THE LEADER’SCONGRESS

Guinness Storehouse, Dublin5th September 2013

ECR IRELAND, ANNUAL CONFERENCE 2013

Outlook for growth &tough questions answered

The Leader’s Congress will consider the major leadership issues for the Food & Drink industry in Ireland.

The ECR Leader’s Congress is the first of it’s kind.Those in leadership positions should not miss it! Join us in The Guinness Storehouse on September 5th, 2013Full conference details at www.ecrireland.ie

THE ECONOMYThe Minster for Finance, Michael Noonan T.D. will open the conference, addressing the macro-economic environment, the economic/fiscal challenges ahead and speak directly about consumer spending in Ireland – the major factor affecting retail sales in Ireland today.

Professor John Fitzgerald (ESRI) will present “The Paths to Recovery”. Their insight will be of vital assistance in forecasting domestic demand and most revealing considering the proximity of the October budget.

GROCERY INDUSTRYIt will be fascinating and extremely insightful to hear the deliveries from the retailers, suppliers & service providers as they will all consider an identical brief!• Their outlook for growth.• Understanding shoppers is the key to success.• Retailer/supplier collaboration aids growth.• Physical stores must respond to the digital challenge.• Sustainable business practice in our company/industry.

FEEDING IRELAND’S FUTUREJill Ross, Managing Director of Unilever Ireland & a Director of ECR Ireland will launch “Feeding Ireland’s Future”. This is a major ECR Ireland initiative for 2014 where Irish retailers, suppliers and service providers can offer pre-employment training to young unemployed people during a Skills for Work Week in March 2014.

ECR IRELANDLEADERSHIP SURVEY 2013The Leadership Survey reveals the major factors affecting the grocery industry today and considers likely changes by 2016. ECR will release the survey results and ask an expert panel to analyse and comment on them accordingly. This is a forum where the major issues for the sector can be considered collectively. It will allow delegates to prioritise these issues and to benchmark their own company strategies accordingly.

ECR Ireland presents a new format for its Annual Conference 2013

THE LEADER’SCONGRESS

David Keeling, Managing Director Retail Keeling’s Retail David has been leading the Farms section since 2000. During this period, Keelings has become the largest grower in Ireland of fruit and salads. In 2009, David became Managing Director of Keelings Retail, the largest division of Keelings. In 2010, David and his team developed the Keelings Brand. David is also a Director of ECR Ireland.

John Freda, CEO JTIJohn Freda is CEO of JTI Ireland since January 2011. John spent his formative years in the UK at Coca Cola and joined Gallaher Limited in 1998, becoming Marketing Director responsible for both brand and trade marketing. John was appointed as General Manager of the Gallaher business for Hungary and Slovenia in 2005 and following JTI’s acquisition of Gallaher, he moved to Germany and led the integration of both companies’ existing businesses. He was also charged with the responsibility for defining and implementing the strategies needed to see the successful turnaround of the new combined business.

SPEAKERSSPEAKERS

THE ECONOMY

RETAILERS

RETAILERS

MANUFACTURERS

PATHS TO RECOVERY

Minister for Finance, Michael Noonan T.D.Michael Noonan TD was appointed Minister for Finance on March 9, 2011. He was first elected to the Dáil in 1981 and has held a number of senior cabinet positions. He represents the constituency of Limerick City. Michael was leader of Fine Gael between February, 2001 and May, 2002.

Professor John Fitzgerald The Economic and Social Research Institute

John FitzGerald is President of the Association d’Instituts Européens de Conjuncture Économique and a former president of the Irish Economic Association. He is currently a member of the Commission of the Central Bank of Ireland. In the past he has served as a member of the National Economic and Social Council and of the board of the Northern Ireland Authority for Energy Regulation. He was also a member of the Irish Energy Research Council, of the Independent Water review Panel, Northern Ireland and of the High Level Group on Green Enterprise. He chaired the Renewable Energy Strategy Group for the Department of Public Enterprise. He was a member of the EU “Group for Economic Analysis” from 2002-2004 advising the President of the EU Commission on matters of Economic Policy. In 2011 John FitzGerald was admitted as a member of the Royal Irish Academy in recognition of his work on the behavioural characteristics of the Irish economy.

Edel Russell, Innovation, Consumer and IT Director Musgrave Retail Partners Ireland Edel has worked across a number of functions including Trading and Marketing. During her 11 years with the Trading team, she was responsible for the ambient, fresh and frozen categories at both Trading and Category Manager level. In 2005, Edel took up the role of Head of Insight and Innovation and was responsible for the development of SuperValu’s on-line shopping business and its Real Rewards loyalty programme. Appointed to the Musgrave Retail Partners Ireland board in 2012, Edel is now responsible for IT function in addition to Consumer Insight, Omni Channel strategy and the Innovation agenda for both the SuperValu and Centra brands.

