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Economics andthe Impact ofTourism

Economics andthe Impact ofTourism

Back to Table of Contents

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Chapter 2

Economics and theEconomics and theImpact of TourismImpact of Tourism

The Impact of HospitalityThe Impact of Hospitality& Tourism& Tourism

Why Do People Travel?Why Do People Travel?

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Chapter Objectives

Explain the economic multiplier.

Define sustainable tourism.

Identify the different areas impacted by tourism.

Explain the cyclical nature of travel.

Describe business and pleasure travel.

Explain the different motives for travel.

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Effects of Hospitality & Tourism

Travel, tourism, and hospitality have numerous effects on the world.

Section 2.1

EconomicEconomic Social andCultural

Social andCultural EnvironmentalEnvironmental

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Economic Impact

The development of infrastructure that supports the needs of travelers helps to create jobs.

infrastructure the physical components of a destination, such as hotels, restaurants, roadways, and transportation, that support tourism

Section 2.1

Economic Impact

Section 2.1

$ Tourist Dollars

Infrastructure BusinessGrowth

JobsTax

Revenue

$

$

$

$

$

6

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Economic Impact

The economic multiplier depends on how much money tourists spend per year and how much leakage there is offshore.

economic multiplier the process of how money filters through a local economy and is spent and re-spent, creating income for other businesses

Section 2.1

leakage tourists dollars spent on imported goods so that revenue ends up in foreign economies

Economic Impact

Section 2.1

Economic Impact of Travel in the United States

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Travel expenditures

Travel-generated payroll

Travel-generated tax revenue

Travel surplus

Travel-generated employment

$545.5 billion

$157.0 billion

$93.2 billion

$5.5 billion

7.2 million jobs

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Globalization and Tourism

In the past 50 years, the world has experienced globalization.

globalization the increasing integration of the world economy

Section 2.1

Continued growth in hospitality and tourism depends on responsibly protecting and maintaining human and natural resources.

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Globalization and Tourism

Businesses and governments must create sustainable tourism.

sustainable tourism tourism that allows a destination to support both local residents and tourists without compromising future generations

Section 2.1

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Social and Cultural Impact

Failure to protect unique cultures and established social customs can destroy the appeal of a destination.

Section 2.1

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Social and Cultural Impact

Tourists help cultures by trading cultural influences and creating interest in exploring cultures.

Tourists can harm a culture by inadvertently creating unrealistic expectations of wealth.

Section 2.1

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Environmental Impact

Negative impacts from tourism occur when visitors’ use of a resource is greater than the destination’s ability to handle that usage.

Section 2.1

Environmental Impact

Section 2.1

WaterResources

LandResources

WasteDisposal

NoisePollution

VisualPollution

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Economics and the Impact of TourismEconomics and the Impact of Tourism

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Environmental Impact

Tourism development can cause aesthetic pollution.

aesthetic pollution the spoiling or contamination of the natural beauty and features of an environment due to poor planning and design of tourism projects

Section 2.1

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Environmental Impact

Tourism can also affect an environment positively.

Revenues generated from park entrance fees and similar sources can help pay for the protection and management of sensitive environments.

Section 2.1

Cyclical Nature of Travel

Section 2.1

Introduction

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Growth

Maturation

Decline

SometimesRenewal

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Cyclical Nature of Travel

During the introduction stage of the destination life cycle, tourists begin to discover a new destination and word quickly spreads among the venturers of the world.

venturers travelers who tend to be the first to discover a new, unspoiled destination

Section 2.1

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Cyclical Nature of Travel

A destination in the mature stage of the life cycle is visited by dependables.

dependables travelers who prefer familiarity and creature comforts and seldom try anything new or different

Section 2.1

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Continuing Hospitality & Tourism Influences

Renewal and reinvestment can help prolong and continue the positive or negative effects of travel, tourism, and hospitality on destinations.

Section 2.1

Economics and the Impact of TourismEconomics and the Impact of Tourism

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What is the economic multiplier?

Why is sustainable tourism important?

What is one positive and one negative impact of tourism?

1.

2.

3.

Section 2.1

2.12.1

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The Reasons for Travel

The most common reasons for travel are:

Section 2.2

Business commitments

Family occasions

Leisure

Hospitality and tourism professionals study these reasons in order to adapt products and services to their customers’ needs.

