REAL REVENUES FROM VIRTUALIZED SERVICES

Hayim PoratCTO

Jonathan HomaDirector, Portfolio

Marketing

ECI Proprietary 2

OTT increasingly encroaching on industry revenues

CSP’s still figuring out how to monetize network modernization

WHY ARE WE HERE?

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Email Video

Centralized Cloud

Computing Services

StorageHosted

Applications

Search

OTT Delivery

SO IMAGINE A DIFFERENT PATH

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Offering your customers the ability to use the network as a dynamic services platform Brings value to their

business Enhance your

revenues

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ENABLING LIMITLESS VERTICAL APPLICATIONS

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• Secure record sharing• Patient wearables monitoring• Remote operating room

• Ad hoc sessions security • Continuous data backup• Network and log analytics

• Resource monitoring & control• Integrated voice, data, video• Remote operations

• BW for high volume sales events• Continuous inventory monitoring• Secure supplier connections

• Smart City (traffic control)• Wired city (ubiquitous WIFI)• Surveillance

• Secure collaboration• On-demand lecture broadcasting• Experiment data backup

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EFFECTIVELY BRIDGING THE GAP Long service provisioning

cycles

Limited interoperability/

rigid architecture

Closed management

system

Traditional working processes

Shorter TTM

Greater operational efficiencies

Virtualization

New level of services

NFVSDN

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NETWORK AS DYNAMIC SERVICES PLATFORM

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1.Customer orders new service

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NETWORK AS DYNAMIC SERVICES PLATFORM

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SDN-NFV control and orchestration

1. Customer orders new service

2. Network instructed what is desired

Customer Portal

3. Network configured as needed

4. Customer starts using service

Where the magic occurs

CHARACTERISTICS OF SDN/NFV NETWORKS

Rigidly defined

Phone/template

One at a time

Days to weeks

Contract

None due to OTT

Service nature

Order process

Service mix

Turn up Time

Commitment

Cloud value

Today

CHARACTERISTICS OF SDN/NFV NETWORKS

Dynamic

Custom portal

Mix & match

Minutes

Pay per use

M2M, IOT, etc

Rigidly defined

Phone/template

One at a time

Days to weeks

Contract

None due to OTT

Service nature

Order process

Service mix

Turn up Time

Commitment

Cloud value

Today SDN-NFV Era

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CORE SET OF DYNAMIC SERVICES

Definable CPE Managed Security Dynamic VPNs Dynamic Bandwidth

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DEFINABLE (VIRTUAL) CPE

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SW Configurable Communications

Platform

Smart Set Top Box

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MANAGED SECURITY

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Monthly Traffic Audits

Instant eCommerce

Firewalls

Instant Applications as Needed

Parental Control

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DYNAMIC VPN

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Private WIFIin Public Domains

Temporary VPNs

Blue-Ribbon Gaming Central

Encrypted Access for Remote &

Mobile Users

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DYNAMIC BANDWIDTH

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Instant Feeds to

Broadcast

Business Continuity

Remote Operating

Rooms

Increase Server

Bandwidth

REVENUE IMPACT OF SDN & NFV (1)

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Fundamentally changes ability to deliver services

• Customized through chaining

• Rapid turn up

• Short-livedBased on “New”

Network Services

Based on Customization and Rapid Turn Up of Network Services

(Service Agility)

Pre SDN-NFV Era SDN-NFV Era

EmailVideo

StorageHosted

Applications

Search

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CLOUD AND EDGE COMPUTING SERVICES

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Latency of Data TransactionsLow sensitivity High Sensitivity

Frequency of Data

Transactions

Low

HighCentralized Cloud

Computing

Adapted from NTT January 2014

Edge Cloud Computing

Gaming

IoT

Smart City M2M

ARHealth Care

Enhanced Mobility

EnterpriseSecurity

Intelligent Transportation

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CLOUD VS EDGE COMPUTING NETWORKING

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Seattle

New York

Centralized Cloud Computing• 4000 km, multiple router hops• Round trip delay ~100ms• Acceptable for Cloud OTT• Not acceptable for Edge Computing

Edge Cloud Computing• 10s of km, 1-2 router hops• Round trip delay <10ms• Overkill for Cloud OTT• Needed for Edge Computing

NYC Traffic Control System

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TRANSPORT NFV MARRIAGE WITH EDGE COMPUTING

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Edge Cloud Computing

Gaming

IoT

Smart City M2M

ARHealth Care

Enhanced Mobility

EnterpriseSecurity

Intelligent Transportation

Common hyper-converged platformEnhanced QoE Policy management

REVENUE IMPACT OF SDN & NFV (2)

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Biggest upside may be through synergy with Edge Computing services

Based on “marriage” with Edge Computing

Services

Based on “New” Network Services

Based on Customization and Rapid Turn Up of Network Services

(Service Agility)

Pre SDN-NFV Era SDN-NFV Era

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ECI SmartLIGHT™ FRAMEWORK

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How are we bringing the networks of the future to life…. Neptune

Apollo

LightSOFT NMS

LightCONTROL SDN Controller

LightCARE

LightINSIGHT

LightCONNECT

LightTIME

LightACTIONControl TransportAppsSecurity

LightSEC

Mercury

ORGANIZATIONS THAT WILL BE ADAPTIVE ARE THE ONES INVENTING THE FUTURE. – The Elastic Enterprise

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THANK YOU.