Brian Donaldson, Chief Operating Officer The Maxol GroupBrian is Chief Operating Officer of The Maxol Group Ireland. He has worked for the company since 1986. Responsible for developing the Group’s extensive retail network, Brian’s role includes maximising non fuel income streams, establishing food partner alliances with Mace/Spar and he also coordinates the Group’s marketing, sponsorship and PR activities throughout Ireland. Brian has led Maxol’s successful rebrand which includes rolling out the new brand identity across its network of 225 service stations by the end of 2014.Founding Director and member of the Northern Ireland Oil Federation, Brian has also worked closely with the Irish Petrol Retailers Association on improving the image of the oil distributor market and lobbied local politicians both in Dublin and Westminster on fuel duty tax and planning. He is a former Chairman of PLATO Belfast, a voluntary body of blue chip companies which provides top executives assistance in mentoring SME’s on specific business requirements and is currently a member of the CBI Council in Northern Ireland.

Full conference details at www.ecrireland.ie

ECR IRELAND, ANNUAL CONFERENCE 2013

Guinness Storehouse, Dublin5th September 2013

David CotterP&G Ireland

Luke HanlonMusgrave RetailPartners Ireland

ECR LEADERSHIP SURVEY

Jill Ross, Managing Director Unilever IrelandJill has spent 16 years at Unilever building a broad career in Customer Development. During this time, Jill has worked with a number of large UK retailers, and held leadership roles in category management and shopper marketing. Today Jill leads Unilever Ireland and her Dublin-based team is primarily engaged with the sales and marketing of Unilever’s food products. Jill is also a Director at ECR Ireland and a Director of Enactus Ireland.

Declan Carolan, General Manager, ECR IrelandDeclan was appointed as General Manager of ECR in 2006. He is a Director of ECR Europe and Co-Chair of the ECR Europe National Initiatives Group. Declan began his career in Superquinn having several store management positions before becoming Supply Chain Manager for the company in 2000. In this capacity, Declan was responsible for the introduction of central distribution and all supply chain technologies & operations into the company.

Expert PanelEdel Russell, Brian Donaldson, David Keeling,John Freda, Paul Taylor, Ken Hughes

SPEAKERS AGENDA

Ken Hughes, Consumer & Shopper Behaviouralist Glacier Consulting Ken Hughes is one of Europe’s leading Consumer & Shopper Behaviouralists, CEO of Glacier Consulting and a global thought leader on retail, shopper marketing and shopper insight. Over the past 12 years, he has pioneered developments in shopper behaviour insight, particularly in the fields of ethnography, endomethodology and biometric shopper research.

Paul Taylor, Head of International Business Development, Symphony EYC Paul Taylor joined Symphony EYC in 2012 to spearhead the company’s EMEA and Asia Pacific expansion plans for the insights product line. Prior to Symphony EYC, Paul was with Catalina for 14 years where he orchestrated CRM strategies and campaigns for leading retailers and manufacturers as Managing Director of Catalina in the UK and then in France. He was also previously at IRI in France, Commercial Manager at Scottish & Newcastle Breweries in the UK and IMPAC consulting in Germany and Austria.

SERVICE PROVIDERS

ECR IRELAND

8.00 REGISTRATION & COFFEE

8.30 Welcome from ECR Co-Chairs

8.40 Minister for Finance, Michael Noonan T.D.

9.00 Prof. John Fitzgerald, ESRI

9.25 Brian Donaldson, COO, The Maxol Group

9.50 Paul Taylor, Head of International Business Development, Symphony EYC

10.15 BREAK

10.45 David Keeling, MD, Keelings Retail

11.10 John Freda, CEO, JTI

11.35 Jill Ross, MD, Unilever Ireland

11.50 Declan Carolan, Gen. Mgr., ECR Ireland

12.10 LIGHT LUNCH

12.40 Edel Russell, Innovation, Consumer & IT Director, MRPI

13.05 ECR Leadership Survey - Edel Russell, Brian Donaldson, David Keeling, John Freda, Paul Taylor, Ken Hughes

13.30 Ken Hughes, CEO, Glacier Consulting

14.00 CONFERENCE CLOSE

ECR IrelandECR Ireland supports co-operation between trading partners to better serve the Irish consumer and drive costs from the supply chain. ECR develops industry best practices, promotes their adoption and provides education & guidance on demand side & supply chain issues.

Our missionPromote the development & adoption of better practices for joint retailer/supplier initiatives.

Our visionCompanies along the consumer goods value chain are “working together to fulfil consumer wishes better, faster, at less cost and in a sustainable way.”

