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EconomicImpactoftheMovingImageIndustriesinCaldwell&HaysCounties

Fall2017

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EconomicImpactoftheTexasMovingImageIndustriesinCaldwell&HaysCounties|Fall2017

TableofContentsExecutiveSummary.........................................................................................................................1

Overview.........................................................................................................................................2

Economic&TaxRevenueImpactoftheMovingImageIndustry...................................................3

DefiningtheMovingImageIndustry......................................................................................3

TMIIIPHistoricalTrendswithinCaldwell&HaysCounties.....................................................5

EconomicImpactMethodology.............................................................................................9

EconomicImpactoftheMovingImageIndustry.................................................................10

TaxRevenueImpactoftheMovingImageIndustry.............................................................10

Findings&Conclusion...................................................................................................................11

Appendix1–TMIIIPProjectsProducedinCaldwell&HaysCounties..........................................12

Appendix2–CaldwellCountyNon-incentivizedProjects.............................................................13

Appendix3–HaysCountyNon-incentivizedProjects...................................................................14

Appendix4–ProductionsfilmedonlocationatTexasStateUniversity.......................................16

Appendix5–DetailedEconomicImpactTable.............................................................................17

LegalDisclaimer............................................................................................................................18

1EconomicImpactoftheTexasMovingImageIndustriesinCaldwell&HaysCounties|Fall2017

ExecutiveSummaryTheTexasMovingImageIndustryIncentiveProgram(TMIIIP)managedbytheTexasFilmCommissionisdesignedtogrowtheeconomythroughthemovingimageindustryandcreatejobsinTexas.TMIIIPprovidesqualifyingfilm,television,commercial,visualeffects,andvideogameproductionstheopportunitytoreceiveacashgrantbasedoneligibleTexasexpenditures.Overthepast10years,CaldwellCountyandHaysCounty(StudyArea)havetakenadvantageoftheTMIIIP.Since2008,over35eligibleprojectshaveusedvariouslocationsinthetwocounties.InadditiontoTMIIIPeligibleprojects,theStudyAreahasattractedover75non-incentivizedprojects.Thishasresultedinmillionsofdollarsbeinginjectedintothelocaleconomy.BasedonthedataprovidedbytheTexasFilmCommission,approximately$13.7millionwasspentwithintheStudyAreabetween2008and2016.ThisamountincludeseligibleTMIIIPprojects,non-incentivizedactivity,andTheLeftovers,Season2(notincludedinTMIIIPdata).Between2008and2016,totaleconomicactivityattributabletothemotionpicture,film,andTVproductionswas$26.7millionandsupported185jobs.CaldwellCountyandHaysCountypublicsectorjurisdictionscollectedapproximately$360,975ingeneralfundtaxrevenuebetween2008and2016relatedtothemovingimageindustryactivity.Thefollowingkeyfindingsemergedasopportunitiestofocusontogrowthemovingimageindustrysector:

1. Themovingimageindustryofferstheopportunitytoleveragetheuniqueattributes,localflavor,andsceneryofCaldwellCountyandHaysCounty.

2. TheStudyAreacouldenhanceitspositionwithamoreaggressiveapproachtoproviding

localincentivesforfilmandvisualmediaproduction.

3. Themotionpicture,film,andTVproductionsectorintheStudyAreaappearsripeforsometypeofcooparrangement,wherebothvisitingproductionsandlocalfilmmakerscanrentspace(bothofficeandstorage)andequipment.

4. TexasStateUniversityshouldexaminewaystomakeiteasierforvisualmedia

productionstoaccessitsresources(ex.OfficeofFilmManagement)andexpandcoursesofferedrelatedtomotionpicture,film,andTVproductions.

5. Thecomplex,multi-departmentalnatureofthemotionpicture,film,andTVproduction

sector’sinteractionwiththedifferentstakeholderswarrantsaninitialfocalpointofcontactforthetwo-countyregion.


