ECO-ENAMELA “Green” Nail Polish Company

MISSION STATEMENT

“Eco-Enamel seeks to provide stylish and trendy nail polish that is created with environmentally friendly products. We believe that our nail polish should be moderately priced and high in quality. Our goal is to become well known throughout the nation and to accessible to not only exclusive Hollywood clients but to everyone in general. We want people to recognize our company as a green company and a cosmetic leader through business growth and annual increase in profits.”

THE TEAM

• Jade Huger-Sanders• Fashion

Marketing• Virtual

Enterprise

• Lisa Kucharczk• Keyboarding

Applications• International

Business

• Shared experience in:• International

Careers• Computer

Information Systems

• AP Environmental

OUR PRODUCT

Nail polish• Long-lasting• Natural ingredients

• No carcinogens• Large range of colors

Acetone

Brushes

MARKET SUMMARY

Sales Growth Market Share

Skin Care $5,551 3.40% 28.00%Color Cosmetics $6,173 8.90% 31.00%

Fragrance $3,345 1.40% 17.00%Body and Bath $3,498 7.50% 17.00%

Men's Line $1,478 -2.50% 7.00%Total $20,045 6.60% 100.00%

DISTRIBUTION

Prestige - department and specialty stores • (Macy's, Neiman-Marcus, Fred Segal and Sephora)

Broad - mass merchandisers, cosmetic discounters, drug stores, food stores and wholesale clubs

• (Costco, Sam's Club, etc.)

Alternate - direct sales • (Avon, Mary Kay)

Specialty - Spas and Salons • (Body Shop, Bath and Body Works)

MAC

China Glaze

Chanel

Essie

OPI

Women ages 15-64

Careers devoid of manual labor

• Middle class or high income

Post-Industrialists

THE INDUSTRY

Competition Customers

FIVE-YEAR PLAN

How should we expand our business (other products?

exportation?)

RESOURCE REQUIREMENTS

List requirements for the following resources:• Personnel• Technology• Finances• Distribution• Promotion• Products• Services

RISKS AND REWARDS

Summarize the risks of the proposed project and how they will be addressed.

Estimate expected rewards, particularly if you are seeking funding.

KEY ISSUES

Near term• Identify key decisions and issues that need immediate

or near-term resolution.• State consequences of decision postponement.

Long term• Identify issues needing long-term resolution.• State consequences of decision postponement.

If you are seeking funding, be specific about any issues that require financial resources for resolution.