eco majestic’s pride graceedgemarkets.s3-ap-southeast-1.amazonaws.com/download/eco... · 2016....

A D V E R T I S I N G F E A T U R E | O C T O B E R 3 , 2 0 1 6

Eco Majestic’s

Pride & Grace

MALAYSIAspecial report AF2 THEEDGE MALAYSIAMALAYSIA | OCTOBER 3, 2016

KLANG VALLEY’S CROWN JEWEL

On the way, one immediately notices the develop-ments coming up in the area. Semenyih’s old world charms — barrack-style landed homes and uniform shophouses — are still there but they now co-exist with the new developments that are set to trans-form the area, now better known as South Eastern Klang Valley.

The South Eastern Klang Valley fi rst gained in-terest when The University of Nottingham moved its campus there 10 years ago. Since then, new housing projects have been sprouting in the area. More recently, basic, high-density developments have given way to planned townships that offer new lifestyle concepts.

Enhanced accessibility has also played a crucial role in generating interest in property develop-ment in the South Eastern Klang Valley, says Henry Butcher (M) Sdn Bhd chief operating offi cer Tang Chee Meng.

Lebuhraya Kajang Seremban (LEKAS) and the completion of links to other highways, such as SILK

Semenyih, A New Focus in the Greater Klang Valley

EDITORIAL

EDITOR-IN-CHIEF

AZAM ARIS

PROJECT EDITOR

RACHEAL LEE

EXECUTIVE EDITOR (PRODUCTION)

OOI INN LEONG

CHIEF COPY EDITORS

PUSHPAM SINNAKAUNDAN,

MAH PIN PIN

SENIOR COPY EDITORS

WONG SOON FAH,

MARICA VAN WYNEN

COPY EDITOR

LEE MEI GEOK

ART DIRECTOR

SHARON KHOH

DESIGN TEAM

HENRY LEE

ADVERTISING & MARKETING

CHIEF COMMERCIAL OFFICER

SHARON TEH (012) 313 9056

GENERAL MANAGER

KINGSTON LOW (012) 278 5540

SENIOR SALES MANAGERS

FONG LAI KUAN (012) 386 2831

GREGORY THU (012) 376 0614

MICHAEL TAN (012) 2130252

PETER HOE (019) 2215351

ACCOUNT MANAGERS

CK TAN (016) 342 6543

LEE SOO SIN (012) 710 6220

LUM WAI FONG (016) 218 5908

LUQMAN AB RAHIM (017) 629 0297

SHANNON LEONG (012) 677 5345

SHAUN LEE (012) 658 7245

CREATIVE MARKETING

CHRIS WONG (016) 687 6577

HEAD OF MARKETING SUPPORT

& AD TRAFFIC

LORRAINE CHAN

EMAIL [email protected]

CORPORATE

PUBLISHER & GROUP CEO

HO KAY TAT

CHIEF OPERATING OFFICER

LIM SHIEW YUIN

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An ideal Sunday morning for some is to head south-east of Klang Valley to hike up Broga Hill to catch the sunrise before heading to the near-by Semenyih for a hearty breakfast.

Th e University of Nottingham in South Eastern Klang Valley

Every precinct is gated and guarded for residents’ peace of mind

AF3 special reportTHEEDGE MALAYSIAMALAYSIA | OCTOBER 3, 2016MALAYSIA


and the Cheras-Kajang Expressway, have shortened travelling time signifi cantly.

The new townships, Tang adds, offer a high-quality living environment and better infrastructure.

Ho Chin Soon Research Sdn Bhd CEO Ishmael Ho says the South Eastern Klang Valley follows a natural develop-ment progression from Kajang. Further-more, he agrees that the completion of highways and public transport infra-structure has brought the area closer to Kuala Lumpur.

He adds that the connectivity will be enhanced in the future as there is a plan to connect the South Eastern Klang Valley to Bandar Seri Putra via a dedicated Putra Mahkota interchange off the North-South Expressway.

With these developments, this area, once under the radar, is now in the limelight, creating new business op-portunities and jobs and increasing the population. Not surprisingly, this has sparked an even greater demand for both residential and commercial properties.

Eco World Development Group Bhd (EcoWorld) has responded to this grow-ing demand by developing Eco Majestic, a 1,089-acre township that offers exten-sive opportunities for those looking to buy a home or make sound property investments.

With the EcoWorld DNA in place, Eco Majestic offers:i. Good location in an area with tre-

mendous potential and excellent accessibility;

ii. A well-planned integrated township designed for long-term sustainabil-ity;

iii. Superior design concepts that meet residents’ aspirations and lifestyle needs;

iv. Meticulous attention to detail, espe-cially in terms of landscaping, green spaces, community spaces, cycling and jogging lanes, waterways and the overall environment;

v. Security features integrated in mas-terplan complemented by top-notch security system;

vi. Modern and refi ned infrastructure, such as well-designed roads, broad-band services, signature features; and

vii. Proximity to job centres and vibrant commercial precincts.

Eco Majestic was unveiled in 2014 and has since successfully launched more than 4,000 units. It will see the completion of its fi rst two phases by the end of this year.

Acclaimed feng shui master Datuk Joey Yap notes that the township has good natural landforms, which project long-term prosperity for the residents.

He points out that the key landforms that benefi t Eco Majestic are the dragon and cow formations. “The dragon forma-tion is known as the golden blooming dragon formation, which suggests the help and support of noblemen,” says Yap. “The qi from the cow formation mountain brings stability, peace and good harvests in the long term.”

Straits show village and Swan Lake at night

Th e water fountain in Eco Majestic Show Village

Eco Majestic interchange

at LEKAS

Th e feature roundabout at

Eco MajesticE



The process of crafting Eco Majestic was not without its challenges, especially with public perception of the South Eastern Klang Valley being a rural backwa-ter. Eco World Development Group Bhd (EcoWorld) president and CEO Datuk Chang Khim Wah talks about Eco Majestic’s journey thus far and its mission.

The fi rst step was the selection of a Straits era archi-tectural style for the development to truly refl ect the word “majestic” and to realise the vision of “Timeless Elegance”. This vision is also refl ected in the choice of a graceful swan to symbolise the development.

The key task was to bring people to this part of Greater Klang Valley, which was perceived as out of the way and less accessible by Klang Valley residents. Also, many were doubtful about the potential of prop-erty development in the area.

However, the developer is confi dent of Eco Majes-tic’s success and aims to introduce catalysts for impres-sive value creation for homebuyers, thus ensuring the desirability of the township.

In its mission to change the misconception about the South Eastern Klang Valley, the fi rst thing the developer did was to link Eco Majestic to various highways and main roads. Construction of a link road to East Gate of the township from Jalan Semenyih began in 2013.

Even before the completion of East Gate, EcoW-orld boldly set up a sales offi ce in a shop-offi ce lot on Jalan Semenyih and launched the fi rst phase of the development. Even without a show unit, all the units were sold during the weekend launch.

East Gate was completed in 2014 and subsequent-ly, the developer embarked on a series of marketing

Th e North Gate and the red carpet bridge

Realising a Vision of Timeless Elegance

Chang: We want to show the people the architecture, value and concept of Eco Majestic



campaigns to introduce Eco Majestic to the public. The three mega events held over three years attracted close to 400,000 people, mostly the younger gener-ation. There were also smaller yet no less successful seasonal and festive events.

“Our objective is to show people that the devel-opment is not far away as well as we show them the architecture, value and concept,” says Chang.

There are two more entrances to Eco Majestic to enhance accessibility and convenience. The North Gate and West Gate allow the township to be directly accessible via LEKAS.

Opened last year, North Gate features a red carpet bridge that serves as one of Eco Majestic’s signature fea-tures, to welcome home the residents and their guests.

West Gate is linked directly to the Eco Majestic interchange, both of which will be unveiled soon.

Ensuring the accessibility of Eco Majestic through the construction of the link road to North Gate, the Eco Majestic Interchange as well as the upgrading of the existing roads, has benefi tted not just the township but also the surrounding communities.

Previously, Jalan Semenyih was the only road in and out of this area which resulted in massive congestion

at all hours of the day. However, the situation has been signifi cantly alleviated since the launch of Eco Majestic.

For EcoWorld, a well-planned township involves the application of sustainable design principles and guidelines as it creates value for its buyers and inves-tors. The list includes security checkpoints, green connectors, original tree mapping as well as walkways for pedestrians and cycling paths.

Each precinct of landed homes is gated with a guardhouse and round-the-clock security. Security guard patrols are augmented by an EcoWorld Polis Bantuan (auxiliary police) force.

A network of paths for walking, jogging and cycling connects all the parks in the township. The existing trees are conserved where possible and are replanted as close to their original place as possible.

Chang says township development has evolved over the years, as the expectations of customers have increased and become more sophisticated. To keep pace, developers must anticipate these expectations to deliver the types of houses and facilities custom-ers desire.

Broadband service is an example. Eco Majestic offers broadband Internet connectivity at speeds of up to 30Mbps to every house. Residents also have the option to upgrade their service.

“That’s how township development has changed. Everything is quick and people are going to places where everything is ready and available. Developers can’t wait anymore to develop the amenities at a later date,” Chang points out.

Construction of Eco Majestic City, a 150-acre mixed-use commercial centre in the township, will start next year. Thirty acres have been earmarked for amenities, which include a lifestyle sports centre and a public central park called Majestic Park.

“Eco Majestic City will be a new city centre for the South Eastern Klang Valley. We see opportunities for established businesses from the surrounding communi-ties to move into this lifestyle commercial hub that will come with parking and other amenities,” says Chang.

Other components of Eco Majestic City include commercial plots for a hotel and offi ce tower, shopof-fi ces and serviced apartments.

Bicycle and pedestrian paths designed for safetyA panoramic view of Eco Majestic

Th e landscape is both meticulous and inviting

Union Pavilion overlooks the Swan Lake

E



Parkhome off ers unobstructed views of a 20ft private garden and 30ft common garden



MELLOWOODInspired by the black-and-white houses of the Straits era, Mellowood offers a selection of luxu-ry parkhomes with revolutionary designs that will keep the residents close to nature. The seamless architecture creates a new home concept that enhances the quality of life and stands out from conventional houses.

Limited to 658, the homes have built-ups of 2,231 to 2,910 sq ft and offer four spacious layouts that are beautifully designed.

Phase 1, called North Garden, offers two sizes: 22ft x 80ft and 24ft x 80ft; and Phase 2, South Gar-den, offers two sizes: 20ft x 70ft and 22ft x 70ft.

At the heart of the precinct is a 2.36-acre central garden created as a community gathering space. With a children’s playground as well as a jogging and cycling track, it offers a safe outlet for out-door activities.

ECO MAJESTIC CITYStrategically situated near West Gate and with direct access from LEKAS via the LEKAS-Eco Majestic Inter-change, Eco Majestic City is poised to become a vital commercial hub in the South Eastern Klang Valley.

Upon completion, this 150-acre mixed-use com-mercial centre will boast a central park, lifestyle sports centre, hotel, offi ce tower, shopoffi ces and serviced apartments.

The 20-acre Majestic Park will feature a 10.3-acre lake and a green area of 9.7 acres. The playground, running and walking path and community piazza are all designed with the safety of the residents in mind.

The sports centre will be a place for fi tness and exercise on a pay-per-use basis. Sitting on a 12-acre parcel, its facilities include an Olympic-sized swimming pool, wading pool, training pool, squash, tennis and badminton courts, a gymnasium, convention centre, pre-school and futsal court, and F&B outlets.

What’s New in Eco Majestic

Th e private central garden exudes classical charm Commune with nature from Mellowood Pavilion

Elegant black and white façade harks back to Colonial architecture

E

Th e guardhouse at Mellowood’s single entry/exit

AN ARTICULATION OF ECO MAJESTIC’S VERY ESSENCE, CAPTURED IN THE BEAUTEOUS FORM

OF A SWAN IN GRACEFUL MOTION, WELCOMES YOU.

It welcomes you to your personal realm of peace, to your home where heritage and harmony are intricately interwoven into a glorious tapestry that celebrates love, life, and the freedom to pursue your passions.

A Symbol of Timeless Elegance

Enjoy our world-class services

and expert assistance every day.

Mondays to Fridays 9am - 6pm

Weekends and Public Holidays 10am - 6pm

+603 8723 2255 www.ecoworld.my

ECOWORLD GALLERYECO MAJESTIC SDN. BHD. (1002247-X)

No. 1, Lingkaran Eco Majestic, Eco Majestic

43500 Semenyih, Selangor D.E, Malaysia

F 03-8723 2225 E [email protected]

KLANG VALLEY | ISKANDAR MALAYSIA | PENANG | SYDNEY | LONDON

eco majestic’s pride graceedgemarkets.s3-ap-southeast-1.amazonaws.com/download/eco... · 2016....

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