ecommerce seo: proven techniques to increase sales

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© 2012 Promodo www.promodo.com [email protected] United Kingdom +44 0203 1376 681 United States +1 347 809-34-86 Ecommerce SEO: Proven techniques to increase sales Daria Kizilova, SEO analyst Webinar

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The webinar is focused on the following matters: Why Ecommerce SEO is so different and what do you do about it? What are the most common SEO strategies and why they do not work for Ecommerce? How to improve your rankings and organic traffic with proven Ecommerce SEO techniques While listening to the webinar you will be given better knowledge of what kind of proven techniques there are and what particular advantages each e-commerce site owner is getting with certain E-commerce SEO tricks.

TRANSCRIPT

Page 1: Ecommerce SEO: Proven techniques to increase sales

© 2012 Promodo [email protected]

United Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Ecommerce SEO: Proven techniques to increase sales

Daria Kizilova, SEO analyst

Webinar

Page 2: Ecommerce SEO: Proven techniques to increase sales

Ecommerce SEO is human-oriented SEO

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 3: Ecommerce SEO: Proven techniques to increase sales

Content is important• NEVER use duplicate content

• Avoid manufacturer description – write a unique text for every single object

• Optimize product images and diversify descriptions for ALL the product pages

• Include client reviews and feedback to animate the description of products

• Keep your content FRESH

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 4: Ecommerce SEO: Proven techniques to increase sales

Fresh, unique and easy-readable content will draw clients to your

store

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 5: Ecommerce SEO: Proven techniques to increase sales

Remember about tree-like link structure

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 6: Ecommerce SEO: Proven techniques to increase sales

LEARN from your competitors

and DEFEAT them

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 7: Ecommerce SEO: Proven techniques to increase sales

Make navigation comfortable for potential buyers

Watch the design of your store - compelling, user friendly and call to action

Eliminate extra steps – make purchase direct and fast

Use security badges to gain trust

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 8: Ecommerce SEO: Proven techniques to increase sales

ARCHITECTURE OF YOUR STORE

MIND pagination

CREATE sitemaps

USE only SEO-friendly technologies

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 9: Ecommerce SEO: Proven techniques to increase sales

Create PUBLICITYin SOCIAL media

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 10: Ecommerce SEO: Proven techniques to increase sales

NEVER FORGET THIS

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 11: Ecommerce SEO: Proven techniques to increase sales

Thank you for your attention!Please direct your questions to [email protected], we will be glad to answer them.

Daria KizilovaPromodo

[email protected]

© 2012 Promodo [email protected]

United Kingdom+44 0203 1376 681      

United States+1 347 809-34-86