ecommerce catalog listing management & photoshoot - delhi

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Create your visibility and visibility will create you Catalog Galerio

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Page 1: eCommerce Catalog Listing Management & Photoshoot - Delhi

Create your visibility and visibility will create you

Catalog Galerio

Page 2: eCommerce Catalog Listing Management & Photoshoot - Delhi

Scope Of Work Catalogue Management Model photography Product Photography Image Editing Data Management Web portal /Management

Gestation period 2 to 3 months only

CATALOG GALERIO’S CONTRIBUTION TOWARDS YOUR BUSINESS

Impact on revenue generation

Aprox. 30-35% increase in volume Resulting into approx. 2-2.5%

increase in conversion rate

Note : As per Mckinsey Report

120 million internet user in India ,3rd largest user base in the world Likely to have 330-370 million in 2015 Only 1.2 % people are using online mode for shopping 60% online Buyer said content help them make better product decisions

Page 3: eCommerce Catalog Listing Management & Photoshoot - Delhi

CATALOG GALERIO at a glance

Specialized in e-commerce , fashion, accessories and home furnishing

Industry Experts on project basis

12000 sq. feet of studio space in delhi / NCR

Latest photography equipment's to ensure quality and innovations

Multi-Service Telecom and internet tech Infrastructure

Secured Infrastructure with stringent security processes & compliance

Page 4: eCommerce Catalog Listing Management & Photoshoot - Delhi

CATALOG GALERIO at a glance

Page 5: eCommerce Catalog Listing Management & Photoshoot - Delhi

Services

Page 6: eCommerce Catalog Listing Management & Photoshoot - Delhi

Highlights of Content and Data Management

• Catalogue creation and catalogue maintenance with exclusive and SEO friendly content

• Professional skilled team with expertise in various domains – Content Writers– Content Editors– Content Auditor – Quality & Process

Controllers– Data Executive

• Ability to differentiate between Marketing Contents & generic contents.

• Standardization of Content for enhancing customer experience.

• 50+ to 5000+ per day onwards catalogue creation/maintenance facility.

• Flexibility to understand and adapt client requirement

• Multi Layer plan to groom resources to fulfill client requirements

Page 7: eCommerce Catalog Listing Management & Photoshoot - Delhi

Highlights of photography and Image Edting

Services we offer stemmed from demands by various clients:

CATALOG SHOOT Apparel/Accessories Product Home Category

CREATIVE SHOOT Banner Magazine Social Media Look Book

GHOST MANNEQUINS

ON SPOT SHOOT

Page 8: eCommerce Catalog Listing Management & Photoshoot - Delhi

Highlights of photography and Image Edting

Production House with talented in house resources. Resource capacity includes: –Photographers–Fashion stylists –Makeup/Hair stylists –Art/Creative Directors –Graphic Designers

Capacity to shoot small products to large home décor Products

Professionally qualified & Experienced Photographers.

Ability to plan, coordinate & shoot complex products independently.

Quality & Quantity check-list followed for each shoot.

Page 9: eCommerce Catalog Listing Management & Photoshoot - Delhi

STUDIO SET UP AND OPERATIONS

Catalog Galerio to build your studios and run them for you, at your location or at our center:Set up the studio Install state of the art equipment Getting the best talents Implement customized processes Deliver the final product

ADVANTAGES•Reduce and control operating costs. •Improve company focus. •Gain access to exceptional capabilities. •Free internal resources for other purposes.• Reduce Risk.

Page 10: eCommerce Catalog Listing Management & Photoshoot - Delhi

STUDIO SET UP AND OPERATIONS

Catalog Galerio to build your studios and run them for you, at your location or at our center: Set up the studio Install state of the art equipment Getting the best talents Implement customized processes Deliver the final product

ADVANTAGESReduce and control operating costs. Improve company focus. Gain access to exceptional capabilities.

Free internal resources for other purposes. Reduce Risk.

Page 11: eCommerce Catalog Listing Management & Photoshoot - Delhi

WHAT IS IN IT FOR YOU One Stop shop for Creative Services Vast choice of India/International Models Expertise in working with all big ecommerce players and

understanding their expectations State of the art technology/ highly trained talent End to End Production Outsourcing Robust Quality Control Cost Effective Operations Gain access to exceptional capabilities. Fastest Turn Around Time Unique Process to maintain the quality

Samples to win your trust

Page 12: eCommerce Catalog Listing Management & Photoshoot - Delhi

Planning

- Understand Customer requirment

Prepare guidelines

- Define Work flows

Design & Build

-Appoint content Team

-Train the team

-Aling team with goal

Quality Check

-3 layer quality check and rigrous feedback

-Train Content Contributors

Phase 1 Phase 2 Phase 3

Publish

Stringent Content Management Workflow

Page 13: eCommerce Catalog Listing Management & Photoshoot - Delhi

Weekly team meetings are heldRegular feedback is provided to the team

Program Management

Category Specialization

Training Programs

Structured Feedback

Work allocation is centrally managedAll team activities are captured and reportedTeam discipline is closely monitored

Category specific trainings are conductedDomain expertise are createdIndustry level trainings are conducted

Structured trainings scheduled regularlySoft skills trainings conducted for the teamCategory expert level trainings conducted

Work Process and development Plan

Page 14: eCommerce Catalog Listing Management & Photoshoot - Delhi

3 layer QC process

Step Effect

Level 1 (pre-processing) Check if the input has all the pre-requisite dataCheck for missing data/ incomplete data/ incorrect data

Level 2 (Quality Check) Check for data accuracy, image quality and titleCheck if the data populated is as per the current standardsCheck delivery formatting/ upload formatting/ special characters

Level 3 Quality Check (Rice Sample) Sample check 30% data

Error Type Specifics Error Severity Weightage Rating points

Factual Errors

Wrong Type attribute in attribute list, description, feature list, title Highly Critical 25% 5 OR 0

Wrong image Highly Critical 25% 5 OR 0 Wrong categorization Important 5% 5 to 1

Incomplete data Low 1% 5 to 1

Format Errors

Specific project instructions not followed Critical 10% 5 to 1 Watermark on image Critical 5% 5 to 1 Grammatical errors Important 5% 5 to 1

Standard instructions not followed Important 5% 5 to 1 Incorrect HTML tagging Medium 2% 5 to 1

Formatting errors Medium 2% 5 to 1

Error Type and Criticality:

Quality measurement framework

Page 15: eCommerce Catalog Listing Management & Photoshoot - Delhi

• Quality Analysis and Reporting

• Weekly output reporting

• Process optimization

• Resource Utilization

Drives better performance Helps to ensure that you have the right

measures Encourages balanced performance

Facilitates good management Better forecasting Indicates efficiency Monitor weekly pattern

Fix underlying issues Optimize tasks which takes more time Helps to create an assembly line Ensure control over daily output

Focus on individual resources Track their output at regular intervals

Quality measurement framework

Page 16: eCommerce Catalog Listing Management & Photoshoot - Delhi

Sell Your Products On

Page 17: eCommerce Catalog Listing Management & Photoshoot - Delhi

q

You We Your business

Thank You

Let’s Make An Association

Contact us at:08800397471mail: [email protected]