eCommerce Facts and Stats 2015 and Beyond

$800+ billion in sales will be generated in US, Western Europe & China in 2015

193.7 million: Western Europe has the second largest population of digital buyers, age 15-79 who have made a digital purchase; this number is projected to reach 216.6 million in 2018

70%+ of Western Europe will become digital buyers in the next 4 years

257 billion: eCommerce sales in Western Europe in 2014; projected to rise to approximately 356 billion by 2017

6.3% online retail out of all retail sales in Western Europe 8.5% online retail out of all retail sales is the projection for 2017 for

Western Europe, 8.3% for US and 10.5% for Asia Pacific 34% B2B eCommerce growth rate; it grows faster than B2C

eCommerce (13%) and now represents twice the size of B2C

Worldwide eCommerce

eCommerce in Europe

14% cross-border sales out of all retail eCommerce sales in Western Europe in 2014 and is projected to rise all the way to

20% cross-border sales out of all retail eCommerce sales is the projected rise by the end of 2018

In Europe cross-border shopping is most popular in Spain and Italy

Especially in smaller European countries, cross-border purchasing is becoming a key component of the eCommerce experience for consumers

19% have been victims of fraudulent purchases as a result of a security breach at a major retailer

2015 PFSweb, Inc.

Global eCommerce Sales

Western Europe eCommerce Sales Top Revenue Countries

2015 PFSweb, Inc.

eCommerce Sales Percentage of total country retail sales 2014

2015 PFSweb, Inc.

68% of consumers once/month 28% once a week (27% increase

from 2014) 76% would spend more than $100

on a product without seeing it first 80% are willing to pay for drone

delivery 66% expect to receive their first

drone-delivered package in the next five years. People are likely to buy more due to drone delivery

35% would shop more online if they were able to try on a product virtually using a product like Oculus Rift

How often/how much do people shop online?

Source: Walker Sands Future of Retail Study 2015

What drives people to shop more?

83% free shipping 65% free returns 62% one day shipping

Conversion rates

3% is the average conversion rate for B2C eCommerce

40% of website visitors use site search; visitors who use search convert at a rate 50% greater than those who do not utilize search (eConsultancy)

60% was the abandoned shopping cart rate in 2014

Which of the following products would you never buy online?

Source: Walker Sands Future of Retail Study 2015

Quick facts about Mobile Payments

12% of all eCommerce sales was mobile in 2014

50,3% of ecommerce traffic comes from Mobile (Shopify)

40% have used a mobile payment application in 2014, up from just 8% in 2013

4% have tried Apple Pay in 2014 only but 18% say the introduction of Apple Pay makes them more likely to make a purchase on their phone in the near future

80% customers are hesitant about using mobile payments due to security and privacy concerns

Other payment methods are fragmented and can vary greatly from country to country debit/credit card, net term invoice, COD (cash on delivery) and even direct bank payments are alternatives that range from popular to rarely used depending on the consumer culture of a specific country.

Which of the following mobile payment applications have you used in 2014?

Which of the following forms of payment do you feel

is most secure?

Source: Walker Sands Future of Retail Study 2015

Mobile Payments

In 2014 ecommerce orders coming from social media grew a staggering 202%

Social media is an awareness building/referral/recomendation vehicle but its purchase-driving role grows significantly

74% of social media users rely on networks for pre-purchase research

90% of participants to a survey state that positive online reviews influence their purchasing decisions (Marketing Land Survey)

85% of all orders from social media come from Facebook 20% of online shoppers say that Facebook influence their

purchasing decisions Pinterest popular within female 25-50 Linkedin B2B sales The trend will go towards the usage of Image-based Social Networks

Social Media in eCommerce

Big data Omnichannel strategies, global consumers Virtual reality (eg: Oculus Rift) Interactive video based buying Multi dimensional social sharing Drones

