ecqa social media networker

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ECQA SOCIAL MEDIA NETWORKER

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Ricardo Colomo Palacios Universidad Carlos III de Madrid http://www.socialmedianetworker.eu

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Page 1: ECQA SOCIAL MEDIA NETWORKER

ECQA SOCIAL MEDIA NETWORKER

Page 2: ECQA SOCIAL MEDIA NETWORKER

ECQA SOCIAL MEDIA NETWORKER 2

1. ECQA

† The European Certification and Qualification Association (ECQA) is a non-for-profit association, joining institutions and several thousands of professionals from all over Europe and abroad. ╬ The ECQA provides a world-wide unified

certification schema for numerous professions. ╬ The ECQA joins experts from the market and

supports the definition and development of the knowledge (skill cards) required for job roles. 

╬ The ECQA defines and verifies quality criteria for Training organizations and Trainers to assure the same level of trainings all over the world. 

╬ The ECQA centrally promotes all certified job roles (around 40)

Page 3: ECQA SOCIAL MEDIA NETWORKER

ECQA SOCIAL MEDIA NETWORKER 3

2. ECQA Social Media Networker

† Project Start: 1st October 2011.† Project duration: 24 months.† Partners:

† http://www.socialmedianetworker.eu/† Leonardo Da Vinci LLP project.

Page 4: ECQA SOCIAL MEDIA NETWORKER

ECQA SOCIAL MEDIA NETWORKER 4

2. ECQA Social Media Networker

† The project includes:╬Development of an online accredited

programme of study for the job role of a social media networker.

╬ Piloting of the programme in all participating member states of the project and refinement of the programme based on systematic feedback.

╬Dissemination of the project results via a range of channels .

╬ Ensuring the sustainability of the project and its outputs through the ECQA.

Page 5: ECQA SOCIAL MEDIA NETWORKER

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2. ECQA Social Media Networker

† Deliverables:1. Project Management Plan2. Quality Management Plan3. Configuration Management Plan4. Skill Card5. Training Material6. eLearning portal7. Exam Questions8. Dissemination Plan and Materials

Page 6: ECQA SOCIAL MEDIA NETWORKER

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2. ECQA Social Media Networker

† Skillcard. Units + Elements (Basic + Advanced):╬ U1: Introduction

• Introduction to Social Media• Social Media Technologies

╬ U2: Social Media Services• Social and Business Networks• Blogging and Microblogging• Content Sharing, Recommendation and Collaboration +

Education

╬ U3: Implementation of Social Media Services• Planning, Implementing and Monitoring Communication• Enterprise 2.0 • Marketing and CRM

╬ U4: Social Media Challenges• Culture of Sharing and Online Reputation Handling• Legal and Financial aspects of social media• Information overload

Page 7: ECQA SOCIAL MEDIA NETWORKER

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5. Conclusions

† Project has ended and is facing final justification

† Internal & External issues.† All projects present their “ins” and “outs”.

╬ Unequal distribution of efforts.╬ Unequal commitment.╬ Unequal quality in the outputs.╬ (Surprises?)╬ The 3 distances:

• Temporal• Physical• Cultural

† Main objectives of the project have been cleared.

Page 8: ECQA SOCIAL MEDIA NETWORKER

ECQA SOCIAL MEDIA NETWORKER