eco 2 team feng huang hong yifan ban jung tae emiri shigeoka
TRANSCRIPT
![Page 1: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/1.jpg)
Eco2Team Feng Huang
Hong Yifan
Ban Jung Tae
Emiri Shigeoka
![Page 2: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/2.jpg)
BackgroundOur vision and business modelMarket AnalysisMarketing StrategyAction PlanFinancial Statement
Outline
![Page 3: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/3.jpg)
Background
2,300,000,000 plastic bags
per yearForgetful Unfashionable
![Page 4: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/4.jpg)
We do!
Not remindful enough
No fashionable
eco bag
Lack of recycling system
Our features
![Page 5: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/5.jpg)
Sell eco-bags
Change mind towards
environment
Our vision
![Page 6: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/6.jpg)
Executive SummaryWe sell two kinds of eco-bags made from recyclable materials;
(1) Eco bags for mothers and shoppers
(2) Eco bags for student organizations and companies
![Page 7: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/7.jpg)
Executive Summary
(1) Eco bags for mothers and shoppers with barcodes of point system
(2) Eco bags for student organizations and companies with their own logos
![Page 8: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/8.jpg)
Eco bag × point card system
Eco-Bag
Membership card
![Page 9: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/9.jpg)
How the point system works?Oh point card in KoreaCustomers can accumulate points
and use it just like money
Many cooperated stores
→ pay for the points
・ Customer loyalty・ Advertisement effect・ Get customer information
Point card company
can get commission from stores
![Page 10: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/10.jpg)
Cooperate with a card company
Put the barcodes for point accumulation
→ Remind people to bring eco bags with barcode
→ Cut down family budget and saving money
How the point system works?Our e-point system
![Page 11: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/11.jpg)
Interview Result (1)83 % of mothers said they won’t forget to bring eco bags if they have our product.
83%
17%
Usage increase for Eco-bag
Yes No
![Page 12: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/12.jpg)
69% of mothers said they want to buy our
e-point eco bag if this service exists.
69%
31%
Eco-bag purchasing
Yes
No
Interview Result (2)
![Page 13: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/13.jpg)
Executive Summary
(1) Eco bags for mothers and shoppers with barcodes of point system
(2) Eco bags for student organizations and companies with their own logos
![Page 14: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/14.jpg)
Examples
Our websitePeople can design eco-bags for their own use (Choosing materials, size, shapes, colors, designs etc)
![Page 15: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/15.jpg)
Cf. ClubT in Japan
![Page 16: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/16.jpg)
![Page 17: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/17.jpg)
OVAL Eco bag
![Page 18: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/18.jpg)
5. Sell
4. Attach barcodes
3. Produce
2. Design
1. Collect materials Garbage company, households, offices
Students, designers
(Generalized for public)
Card companies
Supermarkets
Student organizations, companies (Customized)
Online website
How we produce and sell
FactoriesFactories
![Page 19: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/19.jpg)
What we use?
Recyclable trash (from garbage company)
Old clothes (cf. Clothes box in Korea)
Used banners (cf. placards collecting company in Korea)
![Page 20: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/20.jpg)
Generalized for public
University students
New designers
Customized
Student organizations
Companies
How we design?
Who designs? For whom?
![Page 21: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/21.jpg)
• Produces the general models• Storage them
• (1) For "mothers“ ----------^^^--------------------- attach the barcodes on the eco-bags
• (2)For student organizations and companies print the patterns according to customer needs
How we produce?
![Page 22: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/22.jpg)
Supermarkets
Online
Where we sell?
![Page 23: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/23.jpg)
Market AnalysisSegmentation
Geographic : Beijing
Demographic : Beijing mothers
students/organization Behavior : Try to save budget
/want to have good image Psychology : Pay back is good
/use good image
![Page 24: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/24.jpg)
Mothers who wants to save their family budget
Student organizations that want to have their original goods or promote their own organization
Companies that want to promote themselves as an environment-friendly company
Market AnalysisTargeting
![Page 25: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/25.jpg)
The good image of “Environment-friendly company” to youngsters(10~20) and mothers(30~60)
Reducing the usage of plastic bags and encouraging people to use eco bags with e-point barcodes
Market AnalysisPositioning
![Page 26: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/26.jpg)
Value・ Use recycling materials
・ E-point system・ Website for eco bags
design・ CSR and good ad
RarityIn China,
・ no fashionable eco bag
・ point system just started・ lack of recycling
company
Imitability
Entry barrier level will be high once we get alliances
with many stores and establish our system
Organization
Small in the beginning,
but grow by year
VRIO
VRIO Analysis
High
MediumRelatively
low
Relatively high
Sustainably competitive superiority
![Page 27: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/27.jpg)
Start with a small headquarter
Use computer system to collect customer information
Cooperate with students and new designers, model the bag size
Collect recyclin
g material
s in a low cost
Produce by
ourselves
Build inventory
near factories
Mouth to mouth,
Selling on the internet and on the
spot
Website and apps
for customers to check
their points
Margin
Value Chain
![Page 28: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/28.jpg)
Marketing Strategies for mothers
Advertisements and promotion in supermarkets
Using internet web, apps to promote(online point check system)
Mouth-to-mouth
![Page 29: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/29.jpg)
CSR (corporate social responsibility) is highly considered
Focus on companies with high awareness towards environment
Heighten our brand images by cooperating with big business conferences and events
Marketing Strategies for companies
![Page 30: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/30.jpg)
Cooperate with fashion magazines
- our eco-bags as supplements → popularize
- articles about eco-bags
- put our advertisement in these magazines
Marketing Strategies for students organization and companies
![Page 31: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/31.jpg)
Successful example in Japan 1 These eco-bags (free gift) of the famous Japanese
fashion magazines.
