5 Business Factors That Can Make or Break CRM

CRM is often referred to

as a foundation on which

other things are built, but

CRM itself needs to sit on

a solid foundation as well.

What is that foundation

built on? A bunch of things

that are, in general, never

considered when we talk

about CRM, but which can

heavily influence CRM's

effectiveness for good and

for ill, based on how well

the business executes on

them. There are many

foundational things that

every business should

strive to master even be-

fore they have a CRM, but

here are... Read More

TCL India

Newsletter Date: Wednesday 30th May 2012

Ecommerce:

Inside this

issue:

Ralph Lauren sees more global e-commerce coming soon

2

Rich Snippets for

Ecommerce:

Schema.org and

GoodRelations

2

E-commerce becomes 'star' attraction

Not just seasoned entrepre-

neurs, but celebrities are also

hooked by the growing e-

commerce segment. After Bol-

lywood and sports stars such

as Sanjay Dutt, Ajay Devgan,

Karisma Kapoor, Salman

Khan, Yuvraj Singh and Za-

heer Khan, tennis ace Mahesh

Bhupathi has jumped on the

fledgling e-commerce band-

wagon to exploit opportunities.

Bhupathi today launched his e-

commerce portal,

www.sports365.in, to exclu-

sively market sports goods,

apparels and footwear. For the

past seven months, Sports365

has been operational in the

business-to-business segment,

physically.“I am a sportsman

and I think there is a lot of po-

tential for sports e-retailers in

the country… Read More

Amazon Wishlist Widget

We have seen wishlists in

a website where the cus-

tomers can add the prod-

ucts they wish to buy at a

later point of time. I came

across a new widget from

Amazon which has a new

concept of wishlist widget.

This is a plug in which asks

you to choose the browser

and install there. Now best

part of this widget is, when you

are browsing product informa-

tion on non amazon sites, it

throws up an option to add to

wishlist and that product lands

up in Amazon wishlist.

This wish list can be shared

with friends and family where

they can gift them to the wish-

list holder. Amazing use of this

wishlist is... Read More

27.2m individuals – or 58.6% of the online popula-tion – logged on to ecom-merce platforms during November in 2011, 18% higher than a year before. More

A wishlist can be a powerful marketing tool.

CRM needs to rest on a solid foundation.

Disclaimer: You have been sent this newsletter as a part of our relationship marketing efforts, if you wish to unsubscribe, please mail me at veena.srinath@tcl-asia.com

5 Things to know this week

Celebrities jump onto the ecommerce bandwagon.

With e-commerce sales at

Ralph Lauren Corp. growing

annually by 30%, the apparel

manufacturer and retailer has

a big appetite to take on more

international expansion.

Ralph Lauren, No. 69 in the

2012 Internet Retailer Top 500

already is selling online in

Austria, Belgium, Canada,

France, Germany, Luxem-

bourg, the Netherlands and

the United Kingdom. But with

a fast-growing e-commerce

channel, Ralph Lauren in its

2013 fiscal year, which began

April 1, will expand to Japan,

chief operating officer Roger

Farah told Wall Street analysts

this week on the company’s

year-end earnings call.“We will

continue to invest in this high-

growth global channel with

more dedicated marketing,

more sophisticated technology

and more focus on delivering a

best-in-class customer experi-

ence,” Farah told analysts.

“For fiscal 2013, we intend to

launch e-commerce in Japan

in the second half of the year.

We will also be doubling the

capacity… Read More

Ralph Lauren sees more global e-commerce coming soon

Rich Snippets for Ecommerce: Schema.org and GoodRelations

“schema” has been developed

and evangelized by

Schema.org, and GoodRela-

tions has added a vocabulary

for ecommerce sites. Google

calls enhanced search listings

“rich snippets,” which benefit

websites by standing out more,

which may drive more traffic.

Though using semantic markup

will not give you a ranking boost

directly, if click through im-

proves, rankings may also im-

prove...Read More

You may have noticed some

search results seem to get a

bit of extra search engine love

– star ratings, prices, stock

information, and even bread-

crumbs.

Ever wonder what’s their se-

cret?

These sites have taken ad-

vantage of semantic markup

read by search engines that

exposes additional informa-

tion about page content. A set

of conventional vocabulary, or

How colors

affect

Purchase.

Infographic

Page 2

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TCL India

Ralph Lauren’s ecommerce sales are growing by 30% YoY

For the 2012 fiscal

year ended March

31, Ralph Lauren

reported: Web sales

grew about 30% to

around $479.9

million from $369

million. The web

accounted for 14.8%

of total sales

compared with

about 13.3% in

fiscal 2011.

Disclaimer: This is a free publication for limited private circulation only.TCL only curates and distributes this content which is already freely available on the internet. TCL does not claim ownership of any content used here, except the TCL logo and name. If you have any objection to the contents of this newsletter, please mail us at veena.srinath@tcl-asia.com and we shall try and address the issue immediately.

Ecommerce vocabulary is important, talk the talk.

Ecommerce: 5 things to know this week

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