OverviewTheTexasMovingImageIndustryIncentiveProgram1managedbytheTexasFilmCommissionisdesignedtogrowtheeconomythroughthemovingimageindustryandcreatejobsinTexas.TMIIIPprovidesqualifyingfilm,television,commercial,visualeffects,andvideogameproductionstheopportunitytoreceiveacashgrantbasedonapercentageofaproject’seligibleTexasexpenditures.Between2008and2016,theTexasmovingimageindustryhasgeneratedover$1.3billioninstatewidespendingwhilecreatingover142,974jobs.Overthepast10years,CaldwellCountyandHaysCounty(alsoreferredtoasCaldwell&HaysCountiesinthisreport)havetakenadvantageoftheTMIIIPandotherprograms.Since2008,over35eligibleprojectshaveusedlocationsintheStudyArea.Theeligibleapplicantsqualifiedasfilms,televisionsshow,orcommercials.Thishasresultedinmillionsofdollarsbeinginjectedintothelocaleconomy.Forexample,LockhartservedasthefictionaltownofJarden,TexasforSeason2oftheHBOTVseriesTheLeftovers.InadditiontoTMIIIPeligibleprojects,Caldwell&HaysCountieshaveattractedover75non-incentivizedprojects.Award-winningfilm,Yakona2,isadocumentarybasedonthewatersoftheSanMarcosRiveranditsheadwatersatSpringLake.Therecentlyreleasedmovie,TiramisuforTwo,wasindependentlyproducedoveratwo-yearperiodinSanMarcos.AnumberofcitiesintheregionincludingBuda,Kyle,Lockhart,andSanMarcosarecertifiedfilmfriendlycommunities.Establishedin2007,theFilmFriendlyTexasProgram3isacertificationandmarketingprogramadministratedbytheTexasFilmCommission.FilmFriendlyTexasCertifiedCommunitiesreceiveongoingtrainingandguidancefromtheTexasFilmCommissionregardingmediaindustrystandards,bestpractices,andhowtoeffectivelyaccommodateon-locationfilmingactivityintheircommunity.Buildinguponthepasttenyearsofsuccess,theGreaterSanMarcosPartnershipretainedTXP,Inc.tocalculatetheeconomicandtaxrevenueimpactofthefilm,motionpicture,andmovingpictureindustryinCaldwell&HaysCounties.BecausethereisnosingledefinitionforfilmandTVproductionthatappliestoallcommunities,TXPutilizedtheTMIIIPdefinitionandmodifieditbasedonactualactivitieswithinthetwocounties.TXPhascalculatedtheimpactforbothTMIIIPeligibleproductionsandnon-incentivizedprojects.AspartofthisprocessTXPobtainedinformationfromlocalindustry-relatedstakeholdersduringfocusgroups.Basedontheeconomicanalysisandinformationobtainedfromstakeholders,TXPidentifiedkeyfindingsthatcanguidepoliciestothecompetitivenessoftheregion. 1https://gov.texas.gov/film/page/miiip2http://yakona.org/3https://gov.texas.gov/film/page/fftx_overview


Economic&TaxRevenueImpactoftheMovingImageIndustryTheeconomicimpactofthefilm,motionpicture,andmovingpictureindustryinCaldwell&HaysCountiesarefar-reachinganddynamic.BasedondatafromtheTexasFilmCommission,mostproductionsinCentralTexasarebasedoutofAustin,butsomeoftheseproductionsdospendafewdaystakingadvantageofshootinglocationsinCaldwell&HaysCounties.Themostdirectlinkagebetweenmovie,commercials,andTVseriesfilmingiswhenaproductioncompanyrentsofficeandstoragespace,hireslocaltalent,andspendsmoneyatarearestaurantsandshops.Theimpactsarenotlimitedtojustafewdaysoffilmingintheregion.Highereducationisalsoanassettheindustryleveragesdirectlyandindirectly.Overthepast5years,approximately20productionshavefilmedatTexasStateUniversity.TheUniversityalsooffersclassesrelatedtofilmandvideoproduction,creatingatalentpoolforcurrentproductionactivityaswellascreatingatalentpipelineforthelong-termgrowthofthissector.Thefollowingsectionprovidescontextaboutthesizeofthefilm,motionpicture,andmovingpictureindustryinCentralTexas,whatsharetheStudyAreacurrentlyrepresents,andstatisticsonTMIIIPprojectsintheregion.DefiningtheMovingImageIndustryThereisnostandardorall-inclusivedefinitionofthemotionpicture,film,andTVproductionindustry.ForthepurposesofestablishingabaselinefortheAustinMetropolitanStatisticalArea(AustinMSA)andCaldwell&HaysCounties,TXPfocusedontwoNAICScodes(NAICS51211and51219).ThisdefinitiondiffersfromtheTMIIIPinthatitdoesnotincludevideogameproductionnordoesitincludeindependentartists,writers,andsetdesigners.TXPexcludedtheseindustrysectorsfromthedefinitionbecause1)therewasnoeligibleTMIIIPactivityinCaldwellorHaysCountiesoverthepastfewyears,or2)totalemploymentrelatedtothisactivityissosmallthatstatisticsarenotreportedbytheTexasWorkforceCommission.TXPcollecteddatafromtheTexasWorkforceCommission(QCEWdataset)andtheNonemployerStatistics(usuallyself-employedindividuals)fromtheUSCensusBureau.ThetwoNAICScodesusedinthisreportwere:

