Wi-Fi Global Congress 2014 | San Francisco 1

social value

economic impact

emerging technologies

monetization innovators

challenges

www.wifiglobalcongress.com

Associate sponsors

Event report

Principal sponsors Premier sponsors

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Key highlights Speakers and Moderators

5-day event with almost 500 attendees, 25 sponsors and exhibitors,

and 60 top-notch speakers and panelists from around the world.

Arqiva • AT&T • AT&T Foundry • Alaska Wireless Network • BAI • BIGLOBE Inc. • Boingo Wireless • BT • Charter Communications • China Mobile • China Telecom • China Unicom • Cogeco Cable Canada • Comcast • Cox Communications • Deutsche Telekom AG • Eircom • Fon • iPass • KDDI • KT • Liberty Global • Linktel Corporate • Meteor Network • NetNearU • NTT-DOCOMO • NTT Group • Orange • Telkom Indonesia • Reliance Jio Infocomm Ltd. • SaskTel • Shaw Communications • SK Telecom • SoftBank Mobile • Spark New Zealand • Sprint • TalkTalk • T-Mobile US • Telstra • Telus • Telecom Egypt • Time Warner Cable • Towerstream • Transit Wireless • Verizon Wireless

IDG.com • Epoch Times • NTD TV • The Information • Gartner • EJL Wireless • Current Analysis • Mobile Experts • Ovum • Maravedis LLC • Wireless 20/20 • IBB Consulting • Goldman, Sachs & Co. • MKM Partners • JMP Securities

Thursday, 9 October Friday, 10 October

• Empowering the Connected Economy & Lifestyle

• Building the Future of Wi-Fi Technology

• Emerging Opportunities from Next Generation Hotspot (NGH)

• Evolution of licensed & unlicensed wireless technologies

• Innovative services over Wi-Fi

• Wi-Fi Industry Award ceremony

• Wi-Fi’s role in the Connected World

• Successful Wi-Fi Strategies

• Emerging market opportunities on Wi-Fi

• Driving Innovation Through Wi-Fi

• Business & Innovation streams

• In-depth strategic clinics

• NGH / Passpoint Technical Roadmap

• Wi-Fi Roaming and ICP

Operator attendance

Media / Analyst attendance

Round up of the presentation highlights

Agenda highlights

Technology partner attendance includes Google, Microsoft,

NTT Innovation and Crown Castle,

and many more…

Thursday, 9 October Friday, 10 October

Flavio Aggio from the City & County of San Francisco gave an overview of the city-wide deployment of Wi-Fi that has 40,000 public Wi-Fi connections daily with 2,000-3,000 concurrent.

WBA’s Co-Chairman Chris Bruce from BT opened the second day with an interesting overview of the UK wireless landscape. He revealed that 7 out of 10 people now feel safer online in Scotland and the future of Wi-Fi needs to be ‘citizen centric’.

Suraj Shetty from Cisco revealed that the Hyatt Hotel’s food and beverage revenue in lobby bar increased by 35% due to Wi-Fi being accessible. This was then followed by a Geofence Wi-Fi experience in the room highlighting how to personalize the connectivity experience and potentially generate revenue.

Miguel Gamiño from the City & County of San Francisco gave an inspiring talk on the city-wide Wi-Fi deployment that has closed the digital divide in the community and provided local community groups with wireless connectivity that was previously unavailable. This roll out consists of 3.1 miles of fiber along Market St.

Dave Fraser from Devicescape revealed that an incredible one in every two customer-facing businesses in San Francisco offers amenity Wi-Fi but most of it goes under-utilized! This morning rounded off with a panel discussion on ‘Beyond NGH’ featuring Linktel, Telkom Indonesia, Wi-Fi Alliance and Orange.

Pramasaleh Hario Utomo from Telkom Indonesia gave a fascinating insight into the challenge of providing Wi-Fi connectivity in this region of 13,000 islands! This operator deployed over 2,000 high-density access points for the APAC Conference and has rolled out 5,000 Wi-Fi hotspots in the city of Bandung.

Rahul Patel from Broadcom hit us with a bold statement about the huge explosion of video related data. By 2017, internet traffic will reach 865 Tbps, the equivalent of 720 million people streaming a high definition video continuously.

Derek Peterson from Boingo Wireless stated that 91% of those surveyed said mobile devices were the object they would least like to lose in life.

Stephen Rayment from Ericsson who posed the question of what role will Wi-Fi play in 5G networks? The application possibilities are endless: automotive, consumer electronics and retail banking to mention but a few. But, unlicensed spectrum WILL be a key component of 5G networks.

Evan Kaplan from iPass impressed the audience with this fact: there is 1 hotspot for every 150 people on the planet today; 50% of them are controlled by brands whose core business isn’t telecom.

Dr. Hongseok Shin from SK Telecom detailed the amazing Wi-Fi developments that are currently happening in Korea. He revealed that its users accounted for a massive 55% of the entire traffic during MWC 2014. Impressive stuff!

View program

Follow Wi-Fi Global Congress on Twitter #WGCSFO

“The conference program contained the speakers you’d

hope to see, plus some unexpected additions that took the event from good, to great.”

