ecommerce for map businesses & changing internet space - mani singh - nextbyte technologies
TRANSCRIPT
eCommerce for Map Businesses & Changing
Internet Space
Mani Singh
Problem Statement
Common Issues with most...Existing site developed many years ago Updating & maintenance requires
programming effortIs not very SEO friendlyDesign is outdated and not responsiveMaintenance is nearly impossible
CartoGraphics.com.au
Westprint.com.au
GlobalMapping.uk.com
NatGeoMaps.com
What really changed...
What really changed...
What really changed...
What really changed...
What the user sees...
All three URLs lead to the same webpage● natgeomaps.com/ti_1504● natgeomaps.com/TI00001504● natgeomaps.com/appalachian-trail-bailey-gap-to-calf-mountain-virginia
Framework - Selecting MagentoScalable, Modular &
Customizable
SEO Friendly
Open Source & has large community
Built interactions using Salesforce’s Php APIs
Development was done in Sandbox
Framework - Salesforce
Workflow - Import & UpdatesMapping Salesforce fields
with MagentoSetting up categories and
linkagesUpdating fields for filters &
search in MagentoDefining daily automated
sync process
Site StructureGetting the structure right
Aligning Root Categories, Product Families & Sub-Categories
DesignMobile friendly responsive
design
Keeping design consistent with existing style
Additional new components
Product Families
Most Popular
New & Updated Titles
Design - Home
iFrame maps linked to ArcGIS
Tiled boxes linking back to product pages
Design - iFrame Maps
Product Name
Product Name with map code
Popularity by Sales
Design - Sort
HostingSecurity & Support
Reliability of Service
Scalability
Budget
SEO RelatedOld URL protection with
Redirections
New URLs indexed with Google
In built HTML header tags
Nofollow for external links
Easy URLs with three different links for each product
SEO Related
Maintenance & Upkeep●Daily backups
●Automated Products update Cron Job
●Server Health
Links Magento stores to MapSherpa’s online marketplace
Access to POD maps from publishers around the globe
Custom & POD Maps
Adds variety & depth to product range without stocking
End customer orders like any other product on the site & retailer prints & ships the map
Custom & POD Maps
OpenStreetMap or Google Maps as map backdrop
Creates product overlays with links to product pages on the store.
Interactive Product Locator
Product info pop-ups linking directly to product pages.
Easily Embedded without modifying the website code.
Interactive Product Locator
Interactive Product LocatorDifferent maps
embedded for different product categories
Works within existing website’s look and feel.
Maps Business relatedCustom & Print on Demand MapsInteractive Product LocatorShipping Module for maps &
globesDealer locator for publishersLinkages to retail partner sitesDropBox integration for imagesCRM Integration like Salesforce
eCommerce SuiteSite Development
New responsive websiteDatabase & URL MigrationHosting & MaintenanceOnline Marketing