“Cher”
“MARC BY MARC JACOBS”
![Page 32: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/32.jpg)
“Anya Hindmarch” Made to deal with environmental
problems by a British popular brand
Sold in a low price
although it is a luxury brand.
→Cooperate with Chinese celebrities, famous brands
Successful example in Japan 2
![Page 33: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/33.jpg)
Affiliate system
We’ll pay fees to affiliate websites if their products were bought by visitors from affiliate websites
SEO (Search engine optimization)
SNS, apps for young people
Digital marketing strategy
![Page 34: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/34.jpg)
Q1 Q2 Q3 Q42017
Promotion
20142015 2016
Expansion
Strategy
Selling our eco bagsRecycleable dealership
Develop point system and service
Familialize our product Establish better images
Cutting cost
SubwaySNSSupermarket
Internet & application
lower commission
Action Plan
![Page 35: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/35.jpg)
Year 1 Year 2 Year 3 Year 4 Year 5
Total Sales
913,600
1,552,000
2,016,000
2,424,000
2,744,000
Total expenses
686,196
607,796
738,872
737,672
742,792
Net Income
227,404
944,204
1,277,128
1,686,328
2,001,208 Net Income
after tax 170,553 708,153 957,846 1,264,746 1,500,906
Year 1 Year 2 Year 3 Year 4 Year 5 -
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Total Sales
Net Income
Projected Income Statements
![Page 36: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/36.jpg)
Estimated sales in the first yearJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals
(Units)
5,000
5,000
10,000
10,000
15,000
20,000
20,000
20,000
25,000
25,000
25,000
25,000
205,000
Sales of eco bags with barcodes
20,000
20,000
40,000
40,000
60,000
80,000
80,000
80,000
100,000
100,000
100,00
0
100,000
820,000
(Units)
200
500
500
500
1,000
1,000
1,000
1,000
1,500
1,500
1,500
1,500
11,700 Sales of customized eco bags
1,600
4,000
4,000
4,000
8,000
8,000
8,000
8,000
12,000
12,000
12,000
12,000
93,600
Total sales
21,600
24,000
44,000
44,000
68,000
88,000
88,000
88,000
112,000 112,000
112,000
112,000
913,600
![Page 37: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/37.jpg)
Facilities (Factories)Rent 60,000 Machines (recycle, print) 40,000 Cost of goods 49,200 Utilities, fuels, insurance 120,000 Repairs and Maintenance 18,000
Total Facilities (Factories) 287,200
Facilities (Headquater)Rent 7,200 Furniture, office supplies 3,000
Total Facilities (Headquater) 10,200
Salaries for full-time workers (3) 90,000 Salaries for part-time (5) 26,400 Trucks and fuels 132,000 Cost of clothes boxes 10,000
Commission fee to card company 16,400 Advertisement 110,000 Depreciation 3,996 Operating Expenses 686,196
Operating Expenses 686,196
Total sales 913,600
Net Income 227,404
Net Income after tax 170,553
Estimated expenses in the first year
![Page 38: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/38.jpg)
Year 1 Year 2 Year 3 Year 4 Year 5Facilities (Factories)
Rent 60,000 60,000 60,000 60,000 60,000 Machines (recycle, print) 40,000 5,000 40,000 0 0 Cost of goods 49,200 79,200 100,800 122,400 137,280 Utilities, fuels, insurance 120,000 132,000 180,000 180,000 180,000 Repairs and Maintanence 18,000 21,600 21,600 21,600 21,600
Total Facilities (Factories) 287,200 297,800 402,400 384,000 398,880
Facilities (Headquater)Rent 7,200 7,200 7,200 7,200 7,200 Furniture, office supplies 3,000 0 0 0 0
Total Facilities (Headquater) 10,200 7,200 7,200 7,200 7,200
Salaries for full-time workers (3) 90,000 90,000 90,000 90,000 90,000 Salaries for part-time (5) 26,400 26,400 31,680 31,680 36,960 Trucks and fuels 132,000 72,000 72,000 92,000 72,000 Cost of clothes boxes 10,000 0 10,000 0 0 Commission fee to card company 16,400 26,400 33,600 40,800 45,760 Advertisement 110,000 84,000 84,000 84,000 84,000 Depreciation 3,996 3,996 7,992 7,992 7,992 Operating Expenses 686,196 607,796 738,872 737,672 742,792 Total sales 913,600 1,552,000 2,016,000 2,424,000 2,744,000
Net Income 227,404 944,204 1,277,128 1,686,328 2,001,208 Net Income after tax 170,553 708,153 957,846 1,264,746 1,500,906 Cash end 170,553 878,706 1,836,552 3,101,298 4,602,204
![Page 39: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/39.jpg)
Our Value
•Can benefit from point systemShoppers (mothers)
•Can use our website for designing their original eco bags with their logos
Student organizations
•Can show their positive attitudes to environmentCompanies
•Can get customer loyalty, customers’ information, and advertise their stores
Cooperated companies
![Page 40: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/40.jpg)
Sell eco-bags and
change people’s behavior and mind
towards environment
Point card
system
Fashionable eco bag
Conclusion
![Page 41: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/41.jpg)
Lots of ideas from Korea and Japan
→ Apply them to Chinese market
![Page 42: Eco 2 Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka](https://reader034.vdocuments.us/reader034/viewer/2022051415/56649dc85503460f94abe978/html5/thumbnails/42.jpg)
Thank you