Business Plan

Eclipse Printing Solutions, LLLCFull-service Digital Printing Solutions Provider

Amy Hacker, Chief Executive Officer

John Hansen, President

Introduction

At Eclipse Printing Solutions, LLC, we understand printing is more than putting color to paper. Our motivation, and our promise to clients, is to deliver

“Printing Beyond Color!”

We are specialists at what we do; our passion is reflected in our dedication to addressing our clients’ needs. We strive to make the print-buying process easy for

you, so you can focus on your specialty.

• Deliver high quality, high value solutions at competitive prices.

• Be a full-service digital printer capable of printing on a wide array of mediums.

• Be an essential solutions provider our customers unequivocally trust.

Company Plan

• Limited Liability Corporation organized in Wisconsin in May 2009.

• East River Square strip mall located in the Town of Ledgeview.

• Triple net lease for a 1,350 sq. ft. store front.

• IKON-Konica Minolta BizHub C6500 Color production unit.

• Ricoh Aficio 2150 Black-White production unit.

• Pitney Bowes DP40S Color production unit with high-capacity envelope feeder.

• Complete bindery services (folding, cutting, numbering, perforating, booklets, …)

• Established processes for order entry, invoicing, book-keeping, data storage, …

• Key Advisors: Christopher Laws, Ralph Jensen, Paul Willems.

Marketing Plan

• “Digital printing has become the fastest growing segment… of the printing industry.

• Small printers (> 20 employees) comprise 80% of shops for the last 30+ years.

• Target Market – Business-to-Business clients; Small businesses 1–99 employees.

• Brown County - 18,000+; Appleton-Oshkosh-Neenah - 27,600+; Clients serviced in 2010 - 271.

• KSF’s: Exceptional Customer Service; Diverse Industry Knowledge; Low Overhead.

• Competitive advantage: First provider of digital printing, wide-format, vinyl graphics, complete bindery, mailing services, and project management all under one roof.

• Medium-priced, high value provider. We cannot compete on price alone, but must compete on building lasting relationships that go beyond just providing print.

Financial Plan

• Breakeven Analysis: Jan 2011 – $(537); Feb 2011 – $(145); Mar 2011 – $(2,320).

• 12-month Income Projection: Forecast to finish 2011 with net income $4,842.00.

• Cash Flow: Jan 2011 – $25,126; Feb 2011 – $220; Mar 2011 – $(1,580). Cash flow will improve through 2011, finishing the year with $32,609 cash on hand.

• Breakeven Analysis for five years 2011-15 indicate revenues of $2,253,399 and a BE$ of $1,638,521. For the five-year period, we should reach the break-even point in December 2014.

Financial Plan

Closing Remarks

We’ve all heard the phrase, “a paperless society.” The phrase is a fallacy, especially regarding the needs of the small business. As well, most small

businesses lack the knowledge and resources to accommodate their printing needs internally.

We are excited about the future for the small printer. The National Association of Print Leadership forecasts industry growth of 2–4% for 2011,

and 3% annually for 2012–2015.

To realize the goals of this business plan, we are seeking investment funds of $100,000. The details of the capital required are explained in the plan. We are confident once you get a chance to review the plan thoroughly,

you’ll will share our enthusiasm.