e_commerce ppt final
TRANSCRIPT
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Background of Advertising & OnlineAdvertising
Forms of Online Advertising
Disadvantages and Advantages ofOnline Advertising
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any paid form of non-personalpresentation and promotion of idea
goods or services by an identifiedsponsor
part of promotional marketing i
marketing mix (4 Ps)can either be TRADITIONALor NON- TRADITIONAL
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advertising that appears while
consumers are surfing the Web,
including display ads, searchrelated ads, online classifieds and
other forms
form of promotion that uses theInternet and World Wide Web
for the purpose of delivering
marketing messages and attract
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defined as a userinteracting with an ad in anynumber of ways
ways on how a userinteracts with an onlineadvertisement
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Ads that might appear anywhere on anInternet users screen.
BANNERS
> banner-shaped
ads found at the top,bottom, left, right, orcenter of a webpage.
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TRICK BANNER
> banner ad
that looks like adialog box withbuttons. It
simulates an errormessage or analert.
POP N ER
> Similar to a
Po ex e t thatthe window is loadedor sent behind theurrent window so
that the user doesnot see it until thelose one or more
a tive windows.
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RICH MEDIA
> onlinedisplay ads which
incorporateanimation, video,sound, and
interactivity.EXAMPLE!
MOBILE ADS
> an SMStext or multi-
media messagesent to a cellphone.
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Also known as contextual advertising,in which text-based ads and links
appear alongside search engine resultson sites such as Google and Yahoo!.
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Also known as E- Marketing
>legitimate e-mail advertisementalso known as "opt-in e-mailadvertising" to distinguish it from . . .
SPAM (unwanted, unsolicitedcommercial e-mail messages)
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CONTENT SPONSORSHIPS
> companies gain nameexposure on the Internet bysponsoring special content invarious websites,
Ex: financial information orspecial interest topics
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ALLIANCES &AFFILIATE PROGRAMS
> companies work withother companies, online andoffline,
to promote each other
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VIRAL MARKETING
> the Internet version of
word-of-mouth marketing. Itinvolves creating a website, e-mailmessage, or other marketingevent that is so infectious thatcustomers will want to pass themessage or promotion along toother.
> It can be very
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1. NewCommunication
Possibilities for
Personalization
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2. Capability toreach a globalaudience at a
fast rate
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3. It offers thebest multi-mediatools for presenting
information
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1. MeasurementProblems
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2. Websnarl
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3. Potential fordeception
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http://www.w3.org/ Onlineadvertising.htm
http://wiki.media-culture.org.au/index.php/Online_Advertising_-
_Advantages_and_Disadvantages
Principles of Marketing-Kotler et. Al. (2007)
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Ma. Elissa A. Pagulayan
Bernaddette Sobremonte
Genevie Asuncion
Marvin Serandon
OFA31
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