ecoplan concept
DESCRIPTION
Green GridTRANSCRIPT
©
SituationCurrently there is a growing number of eco friendly and ‘green’ initiatives in various markets.
Most of them represents a stand-alone positioning and because of that such brands and service providers can’t count on strong public support and adhesion.
A 'green' label only guarantees no business success or full attention of consumers by it self.
Playingfield In most cases the 'green cohesion’ is missing and that is one of the reasons for the relative unpopularity of green products and services in the Netherlands.
After all, communities determine the popularity of trends more by entering native communities than trough media when it’s about eco-consciousness.
Green CommunityThe development of a new "green flavored community" is possible by connecting relevant products and services in this category.
Brought together in a logical more native way so they can reinforce each other. A very beneficial cross-marketing mechanism can be applied.
Eco GridEcoplan aims to have more like-minded interests together in an attractive eco grid with cross-marketing strength. The advantages of such a platform together with advanced loyalty formats are evident.
Combined HarvestPower providers, manufacturers of energy efficient appliances, energy-conscious providers of products and services and mobility solutions can unite themselves in Ecoplan.
Creating efficient cross-marketing programs based on (subsidized) discounts, virtual credits and vat deductions with a mutual advantages for both consumer and provider.
ECOPLAN (cross marketing grid)
ID and loyalty formats,like Power to the Peopleor GreenBook or in cooperation with retailers
Mobile presence, identification, monitoring app, location based services, ecofonics
Energy saving programs or products like QUORUM ™
Virtual credits ECOINS ©
Closed investments
Database
Mobility issues likes Green Wheels or Green Cars
Stand alone formats
ECO CARD
ECO app
ecoplanecoplan
Digital membership
Readable and scan-able objects
Marketing crossovers
Symbiosis
Consumer centric services
OS independent solutions
Albert Treur
CombiTrading BV
s'Gravendijckseweg 37
2201 CZ Noordwijk (ZH)
The Netherlands
Credits and rights