• 51211MotionPictureandVideoProduction–Thisindustrycomprisesestablishmentsprimarilyengagedinproducing,orproducinganddistributingmotionpictures,videos,televisionprograms,ortelevisioncommercials.

• 51219PostproductionServicesandOtherMotionPictureandVideoIndustries–Thisindustrycomprisesestablishmentsprimarilyengagedinprovidingpostproductionservicesandotherservicestothemotionpictureindustry.

Overthepast10years,combinedemploymentgrowthintheStudyAreahasoutperformedtheAustinMSAasawhole.However,growthinthesetwocounties’motionpicture,filmandTVproductionsectorhassignificantlylaggedbehindtheAustinMSA.TheStudyAreais7.6percent


oftotalAustinMSAemploymentbutonly1.6percentofmotionpicture,filmandTVproductionsectoremployment.Ifthetwocountieswereabletocapturetheir“relativeshare”ofallregionalmotionpicture,filmandTVproductionemployment,thiswouldresultinanadditional124directjobsoratotalof169jobs.Table1:TotalEmploymentintheAustinMSA&Caldwell&HaysCountiesYear AustinMSA Caldwell&HaysCounties %ofAustinSMA

2006 714,308 50,727 7.1%2007 750,696 53,694 7.2%2008 764,399 53,570 7.0%2009 743,584 54,193 7.3%2010 754,768 55,528 7.4%2011 782,417 58,011 7.4%2012 812,603 60,314 7.4%2013 845,806 63,314 7.5%2014 881,613 65,964 7.5%2015 922,922 68,758 7.5%2016 953,513 72,083 7.6%GrowthRate 33% 42% N/A

Source:TexasWorkforceCommission,USCensusBureau,TXPTable2:MotionPicture,Film,andTVProductionEmploymentintheAustinMSAandCaldwell&HaysCountiesYear AustinMSA Caldwell&HaysCounties %ofAustinMSA

2006 783 30 3.8%2007 983 29 3.0%2008 1,087 31 2.9%2009 1,099 35 3.2%2010 1,254 36 2.9%2011 1,462 33 2.3%2012 1,635 31 1.9%2013 2,414 34 1.4%2014 2,590 37 1.4%2015 2,773 41 1.5%2016 2,835 45 1.6%GrowthRate 262% 50% N/A

