ecomm 2010 european conference on mobility management 5-7 may 2010 harnessing apartment search...
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ECOMM 2010ECOMM 2010European Conference on Mobility Management 5-7 May 2010European Conference on Mobility Management 5-7 May 2010
Harnessing apartment search Harnessing apartment search portals to mobility managementportals to mobility management
Tomi Laine, Strafica Ltd.Tomi Laine, Strafica Ltd.
Strafica Oy 2010
The choice of apartment’s location is the most remarkable decision in determining household’s transport needs, available transport modes, time used in daily trips and the caused emissions 80 % of trips are based at home
Most people in city regions value good public transport connections and well accessible services
However, many people forget about these preferences and end up to a location, which makes their everyday life mal-functioning and car-dependent
By far, the struggles in guiding people from this point of view have been few
BackgroundBackground
Strafica Oy 2010
The aim of the Finnish project is to bring mobility-related information to the consumers looking for new apartment and to help them to make “educated” choices
To reach the maximum number of consumers it is necessary to add mobility information to commercial apartment search portals For example, in Finland 2 portals have over 400 000
users/week The mobility management potential is huge, since by affecting
the choice of location we get effect to all the trips generated by household
State of the project Pre-study autumn 2009 Specifications and organization model spring 2010
Aim of the projectAim of the project
Strafica Oy 2010
What are apartment search portals?What are apartment search portals?
Strafica Oy 2010
The importance of mobility service level in The importance of mobility service level in the choice of apartmentthe choice of apartment In the Helsinki Region, good transport connections are among the
most important apartment choice criteria (Lankinen 2008) In a study from Tampere (Yli-Pihlaja 2001), 83 % named good
transport connections as important or very important criteria. Short distance to services 74 % well-functioning public transport 68 %.
Families with children value school, grocery store and parks within a walking distance from apartment (Kuluttajatutkimuskeskus 2008)
Over 90 % of the citizens in the biggest cities named public transport service level as an important criteria for apartment (internet-study N=2087) 50 % named CO2-emissions as an important criteria
8 people out of 12 estimated, that they would increase the use of sustainable travel modes if the project was accomplished (project workshop)
Strafica Oy 2010
Classification of different featuresClassification of different features
Transport and service information in apartment search portals
A. Apartment-spesific features
B. User-spesific features
C. Mobility information as search criteria
1. Location of services and bus stops on the map + walking distance in a table
2. Forthcoming public transport projects (metro etc) on a map
3. Prepared land-use changes on a map
4. Public transport travel time to the centre or general service level
5. Public transport travel time ”heat map”
1. Travel times and distances with public transport and bicycle to own destinations
+ effects of travel (CO2 emissions, travel costs per year)
1. Walking distance to school, groceries shop etc
2. Public transport travel time to own destinations
(or general public transport service level)
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A model of A model of apartment-apartment-spesific spesific featuresfeatures
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Example of public transport ”heat map” from Example of public transport ”heat map” from apartmentapartment
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A model of user-A model of user-spesific featuresspesific features
Household’s travel service level from this apartment is shown below
Public transport
Bicycle Car
Job 1 11 km, 25 min
10,5 km, 40 min
11 km
Job 2 29 km, 50 min
27,2 km, 90 min
28 km
School 4 km, 15 min
3,5 km, 15 min
4 km
Household’s emissions and costs from this apartment with different modes are shown below
Km/v CO2 emissions kg/year) Costs (euro/year)
Public transport Bicycle Car Public transport Bicycle Car
Job 1 6600 580 0 1530 1012 100 2640
Job 2 16800 1105 0 3890 1012 100 6720
School 2400 175 0 560 250 100 960
Alltogether 25800 1860 0 5980 2274 300 10320
Strafica Oy 2010
Walking distance to selected services
Public transport and bicycle travel time to own destinations
(general public transport service level as alternative)
A Model of mobility information as a search A Model of mobility information as a search criteriacriteria
Strafica Oy 2010
1. data sources (journey planners etc) and interfaces
2. mid-layer, which is needed to collect data from the sources and to calculate the needed figures. The mid-layer interface will be opened to all commercial actors.
3. integration work in each portal and the changes to user interfaces
Needed development workNeeded development work
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Cities are responsible for keeping the data sources up-to-date and to open the interfaces
Mid-layer development is shared with cities and national authorities
Commercial actors are responsible for their own integration work and user interface
variation to the implementation Commitment for 3-5 years?
Draft PPP-organization model Draft PPP-organization model
Strafica Oy 2010
Specifications for the new features co-operation with the commercial actors ensures, that the
planned features are interesting also for them Technical solutions, estimation of investment costs
Agreement of the organization model Owner for the mid-layer Responsibilities for upkeeping the data sources and
developing the open interfaces Share of the costs between communal and national
authorities
Contracts autumn 2010 Implementation, piloting, studies 2010-2011?
Present state of the project (May 2010)Present state of the project (May 2010)
Strafica Oy 2010
Financers Ministry of the Transport and Communications Ministry of the Environment Finnish Transport Agency Helsinki Region Transport City of Helsinki, City of Tampere
Consultants Tomi Laine, Heidi Saarinen, Juha Heltimo, Strafica Ltd Johanna Taskinen, Motiva Ltd
Apartment Search portals www.oikotie.fi www.etuovi.com www.mtv3.fi/jokakoti
PartnersPartners