eco-system boosts digital farming to feed the world€¦ · alibaba : world’s largest retailer ,...

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confidential Eco-system boosts digital Farming to feed the world Ad Bastiaansen

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Page 1: Eco-system boosts digital Farming to feed the world€¦ · ALIBABA : World’s largest retailer , has no inventory Facebook : World’s largest popular media, creates no content

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Eco-system boosts digital Farming to feed the world

Ad Bastiaansen

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Eco-system boosts digital Farming to feed the world

Ad Bastiaansen https://youtu.be/lDlksoWRUcI

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CONNECTED

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Page 11: Eco-system boosts digital Farming to feed the world€¦ · ALIBABA : World’s largest retailer , has no inventory Facebook : World’s largest popular media, creates no content

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The global challenge

Food security

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Mission:

“Be the Global reference and facilitator of instant access to actual & local information on vegetation that enables well informed decisions for sustainable improvement of food production ”

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ECO – System from FIELD - FORK

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ECO = Excellent Customer Oriented - System

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BIG DATA

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Many applications

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RETHINK THE RULES

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RETHINK THE RULES

AIRBNB : World’s largest hotel chain, owns no real estate ALIBABA : World’s largest retailer , has no inventory Facebook : World’s largest popular media, creates no content Uber : World’s largest Taxi company, owns no vehicles

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Value chain converts into Agri business network

• Ownership of data > ACCESS to Data • Consumer products companies are linked to the farmer • Agri - suppliers convert from product sales to services sales

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Digital farming = connected agriculture

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Core Activities of ECO-System

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Current databases

• Static data

• Heterogenous (National)

• Difficult to access

• Subjective

• Relative ( %)

• Fixed geographic level

RESULT:

HIGH BARRIER FOR USER

Global Vegetation Database

Dynamic data (Near real time )

Homogenous (Global, multi sources)

Easy access + free

Objective

Quantitative (kg, ml)

Flexible (seamless zoom to any detail)

RESULT:

EASY TO USE

Current situation Near future

Example : “ need to have issue”

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GREENCoffee Vietnam

Information Services for Sustainable Coffee Farm Management Consortium of companies leading to: Increase of production, income and food security; Reduction of input of water, fertilizers and pesticides

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Audit farmers by control points => more reliability and cost efficient:

Land use

Farmer practices

Environmental requirements

Increase sustainability through extension services => improve advice based on real-time and reliable info

Water management

Pest & disease management

Crop calendar

SpaceCertified

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Water management

Pest & disease management

Yield estimates

Agricultural Monitoring System

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Pilot locations India

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AgriSpaces Community of excellence

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P

Agri-Space

Spaces

Community

Accelerator R&D

Events

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AGRI

Spaces

AGRI

Community

AGRI

Events

AGRI

Support

ICT-solutions

AgriFood

• Wageningen • Delft • Eindhoven • Twente

• Academia • Authorities • Companies • Investors

• Network • Events • Lectures • Pitches

• Inspirator-Day • Accelerator-

program + Invest capital

• Mentoring

Agri Business Inspiration Center

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US $ 4.6 bln

The $4.6 billion that was raised in

2015 is nearly double 2014’s $2.36

billion total, and outpaced growth in

the broader venture capital market

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WiF investment opportunity 2/2

FOCUS

ICT /Data & Agriculture

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Income

Yield

Crop disease

Inputs

Objective monitoring

Use of resources

Satellite infrastructure Multi-sensor

compliance

Global vegetation database

ADDRESS THE SUSTAINABLE DEVELOPMENT

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ECO = Excellent Customer Oriented - System

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THANK YOU