eCommerce Opportunities

Case Study: Grain Place Foods, Inc.

Marcy Fuentes

Grain Place Foods, Inc.• 1953 Don Vetter began farming

organically • 1975 Don’s son David came home

after receiving his Bachelor’s in Agronomy & Soil Science and a Master’s of Divinity Degree

• 1978 The Vetter farm became certified organic

• 1979 The Vetter farm became “The Grain Place”

• 1979-present Grain cleaning and storage facilities to serve

small- scale organic farmers and specialty organic food

distributors and processors were added

• 1987 “Grain Place Foods, Inc.” was founded and assumed the

grain processing business of The Grain Place

• Presently there are over 25 employees working at Grain Place Foods, Inc.

Our Products & ProcessesAll products are Organic, Kosher and Non-GMO Project Verified.

Grain Place Foods’ grains, rolled grains and flours are 100% Whole Grain and certified with the Whole Grains Council.

Grain Place Foods supports local and family farmers.

All products are as nature intended; no salt, sugars or preservatives are added.

Our Farmers

Certified OrganicFamily Farmers

Of Grain Place Foods’ 128 current growers, 101 of them are from the Midwest. Including 46 from Nebraska!

https://www.youtube.com/watch?v=dOIEFhWV7j0&feature=youtu.be

Marketing Facebook Pinterest Google+

Edible Omaha, Non-GMO Source Book

*Google AdWords with GROW Ne

Google AdWords• Started Google Adwords in May 2013

• Grew Sales 174% and units sold 104% in the first month.

• Average Monthly Sales grew 104% and number of items sold grew 94%

• The month that Google AdWords was deactivated sales dropped 50% below the

monthly average

eCommerce Opportunities

Instant Growth

http://www.doctoroz.com/episode/biggest-health-traps-women-fall?video_id=3203134880001

• Feb 13 Show Aired• Feb 17 Over 200 orders

received (100 bags on hand)• Packaged all Hulled

Barley available (270 bags)

• Ordered more supplies• Feb 17-19 All 370 available

bags were sent out• Feb 25 1,000 Front labels

arrived, all bags were packaged

• Feb 26 USPS boxes arrived• Feb 27 All orders sent out

Nearly 2,000 bags have been sent out to date

Dr. Oz Segment Leads To…

Questions?