Source:TexasWorkforceCommission,USCensusBureau,TXP


TMIIIPHistoricalTrendswithinCaldwell&HaysCountiesBetween2008and2016,theStudyAreawashometo35eligibleTMIIIPprojects.InadditiontoTMIIIPeligibleprojects,Caldwell&HaysCountieshaveattractedover75non-incentivizedprojects.TheTexasFilmCommissioncollectsthetotalamountspentandthenumberoflocationsusedforeligibleprojects.WhentheTexasFilmCommissioncollectsdataoneligibleTMIIIPprojects,however,thedataisnotallocatedbywherethemoniesarespent.From2008to2016,totalspendingintoTexasfromprojectsthatshotinCaldwell&HaysCountieswas$133.2million.Theseprojectsreceivednearly$30.0millioninTMIIIPgrants.Basedoninterviewswithstakeholders,inputfromtheTexasFilmCommission,andconfidentialinformationsharedonspecificproductions,TXPestimatesthatabout5percentofthetotalspendingoccurswithintheStudyArea.Forexample,ifamoviehad$20.0millionineligibleTMIIIPspendingandindicatedusingashootinglocationintheStudyArea,TXPestimated$1.0millionwasspentlocally.Fornon-incentivizedprojects,TXPassumed10percentofthetotalAustinMSAspendingoccurswithinCaldwell&HaysCounties.TXPbelievesthesesmallerprojectsaremorelikelytospendalargeramountofmoneyinfewerlocations.Theseprojectslikelydidnotqualifybecause1)theproductiondidnotmeettheminimuminstatespendingrequirements;2)limitedTexasFilmCommissionfundingoverthepastfewyearsfromwhichtoincentivizeprojects;or3)didnotmeetothermajorrequirementssuchas70percentofpaidcrewmustbeTexasresidentsorshootatlast60percentoftheprojectinTexas.Thefluctuationsinfilm,motionpicture,andmovingpictureindustryactivityaredirectlylinkedtotheamountofstateincentivesavailable.Everytwoyears,theTexaslegislatureallocatesmoneytotheTMIIIPandothereconomicdevelopmentprograms.Asdepictedinthefollowingfigures,CaldwellCountyandHaysCountyactivitymovesintandemwithstatefunding.The85thTexasLegislatureallocated$22millioninfundingforthenexttwoyears,downfromabout$32millionforthe2015-2016biennium.TXPalsoconductedinterviewsandfocusgroupmeetingswithstakeholdersrelatedtoCaldwell&HaysCountiesmotionpicture,film,andTVproductionsector.Participantsincludedfilmmakers,highereducationrepresentatives,productioncoordinators,andpublicsectorrepresentatives.ThegeneralconsensuswasthatasmallnumberofStudyArearesidentsworkfulltimeinthemovingimageindustry.Becausetheamountofstateincentivesvarieseachlegislativesession,thefocusshouldbeoncreatingaself-sustaininggrassrootsindustry–evenifthisbuildingprocessisslower.AmajorthemethatemergedwasCaldwell&HaysCountiesmightbebestservedbyfocusingonsmallerTVproductions,commercials,andrelatedactivities(ex.corporatetrainingvideos).Yes,theregionshouldactivelyrecruitlargerTVproductionsandmovies,butthisdoeshaveaboomandbustcycle.


Figure1:TMIIIPEligibleProjectsProducedinCaldwell&HaysCountiesbyYear

Source:TexasFilmCommission

Figure2:StateofTexasFundingfortheTexasMovingImageIndustryIncentive


0

2

4

6

8

10

12

14

2008 2011 2012 2013 2014 2015 2016

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

85th TexasLegislature (2018-2019)

84th TexasLegislature (2016-2017)

83rdTexasLegislature(2014-2015)

82ndTexasLegislature(2012-2013)

81stTexasLegislature(2010-2011)


