&,es &lso 4sed in &dertisin,in 4senet ne*s ,ro4s.

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The K4n m&il model: is&d&nt&,e o# the direct m&il incl4de rel&tiel1 hi,h

cost er cont&ct. )4n m&il is the K4st oorl1 t&r,eted direct m&il.

It is most intr4sie o# &ll #orms o# internet &dertisin,'ec&4se it is e&sil1 imlemented 4sin, electronic m&il. )4n m&il cre&tes 4n*&nted exense &s *ell &s &n

&nno1&nce.


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P%ssi(e or ,ull-0%sed%d(ertisin$

P4ll-&sed &dertisin, roide & #eed&c loo' com&n1 &ndc4stomers.

;n-line 4ll-&sed &dertisin, incl4des the #&llo*in,:

Billo&rds

C&t&lo,s or 1ello* &,es directories:

endorsements

B&sed on the &oe three *e h&e the #&llo*in, models:

Te 0ill0o%rds or 111 #odel& Billo&rd &dertisin, is o#ten 4sed to remind the c4stomer

o# the &dertisin, mess&,es comm4nic&ted thro4,h othermedi&.

The &d&nt&,e o# the this model is no c4stomer ch&r,es.

In this mess&,e m4st e simle' direct.

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C%t%lo$ %nd +ello1 ,%$es director+ #odel& Tr&dition&ll1' the most isile director1 serices o# &dertisin,

is the 1ello* &,es.

C&t&lo, model is the le&st intr4sie model 4t re4ires &ctiese&rch on the &rt o# c4stomer.

?ello* &,es &re lo* in cost in terms o# rod4ction &ndl&cement.

is&d&nt&,e o# 1ello* &,e incl4de l&c o# timeliness &ndlittle cre&tie Mexiilit1.

Custo#er endorse#ent #odel&

In endorsements eole tell their exeriences *ith rod4cts&nd serices.

These &re in 4estion &nd &ns*er #orm&t.

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%r5etin$ Rese%rc &ret rese&rch is extremel1 imort&nt #or com&nies in terms o#

ho* the1 &lloc&te their &dertisin, doll&rs in s&les romotins'ho*

the1 introd4ce ne* rod4cts' ho* the1 t&r,et ne* m&rets.

Bro&dl1 m&retin, rese&rch is diided into three #&ces: &t& collection &t& or,&ni@&tion &t& &n&l1sis &nd sense m&in,

D%t% collection& &rets m&inl1 relied on so4rce d&t&&se #or 4nderst&ndin,

cons4mer eh&ior.

So4rce d&t& &se m&inl1 comrise o# n4meric in#orm&tion.

elier1 o# so4rce d&t&&se serices #&llo*s t*o m&in &tterns.

&t& collect &nd coll&te d&t&' m&in, it &&il&le 1 d&t& &serod4cers.

&t& collect &nd coll&te d&t&' m&in, it &&il&le 1 centr&lhosts lie com4ser'&mericon online..etc.

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D%t% or$%ni)%tion& Eer1 one is collectin, d&t& #rom electronic commerce' 4t er1

#e* &re or,&ni@in, it eDectiel1 #or deeloin, & m&retin,

str&te,1.

The e1 &ilities in their enironment &re:

eer&,e its est&lished d&t&&se into c4stomi@ed oDerin,s 1&4dience &nd m&rets.

eer&,e its est&lished d&t&&se in terms o# hori@ont&l,ro*th.

D%t% %n%l+sis %nd sense #%5in$& The &ilit1 to lin d&t&&se to &n&l1tic tools lie econometric

ro,r&ms &nd #orec&stin, models is c&lled d&t& &n&l1sis.

&ret rese&rch is 4nder,oin, m&Kor ch&n,es' the next,ener&tion o# so4rce d&t&&se *ill deAnitel1 incl4dem4ltimedi& in#orm&tion.

ec_vi_jntuworld.ppt

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