eco-labels for tourism: joint opportunities to move the market towards more sustainability...
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Eco-labels for Tourism:
joint opportunities to move
the market towards more
Sustainability
Rimini,28th June 2001
Herbert Hamele
ECO TRANS
[email protected] all Ecolabels on: www.eco-tip.org
I. Ecolabels for Tourism...I. Ecolabels for Tourism...
„Better than ... !“Ecolabel = voluntary, multiple-criteria-based third
party programme
that awards a license which authorises the use of environmental labels
on products indicating overall environmental preferability of a product
within a particular product category
based on life cycle considerations (ISO 14024: Ecolabels Type I)
[email protected] all Ecolabels on: www.eco-tip.org
More and more Ecolabels for Tourism
Switzerland
Ecolabels for Tourism in Europe
[email protected] all Ecolabels on: www.eco-tip.org
Ecolabels for Tourism
all ecolabels on: www.eco-tip.org
[email protected] all Ecolabels on: www.eco-tip.org
Tourism within the context of sustainable development
has to fulfill the needs of ...
local population tourists
nature & environment
culture
businesses
... and future generations
Ecolabels for Tourism ...
II. ... towards more Sustainability ?II. ... towards more Sustainability ?
[email protected] all Ecolabels on: www.eco-tip.org
„Sustainable tourism“ is defined by many indicators...
tourists satisfaction, behavior,...
population jobs, identities, wealth,...
businesses occupancies, added value,local multiplier,R.o.I., ...
culture maintainance of heritage, variety,...
environment energy, water, materials, waste, nature biodiversity, traffic, ...
[email protected] all Ecolabels on: www.eco-tip.org
Growth of International Tourism in Europe (WTO, 1998)
1995 2020
world: 613 Mio 2000 Mio ?
Europe: 360 Mio 720 Mio ?
central/eastern Europe + 4.8 % p.a.East Mediterranean Europe + 4.6 % p.a.Western Europe + 1.8 % p.a.
... and the environment ?
[email protected] all Ecolabels on: www.eco-tip.org
Ecolabels: the demand makes the decision
World
Tourism
Europe
Destinations
Businesses
Consumers
Tour Operators
Good environmental performance
[email protected] all Ecolabels on: www.eco-tip.org
Effects of existing Ecolabels > e.g. for Accommodation in Europe <
ca. 30 Ecolabels (local, national, international) all types of accommodation, all their services > 2000 certified products (~ 1 %) similarities and differences:
– life cycle considerations: in > use > out– management, measures, limit criteria– application and verification– certification and marketing
less water, energy, waste = less cost a mountain of know how and experiences
[email protected] all Ecolabels on: www.eco-tip.org
Effects of existing Ecolabels e.g. for Accommodation in Europe
many individual effects
Environment as (potential) „Quality +“
butnot used by many tour operators
not known at many consumers
=> not moving the demand
Effects of existing Ecolabels
> e.g. for Accommodation in Europe <
[email protected] all Ecolabels on: www.eco-tip.org
How to reach the market ?A.I.D.A.A.I.D.A.
A.A.ttention “Oh, what’s that ?”
I.I.nterest “Let me see !”
D.D.esire “How much is it ?”
A.A.ction “Ok, I take it !”
the existing Ecolabels for Tourism in Europe
need a common standard and promotion
[email protected] all Ecolabels on: www.eco-tip.org
Rimini Conference >>> 29 June 2001
Workshops B
B1 Environmental management tools for the accommodation sector
B2 Towards an harmonization of existing experiences and labels
B3 Links with the environmental management of the tourist destination
B4 Open issues: links between environment and quality criteria, consumers demands,environmental and economic benefits
[email protected] all Ecolabels on: www.eco-tip.org
Eco-labels for Tourism: towards more Sustainability III. Joint opportunities to move the marketIII. Joint opportunities to move the market
„Ecolabels for Sustainable Tourism in Europe:
demonstrating how Ecolabels can move
the European Tourism market
towards Sustainability“
The ECO-LAB projectThe ECO-LAB project
(proposed to LIFE ENVIRONMENT)
[email protected] all Ecolabels on: www.eco-tip.org
ECO-LAB: four common steps 2001-2003
1. European set of environmental performance indicators and benchmarks for destinations and accommodation
2. Partnership and common basic standard for Ecolabels in Europe
3. Promotion to tour operators: matching program
4. Consumers campaign 2002 (IYE) & 2003
[email protected] all Ecolabels on: www.eco-tip.org
ECEAT, ECOTRANS, FNI, Reisepavillon & ANPA, EEA 15 + inter/national stakeholders associations ... 10+ leading Ecolabels ...
ECO-LAB: a joint European initiative
... are looking forward to co-operating with You.
Grazie mille !Grazie mille !
The project partners & supporters ...