Figure3:TMIIIPEligibleProjectsbyType


Figure4:Non-IncentivizedProjectsbyType


0 2 4 6 8 10 12

Commercial

FeatureFilm

TVSeries

RealityTVSeries

FeatureFilms

TVMovie

TVPilot

0 5 10 15 20 25 30 35

FeatureFilm

ShortFilm

TVSeries

TVEpisode

Commercial

TVPilot

DocumentaryFeature

WebSeries

StudentFilm

StillPhotoShoot

ShortFilm

MusicVideo


Figure5:PaidLocations(businessesorresidential)usedbyTMIIIPProjects

Source:TXP,TexasFilmCommissionFigure6:LocationsusedbyNon-IncentivizedProjects

Source:TXP,TexasFilmCommission


EconomicImpactMethodologyEconomistsuseanumberofstatisticstodescriberegionaleconomicactivity.Fourcommonmeasuresare“Output”whichdescribestotaleconomicactivityandisgenerallyequivalenttoafirm’sgrosssales;“ValueAdded”whichequalsgrossoutputofanindustryorasectorlessitsintermediateinputs;“LaborIncome”whichcorrespondstowagesandbenefits;and“Employment”whichreferstojobsthathavebeencreatedinthelocaleconomy.Inaninput-outputanalysisofneweconomicactivity,itisusefultodistinguishthreetypesofexpenditureeffects:direct,indirect,andinduced.Directeffectsareproductionchangesassociatedwiththeimmediateeffectsorfinaldemandchanges.Thepaymentmadebyanout-of-townvisitortoahoteloperatororthetaxifarepaidfortransportationwhileintownareexamplesofdirecteffects.Indirecteffectsareproductionchangesinbackward-linkedindustriescausedbythechanginginputneedsofdirectlyaffectedindustries–typically,additionalpurchasestoproduceadditionaloutput.Satisfyingthedemandforanovernightstaywillrequirethehoteloperatortopurchaseadditionalcleaningsuppliesandservices.Thetaxidriverwillhavetoreplacethegasolineconsumedduringthetripfromtheairport.Thesedownstreampurchasesaffecttheeconomicoutputofotherlocalmerchants. Inducedeffectsarethechangesinregionalhouseholdspendingpatternscausedbychangesinhouseholdincomegeneratedfromthedirectandindirecteffects.Boththehoteloperatorandtaxidriverexperienceincreasedincomefromthevisitor’sstay,asdothecleaningsuppliesoutletandthegasstationproprietor.Inducedeffectscapturethewayinwhichincreasedincomeisspentinthelocaleconomy.Amultiplierreflectstheinteractionbetweendifferentsectorsoftheeconomy.Anoutputmultiplierof1.4,forexample,meansthatforevery$1,000injectedintotheeconomy,allothersectorsproduceanadditional$400inoutput.Thelargerthemultiplier,thegreatertheimpactwillbeintheregionaleconomy.Figure7:TheFlowofEconomicImpacts

Forthisstudy,TXPusedtheRIMSIIeconomicimpactmodelproducedbytheU.S.BureauofEconomicAnalysis.

Indirect Induced TotalImpactDirect + + =


EconomicImpactoftheMovingImageIndustryBasedonthedataprovidedbytheTexasFilmCommission,TXPestimatesthat$13.7millionwasspentdirectlywithinCaldwell&HaysCountiesbetween2008and2016.ThisamountincludeseligibleTMIIIPprojects,non-incentivizedactivity,andTheLeftovers,Season2(notincludedinTMIIIPdata).Spendingperyearfluctuatedbasedonthenumberandtypeofproductions.TXPadjustedthemodelinputsbythetypeofproduction(ex.film,TVcommercial,orseries).Note,theTexasFilmCommissiondoesnotprovideeligiblespendingbyyear.TXPusedthe$13.7millionastheinputintoaneconometricmodeltoestimatethetotaleconomicimpactofthislocalspendingontheStudyArea.TheTexasFilmCommissionfocusesoncollectinginformationonaggregateeligiblestatewidespending,notdetailedinformationonspendingbylocationsused.Theimplicationisthatthe$13.7millionisaconservativenumberthatunderestimatesthedirectimpactontheStudyArea.Forexample,theTMIIIPdatasetdoesnothavesufficientinformationtocalculatethepersonalspendingimpactofafilmingcrewatlocalrestaurantsandshops.Yes,theeligiblecateringspendingisincludedintheTMIIIPapplication,butnotindividualpurchasesmadebythefilmcrew,actors,orproductionassistants.Basedonanecdotalevidenceandstakeholderinput,alargeproductionbasedinAustinmightonlytraveltoCaldwell&HaysCountiesforafewdaysbutnoteverspendthenightatareahotels.Toderiveamoreaccuratespendingimpact,eachproductionfilmingintheStudyAreawouldneedtoprovidedetailedinformationondaysfilming,numberofworkersonsite,hotelnightsreserved,etc.Between2008and2016,totaleconomicactivityattributabletothemotionpicture,film,andTVproductionswas$26.7millionandsupported185jobs.Thesefindingsareconsistentwiththesizeoflocalindustry.Table3:TotalEconomicImpactofMotionPicture,Film,andTVProductionSpendinginCaldwell&HaysCountiesfrom2008to2016

Output

ValueAdded

LaborIncome Employment

TotalImpactofSpending(2008to2016) $26,736,788 $15,167,814 $5,780,371 185

Source:TXP,Inc.

