econais at open coffee athens lxx - iot (feb 27, 2015)
TRANSCRIPT
©Econais 2014 -6-
Problem #1: IoT is difficult for the developers
Pro
gre
ss %
Time (months)
3 6 9 12 15 24 …….
Actual
Production (?)
Bugs – Bugs – Bugs / HW not yet ready
Re-spin / BETA B SW release
RF optimization / BETA A SW release
Re-spin of HW / ALPHA SW release
Working Demo on EVK
Evaluation and Selection of Basic
Components
Target
Production
Re-Spin Pilot Run
First HW prototype /
BETA release
Working Demo on EVK
Evaluation and Selection of
Basic Components
©Econais 2014 -7-
Main concerns:
Difficult (OOB) Configuration
Insecure
Unreliable
Problem #2: IoT is tricky for the users
©Econais 2014 -9-
IoT Stakeholders?
IoT
Traditional consumer and
industrial device vendors
Booming number of startups with
innovative ideas
Users
©Econais 2014 -12-
Econais Strategic Prospective
Our Mission
Provide connectivity to any network agnostic electronic device
…in the easiest way
©Econais 2014 -14-
Econais – Added Value
Timeline:
Selection of Components & Evaluation
Schematics / Routing -> First Draft Design
©Econais 2014 -15-
Econais – Added Value
Timeline:
Selection of Components & Evaluation
Schematics / Routing -> First Draft Design
Production of Engineering Samples
©Econais 2014 -16-
Econais – Added Value
Timeline:
Selection of Components & Evaluation
Schematics / Routing -> First Draft Design
Production of Engineering Samples
Evaluation / RF Calibration
©Econais 2014 -17-
Econais – Added Value
Timeline:
Selection of Components & Evaluation
Schematics / Routing -> First Draft Design
Production of Engineering Samples
Evaluation / RF Calibration
1st Re-Spin / Production of Engineering Samples
©Econais 2014 -18-
Econais – Added Value
Timeline:
Selection of Components & Evaluation
Schematics / Routing -> First Draft Design
Production of Engineering Samples
Evaluation / RF Calibration
1st Re-Spin / Production of Engineering Samples
RF optimization
©Econais 2014 -19-
Econais – Added Value
Econais EC19W
Timeline:
Selection of Components & Evaluation
Schematics / Routing -> First Draft Design
Production of Engineering Samples
Evaluation / RF Calibration
1st Re-Spin / Production of Engineering Samples
RF optimization
Design / Production of Custom RF Shield
©Econais 2014 -20-
Econais – Added Value
Econais EC19W
Timeline:
Selection of Components & Evaluation
Schematics / Routing -> First Draft Design
Production of Engineering Samples
Evaluation / RF Calibration
1st Re-Spin / Production of Engineering Samples
RF optimization
Design / Production of Custom RF Shield
Certifications (FCC, CE, IC etc)
And this is only the HW point of view….
EC19D 8x8mm
EC19W 14x16mm
©Econais 2014 -27-
IoT Market – Econais Strategy
Addressable Market:
10B by 2020
Target:
Companies that lack the know-
how
OR
Expected Volume
Focus on Development of:
First to Market Advanced SW
Features
Minimize Time to Market
©Econais 2014 -35-
Who are we?
Athens: (2)
Europe Sales
Europe FAE
Patras: (11)
R&D
Administration
California: (3)
VP Sales
US FAE
Marketing
Hong Kong: (2)
Asia Sales
Asia FAE
©Econais 2014 -36-
Econais European
Design Center Econais HQ
Global Sales
Office
US Distributors China
Distributors &
Office
Korea
Distributors
Econais Channel Partners 2014
* Manufacturing with Ampak (member of Gemtek Group)
European
Distributors
Channel
North America: 10 Reps
Europe: 4 Reps/2 Distributors
SE Asia: 8 Reps/Distributors
Global Distributor: Digi-key
©Econais 2014 -37-
What’s next
We are working on the idea of developing:
“An Embedded SW Platform, fully abstract from HW, that simplifies the IoT App development & creates a new Market in IoT App distribution”
©Econais 2014 -38- Thank You!
For any feedback, comments, questions or resume submission
Meet me later
OR
contact me at: