ecommerce redeployment 1-17-2011
DESCRIPTION
Magento Ecommerce Re-Deployment Objectives: ✓ New Brand & Design ✓ Sync with Supplier ✓ Add Complex Product Filtering ✓ Increase Prescription OrdersTRANSCRIPT
Minneapolis Marketing Authority Jan 17th, 2012
Agenda
Introductions– What You Currently Do?– Experience with Internet Marketing– Current Issues/Questions
Roundtable Discussion– Current Issues– Open Table
Topics of Interested
Random “Stuff”
Background
10 Years Internet Marketing Experience– Started with Email Marketing
– Built a Boston based Internet Consulting Agency• From $180k to $2 Million in 2 Years• Managed $35 Million in Client Revenues
– Left to Start My Own Business• Operate Several Ecommerce & Content Websites• Small Consulting Practice for Select Clients
I started this group to share and learn with others
Background
Areas of Expertise
– eCommerce
– Search Engine Optimization
– Online Advertising
– Social Media
– Conversion Optimization
Background
Web Portfolio
– eCommerce
– Luxury Real Estate
– Niche Topics
– Social Network
Background
Michelle Schmidt• 10 Years Internet Marketing Experience– Currently Operates IceLinkDesign.net
Agenda
Introductions–What You Currently Do?
–Experience with Internet Marketing
–Current Issues/Questions
Agenda
General Discussion–Open Forum / Questions
–News & Events
–My Current Project / Discussion
–Google +1 Introduction
Current Project
BuyEyeglasses.com Re-Deployment• New Brand & Design
• Sync with Supplier
• Add Complex Product Filtering
• Increase Prescription Orders
Current Project
New Branding & Design
OLD NEW
Current Project
Sync with Supplier
Magento Store
External MySQL
Supplier XML Feed
Inventory XML Feed
Web Based Reports and Manual Matching
• Poorly Managed• Missing Fields• Not Standardize
Automated & Manual Matching to Sync
Current Project
Complex Filtering
Brand Filtering Only
Multi-Dimensional
Current Project
Increase Prescription Sales
• Problems:– “Opt In” Model– Complicated Wizard– No Decision Tree– Fields Not Required– Frame / Prescription Combine
Current Project
Other Features• Category Pages– No Refresh Add to Cart & Indicator– Quick View Modal
• Product Page– Prescription Configurator– Credibility Indicators– Social Proof
Current Project
Other Features• Product Page example
– Prescription Configurator– Credibility Indicators– Social Proof
Google +1
Highlights• Add the Button http://www.google.com/+1/button/
• Pick Size http://www.google.com/webmasters/+1/button/index.html
• Make Sure Add Canonical Tag– Tells Google Page to Prioritize
<link rel="canonical" href="http://www.example.com/product.php?item=widget&sort=num">
Components– Circles– Hangouts– Home– Sparks– Profile– Photos
Stream• Shows Info Shared
– You Can Share Content Here– What Your Friends Are Sharing https://plus.google.com/u/0/
• Analogous to FB News Feed
Circles• Not FB or Twitter– More Control
– Cannot Simply Friend or Follow
Hangouts• Video Chat
• Up to 10 People
• Click on Hangout
• Install Plugin
Other • Finding People / Clients– Circles > Find People– Use Circle+ Chrome Extension to Facilitate– Directories
• gglpls.com• Recommendedusers.com
Other • Updating Profile– Icon in Top Toolbar
• Creating a Page– On Stream Click Create Page
• Posting to Facebook
Other • Posting to Facebook– Go to facebook.com/mobile and click on Send me
my upload email
– Click send me my upload email
– Create a new circle in G+
Other • Posting to Facebook– Add a contact name with FB email
– Edit FB Page for Mobile Updates