TaxRevenueImpactoftheMovingImageIndustryToprovidean“orderofmagnitude”estimateforlocalgeneralfundtaxrevenueattributabletotheStudyArea’smovingimageindustry,TXPreliedonthehistoricrelationshipbetweengrossdomesticproduct(GDP–themeasureofeconomicactivityinthelocaleconomy),wages,andtaxrevenue.BasedonthetotaleconomicactivityoutlinedinTable3,TXPestimatestheStudyArea’spublicsectorjurisdictionscollected$360,975ingeneralfundtaxrevenuebetween2008and2016relatedtothemovingimageindustryactivity.


Findings&ConclusionWhilemajormovingimageindustryproductionsinCaldwell&HaysCountiesgetthebulkofattentionandlocalmediacoverage,thepotentialtoleveragethisbroadsectorasanengineofeconomicdevelopmenthasyettoberealized.Thatcouldsoonchange,asthepiecesofthepuzzleareinplace:avarietyoflocalartistsandproducersrepresentingdiversegenres;demonstrableinterestfromlocalaudiences;andeducationalopportunitiesatTexasStateUniversity.AsCaldwell&HaysCountieslooktoitseconomicdevelopmentfuture,themovingimageindustryisanareaofrealopportunity.Thefollowingkeyfindingsemergedasopportunitiestofocusontogrowthemovingimageindustrysector:

1. TheStudyAreahasbenefitedtosomeextentfromthegeneralizedbrandidentitycreatedbyAustinaroundcreativityandlifestyle,butthemovingimageindustryofferstheopportunitytodrawattentiontotheuniqueattributesofCaldwell&HaysCounties,especiallyrelatedtocostsand“authenticity,”thatarefoundlocally.

2. AtatimewhentheStateofTexasispullingbackintermsofincentives,Caldwell&Hays

Countiescouldenhancetheirpositionwithamoreaggressiveapproachtoprovidingincentivesforfilmandvisualmediaproduction.Areastospecificallyexamineincluderebateofsomeportionofgeneratedsalestaxesandlodgingtaxes.

3. Accesstoresourcesisamajorissueidentifiedbylocalstakeholders,muchofwhich

involvesequipment,officespace,storage,andfilminglocations.Themotionpicture,film,andTVproductionsectorintheStudyAreaappearsripeforsometypeofcooperativearrangement,wherebothvisitingproductionsandlocalfilmmakerscanrentspace(bothofficeandstorage)andequipment.Thismodelofsharedresourcesoftenworkswellwhenthecapitalcostsarecoveredthroughgrantfunding,orpublicresources,andthenfeestousetheequipment/spacearesettocoveroperatingcosts.

4. TexasStateUniversityisanimportantpartoftheequationforthemovingimage

industryinCaldwell&HaysCounties,providingtalent,knowledge,andlocations.TexasStateUniversityshouldexaminewaystomakeiteasierformovingimageindustryproductionstoaccessitsresources(ex.OfficeofFilmManagement)andexpandclassesoffered(ex.concentrationrelatedtothemovingimageindustry).

5. Thecomplex,multi-departmentalnatureofthemotionpicture,film,andTV

productionsector’sinteractionwiththedifferentstakeholderswarrantsaninitialfunctionalpointofcontact(likelyattheGreaterSanMarcosPartnership).Thiscontactpersonorgroupwouldthenworkwiththeindividualcommunities.


Appendix1–TMIIIPProjectsProducedinCaldwell&HaysCountiesNameofProject ProjectType LocationTreeofLife FeatureFilm SanMarcosTheLyingGame,Season1 TVSeries SanMarcosTheBystanderTheory FeatureFilm Dale,LockhartJoe FeatureFilm DelValle,Lockhart,ManorESPN Commercial SanMarcosTouchstoneEnergy Commercial Buda,Driftwood,DrippingSpringsHEB50 Commercial Austin(HaysCounty)

Revolution,Season2 TVSeriesBuda,Lockhart,Luling,Martindale,Maxwell,Wimberley,Uhland