AT&T, on WBA’s Wi-Fi Global Congress

• Principal Sponsors @ruckuswireless and @CiscoSPMobility

• Premier Sponsors @Ericsson and @devicescape

• Associate Sponsors @AMDOCS, @Elitecore, @Aptilo, @BSGWireless, @GlobalReachtech and @iPass

• Event Media Partners The Mobile Network, Telecoms.com, Mind Commerce, WiFi360, Mobile Experts, Maravedis-Rethink

New elements at SFO

• Live NGH Experience connected to San Francisco City Wi-Fi

• exclusive Executive Dialogue Forum

• interactive Strategy Clinics

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“Great content and awesome speaker list” Digicert, on WBA’s Wi-Fi Global Congress

Attendance statisticsMajor tweets

David Nowicki @NowickiDave The first day of the premier WBA SF event is stacked with heavyweights... | WBA – Wireless Broadband Alliance http://www.wballiance.com/wi-fi-global-c ...

Miguel A. Gamiño Jr. @SFCityCIO Speaking at capacity crowd at #WGCSFO on expanding free mobile access to the Internet. #SFWiFi

Dave Wright @wifidave Safe to say that @vijay_sammeta & @SFCityCIO are two of the most popular people at the #WGCSFO. Long queues for both. @WBAlliance

Jefferson Wang @jeffersonwang13 Wi-Fi Global Congress - fittingly fast download / upload speeds this week during the congress http://www.speedtest.net/my-result/3822... #WGCSFO

WBAlliance @WBAlliance Tonight, #WGCSFO attendees experienced ‘#NGH Live’ & seamlessly connected at both Palace Hotel & Fisherman’s wharf

Dave Wright @wifidave The last stop on the #WGCSFO NGH bus tour. @Towerstream network at Fisherman’s Wharf. 30/30 Mbps. @WBAlliance

KS Sangha @kssangha Connected seamlessly via Passpoint #NGH live experience @ #wgcsfo

Peter Jarich @pnjarich @CiscoSPMobility just “highjacked” the Wi-Fi here at @WBAlliance event – gave us all @Starbucks and showed how to monetize #WiFi. Sweet!

Peter Jarich @pnjarich Got to @WBAlliance event at Palace Hotel. Turned on iPAD. Wi-Fi connected automatically. If this is promise of Passpoint in action, I’m in!

Peter Curnow-Ford @Wifiwired Wireless Broadband Alliance Wi-Fi Industry Awards 2014 Winners Announced – http://www.wballiance.com/2014/10/10/wir ...

WiFi Global Congress @WiFiCongress A group photo of last night’s very happy winners. Congratulations again!

WBAlliance @WBAlliance We made the front page!! (Well the magician did that really) :-)

Associations/Regulatory

Technology providers

Media

Roaming/Solutions providers

Other

Operator/Service providers

Attendance by company type

Attendance by department

Business development

Strategy

Product Management

Sales

Technology/R&D

Marketing

Media / PR Other

Attendance by job level

C-level/EVP/VP

Technical Staff

Director

Analyst/Media

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Manager

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NGH Live Experience

Operators

WBA’s 4th and largest Live NGH experience exposed the Wi-Fi industry to the commercial readiness of Next Generation Hotspot.

Data throughput average: over 1GB per user

WBA, Wi-Fi Alliance and partners demonstrated roaming with seamless and secure access.

20+ carriers showcased NGH Developments, including devices with Passpoint R2 capabilities.

1,375 unique users authenticated on the network

Use the network at the Palace Hotel and around the city

wireless

Palace Hotel

Market Street [from the Castro neighborhood to the Embarcadero]

Fisherman’s Wharf [Jefferson St., Taylor St., Mason St., Jones St., Beach St., Columbus Ave]

Union Square

Civic Center Plaza

9- 10 OCT

CITY & COUNTY OF SAN FRANCISCO

CITY & COUNTY OF SAN FRANCISCO

CITY & COUNTY OF SAN FRANCISCO

Partner

The WBA collaborated with Ruckus Wireless and Global Reach to host the live NGH network in the Palace Hotel and the Market Street area in the City, with Accuris Networks and BSG Wireless acting as the main hub providers.

For the first time ever, the network also included two outdoor locations in the city of San Francisco where users experienced live roaming at popular tourist locations – a partnership with the City and Towerstream.

User devices on the network: Samsung | Apple | Intel | LG | Sony | HTC | Motorola | Nokia | RIM | Sharp.

Coverage roundup

PCC Mobile Broadband – CABLE-TEC 2014: Wi-Fi, DOCSIS 3.1, dominate cable technology agenda; life left still in HFC

Light Reading – Passpoint Moves Towards Carrier WiFi

MultiChannel News – New Features Make WiFi Behave More Like Cellular

TelecomLead – AT&T Wi-Fi Hub enables telecoms to deliver Wi-Fi roaming

Fierce Wireless – AT&T strikes agreements with Accuris, BSG to deliver Wi-Fi Hub solution

Telecompaper – AT&T, Accuris, BSG collaborate to deliver AT&T Wi-Fi Hub

Wireless Week – FirstNews Briefs: Verizon, Slacker Radio, Boost, Yellowbrick, AT&T

Mobile Enterprise – What is Hotspot 2.0?

PCC Mobile Broadband – The New Wi-Fi Passpoint Makes Carrier Wi-Fi Roaming Easier

Policy Charging Control – Ruckus Wireless Supports the Latest Hotspot 2.0 Passpoint

Wall Street Scope – What’s Hot Today: MGM Resorts International (NYSE:MGM), Microchip Technology Inc. (NASDAQ:MCHP), Ruckus Wireless (NYSE:RKUS), Quiksilver Inc. (NYSE:ZQK), Western Refining

social value

economic impact

emerging technologies

monetization innovators

challenges

Wi-Fi Global Congress 2014 | San Francisco8

For more information, or to discuss speaker or sponsorship opportunities, please contact WBA