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Business Travel

Business travel usually occurs during the week, not on the weekend, and can involve multiple destinations and methods of travel.

business travel travel for the sole purpose of conducting an individual’s or company's business

Section 2.2

Economics and the Impact of TourismEconomics and the Impact of Tourism

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Business Travel

Challenges of business travel include:

Section 2.2

Stress

Time changes

Long absences from home

Language or cultural barriers

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Business Travel

Incentives for business travel include:

Section 2.2

Frequent-flyer miles

Travel in business or first class on airlines

Favored treatment at car rental companies and hotels

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Business Travel

A branch of business travel is meeting and incentive travel.

meeting and incentive travel business travel by employees to attend a business meeting or as a reward for having met or exceeded company goals

Section 2.2

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Business Travel

A meeting planner has a variety of responsibilities:

meeting planner a person who organizes and plans a meeting

Section 2.2

Find a site for a meeting

Make travel arrangements

Coordinate meeting space, hotel rooms, and meals

Schedule speakers and multimedia services

Handle registration

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Pleasure Travel

When traveling for pleasure, some people engage in VFR travel.

VFR travel travel for the purpose of visiting friends or relatives

Section 2.2

The needs of people who engage in leisure travel can be more complex.

leisure travel travel for the sole purpose of enjoyment

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Travel Motive Theories

Maslow’s hierarchy of needs and Plog’s psychographic analysis are two theories that can help explain traveler behavior.

Maslow’s hierarchy of needs a theory that explains what motivates people to act in certain ways or make certain decisions

Section 2.2

Travel Motive Theories

Section 2.2

Maslow’s Hierarchy of Needs

Physiological needs

Safety and security

Recognition

Self-esteem

Self-actualization

Mos

t bas

ic n

eeds

Mos

t sel

f-ful

fillin

g ne

eds

30

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Travel Motive Theories

Stanley Plog developed Plog’s psychographic analysis to describe two types of travelers:

Section 2.2

Venturers– Seek out unspoiled destinations and explore

without using tourist services

Dependables– Prefer creature comforts and seldom try anything

new or foreign

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Travel Motive Theories

When asked by a team of Plog researchers why they traveled, most Americans gave the following answers:

Section 2.2

To get rid of stress

To enrich perspective on life

To bring family closer together

To do what they wanted, when they wanted

To feel alive and energetic

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Operating an e-tail business on an electronic channel—the Web—can be costly, due to design, delivery, returns, and operating expenses.

Though Many larger dot-com companies crashed in the 1990’s, small stores like Harris Cyclery of West Newton, Massachusetts, actually increase sales using a basic Web site. Today, a third of Harris’s bicycle business rides in on the Web to get hard-to-find parts and personal service.

Describe an e-business’s home page to your class after viewing one through marketingseries.glencoe.com.

The Internet has changed the way people fly, rent, make reservations, and relax.

Travel Online

In 2002, researchers found that 59 million people in the United States made online travel purchases. With so many online travel options, user friendliness and low rates keep travel Web sites competitive.

Section 2.2

For more information, go to marketingseries.glencoe.com.33

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What are three needs of the business traveler?

What are a venturer and a dependable?

What are some of the motivations for travel?

1.

2.

3.

Section 2.2

2.22.2

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1. Explain two factors that determine the amount of the economic multiplier.

The economic multiplier is the process by which tourist money filters through a local economy and is spent and re-spent, creating income for other businesses.

1. Globalization is the increasing integration of the world economy.

2. Sustainable tourism is tourism that allows a destination to support both local residents and tourists without compromising future generations. It is important because it protects the future of the industry in that area.

3. Tourism impacts many aspects of a destination, including economic, social and cultural, and environmental conditions.

4.

continued

Checking Concepts

2. Define globalization.

3. Explain the importance of sustainable tourism.

4. Identify aspects impacted by tourism.

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5. Describe the first two phases of a destination’s life cycle.

The first two phases of a tourist destination’s life cycle are (1) introduction, during which tourists begin to discover the location, and (2) growth, during which development, such as the building of new facilities, occurs to attract more tourists.

5. Business travel is done for the sole purpose of conducting a person’s or company’s business. Travel for pleasure is done to visit friends and relatives or for enjoyment.

6. Plog’s psychographic analysis helps to determine people’s travel preferences. It places individuals on a continuum ranging from venturer to dependable, based on their answers to a series of questions about values, beliefs, and lifestyles.

7.

continued

Checking Concepts

6. Explain the difference between travel for business and for pleasure.

7. Define Plog’s psychographic analysis.

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Critical Thinking

Checking Concepts

8. Explain at least three reasons for travel provided by Plog researchers.

The reasons for travel identified by Plog researchers include reducing stress; enriching perspectives on life; bringing family closer together; doing what you want when you want; and feeling alive and energetic.

8.

Economics andthe Impact ofTourism

Economics andthe Impact ofTourism

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