ThunderBroketheHeavens FeatureFilmsBuda,Kyle,SanMarcos,Wimberley,Woodcreek

BootBarn1 Commercial DrippingSpringsTroubadour,TX,Season2 TVSeries WimberleyDeliveranceCreek TVMovie Driftwood,DrippingSprings,WimberleyHighway130Revisited Commercial LockhartPaleBlueDot FeatureFilm DrippingSpringsVerizonConnectedDevices Commercial SanMarcosHotAir FeatureFilm WimberleyLoneStarLady RealityTVSeries DrippingSpringsTheExandtheWhy RealityTVSeries DriftwoodLostintheSun FeatureFilm LockhartFoundFootage3D FeatureFilm DaleTheDooDahMan FeatureFilm Austin(HaysCo.)Buda,Dale,LockhartNHTSADriveSober Commercial LockhartAmericanCrime,Season1 TVSeries SanMarcosFromDuskTillDawn,Season1 TVSeries Lockhart.LulingHysteria TVPilot Austin[HaysCounty)Smirnoff"FlavorsandRecipes" Commercial WimberleyEverybodyWantsSome FeatureFilm SanMarcos,WimberleyKraft Commercial KyleToyota Commercial DrippingSpringsKellogg's/Wal-Mart Commercial DrippingSpringsFromDuskTillDawn,Season2 TVSeries LockhartAmericanCrime,Season2 TVSeries SanMarcosARelativeStranger FeatureFilm DriftwoodIronResurrection RealityTVSeries DrippingSprings


Appendix2–CaldwellCountyNon-incentivizedProjectsNameofProject ProjectType LocationAmnesia FeatureFilm LockhartBBQWithFranklin TVSeries LockhartBestFriendsForever FeatureFilm LockhartBookofBabylon FeatureFilm LockhartCinemaSix FeatureFilm LockhartCorruption.Gov FeatureFilm MartindaleFrankenfood-Season1 TVEpisode LockhartGiantVisionsofTinyPlaces ShortFilm LulingMercuryPlans FeatureFilm LockhartRed,White&Grill TVEpisode LockhartSecretatArrowLake FeatureFilm LockhartSecretsofAPsychopath FeatureFilm LockhartSomebody'sGottaDoIt-Season1 TVEpisode LulingTheDaytripper-Season1 TVSeries LulingTheDaytripper-Season1 TVSeries LulingTheDaytripper-Season2 TVSeries LockhartTheGardenandTheWilderness ShortFilm LockhartTheGreenGhost FeatureFilm LockhartTheInterrogator ShortFilm LockhartTransformers:AgeofExtinction FeatureFilm Lockhart


Appendix3–HaysCountyNon-incentivizedProjectsNameofProject ProjectType LocationABetterLife ShortFilm DrippingSpringsAmericanPickers,Season7 TVEpisodes DrippingSprings;WimberleyAsFarasTheEyeCanSee FeatureFilm NiederwaldAztexSoccerClubPromo Commercial DrippingSpringsBBQWithFranklin TVSeries BudaBillyAndtheBandit TVPilot BudaBoyhood FeatureFilm SanMarcosBreakingthePress FeatureFilm KyleCampKickitoo FeatureFilm WimberleyChasingGrace ShortFilm DrippingSpringsChasingWaters TVEpisode SanMarcosChickenfUt ShortFilm BudaCupofLove ShortFilm BudaDodgeDartCommercial Commercial Driftwood;DrippingSpringsEddy ShortFilm WimberleyForward FeatureFilm SanMarcosFreakOut ShortFilm BudaGeorgeClarke'sAmazingSpaces TVEpisode DriftwoodHGTVHouseHuntersRenovation TVSeries DriftwoodIntoOust:IntotheDesert ShortFilm BudaKillorBeKilled FeatureFilm DrippingSpringsLaBarracuda FeatureFilm DrippingSpringsLouisVuittonStillPhotoShoot StillPhotoShoot WimberleyMeganAndDan StudentFilm BudaMirage ShortFilm BudaMyBigFamilyRenovation TVSeries BudaOnTime ShortFilm Buda;KyleOrphanTrain FeatureFilm SanMarcosPastorShepherd FeatureFilm WimberleyPonywithABrokenWing FeatureFilm DrippingSpringsRuth'sLocket ShortFilm SanMarcosSecretatArrowLake FeatureFilm Kyle;WimberleyShilo FeatureFilm DrippingSpringsSirDougandTheGenuineTexasCosmicGroove DocumentaryFeature WimberleySnakemagic.Com TVPilot SanMarcosSpringEddy FeatureFilm SanMarcosStop Short SanMarcosSummerLeague FeatureFilm Kyle


