www.wildasia.org

Eco labels for hotelsWhy are they good for business?

1.Sustainability approach

2.Guests satisfaction

3. Staff commitment

4. Savings

5. Green Key eco label

6. Wild Asia

7. Conclusion

Content

1. Sustainability approach“Sustainability will become a defining issue for the industry in 2015 and beyond. Rising populations and increasingly scarce resources will provide a challenging business environment in which sustainability will need to be embedded within all facets of the industry, rather than regarded as a standalone issue.”

Deloitte Hospitality 2015

According to a study by the Association of British Travel Agents, one in three travellers now believes that their vacation products should have an environmental rating.

2. Guests satisfaction

In 2012 TripAdvisor, announced the results of its eco-friendly travel survey of more than 700 U.S. Travellers, 71 percent said they plan to make more eco-friendly choices in the next 12 months compared to 65 percent that did so in the past 12 months.

2. Guests satisfaction

Free bike for guests in Park Inn Prague CZ

3. Staff commitment

Committing to get an eco label means:•Enhancing staff pride, loyalty and satisfaction to work in the hotel •Sharing benefits with local communities•Reducing staff turnover

Moscow

4. Savings

Each label demands to fulfil criteria regarding:

-water and energy consumptions

-wastes management

The ultimate goal is to increase efficiency

4. Savings examplesCity hotel in Bangkok, 500 bedrooms installed water

treatment system to supply cooling towers: yearly savings: 20 000 USD

Costal resort in Bali with 700 bedrooms cut by 20% its laundry costs by implementing new towel

reuse programme

Five star hotel in Hua Hin reduced by 25% its

energy bill by replacing normal bulbs by LED

5. Green Key eco label

• Programme of the Foundation for Environmental Education (FEE) based in Denmark

• Green Key was created in 1994 and is now present in 45 countries with more than 2300 awards

• Well identified in Europe and Middle East

• Partner with Hotel Chains such as Starwood and Rezidor

5. Green Key eco labelAdvantages / other eco labels:

•international label but locally administrated

•criteria adapted to national context

•support provided by National Operator

5. Green Key eco label

Advantages / other eco labels:

•financially affordable (less than USD 1000/year)

•efficient communication tools

6. Wild Asia ExperienceWild Asia has been working in the responsible tourism sector since 2006. We understand this is an important economic sector and our goal is to make it better: for people, for communities, and the environment footprint. We work across the supply chain innovating technical solutions, raising awareness and building future leaders.

Accommodation Providers

Tour Operators Community Groups

Conservationists

6. Wild Asia Numbers

190190Responsible

Tourism Award applications

Assessed tourism businesses from

1414Asian countries

Official CSR partner of ITB Asia for

55years

Delivered

2424consultancy assignments

88 Years experience in

Asia based responsible tourism

Work with

3737UNWTO criteria in sustainable tourism

Between 2006 - 2014

Content6. Wild Asia Consultancy

Sound knowledge in the domain of certification (Travelife, Green Key) with teams already

operating in Thailand, Cambodia and Malaysia

Tailor made offers to support hotels willing to be eco certified, including: workshops, trainings,

technical advices, documents production, communication tools and pre audit

7. ConclusionEco label = sustainability toolkit

The benefits depend on your commitment

Wild Asia provides you with the right expertise to

find your way in the eco label jungle

Nicolas Dubrocard

Associate Advisor Wild Asia Responsible Tourism

nicolas@wildasia.org / + 60 11 23 70 71 07

THANK YOU FOR YOUR ATTENTION