1.

2.

Zerlina:

1. Introduction to Smart Clothes

2. Impact of Smart Clothes

OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 3.

Soon Hui:

3. Rationale: Why Smart Clothes?

4. Extending Smart Clothes

OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 4.

Godwin:

5. Proposal 1: eProject Runway

OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 5.

Angelica:

6. Proposal 2:

WWW (World of Wired Wearable)

Conclusion

OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 6. What isSMART CLOTHES? OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 7.

Smart Clothes are a new type of fashion whichincorporates technology into clothing

OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 8.

Improvefunctionalityof clothing

Changethe way people make use of clothes

OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 9. OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 10. 11. OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 12.

Evolutionof conventional clothes

Ushering in anew age of fashion

13. OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 14.

Consumers can now make theirdecisionsbased on theirdifferent personalities and needs

OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 15.

Producers

Consumers

OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 16.

Reinventthe way designers view fashion

Encourages collaborationbetween engineers and fashion designers

OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 17.

Enjoybetter clotheswith specificfunctionalitywhich make them look better.

OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 18. OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 19. OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 20. OVERVIEW Introduction Impact R ationale S trategies P roposal1 P roposal2 21. 22. 23. OVERVIEW Introduction Impact Rationale S trategies P roposal1 P roposal2 24. 25.

Smart Clothes aims tostretch the limitsof clothes with the advancement in technology

We believe thatSingaporeans stand to gainmuch from these benefits

OVERVIEW Introduction Impact Rationale S trategies P roposal1 P roposal2 26. 27. 28. OVERVIEW Introduction Impact Rationale S trategies P roposal1 P roposal2 29. OVERVIEW Introduction Impact Rationale S trategies P roposal1 P roposal2 30. Furthermore,women , not just men, arebig spendersof consumer electronics . OVERVIEW Introduction Impact Rationale S trategies P roposal1 P roposal2 31. Overall Plan and Strategy (A 3-pronged approach) Extending Smart Clothes 32. OVERVIEW Introduction Impact Rationale Strategies P roposal1 P roposal2 33. OVERVIEW Introduction Impact Rationale Strategies P roposal1 P roposal2 34. OVERVIEW Introduction Impact Rationale Strategies P roposal1 P roposal2 35. eProject Runway OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 36. OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 37. TV Show ELLE Singapore Fashion Festival Online Portal Advertising OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 38. TV SHOW OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 39. Objectives ofeProject Runway OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 40.

Searching for the most talented local SC designer

Final 3 contestants will showcase their designs at a runway show during Singapore Fashion Festival

Target audience: Professionals, Managers, Executives & Businessmen (PMEB)

Channel 5

Friday, 10pm

Details OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 41. Key CharactersDenise Keller Host OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 42. Erich Zainzinger Dr. Francis Tay Tjin Lee OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 43. OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 44. Premieres on Channel 5 OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 45. OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 46. OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 47. 48. Smart Clothes edition of ELLE Magazine ELLE OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 49. OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 50. Official Website of eProject Runway OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 51. Online Newsletter OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 52. Singapore Fashion Festival OVERVIEW Introduction Impact Rationale Strategies Proposal 1 P roposal2 53. SC available for purchase SC showcases Large screen displaying SC fashion shows Magazines and publications on SC Information boards on SC Floor plan for SC exhibition at SFF 54. Proposal 2 World of Wired Wearable 55.

Rational

Objectives

Details

Publicity

OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 56. OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 57. Museums enable people toexplorecollections forinspiration, learningandenjoyment. OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 58. World of Wired Wearable OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 59. Effectsof ModernTechnology OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 60. There arethousands of museums in the world. OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 61. What makes usSTAND OUTfrom the crowd? 62. We would be the first ever smart clothes museum OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 63. Objectives OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 64. Public Display of Smart Clothes OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 65. Provide anopportunity toincreaseexposureSmart Clothes OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 66. Promote futureusage of Smart Clothes OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 67.

Its opening would be held during the Singapore Fashion Festival

Attract many visitors

Details OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 68. Smart Clothesexhibition OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 69. Clothes will be showcased underdifferent themes Technology Medical Sports 70. We have manyinnovativeandinteractivedisplays toengage viewers OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 71. Touch screen Tables Wall Stickers OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 72. Press releaseand Media kit OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 73. Congratulatory Advertisement OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 74. Advertisements OVERVIEW Introduction Impact Rationale Strategies Proposal 1 Proposal 2 75. Advertisment would be placed here 76. 77.

Smart Clothes will

Make a revolution on the way we view clothes.

Potential to have a big impact

Efficient and functional

78.