ECR Focus Areas ECR Principles

DirectorsJohn Paul O’Reilly, Tesco IrelandPaul Candon, Topaz EnergySimon Marriott, BWG FoodsBrian Donaldson, The Maxol GroupDavid Keeling, KeelingsJill Ross, UnileverAlan Freehill, Johnson & JohnsonDeirdre O’Donoghue, NestleJohn Casey, Dunworth CapitalJim Cummins, Irish Distillers Pernod Ricard

Colm O’Brien, IBMDavid O’Neill, SHS Sales & MarketingAdam Smart, DiageoEoin Kellett, Kraft Foods IrelandAnthony Cameron, Glanbia Consumer FoodsMike Byrne, GS1 IrelandNiall Collins, Mason Hayes & Curran

General ManagerDeclan Carolan, ECR Ireland

ECR Ireland Board

Co-ChairsLuke Hanlon Supply Chain Director,Musgrave Retail Partners Ireland

David CotterManaging Director, P&G Ireland

ABOUT ECR ECR IRELAND MEMBERS

MembershipAny retailer, manufacturer, supplier or service provider can join ECR Ireland once that company is committed to the ECR vision of “working together to fulfil consumer wishes better, faster at less cost and in a sustainable way”. ECR Ireland improves collaboration between trading partners and people development. Its major focus areas are Category Management & Shopper Marketing and Supply Chain.

• Quarterly Workgroup Meetings

• Future Trends Forum - 2013 - Data Analytics with Clodagh Ashe

- 2014 - Shopper Marketing with Ken Hughes

• Best Practice Projects - Macro Space Planning - Planogram Execution - ROI Project - Category Review Template

• Field Trip - Sept 2013, London store tours.

• Training - Shopper Missions (C&SJ) 19th – 20th

September - Macro Space Planning, 8th October

• 4th ECR Category Management & Shopper Marketing Awards 2013

• 4th ECR Category Management & Shopper Marketing Conference

12th November 2013

• Annual ECR Ireland Benchmark Survey

ACTIVITIES

The ECR CM & SM Workgroup was formed in 2009. Its objective is to advance the standards of Category Management & Shopper Marketing in Ireland. Participants develop Irish & European Best Practices with domestic & international peers ensuring they are up to date with the latest global thinking. Co-Chairs of the group are Linda Williams (Irish Distillers Pernod Ricard) and Barry Carty (BWG Foods).

ECR Ireland Category Management & Shopper Marketing Workgroup

Demand Side-Transformingthe ShopperExperience

SupplyChain-Step ChangeEfficiency

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ECR Ireland Conferences 2013

ECR Ireland Conferences are unique as they showcase domestic & international collaborative best practices. The three ECR Ireland conferences focus on Leadership, Demand Side & Supply Chain.

ACTIVITIES

ECR Ireland Leader’s CongressThursday 5th September 20135

September

12November

13November

5September

12November

13November

5September

12November

13November

ECR CatMan & Shopper Marketing Conference

Tuesday 12th November 2013

ECR Supply Chain SummitWednesday 13th November 2013

ECR IrelandSupply Chain Workgroup 2013

The ECR Ireland Supply Chain Workgroup aims to be the foremost grocery supply chain network in Ireland. It will provide a forum for Supply Chain Managers to develop best practices and to consider the latest standards in supply chain efficiency and to work collaboratively to remove unnecessary costs.

• Quarterly Workgroup Meetings All ECR members can participate at the

quarterly Workgroup meeting which will drive all Workgroup activities, report on progress of sub-groups, co-ordinate training, conduct surveys/benchmarks, report on international developments, and facilitate networking.

• On-Shelf Availability (OSA) Sub-Group The OSA Learning Programme pairs

retailers & suppliers to work together to improve product availability and develop better practices.

• Shared Logistics Sub-Group The Shared Logistics sub-group aims to

reduce mileage from the Irish grocery supply chain. The focus is on transport collaboration & consolidation, truck efficiency and saving miles incorporating

templates used for successful shared logistics projects in ECR UK & ECR France.

• ECR Ireland Supply Chain Award The 1st ECR Ireland Supply Chain Awards

will be held in November 2013. The objective will be to recognise the best collaborative supply chain project in Ireland with the recipient of the Award progressing to the ECR Europe Awards in 2014.

• ECR Ireland Supply Chain Summit The 1st ECR Ireland Supply Chain Summit

will take place on 13th November 2013. It will be the major summit for supply chain executives in the food & drink industry in Ireland and showcase best practice initiatives. The theme will focus on collaboration / working together in the Irish supply chain.

DON’T MISS OUT BOOK YOUR SEAT NOW

GUINNESS STOREHOUSETOUR INCLUDED!

Payment Terms Please note registration cannot be confirmed without payment.Terms and Conditions: Payment due 14 days from date of invoice. The fee covers attendance at the event, working lunch and refreshments. Cancellations and Substitutions: A substitute delegate may be sent at any time for no additional charge. Cancellations must be received in writing, by email, fax or letter, no later than 14 days prior to the conference for a refund (less an administration charge of 25% plus VAT). Regrettably, no refunds can be made after that date. Programme Changes: ECR Ireland reserves the right to make any necessary changes to the advertised programme. The views expressed by the speakers are not necessarily those held by the organisers, nor is the organiser responsible for these opinions or statements.

ONLINE www.ecrireland.ie

PHONE (01) 2080676

EMAIL declancarolan@ecrireland.ie

Cost ECR members Non ECR members

1 delegate €349 €399

4 delegates €999 €999

Includes refreshments & working lunch – Excludes Vat

EVENT SPONSOR