Emerging Trends and Recommendations

Use online storytelling to boost sales Focus on a compelling UX/UI Offer flexibility and assure security in payments Explore emerging technologies Adopt advanced semantic search/auto-complete Contextual eCommerce approach ( social commerce, mobile technology,

web, CRM, back office, fulfillment, ERP, inventory systems, etc) Focus on improving your website conversion rate focusing on key elements

such as: website design, server performance, mobile responsiveness, product descriptions, checkout experience

60+ ecommerce projects covering: Complex ecommerce platforms development from scratch Integration through APIs and XML with existing business systems (eg: finance,

CRM, ERP, inventory management, call center system, etc Additional plugins/modules extensions Smooth store migrations to mobile responsive versions of the

ecommerce platform

We cover the full spectrum of services from consultancy, prototypes, architecture design, UX design, implementation/integration, testing, maintenance and support of multi-platform applications

Experienced in various open source ecommerce platforms Vast experience in Magento development. We have dedicated

Magento teams ready to be deployed in your projects Proven track record in developing and customizing cross border

e-commerce platforms (localization, multi-lingual, multi-currency, integration with all major payment platforms)

Euro IT Group eCommerce Expertise

Selected retail and eCommerce references

RETAIL & WHOLESALE

ECOMMERCE

Technologies We Master

JAVA: Apache Tomcat, JBoss AS, Jetty, IBM WebShere, Oracle, Application Server, WebLogic, Windows Server

IIS, Nginx, NetWeaver)

PHP: CodeIgniter, CakePHP, Zend, Yii, Kohana, Wordpress, Joomla,

Drupal, MODX, Magento, Prestashop, IPBoard, Smarty

ASP.NET, Visual Basic, ASP.NET AJAX, ASP.NET MVC, Remoting, Reflection,

ADO.NET, Entity Framework

MICROSOFT: C++, C#, ASP.NET,

ASP.NET MVC, Silverlight

MOBILE: Android, IOS, Windows 8, iPhone SDK,

Android SDK, JQuery Mobile, Flash Lite, J2ME,

Symbian, XMPP, SMS, WAP

BIG DATA: Hadoop, Hadoop Map reduce, Spark, Storm, Mahout,

Apache Pig, Apache Hive, Elastic Search, Cassandra, Apache HBase

CLOUD: Amazon web services, Amazon EC2,

Windows Azure

Technologies We Master

WEB: HTML5, XML, XHTML, XSLT, DHTML, CSS, XSLT, Javascript, jQuery,

PHP

BUSINESS INTELLIGENCE: Pentaho BI, crystal

Reports, Microsoft BI

Microsoft Visual Studio, Windows API, ActiveX, XCode, wxWidgets,

STL, WinDDK, Qt Framework, Microsoft CRM

AJAX & JAVASCRIPT: JQuery, YUI, ExtJS, JSON,MooTools,

Prototype JS, Dojo, YUI, Scriptacoulous, ASP.NET Ajax

control Toolkit, etc.

Euro IT Group Expertise

Business analysis Consultancy System integration Software development Software testing Information security Web and mobile apps Enterprise mobility Cloud strategy BI Big data CRM and loyalty Ecommerce development

Conventional (.NET, Java, PHP/LAMP, C/C++)

Cloud/big data (Amazon, Windows Azure, Salesforce)

Mobile (IoS, Android, Windows Phone, Blackberry, HTML5)

Other (Ruby on Rails, Python, embedded software, Databases)

SAP, Microsoft, Oracle, other technologies

Telecom Financial Healthcare Media Retail & distribution Insurance

Services and

Solutions Technologies Industries

Monetate eCommerce Quarterly Roundup,

Q4 2013

Walker Sands Future of Retail Study 2015

Give them what they want: Match

Customers with the Products Theyre

Searching For Magento whitepaper

The Forrester Wave B2B commerce Suites,

Q4 2013

eCommerce Internationalization in Western

Europe

PostNord eMarketer Centre for Retail

Research comScore EMOTA

UPS Comscore Survey 2014 UPS Pulse of

the Online Shopper

Social {GWI Social Summary (Mander,

2014)}

Sources

Struggling with your eCommerce projects?

www.euroitgroup.com

Contact us: office@euroitgroup.com

Get in touch NOW!