ecommerce seo: proven techniques to increase sales
DESCRIPTION
The webinar is focused on the following matters: Why Ecommerce SEO is so different and what do you do about it? What are the most common SEO strategies and why they do not work for Ecommerce? How to improve your rankings and organic traffic with proven Ecommerce SEO techniques While listening to the webinar you will be given better knowledge of what kind of proven techniques there are and what particular advantages each e-commerce site owner is getting with certain E-commerce SEO tricks.TRANSCRIPT
© 2012 Promodo [email protected]
United Kingdom+44 0203 1376 681
United States+1 347 809-34-86
Ecommerce SEO: Proven techniques to increase sales
Daria Kizilova, SEO analyst
Webinar
Ecommerce SEO is human-oriented SEO
21.3.11© 2012 Promodo www.promodo.com
[email protected] Kingdom+44 0203 1376 681
United States+1 347 809-34-86
Content is important• NEVER use duplicate content
• Avoid manufacturer description – write a unique text for every single object
• Optimize product images and diversify descriptions for ALL the product pages
• Include client reviews and feedback to animate the description of products
• Keep your content FRESH
21.3.11© 2012 Promodo www.promodo.com
[email protected] Kingdom+44 0203 1376 681
United States+1 347 809-34-86
Fresh, unique and easy-readable content will draw clients to your
store
21.3.11© 2012 Promodo www.promodo.com
[email protected] Kingdom+44 0203 1376 681
United States+1 347 809-34-86
Remember about tree-like link structure
21.3.11© 2012 Promodo www.promodo.com
[email protected] Kingdom+44 0203 1376 681
United States+1 347 809-34-86
LEARN from your competitors
and DEFEAT them
21.3.11© 2012 Promodo www.promodo.com
[email protected] Kingdom+44 0203 1376 681
United States+1 347 809-34-86
Make navigation comfortable for potential buyers
Watch the design of your store - compelling, user friendly and call to action
Eliminate extra steps – make purchase direct and fast
Use security badges to gain trust
21.3.11© 2012 Promodo www.promodo.com
[email protected] Kingdom+44 0203 1376 681
United States+1 347 809-34-86
ARCHITECTURE OF YOUR STORE
MIND pagination
CREATE sitemaps
USE only SEO-friendly technologies
21.3.11© 2012 Promodo www.promodo.com
[email protected] Kingdom+44 0203 1376 681
United States+1 347 809-34-86
Create PUBLICITYin SOCIAL media
21.3.11© 2012 Promodo www.promodo.com
[email protected] Kingdom+44 0203 1376 681
United States+1 347 809-34-86
NEVER FORGET THIS
21.3.11© 2012 Promodo www.promodo.com
[email protected] Kingdom+44 0203 1376 681
United States+1 347 809-34-86
Thank you for your attention!Please direct your questions to [email protected], we will be glad to answer them.
Daria KizilovaPromodo
© 2012 Promodo [email protected]
United Kingdom+44 0203 1376 681
United States+1 347 809-34-86