NameofProject ProjectType LocationSunnyandJordanShipley"Don'tLetMeSink" MusicVideo Driftwood;WimberleyTexasMusicScenewithRayBenson TVSeries SanMarcosTexasTourism:Imagination Commercial DrippingSpringsTexasTourism:ManyFlavors Commercial DriftwoodTheAscent FeatureFilm KyleTheAssociation FeatureFilm BudaTheDaytripper,Season2 TVSeries WimberleyTheDaytripper,Season4 TVSeries DrippingSpringsTheDaytripper,Season5 TVSeries SanMarcosTheEx&TheWhy TVSeries DriftwoodTheGauntlet WebSeries SanMarcosTheGreenGhost FeatureFilm SanMarcosTheHorseBride ShortFilm DrippingSpringsTheTellerandTheTruth FeatureFilm SanMarcosTiramisuforTwo FeatureFilm SanMarcosYakona DocumentaryFeature SanMarcos


Appendix4–ProductionsfilmedonlocationatTexasStateUniversityProductionsfilmedonlocationatTexasStateinclude:

1. DreamwoodsStudios(untitledfilmforIndianmarket),March20172. ResetContent(BankofAmericacommercial),February20163. Pulsations(“Adventuresdemedicine”forFrance2television),September20154. USADeafSportsFederation(onlinevideo),September20155. StoneWard(SportClipsonlinevideo),March20156. ExplorationProduction(“DailyPlanet”and/or“DiscoverySpecials”),January20157. NationalGeographicSociety(onlinevideo),October20148. TWITA(“EverybodyWantsSome!!!”),October20149. BurningBrightProductions(“AlmostRoyal”),February201410. AirForceRecruitingServiceMarketing,November201311. RedJFilms(“ElChupacabra”),September201312. Arts+Labor(Dellcommercial),August201313. FueldFilms(commercial),April201314. FueldFilms(Verizoncommercial),January201315. PilgrimOperations(“OnlyinAmerica”forA&ETelevision),November201216. BarcroftProductions(“TheUnbelievableTruth”),September201217. IndependentMedia(AARPcommercial),April2012

Othernotablefilmproductions:

1. Boyhood(2014)2. FridayNightLights(2006-2011)3. TheRinger(2005)4. D.O.A.(1988)5. TheGetaway(1972)


Appendix5–DetailedEconomicImpactTableTotalEconomicImpactofMotionPicture,Film,andTVProductionSpendinginCaldwell&HaysCountiesfrom2008to2016

IndustrySector OutputValueAdded

LaborIncome Employment

Agriculture,forestry,fishing,hunting

$2,744 $1,372 $1,372 0

Mining $31,557 $20,580 $5,488 0

Utilities $190,712 $108,391 $28,813 0

Construction $104,274 $57,625 $31,557 1

Durablegoodsmanufacturing $284,011 $137,203 $65,858 1

Nondurablegoodsmanufacturing $292,243 $122,111 $63,113 1

Wholesaletrade $367,705 $249,710 $109,763 1

Retailtrade $616,042 $410,238 $216,781 7

Transportationandwarehousing $318,311 $176,992 $112,507 3

Information $17,165,492 $9,379,211 $2,844,222 104

Financeandinsurance $1,240,317 $640,739 $321,055 6

Realestateandrentalandleasing $1,649,182 $1,159,367 $271,662 10

Professional,scientific,tech.services

$1,317,151 $854,776 $541,953 8

Managementofcompanies $63,113 $37,045 $26,069 0

Administrativeandwasteservices $503,536 $345,752 $240,106 7

Educationalservices $104,274 $63,113 $48,021 2

Healthcareandsocialassistance $635,251 $382,797 $285,383 6

Arts,entertainment,andrecreation

$1,060,581 $572,137 $285,383 17

Accommodation $119,367 $75,462 $32,929 1

Foodservicesanddrinkingplaces $300,475 $157,784 $98,786 5

Otherservices $370,449 $207,177 $141,319 4

Households $0 $8,232 $8,232 1

Total $26,736,788 $15,167,814 $5,780,371 185

Source:TXP,Inc.


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