ECOMM 2011

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PRESENTATION OVERVIEW

Historical overview Integrated perspective Future directions

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ONLINE RIDESHARE EVOLUTION3

~1998Limited availabilityLow functionalityNo mappingCost – highResults - low

~2010Targeted marketMulti-modalInnovationCost - lowResults - high

GIS integration/results

~2005Wide availabilityHigh functionalityGIS mappingCost - dropping Results - increasing

Internet-based matching

Integrated Functionality

Dynamic

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EVOLVING PERSPECTIVE• Initial focus on Transportation demand management (TDM) -

demand side strategies• TDM is the use of policies, programs, services and products to shape

the economic and social factors that influence whether, why, when, where and how people travel.

• Support and encourage travel by transit, carpool, cycling, walking and travel avoidance through telework and other alternatives

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WHEN?WHEN?TIME

Weekday peak hourWeekday off-peak

EveningWeekend

WHETHER?WHETHER?SUBSTITUTES

TeleworkTeleconferencingOnline shopping

Trip chaining

WHY?WHY?PURPOSE

WorkSchool

ShoppingRecreation

WHERE?WHERE?DESTINATION

StreetNeighbourhood

CommunityCity

HOW?HOW?MODE

WalkingCycling

Public transitCar driver/passenger

TRANSPORTATION DEMAND MANAGEMENT (TDM)TRANSPORTATION DEMAND MANAGEMENT (TDM)

TRANSPORTATION DEMAND

WHEN?WHEN?TIME

Weekday peak hourWeekday off-peak

EveningWeekend

WHETHER?WHETHER?SUBSTITUTES

TeleworkTeleconferencingOnline shopping

Trip chaining

WHY?WHY?PURPOSE

WorkSchool

ShoppingRecreation

WHERE?WHERE?DESTINATION

StreetNeighbourhood

CommunityCity

HOW?HOW?MODE

WalkingCycling

Public transitCar driver/passenger

TRANSPORTATION DEMAND MANAGEMENT (TDM)TRANSPORTATION DEMAND MANAGEMENT (TDM)

TRANSPORTATION DEMAND

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PUTTING IT IN CONTEXT

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City / Regional

Targeted strategies

Employer / Building

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SUSTAINABLE MOBILITY6

Sustainable mobility requires an integrated suite of safe, convenient and accessible travel options, a compact and mixed-use built environment, and a supportive framework of policies and programs.

It improves transportation choice, balances supply and demand, limits environmental impacts, creates economic opportunities, and fosters partnerships among government, business and the public.

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3 KEY DELIVERY PRACTICES7

EngagedParticipation in city/regional/state program

Results

Highly CommittedDedicated internal corporate program

Results

Corporate commitment/results

CommittedParticipation in member based local organization, usually not for profit (e.g. Transportation Management Association (TMA)

Results

City

TMA

Corporate

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SEPARATE TO INTEGRATED SYSTEMS

Regional

City

Corporate

City

Regional

Corporate

Site

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INTEGRATED ONLINE PORTAL ON SUSTAINABLE MOBILITY

Policies Telework/mobile work policy Flexible working hours, compressed work weeks Priority carpool or fuel efficient vehicle parking Fuel efficient fleet or carshare vehicle availability Employer transit pass program, parking cash out,

tax programs Pricing/tolling Incentives/disincentives

Services Ridematching system Sustainable travel information Trip calendar Incentive program Emergency ride home Carpool parking management Social networking Sustainable commute option information School Pool Commuter Challenges Surveys

Products Dedicated carpool parking Secure bike parking, showers, change rooms Cycling/pedestrian infrastructure HOV network Public transport infrastructure

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PUBLIC - CITY/REGIONAL/STATE PROGRAMS

Provision of website with sustainable travel information

Focus on general public

Trend towards targeted engagement of employers and use of incentives

Inclusion of social networking media

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PUBLIC PROGRAMS:FROM A CORPORATE PERSPECTIVE…. Provision of web link,

email broadcasts to employees indicating availability of public services

Provision of corporate point of contact to government agency

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TRENDS• Provision of employer ‘private groups’ mimicking a dedicated

corporate sustainable commute portal • Inclusion of incentives

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TMA/BUSINESS PARK PROGRAM Limited geographical

area Membership based Focus on employers

only Usually membership

fee or fee for service

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Provision of web link, email broadcasts to employees indicating availability of public services

Provision of corporate point of contact to agency Fee for services : participation in transportation fairs, events,

commuter surveys, incentives, outreach, carpool parking management, emergency ride home

TRENDS• Provision of employer ‘private groups’ mimicking a

dedicated corporate sustainable commute portal • Consultancy based services for workplace travel plans,

surveys, etc.

TMA PROGRAMSFROM A CORPORATE PERSPECTIVE….

fill up with passengers – It pays to carpool

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CORPORATE PROGRAMS

Participation and focus on own employees

Runs independently of external programs, but usually highly collaborative with local government

Dedicated resource for employees

Internally championed (usually real estate/facilities or more recently HR)

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CORPORATE TRAVEL MANAGEMENT 15

Provision of dedicated intranet site Designation of Employee

Transportation Coordinator (ETC) Formal establishment of

supportive policies Direct provision of services Events, outreach, communication Reporting (GHG emission

reductions)

TRENDS • Comprehensive sustainable commute portal • GHG emission tracking – commute calendar• User communities (e.g. Bicycle user groups)

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FULLY INTEGRATED, MULTI-MODAL FUNCTIONALITY

Integrated functionality

Travel information portal

Core Rideshare matching

Commuter Tracking

Incentive Management

Advanced Carpool Management

Carpool Parking Management

Routing

Vanpool Management

Emergency Ride Home

Parking Space Finder

Survey Integration

Commuter Challenge

School Pool

Dynamic matching

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CUSTOMIZED SITE

Dedicated URL, banner, graphics and text

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USER PORTAL

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CORE RIDEMATCHING

Carpool matching, bike, walking, public transit buddies

Multiple filters Schedule match Along route matches Privacy protection Multi-language

enabled

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SINGLE TRIP FINDER

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TRIP CALENDAR

Users can track travel

Understand travel emissions and cost

Customise formulas (and text) to local conditions

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INCENTIVES

Events and promotion Contests Awards Shopping basket

Support national campaigns (e.g. Rideshare week)

Recognise and reward sustainable travel behaviour

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GHG & COST SAVINGS RESULTS

Understand impacts of travel behaviour

Multiple authority level administration portal - custom views of results

Organisations can report own results

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SOCIAL NETWORKING INTEGRATION

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EMERGENCY RIDE HOMEUSER CLAIM FORM

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CARPOOL PARKING MANAGEMENT

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SCHOOL POOL PROFILE

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SURVEY INTEGRATION

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PARKING SPACE FINDER

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FULL ADMINISTRATION PORTAL

Access to data 24/7 Export to Excel Run custom reports

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FUTURE DIRECTIONS

Dynamic matching Increased employer focus Distributed incentives (e.g.

reward points) Transit planning integration Enhanced emphasis on

database security & privacy

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ACT CANADA SUSTAINABLE MOBILITY SUMMIT

Vancouver – World’s most liveable city - Oct 30-Nov 2

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THANK YOU

Sharon LewinsonPresident, RideSharkOttawa, CanadaSharon@RideShark.comwww.RideShark.com