E-commerce Strategy Fundamentalsby Lea Le for FASM 415 Non-traditional Retailing

4 Basic strategies

1. Build relationships with influencers.

As a startup, you’re going to be itching to pitch your business and ideas but this shouldn’t be your attitude. Instead, build real relationships with people you regard as influential in your industry. They can give your business a push through endorsements, introductions to key decision makers, resources or a publication in a high profile magazine.The surest way to be ignored by the media, customers or investors is a self-centered attitude towards marketing your business. The most best route to being promoting is being someone they trust and regard as a friend.

2. Growth hacks and sharing incentives.

Make sharing an integral part of what makes the buying experience fun, rewarding, meaningful and exciting for consumers. It’s a strategy that works for many successful businesses like DropBox and Treehouse that offer free usage of their premium course work to capture the attention and buy-in from users.

3. Collaboration and strategic partnerships.

Align your startup with companies that already have significant clout and reach. Look for opportunities with brands that complement your product offering that would provide unique value for your customers as well as theirs. What are some collaboration you can think of?

https://www.youtube.com/watch?v=j3TtgNM3OLQ

4. Put your content on steroids.

E-commerce and brick-and-mortar belong together

Why is Amazon opening a bookstore? https://www.youtube.com/watch?v=LSy2XVGs5Ds

https://www.frankandoak.com/stores/montreal/atelier