Social Media, eCommerce Platform Flexibility and Omni-Channel Commerce

are Top Trends at IRCE 2012

Social Media, eCommerce

Platform Flexibility and Omni-

Channel Commerce are Top

Trends at IRCE 2012.

For the fifth consecutive year,

eCommerce consultancy Fit-

ForCommerce (http://

www.FitForCommerce.com)

lent its expertise to the annual

Internet Retailer Conference

& Exhibition (IRCE), the larg-

est eCommerce industry

event of the year, which be-

gan June 6 in Chicago at

McCormick Place West. As

the company chosen to run

the conference’s help desk,

located at the epicenter of the

exhibit hall, FitForCommerce

is in a unique position to learn

from both retailers and ven-

dors about the hottest…

Read More

TCL India

Newsletter Date: Wednesday 13th June 2012

Ecommerce:

Inside this

issue:

Harrods retools ecommerce site with focus on editorial, personalization

2

TiVo, PayPal Get Click-

ing on TV Commerce 2

Indian retailers retrench as reform hopes dashed

India's largest supermarket

operator, Future Group, is hav-

ing a clearance sale: its finan-

cial service business and flag-

ship clothing brand are gone,

and more deals are in the pipe-

line. Six months after the gov-

ernment backtracked on plans

to allow foreign retail giants

such as Wal-Mart Stores and

Carrefour to form joint ven-

tures, cash-starved domestic

chains are selling assets, shut-

ting stores, and scaling back

expansion plans. It seems im-

probable that retailers could be

in such trouble in India. They

have the world's second-

largest population, increasingly

affluent consumers, and limited

competition. But things are

tough for supermarkets…

Read More

Poor customer service costs retailers £45bn a year

SMG, the customer insight

agency, has found that re-

tailers lose out on an esti-

mated £45.38 billion a year

by not giving its customers

the best possible experi-

ence in store according to

its Customer Satisfaction

Index released today. Over

100,000 UK retail and lei-

sure customers were sur-

veyed in its Index in 2011

which discovered that im-

proved interaction with the

customer could increase aver-

age spend per person from

£23.36 to £32.47.Dealing with

customer complaints effec-

tively was number one in how

the shopper rated its experi-

ence with 21 per cent claiming

that this would induce them…

Read More

"I feel even a small reform like FDI in multi-brand retail will be a mood up-lifter, as it will benefit our farmers in a big way and even small pro-ducers will be able to export to global chain suppliers," the finance ministry's Chief Economic Advisor Kaushik Basu told reporters at a function.

quality of customer service is a key driver to increasing sales and building loyalty

Ecommerce platforms with flexibility built into their underlying structure can enable retailers to avoid the constant drain of re-platforming.

Disclaimer: You have been sent this newsletter as a part of our relationship marketing efforts, if you wish to unsubscribe, please mail me at veena.srinath@tcl-asia.com

5 Things to know this week

FDI in multi-brand retail will lift mood , espe-cially for Supermarket owners

London-based retailer Harrods

is revamping its ecommerce

site to feature a more interac-

tive homepage with static

scrolling, editorial content and

curated items as well as a Fa-

vorites tool that lets users cre-

ate a shopping list. The retailer

is looking to engage consumers

with more content on its ecom-

merce site that helps them

make purchasing decisions. In

addition, registered users can

create and save a shopping list

of favorite items, which will ap-

pear first when brows-

ing.“Luxury retailers must be

able to convey the feeling of

luxury and the overall brand

while still having a successful

ecommerce business,” said Vic

Drabicky, a New York-based

luxury and premium brand digi-

tal strategist.“Many brands

struggle with this notion, swing-

ing way too far toward the brand

side of things and delivering a

poor user experience, or swing-

ing too far in the sales direction

and losing the brand feel,” he

said. “In this case, Harrods’

unique homepage design does

a good job of accomplishing

both. Read More

Harrods retools ecommerce site with focus on editorial, personalization

TiVo, PayPal Get Clicking on TV Commerce

brand of safe online payment to

other channels. It has rolled out

several products to establish

bona fides in the mobile pay-

ment space, as well as among

brick-and-mortar retailers. Now

it is making the same push for

the TV viewer. It is joining

forces with such companies as

TiVo (Nasdaq: TIVO) and Com-

cast (Nasdaq: CMCSK) to offer

a way for consumers to buy

products featured in interactive

television ads. Read More

The idea of letting TV viewers

buy products as they're

watching commercials just by

clicking their remote has been

around for a while, but so far

it hasn't caught on. PayPal

and TiVo are going to give it a

whirl, however. One obstacle

right off the bat could be that

TiVo users may not be likely

to view a whole lot of com-

mercials -- interactive or not.

PayPal has been working for

a year or more to translate its

Pop-up shops, a

concept popular

abroad, have caught

the fancy of the

country's fashion

designers and retail

houses that are

adopting the trend.

Read More

Page 2

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Harrods’ Web site under-went an overall refreshment to enhance and refine the shopping experience, per the retailer.

Yusen Logistics

COO shares the

keys to a better

supply chain

Read the interview

here

Disclaimer: This is a free publication for limited private circulation only.TCL only curates and distributes this content which is already freely available on the internet. TCL does not claim ownership of any content used here, except the TCL logo and name. If you have any objection to the contents of this newsletter, please mail us at veena.srinath@tcl-asia.com and we shall try and address the issue immediately.

a survey conducted by Pay-Pal last fall that found half of TV subscribers, or 49 percent, showed an interest in purchasing goods and services linked to the con-tent they watched on TV

Ecommerce: 5 things to know this week

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